What L-shop-team Gmbh does

L-shop-team GmbH, operating under the trade name L-SHOP-TEAM, is a German B2B wholesaler of promotional, leisure, and work clothing founded in 1981 and headquartered in Unna. The company distributes third-party textile brands ('We have the brands. You have the choice!') to commercial resellers and corporate buyers, rather than manufacturing its own apparel. Its product surface spans workwear, promotional clothing, branded apparel, and related textile accessories.

The company operates through 11 wholly-owned European subsidiaries and a direct German parent, serving 12 countries: Germany (1981), Poland (2011), Austria (2012), Czech Republic (2014, via acquisition of Tiger Team), Switzerland (2014), Belgium (2015, via acquisition of WIC N.V.), Denmark (2015), Netherlands (2015), Sweden (2017), Norway (2019), France (2020), and Italy (2022). Each market is supported by a dedicated country-specific e-commerce platform and native-language direct sales staff handling local order processing. Geographic expansion has been driven by a mix of greenfield subsidiary formation and acquisition of local incumbents. The company is privately held with no disclosed external funding, parent entity, or cap-table information.

The business model is B2B wholesale distribution: revenue is generated through one-time purchase transactions of textile inventory, with pricing not publicly disclosed. The go-to-market combines enterprise field sales with localized digital commerce across 12 country storefronts and social media presence on LinkedIn, Instagram, Xing, and country-specific Facebook pages. No technology platform, proprietary AI capability, mobile application, or API offering is disclosed; competitive positioning rests on multi-brand assortment, pan-European footprint, and local-language service rather than technology differentiation.

Name

L-shop-team Gmbh

Legal name

L-shop-team Gmbh

Website

https://www.l-shop-team.eu

Company type

Private

Founded year

1981

Operating status

Operating

Short description

L-shop-team GmbH is a German B2B wholesaler of promotional, workwear, and leisure clothing founded in 1981, distributing multi-brand textiles to commercial resellers across 12 European countries through dedicated local subsidiaries and country-specific e-commerce platforms.

Ownership category

akta.pro rank

Product category

Textile Wholesale

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B textile wholesale
• Workwear distribution
• Promotional clothing
• Branded apparel
• Corporate uniforms

Headquarters

HQ city

Unna

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Textile Wholesale: B2B wholesale distribution of textile products including workwear, promotional clothing, and branded apparel. The company serves business customers across Europe through country-specific e-commerce platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

L-SHOP-TEAM is a B2B wholesaler of workwear, promotional clothing, leisure apparel, and related accessories, distributing multiple textile brands to commercial resellers and business customers across 12 European countries. Sales are conducted through country-specific online shops and direct field sales via wholly-owned local subsidiaries, supported by native-language customer service and local order processing.

Product overview

L-shop-team Gmbh is a B2B textile and workwear wholesaler operating across Europe through multiple country-specific online shops. The company serves as a textile partner to businesses, offering branded apparel and workwear products. Their European network spans 12 countries (Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Sweden, Switzerland) with the German parent company established in 1981 headquartered in Unna. The company's slogan 'We have the brands. You have the choice!' indicates they distribute multiple apparel brands rather than manufacturing their own products. No specific named product offerings, modules, or sub-products are detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Workwear wholesale distribution B2B wholesale distribution of workwear and uniform clothing from multiple textile brands to commercial resellers and business customers across 12 European countries.
• Promotional clothing wholesale distribution B2B wholesale distribution of promotional and branded clothing for corporate identity, events, and marketing campaigns, available through country-specific online shops across Europe.
• Leisure apparel wholesale distribution B2B wholesale distribution of leisure apparel from multiple textile brands to commercial resellers and businesses across European markets.
• Country-specific European online shops 12 localized e-commerce platforms serving Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Sweden, and Switzerland, providing B2B customers with native-language access to the full L-SHOP-TEAM textile catalogue.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves17 records

Expansion highlights4 records

Direct peers

• B&C Collection: European B2B apparel brand specializing in promotional and corporate clothing distributed through resellers. Comparable to L-SHOP-TEAM as a multi-country B2B apparel wholesaler targeting the promotional and corporate clothing segment through reseller channels.
• Tee Jays: European supplier of promotional apparel, basic clothing, and workwear distributed through resellers and decorators. Comparable as a multi-country B2B apparel wholesaler with a similar promotional and workwear product mix.
• Result Clothing: UK-based promotional and workwear apparel supplier distributing through resellers across Europe. Comparable to L-SHOP-TEAM as a multi-category B2B apparel wholesaler serving promotional clothing and workwear resellers across multiple European markets.
• Mascot International: Danish workwear manufacturer and wholesaler with multi-country European distribution. Comparable to L-SHOP-TEAM as a European workwear B2B distributor with a Denmark-based presence, overlapping directly with L-SHOP-TEAM Danmark.
• Engelbert Strauss: Major European workwear and work-related apparel brand and distributor serving B2B customers across multiple countries. Comparable as a direct competitor in the European workwear and promotional clothing wholesale channel, with overlapping product categories and customer base.
• Kariban: European B2B apparel brand specializing in promotional and corporate clothing distributed through resellers across Europe. Direct peer in the promotional/corporate apparel wholesale channel, with comparable multi-brand distribution and reseller customer base.

Broad incumbents

• CWS (CWS-boco): Pan-European workwear, hygiene, and textile services group operating in numerous countries. Comparable to L-SHOP-TEAM in cross-border European B2B workwear distribution and multi-country subsidiary structure, though CWS also operates rental and laundering services.
• MEWA Textil-Service: Germany-headquartered textile services and workwear group operating a multi-country European service model (rental, laundering, workwear supply). Highly comparable to L-SHOP-TEAM in targeting enterprise workwear customers across Europe, though MEWA's model is weighted toward managed rental services rather than outright wholesale.
• Bardusch: European textile services and workwear provider offering workwear, protective clothing, and related services to enterprise customers in multiple countries. Comparable to L-SHOP-TEAM in European enterprise workwear distribution, though with a heavier services orientation.

Regional players

• HAVEP: Dutch workwear manufacturer and wholesaler serving B2B customers primarily in the Benelux and broader Western Europe. Comparable as a workwear wholesaler overlapping with L-SHOP-TEAM's Netherlands and Belgium operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/l-shop-teamgmbh
• Facebookfacebook.com/lshopteam
• LinkedInlinkedin.com/company/l-shop-team-gmbh
• Instagraminstagram.com/lshopteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L-shop-team Gmbh