Jagger and Stone
Jagger and Stone (JGR & STN) is an Australian privately held fashion apparel brand founded in 2018, selling trend-forward women's, unisex, and kids clothing through Shopify DTC sites and major retailers in Australia and the US.
- Company typePrivate
- Founded2018
- HeadquartersGold Coast, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jagger and Stone does
Jagger and Stone, trading as JGR & STN, is a privately held Australian fashion apparel brand founded in 2018 by best friends and business partners Lucy Jackson and Nikki Westcott. The company designs and sells fashion-forward apparel — including sweats, tops, bottoms, dresses, outerwear, matching sets, accessories, and footwear — positioned around a distinctive 'bad girl' aesthetic and featuring signature vintage wash fabrics, oversized silhouettes, and branded hardware. The brand has expanded beyond its core women's line to include unisex styles and a children's sub-brand (JGR JNR), and sells e-gift cards in AUD denominations.
The business operates a hybrid distribution model. Primary channels are two country-specific Shopify storefronts (jgrandstn.com for the US and au.jgrandstn.com for Australia), supplemented by wholesale distribution through major retailers in both Australia and the United States and temporary pop-up store activations. The technology stack is standard e-commerce infrastructure: Shopify for product listings, checkout, and order management; Google Analytics for behavior and campaign tracking; and Mailchimp for the VIP Club email newsletter. Logistics rely on Australia Post domestically, with DHL and SEKO Logistics handling US and international shipments.
Revenue mechanics are unit-pricing based, with apparel priced approximately USD $70 to $200+, frequently discounted under promotional campaigns (currently 20% off sitewide plus an additional 20% off sale items). Shipping is monetized at A$10 standard / A$15 express domestically, with free express over A$150, and A$20 flat-rate international. The customer base is consumer-end, segmented primarily into fashion-forward women, with secondary unisex and kids segments, served through DTC and third-party retail without any disclosed B2B or enterprise anchor accounts. The company is founder-owned and bootstrapped, with no institutional funding, parent company, or M&A activity disclosed.
Jagger and Stone firmographics
Firmographics- Name
- Jagger and Stone
- Legal name
- Jagger & Stone ABN 41 747 578 498
- Website
- https://jaggerandstone.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jagger and Stone (JGR & STN) is an Australian privately held fashion apparel brand founded in 2018, selling trend-forward women's, unisex, and kids clothing through Shopify DTC sites and major retailers in Australia and the US.
- Ownership category
- akta.pro rank
Jagger and Stone industry classification
Industry- Product category
- Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)
Keywords
Where Jagger and Stone is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Jagger and Stone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through owned Shopify storefronts (US and AU domains) offering apparel including tops, bottoms, dresses, outerwear, matching sets, accessories, sweats, and footwear.
- Retail Distribution: Wholesale distribution through major retailers across Australia and the US. The brand has expanded from pure DTC to include third-party retail partnerships.
- Gift Cards: E-gift cards sold in AUD denominations (A$50, A$100, A$150, A$200, A$250) providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing with sale discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Jagger and Stone product offering
Product offeringCore offering
Jagger and Stone (JGR & STN) designs and sells a women's-focused fashion apparel line — sweats (hoodies and track pants), tops (oversized tees), bottoms (cargo pants and cargo jorts), outerwear (bomber jackets, knit bombers), dresses, matching sets, and accessories — plus e-gift cards. The line is sold through owned Shopify storefronts in the US and Australia and through major third-party retailers in both countries.
Product overview
JGR & STN is a fashion lifestyle brand founded in 2018 by Lucy Jackson and Nikki Westcott, offering apparel primarily for women with unisex options. The core product portfolio includes the Sweats Collection (trackpants and hoodies like Carter, Iris, Romy, Blake, Punch, State Dept., Mimi, and Missy styles), tops (t-shirts including the Off Duty Oversized Tee), bottoms (cargo pants including Dylan Cargo Pant and Kelly Cargo Jort shorts), outerwear (Dylan Jacket and Midnight Muse Knit Bomber), dresses, matching sets, and accessories. The brand also offers e-Gift Cards. Products are sold through their Shopify-powered e-commerce platform with distribution in major retailers across Australia and the US. The first collection was titled 'A WILD RIDE' and the brand targets consumers seeking bold, confident styles.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweats Collection A collection of women's trackpants, hoodies, zip-through hoodies, track tops, sweat shorts and sweatshirts featuring relaxed/oversized silhouettes, signature vintage-wash fabrics, and easy cold hand-wash care. Includes the Carter Hoodie and Track Pant, Iris Track Top and Track Pant, Romy Sweat and Sweat Pant, Punch Track Pant, Missy Sweat and Sweat Short, Blake Track Pant, Mimi Zip Thru Hoodie and Mimi Track Pant, Ebony Wide Leg Track Pant, State Dept. Hoodie, and Midnight Muse Knit Bomber. Priced from $78 to $140 USD per piece.
- Off Duty Oversized Tee An oversized vintage-style t-shirt in Vintage White with placement prints on front and back and a relaxed silhouette, priced at $70 USD.
- Kelly Cargo Jort A wide-leg relaxed short made from 65% cotton / 35% nylon (140gsm) with oversized branded cargo pockets, a metal D-ring on the waistband, and rubberised tip drawcords. Priced at $120 USD.
- Dylan Jacket An oversized bomber jacket in all-over camo yardage cotton with a heavy wash vintage effect, featuring flap pockets with branded metal buttons and a lightweight padded lining. Priced at $200 USD.
- Dylan Cargo Pant All-over camo yardage print cargo pant made from 100% cotton, with oversized utility pockets, elasticated waistband with internal drawcord, and toggle drawcords on the leg cuffs. Priced at $130 USD.
- E-Gift Card Digital gift cards available in AUD denominations of A$50, A$100, A$150, A$200 and A$250 for gifting to friends and family on the JGR & STN site.
Companies that use Jagger and Stone
Customer profileSegments3 records
Ideal customer profiles3 records
Jagger and Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Jagger and Stone partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, standard and minor.
- ShopifycoreE-commerce platform powering the JGR & STN online stores (both US and AU domains). Provides the technical infrastructure for product listings, checkout, payment processing, order management, and customer accounts.
- Google AnalyticscoreWeb analytics service used to understand customer behavior on the site, track marketing campaign effectiveness, and optimize the e-commerce experience.
- DHLcoreExpress shipping partner for US orders (4-10 business days delivery) and international shipments. Provides parcel tracking services for customers.
- SEKO LogisticsstandardInternational shipping partner for rest-of-world orders. Used alongside DHL for global delivery coverage.
- Australia PoststandardDomestic shipping provider for Australian orders with Standard (3-7 business days, A$10) and Express (1-3 business days, A$15) options.
- MNTN StudiominorDigital agency credited for website design and development, as noted in site footer 'Site by MNTN Studio'.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Jagger and Stone competitors and assessment
Company assessmentDirect peers
- Nasty Gal: Women's fashion brand with edgy, rebellious aesthetic closely aligned to JGR & STN's 'bad girl' positioning. Now owned by Boohoo Group, but maintains fashion-forward product categories targeting a similar demographic of style-conscious younger women.
- Showpo: Australian women's fashion brand with strong DTC e-commerce presence and similar trendy aesthetic. Targets fashion-forward women with comparable product categories, price points, and founder-led brand storytelling.
- Princess Polly: Australian-founded women's fashion brand with significant US presence and similar DTC-led model. Acquired by A.k.a. Brands; operates in comparable trendy apparel categories targeting Gen Z and Millennial women across both AU and US markets.
- Ally Fashion: Australian women's fashion brand operating through retail stores and online. Similar fast-fashion positioning and product categories, with comparable price points and target demographic in the AU market.
- Meshki: Australian-founded women's fashion brand with edgy, fashion-forward aesthetic targeting a similar demographic. Operates DTC and global retail distribution with comparable product categories (tops, bottoms, dresses, accessories) and directly competes in both the AU and US markets.
- Sabo Skirt: Australian women's fashion brand with edgy, fashion-forward positioning similar to JGR & STN's aesthetic. Targets comparable customer demographic with dresses, skirts, and event-appropriate apparel in overlapping price tiers.
- White Fox Boutique: Australian women's fashion brand with trendy, fashion-forward aesthetic. Operates primarily DTC with similar product categories (sweats, matching sets, dresses, accessories) targeting a comparable demographic of fashion-conscious women.
Broad incumbents
- Urban Outfitters: Major US-based fashion retailer with similar edgy, fashion-forward aesthetic and comparable product categories. Serves an overlapping demographic with a much broader brand portfolio and significantly larger scale, including its own private labels.
Emerging players
- Cider: DTC fashion brand targeting Gen Z women with trendy, social-media-native apparel. Operates globally online with similar aesthetic, price points, and growth trajectory, though broader product breadth across multiple style categories.
Regional players
- The Iconic: Major Australian online fashion retailer carrying multiple brands including some direct competitors. Comparable fashion categories and AU market presence, though operates as a multi-brand marketplace rather than a single-brand retailer like JGR & STN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Jagger and Stone social profiles
Digital presenceJagger and Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jagger and Stone leadership team
Management profileNumber of profiles
Profiles2 records
Jagger and Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jagger and Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jagger and Stone
What does Jagger and Stone do?
Jagger and Stone (JGR & STN) designs and sells a women's-focused fashion apparel line — sweats (hoodies and track pants), tops (oversized tees), bottoms (cargo pants and cargo jorts), outerwear (bomber jackets, knit bombers), dresses, matching sets, and accessories — plus e-gift cards. The line is sold through owned Shopify storefronts in the US and Australia and through major third-party retailers in both countries.
Is Jagger and Stone a public or private company?
Jagger and Stone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jagger and Stone founded?
Jagger and Stone was founded in 2018. It employs 1 to 10 people.
Where is Jagger and Stone based?
Jagger and Stone is headquartered in Gold Coast, Australia, in the Oceania region.
How does Jagger and Stone make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and gift Cards.
Who are Jagger and Stone's main competitors?
Direct peers on record are Nasty Gal, Showpo, Princess Polly, Ally Fashion, Meshki, Sabo Skirt and White Fox Boutique. Urban Outfitters is listed as a broad incumbent. Cider is listed as an emerging player. The Iconic is listed as a regional player.
Does Jagger and Stone have an API?
No public API is recorded for Jagger and Stone.
What industry is Jagger and Stone in?
Jagger and Stone's product category is Women's Fashion Apparel. Its primary akta.pro industry code is IMAOAFAG, Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands). Its NAICS code is 4581 and its SIC code is 5621.