John Soules Foods, Inc.
John Soules Foods is a family-owned, Texas-based food manufacturer producing ready-to-cook and fully cooked chicken and beef products for foodservice distributors, restaurants, grocery retailers, and school nutrition programs, operating as America's #1 fajita producer across three U.S. plants.
- Company typePrivate
- Founded1975
- HeadquartersTyler, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What John Soules Foods, Inc. does
John Soules Foods, Inc. (d/b/a Soules Foods) is a family-owned, Texas-based food manufacturer founded in 1975 and headquartered in Tyler, Texas. The company produces a portfolio of ready-to-cook and fully cooked chicken and beef products for foodservice distributors, restaurant operators, grocery retailers, and school and institutional nutrition programs. It is positioned as America's #1 producer of beef and chicken fajita strips, with product lines spanning breaded chicken (tenders, boneless wings, breast fillets), flame-broiled chicken strips and diced chicken, raw and fully cooked beef fajita strips, skirt steaks, and carne asada, sold under the corporate brand and the Soules Kitchen consumer brand. The company holds Certified Angus Beef brand licensing and was recognized as the Top Sales Volume Processor.
The company operates three manufacturing facilities in Tyler, TX; Gainesville, GA (acquired through the 2014 Pro View Foods acquisition); and Valley, AL, supporting nationwide distribution through a network of distribution centers. Core processing capabilities include flame broiling, 24-hour marination with proprietary spice blends, and specialized breading techniques (savory, barrel, and crispy variants). Products are manufactured under USDA inspection in compliance with federal, state, and local regulations, with offerings including "No Antibiotics Ever" (NAE) lines aligned to clean-label demand.
Soules Foods generates revenue through B2B sales via foodservice distributors and processors, direct sales to restaurants and institutional customers, and retail grocery sales under the Soules Kitchen brand. Pricing is not publicly disclosed; the company operates through sales representatives and product sample requests rather than published price lists. The business is family-owned across three generations, with a fourth generation joining in 2025 when the company rebranded from John Soules Foods to Soules Foods and introduced Co-CEOs John Soules Jr. and Mark Soules.
John Soules Foods, Inc. firmographics
Firmographics- Name
- John Soules Foods, Inc.
- Legal name
- John Soules Foods, Inc.
- Website
- https://soulesfoods.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- John Soules Foods is a family-owned, Texas-based food manufacturer producing ready-to-cook and fully cooked chicken and beef products for foodservice distributors, restaurants, grocery retailers, and school nutrition programs, operating as America's #1 fajita producer across three U.S. plants.
- Ownership category
- akta.pro rank
John Soules Foods, Inc. industry classification
Industry- Product category
- Processed Poultry and Meat Manufacturing
- NAICS
- Poultry Processing (311615), Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Prepared Meat Meals (RTE/RTH) (AFANAFAA)
- akta.pro secondary industries
- Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)
Keywords
Where John Soules Foods, Inc. is headquartered
LocationHeadquarters
- HQ city
- Tyler
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
John Soules Foods, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Foodservice Distribution: Selling bulk food products to foodservice distributors who then supply restaurants, hotels, and institutional customers. Products include raw and fully cooked chicken and beef in various formats.
- Retail Grocery Sales: Products sold through retail grocery stores under the Soules Kitchen retail brand, including refrigerated and frozen protein products for consumer home preparation.
- School and Institutional Nutrition: Breaded chicken products and protein items designed for school lunch programs and institutional nutrition, originally acquired through Pro View Foods acquisition.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
John Soules Foods, Inc. product offering
Product offeringCore offering
John Soules Foods manufactures and distributes fully cooked and ready-to-cook chicken and beef protein products — including flame-broiled fajita strips, breaded boneless wings, tenders, strips and fillets, marinated whole chicken breast, diced grilled chicken, pulled rotisserie chicken, Pollo Asado, raw skirt steak, Carne Asada, and the Certified Angus Beef Rib Lifter cut. Products are sold under proprietary brand lines (Soules Kitchen, Pro View Foods) to foodservice distributors, restaurant operators, school nutrition programs, and retail grocery consumers.
Product overview
Soules Foods (formerly John Soules Foods) is a family-owned food manufacturing company offering a diverse portfolio of fully cooked and ready-to-cook chicken and beef products for foodservice distributors, processors, restaurants, and retail. The company is America's #1 producer of beef and chicken fajitas. Their product line includes: breaded chicken products (boneless wings, tenders, strips, fillets in various flavors including Asiago, Southern Style, and Spicy); grilled/flame broiled chicken products (fajita strips, diced grilled chicken, pulled rotisserie chicken, Pollo Asado); raw beef products (inside skirt steak, outside skirt steak in various seasonings); fully cooked beef products (fajita strips, Carne Asada, Certified Angus Beef rib lifter); and acquired Pro View Foods breaded chicken products. The company operates under USDA inspection and serves retail customers through the Soules Kitchen brand. They have three manufacturing facilities in Tyler, TX, Gainesville, GA, and Valley, AL.
Differentiator
Problem solved
Functional benefit
Products and services
- Breaded Boneless Wings/Chunks (Chicken)
- Breaded Chicken Strips
- Breaded Chicken Tenders
- Breaded Chicken Fillets
- Flame-Broiled Chicken Fajita Strips
- Marinated Whole Chicken Breast (for Fajitas)
- Diced Grilled Chicken
- Pulled Rotisserie Chicken
- Pollo Asado Fully cooked, seasoned Pollo Asado chicken product sold for Latin-inspired menu applications.
- Flame-Broiled Beef Fajita Strips
- Carne Asada
- Rib Lifter (Certified Angus Beef)
- Raw Skirt Steak (Inside/Outside, Seasoned/Unseasoned)
- Soules Kitchen (Retail Consumer Brand)
- Pro View Foods (Breaded Chicken for K-12 Schools)
Quantifiable outcome
- 50 years in business as family-owned company
- +1 more outcomes
Companies that use John Soules Foods, Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
John Soules Foods, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
John Soules Foods, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pro View FoodscorePro View Foods became a wholly owned subsidiary of John Soules Foods in September 2016. The acquisition expanded Soules Foods' product portfolio to include breaded chicken products for school and institutional nutrition programs. Operations maintained in Gainesville, GA.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
John Soules Foods, Inc. competitors and assessment
Company assessmentDirect peers
- Case Farms: Mid-size vertically integrated poultry company with both fresh and further-processed chicken — competes with Soules for foodservice chain volume on breaded and cooked chicken products.
- Simmons Foods: Privately held integrated poultry company with prepared/further-processed cooked chicken programs serving foodservice chains — comparable mid-size positioning to Soules with overlapping prepared-chicken capabilities.
- Wayne-Sanderson Farms: Vertically integrated poultry processor combining the former Wayne Farms and Sanderson Farms operations — meaningful prepared/foodservice chicken overlap with Soules across QSR and institutional customers.
- Brakebush Brothers, Inc. Mid-size, family-style further-processed chicken manufacturer focused almost exclusively on foodservice customers with fully cooked and breaded chicken — closest scale-and-Channel analog to Soules' prepared-chicken business.
- Bell & Evans: Premium whole-muscle further-processed chicken specialist (breaded tenders, grilled chicken, gluten-free lines) targeting foodservice and premium retail — directly comparable to Soules' whole-muscle, fully cooked positioning.
Broad incumbents
- Foster Farms: Privately held US poultry processor with a meaningful prepared/foodservice chicken footprint on the West Coast — comparable prepared-chicken capability and customer base to Soules, though with regional concentration.
- Perdue Farms: Diversified poultry company with significant prepared-chicken offerings for foodservice and retail (including the Perdue Harvestland and Perdue Simply Smart lines) — overlaps directly with Soules on fully cooked chicken and fajita-style products.
- Tyson Foods, Inc. Largest US prepared-protein company, offering fully cooked chicken and beef products across foodservice, retail and institutional channels — directly competes with Soules across every product category and customer segment, but at vastly greater scale.
- Koch Foods: Large private US poultry processor with substantial further-processed/foodservice cooked chicken capacity — overlapping customer base and product mix with Soules, though at significantly larger scale.
- Pilgrim's Pride Corp. Major US poultry processor with a large further-processed/foodservice chicken business (breaded, marinated, fully cooked) — competes head-to-head with Soules' prepared chicken programs for distributor volume.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
John Soules Foods, Inc. social profiles
Digital presenceJohn Soules Foods, Inc. compliance and trust
Trust signalCompliance2 records
John Soules Foods, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
John Soules Foods, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
John Soules Foods, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
John Soules Foods, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John Soules Foods, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John Soules Foods, Inc.
What does John Soules Foods, Inc. do?
John Soules Foods manufactures and distributes fully cooked and ready-to-cook chicken and beef protein products — including flame-broiled fajita strips, breaded boneless wings, tenders, strips and fillets, marinated whole chicken breast, diced grilled chicken, pulled rotisserie chicken, Pollo Asado, raw skirt steak, Carne Asada, and the Certified Angus Beef Rib Lifter cut. Products are sold under proprietary brand lines (Soules Kitchen, Pro View Foods) to foodservice distributors, restaurant operators, school nutrition programs, and retail grocery consumers.
Is John Soules Foods, Inc. a public or private company?
John Soules Foods, Inc. is a private company. It is classified as family owned and is currently operating.
When was John Soules Foods, Inc. founded?
John Soules Foods, Inc. was founded in 1975. It employs 1,001 to 5,000 people.
Where is John Soules Foods, Inc. based?
John Soules Foods, Inc. is headquartered in Tyler, United States, in the North America region.
How does John Soules Foods, Inc. make money?
Three revenue lines are on record. Foodservice Distribution is the primary driver. The others are retail Grocery Sales and school and Institutional Nutrition.
Who are John Soules Foods, Inc.'s main competitors?
Direct peers on record are Case Farms, Simmons Foods, Wayne-Sanderson Farms, Brakebush Brothers, Inc. and Bell & Evans. Broad incumbents are Foster Farms, Perdue Farms, Tyson Foods, Inc., Koch Foods and Pilgrim's Pride Corp..
Does John Soules Foods, Inc. have an API?
No public API is recorded for John Soules Foods, Inc..
What industry is John Soules Foods, Inc. in?
John Soules Foods, Inc.'s product category is Processed Poultry and Meat Manufacturing. Its primary akta.pro industry code is AFANAFAA, Prepared Meat Meals (RTE/RTH), with a secondary code of CRADADAH, Frozen Meat & Poultry Meals & Value-Added Proteins. Its NAICS code is 311615 and its SIC code is 2013.