Fundacion Lealtad 2001

What Fundacion Lealtad 2001 does

Fundación Lealtad 2001 is a Madrid-based nonprofit foundation founded in 2001 that operates as Spain's first and primary independent evaluator of NGO transparency and governance. It administers the Sello Dona con Confianza, an accreditation awarded to NGOs that comply with its proprietary 9 Principles of Transparency and Good Practices framework, which is decomposed into 36 sub-principles covering mission clarity, governance independence, financial controls, transparency, and regulatory compliance. The methodology is reviewed every two years with annual mid-term checks, and 319 NGOs currently hold the active seal. The organization has monitored over 1,000 NGOs cumulatively since inception and serves as the Spanish member of Charity Monitoring Worldwide, a 19-country network monitoring more than 6,700 NGOs globally, with its methodology having been licensed to Confío in Mexico since 2009.

The organization's product portfolio includes the public Buscador de ONG Acreditadas search tool for donors, the private Espacio ONG platform providing training and diagnostics for NGOs, monthly free training sessions, comprehensive transparency reports per accredited NGO, and third-sector research studies. It generates revenue through six streams: institutional and corporate contributions (42.9%, including trustees Banco Santander, PwC España, and Fundación Mutua Madrileña), NGO accreditation fees at €300–€1,500/year scaled to NGO size (22.6%), service provision including corporate advisory (17.3%), individual donors (10.7%), public administration (5.7%), and other income (0.8%). 84.5% of expenses are dedicated to mission activities. The seal is embedded across distribution channels including Bizum's mobile donation platform, Worldcoo's solidarity rounding campaigns, and Hacesfalta.org's volunteer/donation platform. In 2017, the organization spun off Lealtad Instituciones to extend its accreditation methodology to business and heritage foundations.

Name

Fundacion Lealtad 2001

Legal name

Fundación Lealtad 2001

Website

https://fundacionlealtad.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Lealtad 2001 is a Madrid-based nonprofit founded in 2001 that independently accredits Spanish NGOs through its 9-principle, 36-indicator transparency framework, awarding the Sello Dona con Confianza seal. It serves individual donors, NGOs seeking accreditation, and companies building CSR programs.

Ownership category

akta.pro rank

Product category

NGO Accreditation and Transparency Evaluation Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

akta.pro secondary industry

Donor Coordination, Monitoring & Evaluation (MEL) Programs (BPADABAN)

Keywords

• NGO accreditation services
• Transparency evaluation
• Charity assessment
• Third sector analysis
• Donor due diligence

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional and Corporate Funding: 42.9% of annual income from institutions and private corporations. Includes contributions from corporate patrons, institutional trustees (Banco Santander, PwC España, Fundación Mutua Madrileña), and entity friends (annual contribution of 5,000 euros for general purposes).
2. NGO Accreditation Fees: 22.6% of annual income from NGOs. NGOs pay annual fees ranging from 300 to 1,500 euros for the analysis and accreditation process. Fee varies based on NGO size.
3. Service Provision: 17.3% of annual income from provision of services, including training sessions, advisory services for companies on social action programs, and content generation for corporate communications.
4. Individual Donors: 10.7% of annual income from individual donors who contribute financially to support the organization's mission.
5. Public Administration: 5.7% of annual income from public administration sources, likely including grants or subsidies.
6. Other Income: 0.8% of annual income from other miscellaneous sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Fundación Lealtad 2001 is an independent evaluator of NGOs in Spain. It analyzes NGO management, governance, use of funds, economic situation, volunteering, and transparency against a proprietary framework of 9 Principles of Transparency and Good Practices (36 sub-indicators). NGOs that pass the evaluation receive the "Sello Dona con Confianza" accreditation seal, valid for two years with annual mid-term review. The organization also operates a public NGO search tool, the Espacio ONG private platform for NGOs undergoing accreditation, and provides training and corporate advisory services.

Product overview

Fundación Lealtad 2001 operates as an independent evaluator of NGOs, offering a certification ecosystem centered on the Sello Dona con Confianza seal. The portfolio includes the NGO Search Tool (Buscador de ONG Acreditadas) for the public to find and verify accredited organizations, the Espacio ONG platform providing free training and diagnostic services for NGOs seeking accreditation, monthly training sessions on the 9 Principles, transparency reports, and sector studies. The 9 Principles of Transparency and Good Practices (evaluated through 36 indicators) form the evaluation framework underpinning all products and services.

Differentiator

Problem solved

Functional benefit

Brands

• Sello Dona con Confianza: The main accreditation seal awarded to NGOs that fully comply with the 9 Principles of Transparency and Good Practices. It certifies NGOs' commitment to transparency, governance, financial control, and accountability.

Products and services

• Sello Dona con Confianza (Dona with Confidence Seal) Accreditation seal awarded to NGOs that fully comply with the 9 Principles of Transparency and Good Practices verified through 36 indicators. Valid for two years with annual mid-term review. Recognized by 100+ large companies and in public funding calls as a mark of NGO transparency and good governance.
• Buscador de ONG Acreditadas (Accredited NGO Search Tool) Public search engine allowing donors, companies, and volunteers to find accredited NGOs and projects, filterable by beneficiary type, activity, geographic area, and other criteria. Free public access to NGO transparency information.
• Espacio ONG Platform Private online work platform for NGOs undergoing accreditation, providing free training, diagnostic tools, materials, exclusive content on the Third Sector, and personalized advisory services. Used by NGOs to complete questionnaires, submit documents, and communicate with analysts.
• Sesiones Formativas (Training Sessions) Free monthly training sessions delivered in-person or via videoconference explaining the 9 Principles, evaluation criteria, and the accreditation process for NGOs considering applying for the Dona con Confianza seal.
• Informe de Transparencia y Buenas Prácticas (Transparency and Good Practices Report) Comprehensive analysis document published for each accredited NGO detailing compliance with all 9 Principles and 36 sub-principles, based on audited and verified data. Made available publicly through the NGO search tool.
• Estudios sobre el Tercer Sector (Third Sector Research Studies) Research studies on the Third Sector produced from data collected during NGO analysis processes, providing objective and verified information about the Spanish nonprofit sector.

Quantifiable outcome

• 319 NGOs currently accredited with the Dona con Confianza seal
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Lealtad InstitucionescoreStrategic or Co-development Partner · 1 January 2017Independent spin-off organization created in 2017 to analyze and accredit Transparency and Good Practices of business and heritage foundations, extending the methodology beyond NGOs to institutional foundations.
• Asociación Española de Fundaciones (AEF)majorStrategic or Co-development Partner · 1 January 2011Spanish Association of Foundations membership. CEO Ana Benavides served on the Board of Directors until 2019, providing thought leadership in the foundation sector.
• Confío - Construyendo Organizaciones Civiles Transparentes A.C. (Mexico)coreStrategic or Co-development Partner · 1 January 2009Methodology licensing and adaptation partnership. Fundación Lealtad helped adapt its Spanish monitoring methodology for use in Mexico. Ana Benavides serves on Confío's Board of Directors.
• Charity Monitoring Worldwide (CMW)coreStrategic or Co-development PartnerGlobal network of charity monitoring organizations where Fundación Lealtad serves as the Spanish member. CEO Ana Benavides has held the Chairmanship since 2020. The network monitors over 6,700 NGOs across 19 countries including Austria, Canada, France, Germany, India, Italy, Japan, Mexico, USA, and others.
• Asociación Española de Fundraising (AEFr)majorStrategic or Co-development PartnerSpanish Fundraising Association membership focused on developing philanthropy and fundraising in Spain, aligning with the organization's mission to increase donations to NGOs.
• World Compliance AssociationminorStrategic or Co-development PartnerHonorary membership to promote and make compliance visible in the Third Sector.
• BizummajorGTM or Marketing PartnerPlatform partnership where the Dona con Confianza seal appears in Bizum's mobile donation section (Bizum ONG), allowing users to identify and donate to accredited NGOs in 5 seconds with donation certificates.
• Fundación Hazloposible / Hacesfalta.orgmajorGTM or Marketing PartnerVolunteer network and donation platform displaying the seal for NGOs registered in Hacesfalta Voluntariado and Hacesfalta Donaciones sections.
• WorldcoomajorGTM or Marketing PartnerFundraising platform where active campaigns of accredited NGOs are identified with the seal. Includes solidarity rounding campaigns in physical stores and online shops.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charity Navigator: The largest US independent charity evaluator, rating nonprofits on financial health, accountability, and transparency. Directly comparable to Fundación Lealtad as a national-level charity watchdog that produces accreditation-style ratings used by donors and companies to vet NGOs.
• CharityWatch: Independent charity watchdog that rates nonprofits on financial efficiency and donor stewardship. Comparable to Fundación Lealtad in providing independent ratings used by donors and in highlighting governance and financial transparency issues.
• Candid (formerly GuideStar): US-based nonprofit information aggregator providing detailed profiles, financial data, and Seal of Transparency for nonprofits. Comparable as a transparency-and-information intermediary between NGOs and donors/funders.
• BBB Wise Giving Alliance (Give.org): US-based charity accreditation body that evaluates national charities against 20 standards covering governance, results reporting, finances, and solicitations. Closely matches Fundación Lealtad's 9 Principles/36 indicators framework in scope and methodology.
• DZI (Deutsches Zentralinstitut für soziale Fragen): German central institute for social issues that issues the DZI Spenden-Siegel (donation seal) for charitable organizations. Closest European analytical peer with a multi-criteria accreditation framework analogous to the 9 Principles.
• Confío (Construyendo Organizaciones Civiles Transparentes A.C.): Mexican NGO transparency evaluator that adopted Fundación Lealtad's methodology since 2009. A direct licensee and partner, making it the closest functional peer with shared methodology and aligned mission.

Regional players

• ACNC (Australian Charities and Not-for-profits Commission): Australian federal regulator overseeing the charity sector. While a government regulator rather than an independent evaluator, it serves a comparable transparency and accountability function for the nonprofit sector in Australia.
• New Zealand Charities Services: New Zealand government regulator that registers and monitors charities, providing public transparency information. Adjacent peer with comparable NGO accountability mandate but operating as a government body rather than an independent evaluator.
• Fundación Hazloposible / Hacesfalta.org: Spanish volunteer and donation platform that displays the Dona con Confianza seal to identify accredited NGOs. A distribution partner rather than a competitor, but comparable in serving the same Spanish donor and NGO audience.
• Associação Portuguesa de Fundraising: Portuguese fundraising association developing philanthropy and sustainable fundraising in the Portuguese nonprofit sector. Operates in an adjacent Iberian market with a comparable mission of strengthening nonprofit sector transparency and capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fundlealtad
• YouTubeyoutube.com/user/LealtadFundacion
• LinkedInlinkedin.com/company/fundacion-lealtad
• Instagraminstagram.com/fundlealtad

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacion Lealtad 2001