Kw Salt Lake City Keller Williams Real Estate

What Kw Salt Lake City Keller Williams Real Estate does

KW Salt Lake City Keller Williams Real Estate is a local franchise brokerage of Keller Williams Realty, headquartered at 1245 Brickyard Rd #500, Salt Lake City, UT 84106. The firm serves residential home buyers and sellers across the Salt Lake City metropolitan area and surrounding Utah communities including River Heights, Bluffdale, Grantsville, West Jordan, South Salt Lake, American Fork, Park City, and Ogden. Its core product is a listings website (kwsaltlake.com) that surfaces active residential properties with price, bedroom count, bathroom count, square footage, and the responsible agent's contact details, supplemented by a web-based inquiry form for prospective buyers. The franchise taps Keller Williams corporate platforms (kwhomehub.com, kwhomehubagent.com) for additional consumer and agent tooling.

The business model is transaction-based: the brokerage earns commissions on real estate transactions when its agents represent buyers or sellers, with commission rates negotiated on a per-transaction basis and typically split between listing and buy-side brokerages. Go-to-market is agent-led — each individual Keller Williams agent owns their client relationships and listings, reaching consumers through the website, third-party syndication to utahrealestate.com, and direct phone/email contact. Active inventory spans a wide price spectrum, from a $275,000 condo in South Salt Lake to a $2.4 million renovated log cabin in Park City's Pinebrook subdivision, indicating multi-segment coverage across entry-level to luxury.

The office is independently operated by local agents under a core franchise partnership with Keller Williams Realty, Inc. — the publicly traded parent (NYSE: KW). Specific ownership, founding date, headcount, and revenue figures are not disclosed in the available data.

Name

Kw Salt Lake City Keller Williams Real Estate

Website

https://kwsaltlake.com

Company type

Private

Operating status

Operating

Short description

KW Salt Lake City is a Keller Williams franchise brokerage that represents residential home buyers and sellers across the Salt Lake City metro and broader Utah, earning commissions on transactions through individual agents and a listings website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Property listing services
• Agent representation services
• Real estate franchise

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The brokerage earns commissions on real estate transactions when agents represent buyers or sellers in property purchases and sales. Commission rates are typically a percentage of the transaction value, split between the listing agent's brokerage and buyer's brokerage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

KW Salt Lake City Keller Williams Real Estate is a residential real estate brokerage franchise that represents home buyers and sellers in Utah, primarily across the Salt Lake City metropolitan area. The brokerage surfaces active property listings through its website (kwsaltlake.com) and third-party platforms (utahrealestate.com), and individual agents provide direct representation services for residential transactions ranging from entry-level condos to luxury estates.

Product overview

KW Salt Lake City is a Keller Williams real estate brokerage offering a unified property listing platform for the Salt Lake City metropolitan area. The core product is a listings website displaying 9 active residential properties with detailed information including pricing, bedroom/bathroom counts, square footage, and agent contacts. Additional services include a listing inquiry form and direct agent contact capabilities via phone and email. The company operates from an office at 1245 Brickyard Rd #500, Salt Lake City, UT 84106.

Differentiator

Problem solved

Functional benefit

Products and services

• KW Salt Lake City Listings Website A real estate listing platform displaying active residential property listings across the Salt Lake City metropolitan area and broader Utah market, featuring property details including price, bedrooms, bathrooms, square footage, photos, and agent contact information. Designed for prospective home buyers and sellers researching properties and available agents.
• Residential Buyer and Seller Representation Professional agent representation services for home buyers and sellers, connecting clients with Keller Williams real estate agents who manage the transaction through phone, email, and in-person meetings. Agents are assigned to specific listings and are directly contactable from each property detail page.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams RealtycoreChannel Partner/ Reseller/ DistributorKW Salt Lake City operates as a Keller Williams franchise, benefiting from the Keller Williams brand, training programs, technology platforms (kwhomehub.com, kwhomehubagent.com), and established real estate business practices. The franchise relationship provides brand recognition and operational support.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Berkshire Hathaway HomeServices: National franchise network providing residential real estate brokerage with brand-affiliated agent representation, directly competing in Utah luxury and entry-level segments.
• Century 21: Globally recognized franchise brokerage competing for the same residential buyer/seller pool with similar agent-driven transaction-fee economics.
• RE/MAX: Largest direct competitor operating an identical franchise-based residential brokerage model with commission-only agent representation across the U.S., including Utah markets.
• Coldwell Banker: Major franchise-based residential real estate brokerage with strong presence in Utah, offering comparable buyer/seller representation and commission-based revenue.
• Better Homes and Gardens Real Estate: Franchise-based residential brokerage competing in similar mid-tier price segments across Utah with comparable agent-driven commission economics.

Emerging players

• eXp Realty: Cloud-based brokerage with a low-overhead franchise-like agent model rapidly expanding in Utah; competes on commission splits and tech-enabled operations.
• Redfin: Technology-enabled residential brokerage operating in the Salt Lake City market, offering salaried-plus-bonus agent model that pressures traditional commission structures.
• Compass: Tech-forward brokerage combining agent representation with proprietary platform; competes for the same agent talent and high-end Salt Lake City / Park City listings.

Regional players

• Sotheby's International Realty: Luxury-focused international brand with franchise affiliates in Park City and other Utah resort markets; competes directly for high-end listings in the same geography.

Broad incumbents

• Keller Williams Realty International: Parent franchisor and broader network providing the brand, technology, and training platform that this office relies on; the closest incumbent in the same overall system.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kwutahrealtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kw Salt Lake City Keller Williams Real Estate