Marpe, Llc

What Marpe, Llc does

Marpe, LLC is a Chicago-based executive and life coaching company founded in 2019 by Dr. Cecilia Cruz, MD, MPH, CPCC, ACC — a Board-Certified emergency physician with over 25 years of clinical experience. The company sells coaching services exclusively to physicians and healthcare teams, delivered across three modalities: One-on-One Coaching (Intentionally Conscious Doctoring Program) for individual physicians, Group Coaching for cohorts of 3-10 physicians, and Team Coaching (Intentionally Conscious Healthcare Program) for healthcare organizations. Its core methodology is differentiated by a "BEING before DOING" philosophy focused on core-values alignment and mental fitness rather than tactical burnout interventions.

Marpe has no proprietary technology platform, no mobile app, no API, and no AI capabilities; the company operates as a professional services firm where coaching engagements are delivered directly by the founder/principal coach. The offering is supplemented by a free Physician Wellness Hub containing articles, downloadable worksheets (e.g., Physician Alignment, Energize Your Day, Adaptive Resilience, Meaning Moment/Joy Builder), and curated book recommendations, which function as top-of-funnel content marketing rather than revenue-generating products. GTM is consultative and sales-led, accessed via the company website, with no marketplace, reseller, or partner channels.

The company is a privately held LLC registered in Illinois, operates with 1-10 employees, is founder-owned and self-funded (no institutional capital, no M&A activity, no disclosed partnerships), and serves only the U.S. market. Pricing is not publicly disclosed; clients engage the company directly. Revenue model is professional services fees from coaching engagements, with no subscription, licensing, or platform component.

Name

Marpe, Llc

Legal name

Marpe LLC

Website

https://marpejourney.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Marpe, LLC is a Chicago-based executive and life coaching company founded in 2019 by Dr. Cecilia Cruz that delivers one-on-one, group, and team coaching to physicians and healthcare teams, focused on physician wellness, leadership, and mental fitness.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Physician executive coaching
• Healthcare team coaching
• Physician wellness coaching
• Physician burnout prevention
• Physician leadership development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive and Life Coaching Services: MARPE generates revenue through coaching engagements including one-on-one coaching, group coaching for small physician cohorts, and team coaching for healthcare organizations. Services are delivered directly by founder Dr. Cecilia Cruz and appear to be structured as professional service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MARPE delivers executive and life coaching for physicians and healthcare teams through three modalities: One-on-One Coaching (Intentionally Conscious Doctoring Program) for individual physicians, Group Coaching for cohorts of 3-10 physicians, and Team Coaching (Intentionally Conscious Healthcare Program) for healthcare organizations. The firm also publishes free articles, worksheets, and book recommendations via its Physician Wellness Hub to support physician well-being, presence, and leadership.

Product overview

Marpe, LLC is an executive and life coaching company that offers a portfolio of coaching services for physicians and healthcare teams. The core offerings include three coaching modalities: One on One Coaching (Intentionally Conscious Doctoring Program) for individual physicians, Group Coaching for cohorts of 3-10 physicians, and Team Coaching (Intentionally Conscious Healthcare Program) for entire healthcare teams. These programs are complemented by free educational resources including downloadable worksheets (Physician Alignment, Physician Ease, Energize Your Day, Adaptive Resilience, and Meaning Moment/Joy Builder), a library of articles on wellness topics, and curated book recommendations for personal and leadership development—all accessible through the Physician Wellness Hub.

Differentiator

Problem solved

Functional benefit

Products and services

• One on One Coaching (Intentionally Conscious Doctoring Program)
• Group Coaching (Intentionally Conscious Doctoring Program) Cohort-based coaching tailored for groups of 3-10 physicians aspiring to support each other in their journey to strengthen relationships, improve effectiveness and performance, and attain more balance in their lives.
• Team Coaching (Intentionally Conscious Healthcare Program) Team-focused coaching program for healthcare teams and organizations looking to improve efficiency, effectiveness, and performance. Empowers healthcare teams to build the 4 pillars of highest team performance and well-being so they can serve as positive transformative forces in their organizations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Lyra Health: Mental-health benefits provider delivering therapy and coaching through employer and health-plan relationships; competes for the same physician/employee well-being wallet.
• BetterUp: Large coaching platform that explicitly serves healthcare clients, including physician leadership tracks; competes for the same health-system engagement budgets as MARPE.
• Headspace Health (Ginger / Headspace Care): Behavioral-health and coaching benefits platform sold to employers and health systems, including physician well-being offerings; alternative spend for healthcare coaching budgets.
• Calm Health: Mental wellness subscription platform with a dedicated healthcare offering (Calm Health) sold to health systems; competes in the same physician resilience category.
• Huron Consulting Group: Large healthcare consultancy with physician well-being and engagement service lines; competes for health-system mandates that include coaching components.

Direct peers

• Practicing Excellence: Delivers physician leadership, well-being, and team-engagement programs to healthcare systems; overlaps with MARPE's team-coaching and physician development focus at the enterprise buyer level.
• Vital WorkLife: Provides counseling, coaching, and well-being resources specifically to physicians and healthcare teams; adjacent competitor for physician well-being mandates.
• The Happy MD: Physician-focused practice specializing in burnout prevention and coaching for individual doctors; directly mirrors MARPE's Intentionally Conscious Doctoring offering in target buyer and methodology.
• MD Coaches: Coaching collective focused on physician leadership and career development; directly comparable niche offering and target buyer to MARPE.

Emerging players

• Modern Healthcare / Brightside Health (physician coaching segment): Mental-health provider with growing healthcare-employer distribution; overlapping provider-coaching capabilities and shared buyer (health systems, clinicians).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/marpe-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marpe, Llc