Jersey Trees for Life

Name

Jersey Trees for Life

Legal name

Jersey Trees for Life

Website

https://jerseytreesforlife.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Support Activities for Forestry (11531), Landscaping Services (561730), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Tree Planting & Transplanting (HSAIADAE)

akta.pro secondary industries

Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Tree Pruning & Crown Management (HSAIADAA), Tree Preservation & Construction Site Tree Protection (HSAIADAL), Tree Care & Arborist Services (IMAIAIAB)

Keywords

• Tree planting services
• Conservation charity
• Arboretum management
• Hedgerow restoration
• Tree care services

Headquarters

HQ city

Trinity

HQ country

Jersey

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership subscriptions providing discounted tree services, free consultations, eligibility for tree orders, monthly updates, voting rights at AGM, and a copy of 'Trees in Jersey' book. Three tiers: Individual (£35), Joint (£60), Corporate (£450).
2. Tree Services: Professional tree care services including assessments, pruning, planting, hedge trimming, pollarding, crown reduction, orchard management, woodland management, and felling offered to homeowners, landowners, and businesses.
3. Donations and Fundraising: Accepts regular or one-off donations, project sponsorship, tree sponsorship, and legacy gifts. Donation page via jerseygiving.je. Tree sponsorship ranges from £250 for tribute trees to £2,500 for collection sponsorship.
4. Tree and Merchandise Sales: Sells standard trees from £75 and tribute/memorial trees from £250 through online shop. Also offers whips and saplings for planting.
5. Event Revenue: Run for the Trees annual running event with registration fees, corporate sponsorships from Deloitte and Evelyn Partners, and prize fundraising components.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Jersey Trees for Life plants, protects, and cares for trees across the island of Jersey through volunteer-led conservation projects, the Winter Planting Campaign, and management of multiple woodland sites and the Val de la Mare Arboretum. It sells professional tree care services (assessments, pruning, planting, woodland management) to homeowners, landowners, and businesses, and operates a tiered membership program and online tree shop.

Product overview

Jersey Trees for Life operates as a charitable organization offering a portfolio of interconnected tree planting, conservation, and educational services. The core offering centers on charitable tree planting and conservation (including the Winter Planting Campaign since 2007 and management of multiple conservation sites), professional tree care services (assessment, pruning, planting, woodland management), and tree advocacy. These are supported by membership programs, an online shop selling trees and merchandise, volunteer opportunities, and corporate partnerships. The organization also conducts educational programs and hosts community events including the annual 'Run for the Trees' fundraising event. All offerings work together to advance the charity's mission of planting, protecting, and caring for Jersey's trees.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Tree Services Nine professional tree care services including tree assessments, pruning, hedge trimming, pollarding, crown reduction, orchard management, woodland management, and tree felling, offered to homeowners, landowners, and businesses across Jersey on a quote-based engagement.
• Membership Program Annual subscription membership with three tiers (Individual £35, Joint £60, Corporate £450) offering a complimentary tree consultation, 10% discount on tree and hedgerow services, monthly email updates, eligibility for tree orders, voting rights at AGM, and a copy of the 'Trees in Jersey' book.
• Tree and Merchandise Shop Online shop selling standard trees (from £75), tribute and memorial trees (from £250), Howard Davis Park trees (£1,000), collection sponsorships (£2,500), and whips and saplings, with proceeds supporting Jersey's tree planting efforts.
• Run for the Trees Annual flagship fundraising running event with 3km, 6km, and 12km race options around Val de la Mare Arboretum and reservoir, organized with Rock N Road Runners and sponsored by Deloitte and Evelyn Partners.
• Corporate Fundraising Partnerships Corporate partnership package including team challenge days, matched giving schemes, event sponsorships, and corporate membership tier with private volunteering sessions and educational talks at the workplace.
• Tree and Hedgerow Education Learning hub providing guidance on tree planting, care, branchage, tree biology, seasonal changes, species information, and educational talks delivered at workplaces through the Corporate Membership package.

Quantifiable outcome

• 62,770 trees planted since 2022
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Greening Jersey TrustcoreStrategic or Co-development Partner · 1 January 2025Partnership with Greening Jersey for woodland rejuvenation projects. At Egypte Woods, entered agreement to undertake rejuvenation project based on plan by local ecologist John Pinel, addressing maintenance, access, safety, expansion and climate change-tolerant species transition. Also partnered on La Moye Woods creation during winter 2024-25, clearing overgrown land and planting native species.
• CoinSharessupportingGTM or Marketing PartnerCorporate sponsor of the Alder Collection at Val de la Mare Arboretum, providing funding that keeps the collection beautiful and maintained.
• AccurosupportingGTM or Marketing PartnerCorporate sponsor of Adelina Woods, funding the upkeep of the woodland for the benefit of the community. Adelina Woods was created in 2004 as a memorial to Enid Gautier's mother Adelina and now has over 120 young trees.
• Jersey WatercoreStrategic or Co-development PartnerLandowner partnership where Jersey Water granted Jersey Trees for Life ongoing responsibility for Val de la Mare Arboretum's upkeep and development in 2012. Three-year grant followed in 2023 to refresh the arboretum including new trees, walking routes and signage.
• Rock N Road RunnerssupportingGTM or Marketing PartnerEvent partner for annual Run for the Trees fundraising event at Val de la Mare, helping organize the running event which offers 3km, 6km, and 12km race options.
• DeloittesupportingGTM or Marketing PartnerEvent sponsor for Run for the Trees annual running event, supporting the flagship fundraising initiative.
• Evelyn PartnerssupportingGTM or Marketing PartnerEvent sponsor for Run for the Trees annual running event, supporting the flagship fundraising initiative.

Scale indicators8 records

Recent moves3 records

Regional players

• National Trust for Jersey: Jersey-based heritage and environmental charity managing natural sites and engaging local volunteers. Strongly comparable as a Jersey-headquartered conservation nonprofit competing for the same donor and volunteer pool.
• Durrell Wildlife Conservation Trust: Major Jersey-based conservation charity with global programs. Comparable as a Jersey-headquartered nonprofit with corporate partnerships, membership, and conservation site management.

Broad incumbents

• Arbor Day Foundation: Large US-based tree-planting nonprofit with membership programs and corporate partnerships. Comparable in mission and member-driven revenue model, though at much larger scale.
• Plant Heritage: UK charity running the National Plant Collection scheme — the body that accredited Jersey Trees for Life's Alder Collection. Comparable as a plant-conservation charity and direct ecosystem partner/peer.

Direct peers

• Trees for Cities: UK charity focused on planting urban trees and greening communities. Directly comparable in its urban/community tree-planting mission, corporate partnerships, and volunteer-driven delivery model.
• Woodland Trust: The UK's largest woodland conservation charity, planting and protecting trees across the UK. Directly comparable as a tree-focused nonprofit with membership, volunteer, and corporate partnership programs at much larger scale.
• The Conservation Volunteers (TCV): UK charity mobilizing volunteers for practical conservation work including tree planting and habitat management. Comparable volunteer-mobilization model and community-led delivery.
• The Tree Council: UK umbrella charity promoting tree planting, care, and protection with an emphasis on education, community engagement, and policy advocacy — closely aligned with Jersey Trees for Life's planting-plus-advocacy model.
• Trees for Life (Scotland): Scottish rewilding charity focused on native woodland restoration and species reintroduction. Comparable as a charity-led, volunteer-powered woodland creation and conservation organization.

Others

• Jersey Water: Landowner and core strategic partner that granted Jersey Trees for Life responsibility for Val de la Mare Arboretum in 2012, plus a three-year refresh grant in 2023. Relevant as the principal ecosystem enabler behind the charity's flagship asset.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jerseytreesforlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Trees for Life