John Soules Foods, Inc.

What John Soules Foods, Inc. does

John Soules Foods, Inc. (d/b/a Soules Foods) is a family-owned, Texas-based food manufacturer founded in 1975 and headquartered in Tyler, Texas. The company produces a portfolio of ready-to-cook and fully cooked chicken and beef products for foodservice distributors, restaurant operators, grocery retailers, and school and institutional nutrition programs. It is positioned as America's #1 producer of beef and chicken fajita strips, with product lines spanning breaded chicken (tenders, boneless wings, breast fillets), flame-broiled chicken strips and diced chicken, raw and fully cooked beef fajita strips, skirt steaks, and carne asada, sold under the corporate brand and the Soules Kitchen consumer brand. The company holds Certified Angus Beef brand licensing and was recognized as the Top Sales Volume Processor.

The company operates three manufacturing facilities in Tyler, TX; Gainesville, GA (acquired through the 2014 Pro View Foods acquisition); and Valley, AL, supporting nationwide distribution through a network of distribution centers. Core processing capabilities include flame broiling, 24-hour marination with proprietary spice blends, and specialized breading techniques (savory, barrel, and crispy variants). Products are manufactured under USDA inspection in compliance with federal, state, and local regulations, with offerings including "No Antibiotics Ever" (NAE) lines aligned to clean-label demand.

Soules Foods generates revenue through B2B sales via foodservice distributors and processors, direct sales to restaurants and institutional customers, and retail grocery sales under the Soules Kitchen brand. Pricing is not publicly disclosed; the company operates through sales representatives and product sample requests rather than published price lists. The business is family-owned across three generations, with a fourth generation joining in 2025 when the company rebranded from John Soules Foods to Soules Foods and introduced Co-CEOs John Soules Jr. and Mark Soules.

Name

John Soules Foods, Inc.

Legal name

John Soules Foods, Inc.

Website

https://soulesfoods.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

John Soules Foods is a family-owned, Texas-based food manufacturer producing ready-to-cook and fully cooked chicken and beef products for foodservice distributors, restaurants, grocery retailers, and school nutrition programs, operating as America's #1 fajita producer across three U.S. plants.

Ownership category

akta.pro rank

Product category

Processed Poultry and Meat Manufacturing

NAICS

Poultry Processing (311615), Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Prepared Meat Meals (RTE/RTH) (AFANAFAA)

akta.pro secondary industries

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Fully cooked chicken
• Ready-to-cook proteins
• Foodservice meat products
• Beef fajita strips
• Breaded chicken tenders

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice Distribution: Selling bulk food products to foodservice distributors who then supply restaurants, hotels, and institutional customers. Products include raw and fully cooked chicken and beef in various formats.
2. Retail Grocery Sales: Products sold through retail grocery stores under the Soules Kitchen retail brand, including refrigerated and frozen protein products for consumer home preparation.
3. School and Institutional Nutrition: Breaded chicken products and protein items designed for school lunch programs and institutional nutrition, originally acquired through Pro View Foods acquisition.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

John Soules Foods manufactures and distributes fully cooked and ready-to-cook chicken and beef protein products — including flame-broiled fajita strips, breaded boneless wings, tenders, strips and fillets, marinated whole chicken breast, diced grilled chicken, pulled rotisserie chicken, Pollo Asado, raw skirt steak, Carne Asada, and the Certified Angus Beef Rib Lifter cut. Products are sold under proprietary brand lines (Soules Kitchen, Pro View Foods) to foodservice distributors, restaurant operators, school nutrition programs, and retail grocery consumers.

Product overview

Soules Foods (formerly John Soules Foods) is a family-owned food manufacturing company offering a diverse portfolio of fully cooked and ready-to-cook chicken and beef products for foodservice distributors, processors, restaurants, and retail. The company is America's #1 producer of beef and chicken fajitas. Their product line includes: breaded chicken products (boneless wings, tenders, strips, fillets in various flavors including Asiago, Southern Style, and Spicy); grilled/flame broiled chicken products (fajita strips, diced grilled chicken, pulled rotisserie chicken, Pollo Asado); raw beef products (inside skirt steak, outside skirt steak in various seasonings); fully cooked beef products (fajita strips, Carne Asada, Certified Angus Beef rib lifter); and acquired Pro View Foods breaded chicken products. The company operates under USDA inspection and serves retail customers through the Soules Kitchen brand. They have three manufacturing facilities in Tyler, TX, Gainesville, GA, and Valley, AL.

Differentiator

Problem solved

Functional benefit

Products and services

• Breaded Boneless Wings/Chunks (Chicken)
• Breaded Chicken Strips
• Breaded Chicken Tenders
• Breaded Chicken Fillets
• Flame-Broiled Chicken Fajita Strips
• Marinated Whole Chicken Breast (for Fajitas)
• Diced Grilled Chicken
• Pulled Rotisserie Chicken
• Pollo Asado Fully cooked, seasoned Pollo Asado chicken product sold for Latin-inspired menu applications.
• Flame-Broiled Beef Fajita Strips
• Carne Asada
• Rib Lifter (Certified Angus Beef)
• Raw Skirt Steak (Inside/Outside, Seasoned/Unseasoned)
• Soules Kitchen (Retail Consumer Brand)
• Pro View Foods (Breaded Chicken for K-12 Schools)

Quantifiable outcome

• 50 years in business as family-owned company
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pro View FoodscoreStrategic or Co-development Partner · 5 September 2016Pro View Foods became a wholly owned subsidiary of John Soules Foods in September 2016. The acquisition expanded Soules Foods' product portfolio to include breaded chicken products for school and institutional nutrition programs. Operations maintained in Gainesville, GA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Case Farms: Mid-size vertically integrated poultry company with both fresh and further-processed chicken — competes with Soules for foodservice chain volume on breaded and cooked chicken products.
• Simmons Foods: Privately held integrated poultry company with prepared/further-processed cooked chicken programs serving foodservice chains — comparable mid-size positioning to Soules with overlapping prepared-chicken capabilities.
• Wayne-Sanderson Farms: Vertically integrated poultry processor combining the former Wayne Farms and Sanderson Farms operations — meaningful prepared/foodservice chicken overlap with Soules across QSR and institutional customers.
• Brakebush Brothers, Inc. Mid-size, family-style further-processed chicken manufacturer focused almost exclusively on foodservice customers with fully cooked and breaded chicken — closest scale-and-Channel analog to Soules' prepared-chicken business.
• Bell & Evans: Premium whole-muscle further-processed chicken specialist (breaded tenders, grilled chicken, gluten-free lines) targeting foodservice and premium retail — directly comparable to Soules' whole-muscle, fully cooked positioning.

Broad incumbents

• Foster Farms: Privately held US poultry processor with a meaningful prepared/foodservice chicken footprint on the West Coast — comparable prepared-chicken capability and customer base to Soules, though with regional concentration.
• Perdue Farms: Diversified poultry company with significant prepared-chicken offerings for foodservice and retail (including the Perdue Harvestland and Perdue Simply Smart lines) — overlaps directly with Soules on fully cooked chicken and fajita-style products.
• Tyson Foods, Inc. Largest US prepared-protein company, offering fully cooked chicken and beef products across foodservice, retail and institutional channels — directly competes with Soules across every product category and customer segment, but at vastly greater scale.
• Koch Foods: Large private US poultry processor with substantial further-processed/foodservice cooked chicken capacity — overlapping customer base and product mix with Soules, though at significantly larger scale.
• Pilgrim's Pride Corp. Major US poultry processor with a large further-processed/foodservice chicken business (breaded, marinated, fully cooked) — competes head-to-head with Soules' prepared chicken programs for distributor volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soulesfoods

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Soules Foods, Inc.