Live Marketing Cenográfico

What Live Marketing Cenográfico does

Live Marketing Cenográfico (also operating as Live Mkt Cenográfico) is a privately held Brazilian scenography services firm founded in 2004 and headquartered in São Paulo at Avenida Presidente Wilson, 5051, Vila Independência. The company designs, produces, and executes scenic installations for corporate events — including conventions, product launches, exhibitions, fashion shows, year-end parties, and brand activations — for major Brazilian event agencies and their enterprise clients. Its work spans at least ten industries, including financial services, retail and fashion, beverages, personal care, healthcare, technology, automotive, manufacturing, energy, and government.

The firm's core capability combines creative scenographic design with technical production and on-site assembly infrastructure. The three founding partners — Edson Gonçalves, Marceli Braz, and Jim Honda — each bring over 20 years of experience spanning both scenography supply and major event agencies, which the company positions as its central differentiator. Live Marketing Cenográfico operates an exclusively project-based revenue model with quote-driven pricing, charging clients per engagement based on scope, materials, and execution complexity, with no recurring SaaS or subscription components.

Go-to-market is structurally B2B and channelized: the firm does not generally contract directly with end brands but rather delivers through a stable of Brazilian event agencies (including Pazetto Events, Avantgard Brasil, Tracy Locke Brasil, Spice Eventos, The Group Comunicação, and Nosostros Live Marketing), each of which embeds the firm into its client projects. Projects are executed across multiple Brazilian regions — São Paulo, Distrito Federal, Northeast, South, and Southeast — with no disclosed international footprint. The firm lists only five employees and has never raised external funding, operating as a founder-owned boutique since incorporation.

Name

Live Marketing Cenográfico

Legal name

Live Marketing Cenográfico

Website

https://live.cng.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Marketing Cenográfico is a Brazilian scenography services firm founded in 2004 that designs, produces, and executes scenic installations for corporate events. The São Paulo-based company serves major Brazilian event agencies and their enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Event Scenography Services

NAICS

Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Corporate event scenography
• Event set design
• S Scenic production services
• Event agency supplier
• Brand activation environments

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Scenography Services: The company provides end-to-end scenography services including creation, production, and execution of scenic designs for corporate events. Revenue is generated through project-based engagements with event agencies and direct corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Live Marketing Cenográfico provides end-to-end scenography services for corporate events, including the creation, production, and execution of scenic designs for conventions, launches, exhibitions, festivals, and brand activations. The company operates as a specialist supplier to event agencies and direct corporate clients across Brazil, combining creative concept development with technical assembly and infrastructure for event installations.

Product overview

Live Marketing Cenográfico (also known as Live Mkt Cenográfico) is a Brazilian company offering creative and innovative scenography solutions for corporate events. With over 20 years of experience as a scenography supplier combined with professional backgrounds in major event agencies, the company specializes in the creation, production, and execution of scenography for corporate events. They work with important agencies throughout Brazil, providing unique and surprising projects that combine artistic vision, technical resources, and infrastructure for event assembly. The company differentiates itself through attentive service, creative project development, complete execution, and delivery. The partners are Edson Gonçalves, Marceli Braz, and Jim Honda.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Event Scenography Services End-to-end scenography services for corporate events in Brazil, covering creative conception, scenic design, production, technical assembly, and on-site execution. Delivered primarily to event agencies and direct corporate clients for conventions, product launches, exhibitions, festivals, inaugurations, brand activations, and award ceremonies. Pricing is project-specific and quote-based, dependent on scope, complexity, materials, and execution requirements.

Named customers30 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Pazetto Events ConsultingcoreImplementation/ SI/ Consulting PartnerEvent agency that has engaged Live Marketing Cenográfico for scenography on multiple projects including Beauty Factory O Boticário and Ricardo Almeida fashion show.
• Avantgard BrasilcoreImplementation/ SI/ Consulting PartnerLeading event agency that has worked with Live Marketing Cenográfico on Mega Lounge Allianz Paul McCartney, Allianz conventions, and AstraZeneca events.
• Tracy Locke BrasilcoreImplementation/ SI/ Consulting PartnerAgency that engaged Live Marketing Cenográfico for Vigor convention production.
• Spice EventoscoreImplementation/ SI/ Consulting PartnerEvent agency partner for Fibria factory inauguration and Boston Scientific events.
• The Group ComunicaçãocoreImplementation/ SI/ Consulting PartnerAgency for Santander Investor Day event production.
• Elemental.5 Agência CriativacoreImplementation/ SI/ Consulting PartnerCreative agency engaged for Sky 2018 convention at Iberostar Praia do Forte.
• Agência TraçãominorImplementation/ SI/ Consulting PartnerAgency partner for Natura event at Royal Tulip Brasília.
• Dr EventoscoreImplementation/ SI/ Consulting PartnerEvent agency partner for QR Summit 2018 and Fórmula de Lançamento events.
• Agência SmashcoreImplementation/ SI/ Consulting PartnerAgency partner for Chilli Beans Super Dose festival and CNA convention.
• F/MaltaminorImplementation/ SI/ Consulting PartnerAgency for Twitter Music event at Centro Cultural B_arco.
• Pernod RicardminorImplementation/ SI/ Consulting PartnerBrand/agency for TIF event at Wish Resort Golf Convention Foz do Iguaçu.
• Agência OGminorImplementation/ SI/ Consulting PartnerAgency for Apsen convention production.
• Nosostros Live MarketingcoreImplementation/ SI/ Consulting PartnerAgency for Seleção Caixa event at Estádio Nacional de Brasília.
• Núcleo de Produção e MandarinminorImplementation/ SI/ Consulting PartnerAgency for Seara convention at Sao Paulo Airport Marriott Hotel.
• Cora LiveminorImplementation/ SI/ Consulting PartnerAgency for Visa Demoday at MASP.
• Case ImagineminorImplementation/ SI/ Consulting PartnerAgency for Livelo event at Contemporâneo 8076.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• DB Cenografia: Brazil-based scenography specialist delivering booth and stage design for trade fairs, corporate events, and exhibitions—operates in the same niche with similar agency-channel relationships.
• ABC Projetos e Cenografia: Brazilian event scenography and stand design provider serving corporate clients, with similar production capabilities for trade shows, conventions, and product launches.
• Front Cenografia: Brazilian scenography company specializing in custom booths and event installations for trade fairs and corporate events, operating as a specialist supplier to event agencies.
• Cenograph Brasil: Brazilian scenography and stand builder serving corporate clients at trade shows and events, with comparable project-based B2B service model.
• Totem Cenografia: Brazilian scenography firm focused on exhibition stands, conventions, and corporate event scenic design—comparable size, scope, and customer profile.
• Grupo Art Eventos: Brazilian event production and scenography company offering stand design, booth construction, and corporate event scenography for trade shows and conventions—directly comparable in services, geography, and target customers.

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency producing brand experiences, events, and scenography for major brands—operates at much larger scale but provides comparable corporate event production services.
• Freeman (Sparks): Global brand experience company delivering exhibits, events, and conferences—provides scenography-adjacent services through its exhibits and brand experience divisions.
• George P. Johnson Experience Marketing: Large global experiential agency producing events, exhibits, and immersive brand experiences—offers an overlapping capability set but at enterprise scale rather than specialist scenography.
• MKG (Merkley + Partners / MC Group): Global experiential marketing agency creating live brand experiences and events—competes in the broader experiential marketing space with scenography as part of its service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/livecenografia
• Facebookfacebook.com/livecenografia
• LinkedInlinkedin.com/company/live-marketing-cenogr%C3%A1fico
• Instagraminstagram.com/https://www.instagram.com/livemktcenografico

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Marketing Cenográfico