NOIR

What NOIR does

NOIR is a handcrafted home furnishings brand that designs and manufactures furniture, lighting, and décor products for retail and trade customers. Founded in 2004 and headquartered in Gardena, California, the company operates in the wholesale home furnishings sector and is recognized by industry observers as one of the top brands in its category. NOIR's product portfolio targets interior designers, design firms, and home furnishings retailers, with availability structured around trade pricing, immediate off-the-floor purchases, and special orders. The company participates in the industry's flagship trade markets, including High Point Market and Las Vegas Market, reinforcing its position within the design trade community.

NOIR's go-to-market is executed exclusively through Bassman Blaine, a West Coast wholesale home furnishings sales agency founded in 1984. Since 2009, Bassman Blaine has managed NOIR's sales operations on an exclusive basis, including an 80+ person dedicated sales team covering California, Arizona, Nevada, and Hawaii. The agency also provides marketing, sales management, and e-commerce optimization services, and operates a trade showroom at the Laguna Design Center in Southern California alongside an online trade showroom at shopbassmanblaine.com that offers daily inventory updates. Bassman Blaine's broader e-commerce platform has produced eight-figure annual sales across its represented vendor portfolio, though NOIR-specific revenue contribution is not disclosed.

NOIR's standalone financial profile, ownership structure, and incorporation jurisdiction are not detailed in public sources. The company operates with 11-50 direct employees (per firmographic data), focused on design and manufacturing, while its customer-facing sales function is fully outsourced to Bassman Blaine. The relationship between NOIR and Bassman Blaine is described as a sales management partnership rather than an ownership or parent-subsidiary arrangement, and there is no public record of venture funding, acquisitions, or strategic transactions involving NOIR.

Name

NOIR

Legal name

NOIR

Website

https://bassmanblaine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

NOIR is a handcrafted home furnishings brand that designs and manufactures furniture, lighting, and décor for retail and trade customers. The company is exclusively represented by Bassman Blaine, which manages an 80+ person sales team covering the Western United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Gardena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Sales Agency / Commission-based: Bassman Blaine operates as a wholesale home furnishings sales agency representing vendors and earning commissions on sales. They manage sales teams, provide sales management, marketing, and consulting services to vendor partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

NOIR designs and manufactures handcrafted furniture, lighting fixtures, and home décor products targeted at retail and trade customers. The brand is represented exclusively by Bassman Blaine, a wholesale home furnishings sales agency that manages NOIR's entire sales operation through an 80+ person dedicated sales team covering the western United States. NOIR's products are distributed to interior designers, design firms, and home furnishings retailers through Bassman Blaine's trade showroom in Southern California, online showroom platform, and major industry trade shows.

Product overview

NOIR is a home furnishings brand represented exclusively by Bassman Blaine, a West Coast wholesale home furnishings sales agency founded in 1984. Bassman Blaine has managed NOIR's entire sales operation since 2009, including an 80+ person sales team. NOIR participates in major trade markets (High Point Market, Las Vegas Market) and is available through Bassman Blaine's Southern California showroom with off-the-floor availability and special order options. The brand offers furniture, lighting, and décor products targeting interior designers and the design trade community.

Differentiator

Problem solved

Functional benefit

Products and services

• NOIR Furniture

Quantifiable outcome

• Eight figure annual e-commerce sales record
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Terrazza (Lifestyle Garden)majorStrategic or Co-development Partner · 1 January 2024In 2024, Ken Bassman helped create Lifestyle Garden's high-end furniture line Terrazza. Terrazza had their soft launch at Fall 2024 High Point Market with great success.
• LazzonimajorStrategic or Co-development Partner · 1 January 2022In 2022, a strategic alliance was formed with Lazzoni, leveraging their 125-year legacy in crafting luxurious custom closets, entertainment systems, and contemporary European-style upholstery and furniture.
• Jamie Young CompanycoreStrategic or Co-development Partner · 1 January 2017In 2017, Bassman Blaine partnered with Jamie Young Company to build and manage the Sales Team, spearhead all marketing efforts and initiatives, and consult on general operations and product development.
• SaatvacoreChannel Partner/ Reseller/ Distributor · 1 January 2016In 2016, Bassman Blaine teamed up with Saatva as the exclusive industry partner to bring the Saatva product line to the interior design trade. Saatva is a leading online luxury mattress company in the US.
• NoircoreChannel Partner/ Reseller/ Distributor · 1 January 2009Since 2009, Bassman Blaine has been an integral part of Noir's explosive growth and success. Noir is considered one of the top brands in the industry. Noir's phenomenal sales team of over 80 people is managed exclusively by Bassman Blaine.
• Leftbank ArtmajorChannel Partner/ Reseller/ DistributorVendor partner offering artwork products represented by Bassman Blaine.
• D.V. Kap HomemajorChannel Partner/ Reseller/ DistributorVendor partner offering home furnishings represented by Bassman Blaine.
• Alder & Tweed Design ComajorChannel Partner/ Reseller/ DistributorTop partner for e-commerce optimization services.
• One For VictoryminorChannel Partner/ Reseller/ DistributorPartner for e-commerce optimization services.

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Leftbank Art: Art and home accessories brand also represented by Bassman Blaine. Comparable as a fellow BB vendor with shared sales force, trade-show presence, and interior-designer customer base.
• Arteriors: Wholesale home furnishings and lighting company specializing in artisan and design-driven pieces, selling through the interior design trade. Directly comparable in product mix (lighting, furniture, accessories) and trade-channel go-to-market.
• D.V. Kap Home: Home furnishings brand represented by Bassman Blaine. Comparable as a portfolio peer with shared sales infrastructure and trade-channel customers.
• Uttermost: Wholesale home furnishings, lighting, wall décor, and accent furniture brand with a large catalog and trade-focused distribution model. Comparable scale, breadth, and channel positioning to NOIR.
• Jamie Young Company: Handcrafted home furnishings and lighting brand that is also represented by Bassman Blaine (partnership since 2017). Operates in the same wholesale-to-trade channel with overlapping product categories (furniture, lighting, accessories) and customer base (interior designers).
• Surya: Wholesale home furnishings, rugs, lighting, and accessories brand with national showroom presence and a strong trade-channel focus. Comparable as a multi-category home brand selling through interior designers and retailers.

Broad incumbents

• Ethan Allen: Long-established furniture manufacturer and retailer with vertical design-to-delivery operations. Comparable as a broad incumbent in the home furnishings space with overlapping product category and trade/retail channels.
• Williams-Sonoma (Pottery Barn / West Elm): Multi-brand home furnishings retailer with Pottery Barn and West Elm serving premium and contemporary design segments. Comparable as a broader home-furnishings incumbent overlapping on product categories, design-led positioning, and major retail channel.
• Restoration Hardware (RH): Large-scale premium home furnishings brand operating showrooms, galleries, and a robust e-commerce platform. Comparable at the brand-positioning level (premium, design-led home goods) but operates at much larger scale with a direct-to-consumer model.

Emerging players

• Article: Direct-to-consumer modern furniture brand competing in the same mid-premium price tier as NOIR. Comparable on product category (furniture, décor) but contrasts on go-to-market (DTC vs. wholesale trade).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/bassmanblaine
• Facebookfacebook.com/bassmanblaine
• LinkedInlinkedin.com/company/bassman-blaine
• Instagraminstagram.com/bassmanblaine
• Pinterestpinterest.com/bassmanblaine/_created

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOIR