What Lidl Slovenija does

Lidl Slovenija d.o.o. k.d. is the Slovenian operating subsidiary of Germany's Schwarz Group, operating a hard-discount retail chain of 65 stores across Slovenia since market entry in 2007. The company sells more than 1,800 products spanning fresh produce, groceries, beverages, household goods, clothing, sports, and seasonal items, combining own-brand private labels (Parkside, Silvercrest, Esmara, Livarno, Lupilu, Crivit, Alesto, Deluxe, Sportyfeel) with established branded goods under the umbrella slogan "Splača se." Its core logistics backbone is the Arja vas distribution center, a 38,000-pallet modular facility with a 1 MW solar plant that supplies all Slovenian stores, while corporate functions sit at the Komenda headquarters.

The technology stack is largely conventional for a modern discount retailer: an e-commerce storefront at lidl.si, the Lidl Plus iOS/Android loyalty app with digital coupons, weekly online catalogs, and a WhatsApp Business channel for customer engagement. Marketing is supported by standard ad-tech integrations (Facebook Pixel, Google Global Site Tag, TikTok Pixel, Teads Pixel, LinkedIn Pixel) operating under joint data-controller arrangements with the ad platforms, plus Bing Maps for the store locator. Lidl Slovenija also operates electric vehicle charging stations at selected store locations as an ancillary service. The company has no public APIs, no disclosed proprietary AI or ML systems, and its IT infrastructure (Schwarz IT KG, SuccessFactors, SAP, Aon Assessment, Adobe Sign, Friendly Captcha) is primarily shared within the Schwarz Group ecosystem.

The business model is straightforward discount retail: per-transaction sales of grocery and consumer goods through physical stores and an online catalog, supplemented by targeted discount programs (Lidl Plus app coupons of 10% off purchases and 15% off yogurt, a senior retiree discount, and a Student+ program). Customer segments include general Slovenian consumers and families as the primary base, plus seniors, students, and student employees. Lidl Slovenija is privately held, does not publicly disclose revenue, and is funded entirely within the Schwarz Group; its principal moats are group-level procurement scale, a centralized logistics footprint, and strong brand recognition across multiple private labels.

Name

Lidl Slovenija

Legal name

Lidl Slovenija d.o.o. k.d.

Website

https://lidl.si

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lidl Slovenija is a privately held hard-discount grocery and consumer goods retailer, operating 65 stores across Slovenia as a subsidiary of Germany's Schwarz Group. It serves general Slovenian consumers and families with 1,800+ own-brand and branded products, supported by the Lidl Plus loyalty app and a central Arja vas logistics center.

Ownership category

akta.pro rank

Product category

Discount grocery retail

NAICS

Grocery and Convenience Retailers (4451), General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Value/Discount Broadline Foodservice Distributors (AFAIAAAK)

Keywords

• Discount grocery retail
• Food and beverages
• Household goods
• Private label brands
• Loyalty mobile app

Headquarters

HQ city

Komenda

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Groceries and Consumer Goods: Revenue generated from selling food, beverages, household items, electronics, clothing, and other consumer goods through physical retail stores and online channels

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Lidl Slovenija runs a discount supermarket chain in Slovenia, operating 65 physical stores plus an online catalog at lidl.si and the Lidl Plus mobile loyalty app. It sells more than 1,800 products across food and beverages, fresh produce, household goods, clothing, sports and leisure, baby products, and seasonal non-food items, combining its own private-label brands (Parkside, Silvercrest, ESMARA, Livarno, Lupilu, Crivit, Alesto, Deluxe, Sportyfeel, Grill Meister, Sreča) with established international brands at competitive prices. Supporting infrastructure includes the modern Arja vas logistics center and EV charging stations at store locations.

Product overview

Lidl Slovenija operates a supermarket retail chain with a unified e-commerce platform (lidl.si) offering both online catalog browsing and physical store shopping. The product portfolio includes over 1,800 products across core food and beverage categories supplemented by private label sub-brands. Key private label brands include Parkside (power tools), Silvercrest (kitchen appliances), ESMARA (fashion), Livarno (furniture), Lupilu (baby products), Crivit (sports), Alesto (snacks), Deluxe (premium foods), and Sportyfeel (sportswear). The ecosystem also includes the Lidl Plus loyalty app, a careers portal, Orbita priložnosti talent pool, electric vehicle charging stations at stores, and branded characters like Zdravko Lidl for health awareness. Together, these form an integrated retail offering combining physical stores with digital services.

Differentiator

Problem solved

Functional benefit

Brands

• Lidl Plus: Mobile application with coupons, offers, and loyalty rewards
• Parkside
• Vitalnica / Crivit
• Livarno
• Esmara
• Lupilu
• Alesto
• Silvercrest
• Grill Meister
• Deluxe
• Sportyfeel
• Zdravko Lidl
• Lidl-Trek

Products and services

• Lidl Plus mobile loyalty application Mobile loyalty app for Slovenian customers offering digital coupons, discount offers (e.g., 10% off entire purchase, 15% off yogurt), personalized offers, digital shopping list functionality, and WhatsApp-based customer engagement. Available on iOS and Android.
• Lidl Slovenija online catalog and storefront (lidl.si) Online storefront allowing customers to browse the full weekly catalog, view current offers and digital promotions, and access information about stores, products, and rewards across Slovenia.
• Hrana in pijača (Food and Beverages) Core grocery assortment for Slovenian households covering fresh produce, meat and poultry, fish and seafood, dairy and eggs, bakery, pantry staples, oils/spices/sauces, ready meals, cereals, frozen foods, sweet and savory snacks, beverages, coffee/tea/cocoa, wine/beer/spirits, health and beauty, baby and child, household, flowers, and pet supplies.
• Kuhinja in gospodinjstvo (Kitchen and Household) Household category including laundry care, cleaning products, cooking and baking equipment, storage and organization solutions, grilling accessories, tableware, and kitchen appliances for everyday Slovenian households.
• Vse za dom in vrt (Home and Garden) Home improvement and gardening assortment including workshop tools, garden equipment, and outdoor living products sold through Lidl Slovenija stores.
• Šport in prosti čas (Sports and Leisure) Sports, leisure, and wellness assortment including fitness equipment, health and wellness products, and camping gear, sold through the Crivit and Sportyfeel private-label lines alongside established brands.
• Pohištvo in dodatki (Furniture and Accessories) Furniture and home accessory assortment including multimedia and electronics, beauty and body care, lighting, kitchen and dining furniture, and bathroom items, with the Livarno private-label line.
• Moda in dodatki (Fashion and Accessories) Fashion assortment featuring women's and men's clothing and accessories, primarily through the ESMARA private-label brand, with periodic seasonal collections.
• Dojenčki, otroci in igrače (Babies, Children and Toys) Baby, child, and toy assortment including children's clothing (2–8 years), school and creativity supplies, baby and child equipment, toys and games, with the Lupilu private-label brand.
• Parkside private-label brand Lidl Slovenija private-label brand for power tools, hand tools, garden equipment, and DIY products. Celebrating 30 years in 2025.
• Silvercrest private-label brand Lidl Slovenija private-label brand for kitchen appliances, cookware, and household accessories including non-stick pans, steam irons, and kitchen utensils.
• ESMARA private-label brand Lidl Slovenija private-label fashion brand offering women's and men's clothing and accessories as part of the Moda in dodatki category.
• Livarno private-label brand Lidl Slovenija private-label brand for bedroom furniture, home textiles, and bedroom accessories.
• Lupilu private-label brand Lidl Slovenija private-label brand for baby and infant products including clothing, equipment, and nursery items.
• Crivit (Vitalnica) private-label brand Lidl Slovenija private-label sports and fitness brand offering sportswear, fitness equipment, and health products for active lifestyle, including the Vitalnica sub-line.
• Alesto private-label brand Lidl Slovenija private-label brand featuring nuts, dried fruits, snacks, and frozen products.
• Deluxe private-label brand Lidl Slovenija premium private-label line offering higher-quality food items and gourmet products including specialty items.
• Sportyfeel private-label brand Lidl Slovenija sportswear and athletic apparel private-label brand offering high-protein products and sports nutrition accessories.
• Grill Meister private-label brand Lidl Slovenija barbecue and grilling brand offering cast iron pans, grills, and grilling accessories.
• Električne polnilnice (EV charging stations) Electric vehicle charging infrastructure installed and operated at selected Lidl Slovenija store locations, available to EV-driving customers while they shop.
• Sreča promotional lottery / prize games Sreča promotional offering of prize-game and lottery products available to Lidl Slovenija customers as part of in-store and online promotions.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• OWIM GmbH & Co. KGminorOthers · 20 July 2026Supplier of Grill Meister cast iron pan product that was recalled due to exceeded cobalt migration levels. Product had international number (IAN) 509132_2507.
• Bellafrut S.A.S.minorOthers · 10 July 2026French supplier of Ferrovia cherries that were recalled due to exceeded pesticide dimethoate levels. Product lot L: 23-06 was distributed on 9 June 2026.
• Facebook Ireland LimitedcoreTechnology or IntegrationTechnology partner for Facebook Pixel advertising technology. Lidl Slovenija and Facebook Ireland Limited are joint data controllers under GDPR Article 26. Pixel tracks user behavior on the website for personalized advertising.
• Google Ireland LimitedcoreTechnology or IntegrationTechnology partner for Google Global Site Tag (gtag) enabling remarketing and targeted advertising for website and app visitors.
• Lidl Stiftung & Co. KGcoreStrategic or Co-development PartnerParent company and content responsible for the recruitment portal. Lidl Stiftung & Co. KG manages the international recruitment portal used by all Lidl national organizations.
• Schwarz IT KGcoreTechnology or IntegrationIT service provider supporting the recruitment portal and system maintenance within the Schwarz Group.
• Schwarz GroupcoreStrategic or Co-development PartnerParent organization headquartered in Neckarsulm, Germany. Lidl Slovenija is part of Schwarz Group, one of the leading food retail companies in Europe.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tesco: Tesco is a UK-headquartered international grocery retailer offering supermarkets, hypermarkets, and Clubcard-style loyalty (analogous to Lidl Plus). Comparable for multi-format food retail, private-label execution, and large-scale loyalty programs.
• Carrefour: Carrefour is a French-headquartered international hypermarket and grocery operator. Comparable for broadline assortment spanning food, household, apparel, and seasonal categories under a single retail banner.
• Aldi Süd Holding: Aldi Süd operates Hofer in Slovenia and is the parent of Lidl Slovenija's closest discount competitor globally. Comparable for category management, private-label strategy, and discount-format economics at European scale.
• Kaufland: Kaufland is a sister chain under Schwarz Group (Lidl's parent) operating a hypermarket format across Central and Eastern Europe. It shares procurement, private-label assets, and IT infrastructure with Lidl Slovenija, making it a strategic and operational comparator.

Direct peers

• Eurospin Slovenija: Eurospin is an Italian-headquartered discount-grocery chain that has expanded into Slovenia. It mirrors Lidl's discount broadline model with high private-label share and aggressive pricing in the same Slovenian footprint.
• Hofer Slovenija (Aldi Sud): Hofer is the discount-grocery arm of Aldi Sud in Slovenia and the most direct competitor to Lidl Slovenija. Both operate the same discount broadline food model with rotating non-food private labels and price-led positioning across the Slovenian market.
• Spar Slovenija: Spar operates a wide supermarket network across Slovenia through Interspar, Spar, and Hipermarket formats. It is a comparable broadline food retailer with overlapping assortment and a similar domestic-country focus.
• Mercator: Mercator is Slovenia's largest grocery retailer with a broad supermarket and hypermarket footprint. It competes head-on with Lidl Slovenija for everyday grocery baskets and is the market-share leader that Lidl Slovenija benchmarks against domestically.
• Tuš (Engrotuš): Tuš is a Slovenian retail group operating supermarkets and hypermarkets under the Tuš and Tuš Drogerija banners. It competes with Lidl Slovenija in food and household goods categories within the same domestic market.

Emerging players

• Rohlik Group: Rohlik is a Central European online-grocery operator active in markets bordering Slovenia (Czechia, Hungary, Austria, Germany). It is comparable as an emerging digital-first grocery model that could pressure traditional Slovenian bricks-and-mortar players including Lidl Slovenija.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lidl-slovenija

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lidl Slovenija