Broadway Plus

What Broadway Plus does

Broadway Plus, legally operating as Broadway Plus VIP Services LLC, is a New York-based custom Broadway experience company founded in 2016 that serves as both a licensed ticketing agent and an experience curator. The company aggregates access to a network of over 2,500 Broadway artists across major productions including Hamilton, WICKED, The Lion King, and Aladdin, and packages that talent into five core service categories: one-on-one virtual sessions, corporate entertainment, group ticket sales (minimum 10 tickets), education workshops, and VIP concierge services. Its technology stack is a web-based booking platform with virtual experience facilitation via video, supported by Stripe for payments, Google Analytics and Microsoft Clarity for web analytics, and Klaviyo plus SendGrid for email communications. The company relies on a sales-led, concierge-driven go-to-market motion with a 48-hour response commitment and dedicated VIP Concierge support for premium bookings.

The business model is transaction-based across multiple revenue streams: group ticket sales earn service fees and markups on discounted Broadway tickets, VIP experiences are priced per event (meet-and-greets from $1,575, dinners with artists from $679 per person, private concerts from $8,000, cast parties from $5,000, walking tours from $250 per person), virtual one-on-one sessions range from $50-$215+ per session depending on artist, and corporate and education experiences are priced as professional services. The customer base spans individual theater enthusiasts, Fortune 500 corporate clients, and educational institutions, with distribution achieved through direct website sales, phone sales, and a partner channel network including Virtuoso, NYC & Company, hotel loyalty programs, and travel advisors. Credit card payments above $5,000 incur a 3.5% processing fee, and virtual experiences are non-refundable. Operations are based in Manhattan with a small team of 11-50 employees, and the company has expanded its geographic footprint to include London and recently acquired On & Off Broadway in 2024-2025 to broaden its ticketing inventory.

Name

Broadway Plus

Legal name

Broadway Plus VIP Services LLC

Website

https://broadwayplus.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway Plus is a New York-based licensed Broadway experience company connecting consumers, corporate clients, and educational institutions to a network of over 2,500 Broadway artists through group ticketing, VIP concierge, virtual sessions, corporate events, and education workshops.

Ownership category

akta.pro rank

Product category

Live Entertainment Experience Services

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Broadway & Commercial Theatre Productions (MPAGABAA), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Broadway ticketing services
• VIP entertainment experiences
• Group ticket sales
• Corporate event entertainment
• Artist virtual coaching

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Ticket Sales: Discounted Broadway tickets sold to groups of 10 or more. Broadway Plus acts as licensed Group Sales Agent, facilitating sales through primary box offices. Revenue derived from ticket markups and service fees.
2. VIP Experiences: Premium add-on experiences including meet-and-greets, private dinners with artists, private concerts, walking tours, and cast parties. Priced per experience with per-person and flat-rate options.
3. One-on-One Virtual Sessions: Virtual coaching, audition prep, and meet-and-greet sessions with Broadway artists. Instant booking available through website. Per-session pricing ranging from $50-$215+ depending on artist.
4. Corporate Entertainment: Custom corporate entertainment including private concerts, keynote speeches, team events, and client entertainment experiences.
5. Education Workshops: Inspirational workshops and Q&A sessions for students, theater programs, and studios featuring Broadway artists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Broadway Plus curates and sells custom Broadway experiences, functioning as a licensed New York State ticket provider and group sales agent. The company facilitates VIP access to Broadway through meet-and-greets, private dinners and concerts with artists, walking tours, cast parties, and discounted group tickets (10+ minimum), as well as one-on-one virtual coaching sessions with a network of 2,500+ Broadway artists. It also delivers corporate entertainment and education workshops tailored to business teams, schools, and theater programs.

Product overview

Broadway Plus is the first and only Broadway experience company, operating as a unified platform connecting theater enthusiasts to the magic of Broadway through five integrated service categories. The core offering consists of One-on-One Virtual Experiences (personalized video calls and coaching with Broadway artists), Corporate Experiences (team-building and entertainment for businesses), Group Tickets (discounted pricing for parties of 10+ through their licensed group sales operation), Education Experiences (workshops for students and institutions), and VIP Concierge (premium packages with exclusive meet-and-greets and private dinners). These services are augmented by add-on experiences including Meet-and-Greets, Dinner with an Artist, Private Concerts, Walking Tours, and Cast Parties. The company also maintains an Artist Roster platform featuring over 2,500 Broadway performers available for bookings. Broadway Plus serves both individual consumers and Fortune 500 corporate clients, functioning as both a ticketing agent and experience curator.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Concierge Premium VIP ticket packages with exclusive meet-and-greets, private dinners with Broadway stars, premium seating, and fully custom Broadway experiences designed for individual theater enthusiasts seeking personalized access to Broadway talent.
• Corporate Experiences

Quantifiable outcome

• Over 2,500 artists available on platform
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core, minor and moderate.

• VirtuosocoreChannel Partner/ Reseller/ DistributorLuxury travel network providing Broadway Plus access to Virtuoso's network of travel advisors and affluent travelers seeking premium Broadway experiences.
• NYC & CompanycoreChannel Partner/ Reseller/ DistributorOfficial New York City tourism marketing organization promoting Broadway Plus as a recommended resource for Broadway access.
• FICP (Financial Insurance Conference Planners)minorChannel Partner/ Reseller/ DistributorProfessional association for insurance and financial services meeting planners, providing access to corporate clients for events.
• NGLCC (National LGBT Chamber of Commerce)minorChannel Partner/ Reseller/ DistributorBusiness membership organization providing access to LGBTQ+ business network for corporate events and group bookings.
• SYTA (Student & Youth Travel Association)coreChannel Partner/ Reseller/ DistributorProfessional association for student and youth travel planners, enabling access to educational institutions for group trips and educational workshops.
• MPI (Meeting Professionals International)minorChannel Partner/ Reseller/ DistributorGlobal meeting and event industry association providing access to corporate meeting planners for team events and client entertainment.
• PlaybillmoderateGTM or Marketing PartnerTheatre industry publication and brand partnership for marketing Broadway shows and experiences.
• GooglemoderateGTM or Marketing PartnerTechnology and marketing partnership through Google Ads and digital marketing initiatives.
• Broadway Cares/Equity Fights AIDSminorOthersCharitable giving partner concentrating Broadway Plus's charitable efforts within NYC's artistic community. Founder Nathaniel Hill serves on Junior Board of Make-A-Wish New York.
• Make-A-Wish New YorkminorOthersFounder Nathaniel Hill serves on Junior Board, helping grant dozens of wishes each year.
• TDF (Theatre Development Fund)minorOthersNYC-based nonprofit providing access to affordable tickets and supporting theatre community development.
• The Roger Rees AwardsminorOthersAwards program for student performers, supported through Broadway Plus charitable initiatives.
• Broadway Education AllianceminorOthersEducational organization supporting theatre education through Broadway programming and resources.
• Great White WaymoderateStrategic or Co-development PartnerStrategic collaboration announced for Broadway access and experience offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/broadwayplus
• LinkedInlinkedin.com/company/broadway-plus-vip-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Plus