Friendship Inc. Builders

What Friendship Inc. Builders does

Friendship Inc. Builders is a privately held, family-owned commercial real estate development and property management company founded in 1988 by Master Builder Benjamin H. Kirsch, operating primarily in Central New Jersey. The company owns and manages three commercial properties—Cherry Tree Plaza (Howell), Green House (Marlboro), and Plaza 203 (Marlboro)—offering professional, medical, and office suites for lease to small and mid-market tenants. Cherry Tree Plaza maintains near 100% occupancy, reflecting stable tenant demand along the Route 9 South corridor.

In addition to commercial leasing, the company develops luxury single-family residential subdivisions, with Belaire Estates in Howell (17 homes starting at $699,900) recently selling out as of March 2023. Kirsch has developed over 15 communities across his career, including Liberty Estates and Gables at Freehold. Residential home sales are conducted in partnership with Coldwell Banker Residential Brokerage, while commercial leasing is handled directly via phone, website inquiries, and on-site visits.

Revenue is generated through two distinct mechanics: recurring rental income from commercial tenants and one-time transaction revenue from residential home sales. The company operates a wholly-owned subsidiary, Friendship Realty Co, LLC, to handle leasing and property management. There is no proprietary technology platform, mobile application, public API, or third-party software integrations, and the go-to-market is traditional and sales-led rather than digitally driven.

Name

Friendship Inc. Builders

Legal name

Friendship Inc. Builders

Website

https://friendshipinc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Friendship Inc. Builders is a family-owned commercial real estate developer and property manager in Central New Jersey, operating three medical/professional office properties and developing luxury single-family home communities for SMB tenants and individual home buyers.

Ownership category

akta.pro rank

Product category

Commercial Real Estate

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Commercial real estate leasing
• Property management services
• Residential home development
• Luxury single-family homes
• Medical office parks

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Space Leasing: Leasing of commercial space including professional, office and medical parks in Aberdeen, Marlboro and Howell, NJ. Properties include Cherry Tree Plaza, Green House, and Plaza 203. Revenue generated through tenant rent payments on ongoing basis.
2. Residential Home Sales: Development and sale of luxury single-family homes in planned communities. Belaire Estates sold out 17 luxury homes ranging from 3,082 sq. ft. to 4,184 sq. ft. with starting prices at $699,900. One-time transaction-based revenue from home sales.
3. Property Management Services: Property management services for owned commercial properties. Management includes maintaining buildings with professionalism and care for continued tenant satisfaction and occupancy.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Friendship Inc. Builders develops, leases, and manages commercial real estate properties, including professional, office, and medical parks such as Cherry Tree Plaza, The Greenhouse, and Plaza 203 in Central New Jersey. The company also develops luxury single-family residential home communities, including the sold-out 17-home Belaire Estates subdivision in Howell, NJ, and provides ongoing property management services for its owned commercial portfolio.

Product overview

Friendship Inc. Builders is a full-service commercial real estate, advisory, and property management company operating throughout Central New Jersey. The company operates a portfolio of commercial properties for lease—Cherry Tree Plaza, The Greenhouse, and Plaza 203—offering professional, office, and medical park space in Aberdeen, Marlboro, and Howell, NJ. Additionally, the company develops custom single-family home communities, including the sold-out Belaire Estates luxury subdivision. The product portfolio consists of distinct commercial leasing properties and residential development projects, managed by Master Builder Benjamin H. Kirsch and his team.

Differentiator

Problem solved

Functional benefit

Products and services

• Cherry Tree Plaza Commercial office complex featuring professional and medical office suites for lease in Howell, NJ. Located on Route 9 South with easy access to I-195, the Garden State Parkway, and the New Jersey Turnpike. Tenants include Eastern Dental, Opsin Eye Care, Next Home Realty, and Howell Veterinary Hospital.
• The Greenhouse Commercial plaza in Marlboro Township, NJ offering professional offices, medical offices, and local business space for lease. Located on Route 79 South near Route 18, featuring a contemporary brick and glass building with ample parking.
• Plaza 203 Two-building commercial complex on Route 9 South in Marlboro, NJ featuring professional offices and medical offices. The property includes a two-story office building alongside a single-story medical office building.
• Property Management Services Property management services for owned commercial properties including Cherry Tree Plaza, The Greenhouse, and Plaza 203. Management includes maintaining buildings with professionalism and care for continued tenant satisfaction and occupancy.

Quantifiable outcome

• Near 100% occupancy at Cherry Tree Plaza
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Thomas J. Brennan (Architect)minorStrategic or Co-development PartnerAward-winning architect who designed home designs for Belaire Estates. Contributed to the open-style floor plan concept to maximize living space and complement modern buyer preferences.
• Holly Volpe Interior DesignminorStrategic or Co-development PartnerInterior design firm that designed and decorated the Berkeley model home at Belaire Estates. Model showcases styling and comfort with granite countertops, center island, and Frigidaire stainless steel appliances.
• Coldwell Banker Residential BrokeragecoreChannel Partner/ Reseller/ DistributorReal estate brokerage representing Belaire Estates home sales. Lucille Barbetta, Broker Sales Associate, serves as contact at (732) 688-2988 for home purchases.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• D.R. Horton: Largest US homebuilder with deep NJ operations and broad price-point coverage. Competes for both first-time and move-up buyer demand in the same NJ corridors, posing scale and pricing pressure on smaller regional builders.
• Brixmor Property Group: Publicly traded commercial REIT focused on open-air shopping centers and neighborhood commercial properties. Comparable in the commercial leasing/p ownership dimension (recurring rent from small-business and service tenants), though at much larger scale and broader geographic footprint.
• Toll Brothers: National luxury homebuilder with substantial NJ presence and a product positioning (luxury single-family, customization, premium finishes) that directly overlaps with Belaire Estates' positioning. Larger scale makes them a broad incumbent rather than a same-size direct peer.
• Lennar Corporation: One of the largest US homebuilders with active NJ operations across price points. Overlaps with Friendship on for-sale residential development in New Jersey but at a vastly larger scale and with broader product mix.
• PulteGroup: Major national homebuilder with NJ operations through Centex, Pulte, and Del Webb brands. Competes for the same Central NJ residential demand and has access to land, capital, and digital marketing channels that dwarf Friendship's footprint.

Regional players

• Veris Residential: NJ-focused commercial real estate owner/operator (formerly Mack-Cali Realty) specializing in Class A office and multifamily assets in Monmouth and surrounding NJ counties. Comparable as a regionally concentrated NJ commercial property operator, though at significantly larger scale.

Direct peers

• K. Hovnanian Homes: Headquartered in Matawan, NJ, K. Hovnanian is a long-established regional homebuilder with deep New Jersey operations across multiple price points. Directly comparable as a NJ-rooted, family-heritage homebuilder serving overlapping Monmouth and Central NJ submarkets.
• Hallmark Homes Group: NJ-based custom and luxury homebuilder operating in Central and Northern New Jersey with comparable scale, direct-to-buyer model, and focus on upscale single-family communities — closely aligned with Friendship's residential development operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/friendship-inc-builders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendship Inc. Builders