Le gramme
Le Gramme is a Paris-based French men's jewelry brand founded in 2013, designing and selling minimalist precious-metal jewelry (silver 925, 18k gold, titanium DLC) through its own e-commerce site, branded corners in Printemps, Le Bon Marché, and Galeries Lafayette, and luxury online marketplaces globally.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le gramme does
Le Gramme is a French men's jewelry brand founded in 2013 in Paris, operating as a société par actions simplifiée (SAS) and selling through its own e-commerce site legramme.com, branded retail corners in Parisian department stores (Printemps Homme, Le Bon Marché, Galeries Lafayette), and a global network of luxury online marketplaces and multi-brand retailers. The company's product range centers on minimalist men's jewelry fabricated in France from precious metals — silver 925, 18k gold (yellow, white, rose), titanium DLC, and ceramic — across six design collections (Câble, Ruban, Jonc, Beads, Entrelacs, Cordon), with price points from approximately €170 to €19,500. Its signature differentiator is a rational, industrial-design-driven creative process in which each piece is named after its weight in grams (always an odd number), combined with proprietary technical features such as a cylindrical hidden-screw clasp inspired by suspension bridge engineering and a guilloché pyramid surface texture.
The brand extends into complementary lines including laser-engraved wedding alliances, prêt-à-porter (cotton t-shirts and hoodies using the same weight-naming convention), and gift cards (€150-€1,000, three-year validity). Distribution is multi-channel: direct-to-consumer via Shopify-powered e-commerce with global shipping to over 100 countries; branded corners and pop-ups in three flagship Parisian department stores; wholesale to jewelry boutiques across Europe, the Americas, and Asia; and online marketplace partnerships with Zalando, SSENSE, Net-a-Porter, Mr Porter, Matches Fashion, Saks, Luisa via Roma, and others. Value-added services include complimentary mechanical engraving for personalization, two-year legal warranty, 14-day free returns in France and the EU, free worldwide shipping, and 3x interest-free installments via Alma. Customer segments are primarily modern men seeking minimalist, design-driven jewelry for daily wear and gift-giving occasions, with secondary adoption among women purchasing from the men's collection.
Commercially, Le Gramme operates with a small team (1-10 employees per firmographic data) and has pursued a capital-light international expansion strategy anchored on premium retail placements and curated marketplace partnerships rather than owned retail buildout. The firm is privately held with no disclosed external venture or growth funding, no public listing, and no parent company. A single ecosystem signal — a Frenchfounders-related entry dated April 2022 — is noted in the input but with no disclosed amount or source attribution.
Le gramme firmographics
Firmographics- Name
- Le gramme
- Legal name
- Le gramme
- Website
- https://legramme.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Gramme is a Paris-based French men's jewelry brand founded in 2013, designing and selling minimalist precious-metal jewelry (silver 925, 18k gold, titanium DLC) through its own e-commerce site, branded corners in Printemps, Le Bon Marché, and Galeries Lafayette, and luxury online marketplaces globally.
- Ownership category
- akta.pro rank
Le gramme industry classification
Industry- Product category
- Men's Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)
- akta.pro secondary industries
- Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)
Keywords
Where Le gramme is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Le gramme business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry product sales: One-time purchase model for jewelry pieces (bracelets, rings, necklaces, alliances/wedding bands) made from precious metals (silver 925, 18k gold in yellow, white, and rose). Products range from entry-level silver pieces (€190-600) to premium gold pieces (up to €19,500).
- Gift cards: Digital and paper gift cards sold at €150, €250, €500, and €1,000 denominations. Valid for three years, sent instantly via email or by post upon request.
- Ready-to-wear accessories: Extension into apparel category including t-shirts (€100) and hoodies (€240) in cotton, using the same weight-based naming convention (le 240g, le 380g).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level silver pieces |
| Unit Pricing | Pay-as-you-go | Premium gold pieces |
| Unit Pricing | Pay-as-you-go | Mixed material pieces |
| Other | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Ready-to-wear |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Le gramme product offering
Product offeringCore offering
Le gramme designs, manufactures, and sells minimalist men's jewelry in France, including bracelets, rings, necklaces, and wedding bands made from precious metals (silver 925, 18k gold in yellow/white/rose, titanium DLC, ceramic). Each piece is systematically named after its gram weight using odd numbers (e.g., le 7g, le 9g). The offering extends to ready-to-wear apparel (cotton t-shirts, hoodies), gift cards, and laser engraving personalization services.
Product overview
Le Gramme is a French men's jewelry brand launched in 2013, offering minimalist jewelry made from precious metals including silver 925, 18ct gold (yellow, white, rose), black titanium DLC, ceramic, and leather. The product portfolio centers on bracelets (Cable, Ruban, Jonc, Beads, Entrelacs, Cordon collections), rings/bagues (including wedding alliances), necklaces, ready-to-wear clothing, and gift cards. Each piece is named by its weight in grams (always an odd number), reflecting the brand's rational, design-driven approach. The brand offers laser engraving personalization services and sells through its own e-commerce platform, branded retail corners in major French department stores (Printemps, Le Bon Marché, Galeries Lafayette), and international retailers. Manufacturing takes place in French workshops using industrial craftsmanship combining machine precision with human craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Le gramme Bracelets Men's bracelets in silver 925, 18ct gold, black titanium DLC, and ceramic, featuring minimalist designs inspired by industrial design and architecture. Encompasses the Câble, Ruban, Jonc, Beads, Entrelacs, and Cordon collections, designed for daily wear, accumulation, and layering.
- Le gramme Rings (Bagues) Men's rings in silver 925 and 18ct gold (yellow, white, rose), featuring minimalist designs. Includes classic Jonc, Ruban, and Alliance (wedding ring) variants with optional diamond settings, intended for daily wear and personal expression.
- Le gramme Necklaces (Colliers) Men's necklaces including chain, Entrelacs, and Câble designs in silver 925 and 18ct gold, offering minimalist and sophisticated masculine jewelry options for layering and gifting.
- Le gramme Alliances (Wedding Bands) Wedding bands in 18ct gold (yellow, white, rose) with options for diamond settings, guilloché patterns, and laser engraving for personalization, targeted at couples seeking classic or contemporary wedding jewelry.
- Le gramme Gold Selection Premium jewelry collection in 18ct gold (yellow, white, rose) featuring bracelets, rings, necklaces, and wedding bands, positioned as exceptional gifts for special occasions and high-end personal wear.
- Le gramme Prêt-à-porter (Ready-to-Wear) Cotton lifestyle apparel including t-shirts (240g, €100) and hoodies (380g, €240), extending the Le gramme brand and weight-based naming convention into casual clothing accessories.
- Le gramme Gift Cards Digital and paper gift cards available in denominations of €150, €250, €500, and €1,000, valid for three years on legramme.com and suited for gift-giving occasions.
- Laser Engraving Personalization Service Personalization service using laser engraving to add initials, dates, messages, GPS coordinates, names, mantras, school/diploma year, or symbols (heart, infinity) to jewelry pieces, available free with purchase.
Quantifiable outcome
- Two-year legal warranty on all products
- +2 more outcomes
Companies that use Le gramme
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Le gramme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Le gramme partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- ZalandominorGerman online fashion retailer marketplace partner selling Le Gramme products to European customers through zalando.fr
- SSENSEminorCanadian luxury fashion e-commerce platform serving global customers with Le Gramme collection
- Net-a-PorterminorLuxury fashion e-commerce platform (Tmall presence for Chinese market) distributing Le Gramme jewelry
- Mr PorterminorMen's luxury fashion e-commerce platform part of Richemont group, featuring Le Gramme collection for global customers
- Matches FashionminorUK-based luxury fashion e-commerce marketplace offering Le Gramme products
- Saks Fifth AvenueminorUS luxury department store chain with both online and physical retail presence featuring Le Gramme jewelry
- PrintempscoreFrench luxury department store hosting Le Gramme branded corners in Paris (Haussmann and Vélizy-Villacoublay locations) since October 2020
- Le Bon MarchécoreParis luxury department store featuring Le Gramme corner in men's accessories section since September 2021
- Galeries LafayettecoreFrench department store with Le Gramme pop-up presence in Homme section and online marketplace galerieslafayette.com
- Luisa via RomaminorItalian luxury fashion e-commerce and retail platform featuring Le Gramme collection
- SelfridgesminorUK luxury department store in London featuring Le Gramme jewelry
- GlobusminorSwiss luxury department store chain with presence in Basel, Geneva, Lausanne, and Zurich
- KithminorStreetwear/luxury fashion retailer with global locations in Paris, London, New York, Chicago, Williamsburg, and Tokyo
- Lane CrawfordminorAsian luxury department store chain with locations in Hong Kong, Shanghai, and Beijing featuring Le Gramme
- Holt RenfrewminorCanadian luxury department store chain featuring Le Gramme collection
- Dover Street MarketminorFashion retailer with locations in London, Los Angeles, New York, Tokyo, and Singapore featuring Le Gramme
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Le gramme competitors and assessment
Company assessmentDirect peers
- Tom Wood: Norwegian minimalist jewelry brand focused on men's everyday fine jewelry in silver and gold with strong Scandinavian design DNA. Closely comparable in minimalist men's positioning, precious-metal range and selective wholesale distribution.
- Miansai: US-based men's jewelry brand with a minimalist, industrial-leaning aesthetic and signature hook-and-clasp designs. Directly comparable in target customer (style-conscious men), price band and DTC-led model.
- Chrome Hearts: Premium US luxury jewelry and accessories brand with strong men's focus, sterling silver product line, and selective distribution through flagship and luxury retailers. Comparable in men's fine-jewelry positioning, premium pricing and Made-in-(own country) craftsmanship.
- David Yurman: Established American fine jewelry house with a significant men's collection (signet rings, bracelets, cable bracelets) and broad department-store distribution. Comparable in men's cable/chain design language and US/international wholesale presence.
- Foundrae: US fine jewelry brand focused on personal symbolism, engraving, and layering collections sold through own e-commerce and select luxury department stores. Comparable in accumulation/layering model and personalized fine-jewelry positioning.
Emerging players
- Mejuri: DTC fine jewelry brand with a layering/accumulation model, personalized engraving, and growing men's category. Comparable in DTC-first model, precious-metal product range, and lifestyle-extensions (e.g., apparel) though skewed toward women's.
- Oliver Cabell: US DTC accessories brand operating in adjacent luxury price tiers with a designer-led, minimalist aesthetic and Made-in-Italy provenance. Comparable in DTC-led growth playbook, premium positioning and direct-to-consumer distribution strategy.
- Edge of Ember: London-based sustainable fine jewelry DTC brand with gold and silver everyday pieces. Comparable in DTC distribution, personalization/engraving services and ethical/sustainable sourcing positioning.
Broad incumbents
- Boucheron: Historic French high-jewelry maison with a men's jewelry line (Quatre, Jack). Comparable in French heritage and presence in Le Bon Marché / Printemps locations, but operating across much broader price tiers and customer base.
- Cartier: Global luxury jewelry leader with a strong men's fine-jewelry offering (Trinity, Love, Juste un Clou). Comparable in men's jewelry distribution through the same department stores and luxury e-tailers, but at vastly different scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Le gramme social profiles
Digital presenceLe gramme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le gramme leadership team
Management profileNumber of profiles
Profiles1 record
Le gramme funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le gramme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le gramme
What does Le gramme do?
Le gramme designs, manufactures, and sells minimalist men's jewelry in France, including bracelets, rings, necklaces, and wedding bands made from precious metals (silver 925, 18k gold in yellow/white/rose, titanium DLC, ceramic). Each piece is systematically named after its gram weight using odd numbers (e.g., le 7g, le 9g). The offering extends to ready-to-wear apparel (cotton t-shirts, hoodies), gift cards, and laser engraving personalization services.
Is Le gramme a public or private company?
Le gramme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le gramme founded?
Le gramme was founded in 2013. It employs 1 to 10 people.
Where is Le gramme based?
Le gramme is headquartered in Paris, France, in the Europe region.
How does Le gramme make money?
Three revenue lines are on record. Jewelry product sales are the primary driver. The others are gift cards and ready-to-wear accessories.
Who are Le gramme's main competitors?
Direct peers on record are Tom Wood, Miansai, Chrome Hearts, David Yurman and Foundrae. Emerging players are Mejuri, Oliver Cabell and Edge of Ember. Broad incumbents are Boucheron and Cartier.
Does Le gramme have an API?
No public API is recorded for Le gramme.
What industry is Le gramme in?
Le gramme's product category is Men's Jewelry. Its primary akta.pro industry code is CRAKAHAD, Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars), with a secondary code of CRAKAAAI, Personalized Fine Jewelry (Nameplates/Initials/Engraved). Its NAICS code is 33991 and its SIC code is 3911.