Jefferson-Lewis Board of REALTORS®

What Jefferson-Lewis Board of REALTORS® does

Jefferson-Lewis Board of REALTORS® (JLBOR) is a private non-profit trade association headquartered at 210 Court Street, Suite 112 in Watertown, New York, serving as the primary Multiple Listing Service (MLS) operator for Northern New York. The organization represents more than 400 REALTORS and affiliates across 95 offices, with 397 agents and 1,370 active listings currently in the MLS system. Its geographic coverage spans Jefferson County, Lewis County, Western St Lawrence County, plus portions of Northern Oneida and Northern Oswego Counties. JLBOR is affiliated with the National Association of REALTORS® (NAR) and the New York State Association of REALTORS® (NYSAR), enforcing the REALTOR Code of Ethics and providing professional standards services including ethics complaints and arbitration.

The core product is the MLS platform hosted at nnymls.com, which delivers property search (map-based and filter-based), a participant directory of member agents, an open house listing system, and school district information resources. Supporting products include an affiliate directory for home inspectors, mortgage brokers, attorneys, and financial institutions, plus a continuing education offering delivered through a partnership with The CE Shop. The member-only SoftMLS portal at his.nnymls.com provides authenticated access for licensed NYS brokers, appraisers, and salespersons.

JLBOR monetizes through three subscription/recurring revenue streams: MLS system access fees paid by licensed brokers and appraisers, REALTOR membership dues, and affiliate membership fees paid by related service professionals. Pricing is quote-based via downloadable rate sheets (2025 versions referenced). The public-facing property search drives leads to member agents. Marketing is conducted primarily through the website, the participant directory, and the open house event listings. Leadership comprises Executive Officer Sarah Wisdorf and Operations & Engagement Manager Mandy Badr.

Name

Jefferson-Lewis Board of REALTORS®

Legal name

Jefferson-Lewis Board of REALTORS®

Website

https://nnymls.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Jefferson-Lewis Board of REALTORS® (JLBOR) is a non-profit trade association operating the primary Multiple Listing Service for Northern New York, serving over 400 REALTORS and affiliates across Jefferson, Lewis, Western St Lawrence, and portions of Oneida and Oswego Counties from its Watertown, NY headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. MLS System Access Fees: Licensed NYS Real Estate Brokers or Appraisers pay fees for access to the multiple listing service system. Rate sheets are available for download.
2. REALTOR Membership Dues: Licensed NYS Real Estate Brokers, Appraisers, and Salespersons can join as REALTOR members with associated membership fees.
3. Affiliate Membership Fees: Home inspectors, mortgage brokers, attorneys, and other real estate related professionals pay fees to become affiliates and market their services to members and homeowners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Jefferson-Lewis Board of REALTORS® operates a regional Multiple Listing Service (MLS) platform covering Jefferson, Lewis, and Western St Lawrence Counties plus portions of Northern Oneida and Northern Oswego Counties. The organization sells MLS access subscriptions and REALTOR/Affiliate memberships to licensed real estate professionals, brokers, appraisers, and affiliated service providers, while offering a public-facing property search tool that drives leads to member agents.

Product overview

Jefferson-Lewis Board of REALTORS® operates a comprehensive Multiple Listing Service (MLS) platform for Northern New York, serving as the primary digital marketplace for real estate transactions in Jefferson, Lewis, and Western St Lawrence Counties. The core offering is the MLS database enabling member REALTORS to list and search properties, supported by a Participant Directory, advanced Property Search with map functionality, and Open Houses listings. Additional services include Real Estate Education (via The CE Shop partnership), an Affiliate Directory for service providers, and Professional Standards/Ethics complaint handling. The organization represents over 400 members across 95 offices managing 1,370 properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS) The primary property listing database operated by JLBOR, allowing member REALTORS to list and search residential and commercial properties across Jefferson, Lewis, and Western St Lawrence Counties.
• MLS Participant Directory A searchable directory of all MLS member offices and agents, including contact information and license details for over 400 members.
• Property Search Advanced property search functionality including map-based search, filters for price, acreage, bedrooms, bathrooms, square footage, and waterfront properties.
• Open Houses Listing A listing of upcoming open house events for properties currently for sale in the MLS system.
• REALTOR Membership Annual membership for licensed NYS Real Estate Brokers, Appraisers, and Salespersons, providing MLS access, professional standards enforcement, and association benefits.
• Affiliate Membership Membership program for home inspectors, mortgage brokers, attorneys, and other real estate-related professionals to market their services to area real estate professionals and homeowners.
• Real Estate Education Continuing education and licensing courses for real estate professionals, provided through partnership with The CE Shop.
• Professional Standards & Ethics Services Services for filing ethics complaints and arbitration requests against REALTOR members who violate the REALTOR Code of Ethics, enforcing professional standards within the membership.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerThe organization is affiliated with the National Association of REALTORS®, the largest trade association in the United States. This affiliation provides national brand recognition, standardized ethics enforcement through the REALTOR Code of Ethics, and access to national resources and professional standards.
• New York State Association of REALTORS® (NYSAR)coreStrategic or Co-development PartnerAffiliated with NYSAR providing state-level resources, legal information, online education, DOS rulings, and property listings for members.
• Area Financial InstitutionsminorGTM or Marketing PartnerListed on the mortgage lender/affiliate section including Northern Credit Union, Carthage Savings and Loan, Watertown Savings Bank, Americu Credit Union, Community Bank, Gouverneur Savings & Loan Association, and Brownell Abstract. These partners provide mortgage and financial services to home buyers using the MLS.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greater Capital Association of REALTORS: REALTOR association serving the Albany Capital Region of New York. Offers the same combination of MLS access, professional standards, education, and member benefits to brokers and salespersons in a similar upstate geography.
• Hudson Gateway Association of REALTORS: Regional REALTOR trade association and MLS provider serving Westchester, Putnam, Rockland, and Orange Counties in New York. Operates a comparable member services, MLS, education, and advocacy model in an adjacent upstate/downstate geography.
• Syracuse Regional Realtors (CNY Realtors): Regional REALTOR association serving the greater Syracuse and Central New York area. Operates an MLS and offers the same member service mix as JLBOR in an adjacent geographic region of NY.
• Greater Rochester Association of REALTORS: Regional REALTOR association serving the Rochester/Finger Lakes region of New York. Comparable member-driven trade association providing MLS infrastructure, ethics enforcement, and continuing education to real estate professionals.
• OneKey MLS: The largest MLS in New York State, formed from consolidation of regional MLSs. Operates the same core function as JLBOR's MLS — providing listing infrastructure to REALTOR members — but at a much larger scale covering Long Island, NYC, Westchester, Hudson Valley, and beyond.
• Buffalo Niagara Association of REALTORS: Regional REALTOR trade association serving Western New York including the Buffalo-Niagara region. Provides MLS, member services, advocacy, and education in a comparable upstate NY structure to JLBOR.
• Long Island Board of REALTORS: Regional REALTOR trade association serving Nassau and Suffolk Counties on Long Island. Functions as an MLS provider and member services organization closely analogous to JLBOR, though at substantially larger scale.

Broad incumbents

• National Association of REALTORS: National trade association governing the REALTOR brand, Code of Ethics, and professional standards. JLBOR is a local board directly affiliated with NAR, which sets the framework within which JLBOR operates.
• New York State Association of REALTORS: State-level REALTOR trade association of which JLBOR is an affiliated local board. Provides state-level advocacy, legal resources, and education to member boards across New York — a parent/sister organization in the same three-tiered REALTOR federation.

Regional players

• Mid-Hudson Multiple Listing Service: Regional MLS provider serving the Mid-Hudson Valley of New York. A directly comparable MLS platform in scope and function, though operating in a different geography than JLBOR's Northern NY footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jefferson-lewis-board-of-realtors-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jefferson-Lewis Board of REALTORS®