KFUM Norrköping

What KFUM Norrköping does

KFUM Norrköping is a Swedish non-profit youth association affiliated with the global KFUM/YMCA movement, operating in the Norrköping municipality. The organization delivers sports, scouting, and youth development activities through volunteer-led sections, supported by roughly 800 members and an 11-50 employee headcount range. Its physical asset base includes a sports hall, beach volleyball courts, a park venue, and the Brevik campground (Breviks lägergård), which has hosted summer camps since 1956.

Revenue is generated through a mix of member dues, camp and activity fees, school and municipal program contracts, facility rentals, and corporate bookings. The organization participates in the municipality's Fritidskortet subsidy program and delivers co-branded programming through a partnership with Stadium (Stadium Sports Camp). Newer revenue lines include KFUM Adventure, which targets corporate clients for teambuilding and group experiences, plus seasonal offerings such as Sportlovskul and KFUM-dagarna.

The business model is essentially a local community-services non-profit: pricing is per-activity and per-member, the go-to-market is direct to families, schools, and corporate clients within the Norrköping catchment, and there is no disclosed technology platform or proprietary product. Strategic direction centers on diversifying the activity mix, monetizing under-utilized facility capacity through corporate and seasonal programs, and leveraging municipal and retail partnerships to broaden reach.

Name

KFUM Norrköping

Legal name

KFUM Norrköping

Website

https://kfum-norrkoping.se

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

KFUM Norrköping is a Swedish non-profit youth association affiliated with the global YMCA/KFUM movement, serving roughly 800 members in the Norrköping municipality through sports, scouting, camps, and seasonal programs. Revenue comes from member dues, camp fees, municipal contracts (Fritidskortet), corporate bookings via KFUM Adventure, and the Stadium Sports Camp partnership.

Ownership category

akta.pro rank

Product category

Youth and Community Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth sports programs
• Outdoor camps
• Community recreation
• Facility rental
• Youth development

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels4 records

Marketing channels6 records

Core offering

KFUM Norrköping delivers youth sports programs, scouting, outdoor camps, and community events through volunteer-run sections, and rents its physical facilities (campgrounds Stora Skogsgården and Brevik, KFUM-hallen sports hall, beach volleyball courts, and meeting rooms) to individuals, schools, and businesses. A single membership covers access to all sections, with supplementary revenue from facility rentals, adventure activities (KFUM Adventure), equipment rental, and seasonal programs such as Sportlovskul and KFUM-dagarna.

Product overview

KFUM Norrköping is a non-profit youth and women's rights organization (Swedish YMCA/YWCA) offering a diverse portfolio of programs and facilities. The organization operates on a hub-and-spoke model: a core membership provides access to all activities, while operations are divided into volunteer-run sections (sports, scouting, specialized interests) and professionally-managed facilities. Key offerings include outdoor camps (Stora Skogsgården, Brevik), a sports hall (KFUM-hallen), beach volleyball courts, adventure activities (KFUM Adventure), and various sports sections. The portfolio also includes equipment rental, meeting facilities, seasonal programs (Sports Holiday Fun, KFUM Days), and publications.

Differentiator

Problem solved

Functional benefit

Brands

• KFUM Adventure: Adventure activities offered in Folkparken including beach volleyball, team building and other outdoor activities
• Stadium Sports Camp
• KFUM-dagarna
• Fritidskortet
• Sportlovskul

Products and services

• Stora Skogsgården Campground facility in Simonstorp, approximately 20 km from Norrköping, with accommodation for 30 overnight guests, kitchen and dining for 40, sauna, terrace, access to Lake Bolen for swimming and water activities, canoes, kayaks, life jackets, and a 4.3 km terrain trail. Available for rental to schools, businesses, families, and groups.
• Breviks lägergård (Brevik Camp) Camp facility on the coast of Slätbaken on Vikbolandet, approximately 40 km from Norrköping, offering summer camps, team-building events, high-altitude activities, outdoor education, and conference opportunities for schools, businesses, and private individuals.
• KFUM-hallen (KFUM Sports Hall) Sports hall measuring 29x16 meters with 7-meter ceiling height, suitable for badminton, volleyball, floorball, basketball, fencing, and other sports. Includes changing rooms with showers, WC, storage lockers, and optional booking of meeting rooms with kitchenette for leader meetings. Available for rental.
• Beachvolleyplaner (Beach Volleyball Courts) Six beach volleyball courts located in Folkparken, Norrköping, available for rental, with the association organizing trainings and events.
• Meeting Rooms and Conference Facilities Conference room at the KFUM Norrköping office (Norra Promenaden 108) for 10-12 persons, available free of charge for sections and available for rental with kitchen access for external parties.
• KFUM Adventure Adventure and park operations in Folkparken offering team-building events, beach volleyball rental, and outdoor recreational activities for youth, families, schools, and corporate clients.
• KFUM Membership Membership program granting access to all KFUM Norrköping sections and activities (sports, scouting, reptile clubs, and other interest groups), with approximately 800 members collected through various sections under a single organizational number.
• Stadium Sports Camp Sports camp program offered in collaboration with Stadium, providing sports activities for young people in the Norrköping area.
• Sportlovskul (Sports Holiday Fun) Activity program for children and youth during school sports holidays, offering holiday activities and engagement programs.
• KFUM-dagarna (KFUM Days) Annual organized event program by KFUM Norrköping for members, offering community engagement activities and member events.
• Materialuthyrning (Equipment Rental) Rental of event and activity equipment including PA systems, LED uplights, disco lighting, coffee makers, cooking equipment, popcorn machines, candy floss machines, marketing materials, activity equipment, and vehicles for material transport.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• KFUM-rörelsen i Sverige (Swedish YMCA)coreStrategic or Co-development Partner
• Breviks lägergårdcoreStrategic or Co-development Partner
• KFUM AdventuresecondaryStrategic or Co-development Partner
• World Alliance of YMCA and World YWCAcoreStrategic or Co-development Partner
• Norrköping MunicipalitysecondaryOthers

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Sportfiskarna (Swedish Sportfishing Federation): National Swedish angling association running youth outdoor programs. Less direct overlap than scouting or other YMCA chapters but competes for outdoor-recreation youth mindshare in the Norrköping region where KFUM's camp programs operate.

Regional players

• Föreningen Norden: Swedish Nordic-cooperation association offering cultural exchange, youth camps, and meeting places. Adjacent peer with a comparable non-profit, volunteer-driven, youth-meeting-place identity but oriented toward Nordic cultural activities rather than sports.
• IFK Norrköping: Major sports club in Norrköping offering football and other sports to youth. Competes with KFUM Norrköping's sports sections (volleyball, floorball, badminton) for the same local youth sports participation market, though focused on team sports with a competitive pathway rather than the YMCA's recreational/community model.

Direct peers

• KFUM Göteborg: Sibling YMCA local chapter in Gothenburg operating the same membership-based multi-sport, camping, and youth development model. Directly comparable in structure (sections, facilities, camping) but in a larger Swedish city, making it the closest operational parallel.
• Friluftsfrämjandet (Swedish Outdoor Association): National Swedish outdoor recreation organization running local activity groups including outdoor life, canoeing, hiking, and nature programs. Directly competes with KFUM Norrköping's outdoor/camping offerings at Stora Skogsgården and Brevik for family and youth outdoor programming.
• Scoutförbundet (The Swedish Guide and Scout Council): Sweden's national scouting federation operating local scout groups including in Norrköping. Overlaps directly with KFUM Norrköping's scout section and competes for the same youth demographic seeking outdoor, character-development programming.

Broad incumbents

• Riksidrottsförbundet (Swedish Sports Confederation): National umbrella organization for Swedish sports. KFUM Norrköping's sports sections operate within the broader Swedish sports federation system, making RF a structural peer in how youth sports are organized and funded nationally.
• IOGT-NTO: Large Swedish temperance and youth association operating family/children's activity programs including camps and outdoor recreation across Sweden. Comparable non-profit youth-and-family programming model, overlapping with KFUM Norrköping on family camps and community-building offerings.
• KFUM Sverige (Swedish YMCA national): The national parent movement of KFUM Norrköping. Operates the same model — volunteer sections, youth development, 'Body, Mind, Spirit' philosophy — across Sweden and serves as the umbrella organization providing program frameworks and resources to local chapters like KFUM Norrköping.

Others

• Norrköpings Kommun (Norrköping Municipality Leisure Department): Municipal operator of public leisure facilities and youth programs in Norrköping. Acts both as a partner (via Fritidskortet subsidy scheme) and a competitor for youth programming, sports hall rentals, and outdoor activity provision in the same geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebooksv-se.facebook.com/kfum.norrkoping
• Instagraminstagram.com/kfum_norrkoping
• LinkedInlinkedin.com/company/kfum-norrk-ping

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFUM Norrköping