Buddha To Buddha Holding B.v.

What Buddha To Buddha Holding B.v. does

Buddha to Buddha Holding B.V. (BTB BV) is a Dutch privately-held jewelry company founded in 1997 and headquartered at Pilotenstraat 34, Amsterdam, with operations supported by 11-50 employees. The company designs jewelry in Amsterdam and produces it through artisans in Southeast Asia, marketing each piece as requiring at least 72 man-hours of handcraft and symbolizing personal life chapters. Its core product portfolio spans rings, bracelets, necklaces, earrings, and pendants in recycled 925 sterling silver, 18-karat gold-plated silver, and recycled gold, priced from approximately €89 to €799+. Sub-brand collections include Bold Icons, Refined Rebels, Luxury, Rebirth, Ben, and Barbara, and the company offers engraving, permanent bracelets, and FSC-certified sustainable gift packaging as add-on services.

The business operates a primarily direct-to-consumer model through multi-language e-commerce storefronts serving the Netherlands, Belgium, Germany, the United Kingdom, the United States, and a Global fallback market. A dedicated B2B wholesale portal serves retailer accounts, and limited offline distribution is conducted through De Bijenkorf department stores in three Dutch cities. Pricing is unit-based with no subscription or recurring revenue component; payment options include iDeal, Klarna, PayPal, Riverty (AfterPay), Bancontact, Apple Pay, and VVV Gift Card. Logistics are handled through DHL with three service tiers (DHL for NL/BE, DHL Parcel Connect for Europe, DHL Express internationally) and a free-shipping threshold of €150. Marketing is multi-channel and primarily organic/paid social (Instagram, TikTok, Facebook, Pinterest, YouTube) supplemented by Google Ads, email newsletters, and seasonal gift-guide content.

Sustainability and certification are embedded in the value proposition: packaging is bio-based and biodegradable (claimed 90% carbon-footprint reduction), gift boxes use FSC-certified recycled paper, and the company is Thuiswinkelwaarborg-certified in the Netherlands. A 2019 partnership with the Sterk & Positief foundation supports cancer research, with 40% of proceeds from a dedicated collection going to the foundation. No external funding rounds, M&A activity, or institutional ownership have been disclosed; the company appears to remain founder-owned.

Name

Buddha To Buddha Holding B.v.

Legal name

BTB BV

Website

https://buddhatobuddha.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Buddha to Buddha is a Dutch handcrafted jewelry brand founded in 1997, selling recycled silver and gold rings, bracelets, necklaces, and pendants through DTC e-commerce across Europe and the US, a B2B wholesale portal, and select offline retail.

Ownership category

akta.pro rank

Product category

Luxury Handmade Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Handmade silver jewelry
• Recycled gold jewelry
• Artisan bracelets rings
• Sustainable luxury jewelry
• Engravable jewelry

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Jewelry Sales: One-time purchase of handcrafted jewelry products including rings, bracelets, necklaces, earrings, and pendants. Multiple price points based on material (silver, gold plated, gold) ranging from €89 to €799+.
2. B2B Wholesale: Business-to-business sales through dedicated B2B portal for retailers. Offers same product categories as DTC channel.
3. Gift Packaging: Sustainable gift packaging sold as add-on (€1.49-€1.99 for Rebirth gift boxes made from 100% recycled FSC-certified paper).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Buddha to Buddha designs, handcrafts, and sells handmade luxury jewelry — including rings, bracelets, necklaces, earrings, and pendants — made primarily from 100% recycled 925 sterling silver, recycled gold, and 18-karat gold-plated silver, with each piece requiring at least 72 man-hours of artisan work. The Amsterdam-designed, Southeast-Asia-produced collections (Bold Icons, Refined Rebels, Luxury, Rebirth, Ben, Barbara, plus leather, cord, pearl, gemstone, and limited-edition lines) are sold to individual consumers through a multi-country e-commerce storefront, and to retailers through a dedicated B2B portal, with engravable customization and sustainable FSC-certified gift packaging as supporting offerings.

Product overview

Buddha to Buddha is a Dutch handmade luxury jewelry brand founded in 1997, combining Amsterdam's creative vision with Southeast Asian traditional craftsmanship. The company offers a unified portfolio of handcrafted jewelry products primarily in silver, gold, and premium gold plated (18-karat) materials. The core product line includes rings, bracelets, necklaces, earrings, and pendants across multiple collections and sub-brands including Bold Icons, Refined Rebels, Luxury, and the new Rebirth collection. Additional offerings include leather jewelry, cord jewelry, pearl jewelry, beads, gemstones, and limited editions. The brand emphasizes personalization through engravable jewelry options and offers gift packaging services. A B2B portal supports wholesale operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Jewelry Collection

Quantifiable outcome

• 90% reduction in carbon footprint with biodegradable packaging
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Sterk & Positief FoundationminorStrategic or Co-development PartnerSince 2019, Buddha to Buddha partners with the 'Sterk & Positief' (Strong & Positive) foundation to create special collection jewelry for cancer research. Designed bracelet and pendant inspired by the fight against brain cancer, with silver elements symbolizing brain waves and space for personal engraving. 40% of proceeds go to the foundation. Collection only available through webshop.
• De BijenkorfminorChannel Partner/ Reseller/ DistributorSelected retailer for La Fuente Legend collection, available at De Bijenkorf branches in Rotterdam, Eindhoven, and Amsterdam.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Missoma: London-based demi-fine jewelry brand with comparable gold-plated product line, social-media-led DTC growth, and similar gifting-occasion targeting at overlapping price points.
• Monica Vinader: British sustainable fine jewelry brand with similar recycled-metal positioning, mid-premium price points (£100-£1,000+), and DTC-plus-wholesale distribution across the UK and US.
• Mejuri: Canadian DTC fine and demi-fine jewelry brand with similar price-tier architecture, sustainability narrative, and direct-to-consumer e-commerce model. Most direct comparable for channel, materials, and target customer.
• Edblad: Swedish Scandinavian jewelry brand with similar design-led collections, multi-country DTC storefronts, and comparable sterling silver and gold-plated product ranges at overlapping price points.
• Dyrberg/Kern: Danish designer jewelry brand with comparable premium positioning, mixed-metal handcrafted collections, and similar Northern-European DTC-plus-wholesale distribution footprint.
• Caroline Svedbom: Swedish jewelry brand offering crystal-embellished and gold-plated pieces at similar price tiers, with comparable European DTC operations and design-led collections.

Emerging players

• Le Gramme: French minimalist fine jewelry brand focused on recycled precious metals (silver, gold) with strong design-led DTC and concept-store distribution. Comparable materials and sustainability narrative at premium price points.

Broad incumbents

• Tiffany & Co. Iconic luxury jewelry incumbent owned by LVMH with global retail and DTC operations. Competes for higher-AOV fine jewelry occasions rather than Buddha to Buddha's mid-premium tier, but a reference point for premium positioning.
• Swarovski: Austrian crystal and jewelry powerhouse with broad global retail and DTC distribution. Adjacent positioning in gifting and accessories rather than precious-metal fine jewelry, but competing for the same discretionary gifting occasions.
• Pandora: Danish global jewelry giant with massive retail and DTC footprint across silver and gold ranges. Competes broadly with Buddha to Buddha on charm/bracelet occasions but at lower price points and far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo5e0pPX9vJ4xnaQgVAmRsw/featured
• Facebookfacebook.com/officialbuddhatobuddha
• Instagraminstagram.com/officialbuddhatobuddha
• TikToktiktok.com/@officialbuddhatobuddha
• Pinterestpinterest.com/buddhatobuddha
• LinkedInlinkedin.com/company/buddha-to-buddha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buddha To Buddha Holding B.v.