Worldcoo
Worldcoo is a Barcelona-based B Corp-certified platform founded in 2012 that connects retailers, e-commerce sites, and NGOs through micro-donation mechanics, offering free Charity Rounding Up at 5,000+ POS locations and charging beneficiary NGOs for fundraising services after 100% of donations are transferred.
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Worldcoo does
Worldcoo is a Barcelona-based social-purpose technology company founded in 2012 that operates a B Corp-certified platform (since 2015) connecting consumer-facing retailers, e-commerce platforms, and NGOs through micro-donation mechanics. Its core product, Charity Rounding Up, is integrated into card payment terminals and digital checkout flows at 5,000+ retail points of sale and across online merchants, enabling shoppers to round up purchases or add small fixed donations (e.g., €1 on Ticketmaster flows) to fund vetted social projects; the company reports €24.25M+ raised via 106M+ donations since inception across 1,280 funded projects with 1,245 social organizations in 40+ countries. The underlying technology layer is a payment-gateway integration stack spanning 15+ providers (Worldline, Mastercard, Adyen, Ingenico, Global Payments, Sabadell, NCR, Diebold Nixdorf, Comercia Global Payments, and several POS-terminal vendors), supported by per-partner transparency dashboards, a Donation Certificate module for tax-deductible receipting, and an annual NGO re-verification workflow.
The business model is an asymmetric two-sided services arrangement: the Charity Rounding Up solution is offered free of charge to retailers (with Worldcoo absorbing all integration and maintenance costs), while revenue is generated by invoicing beneficiary NGOs for fundraising services after 100% of raised funds have been transferred to them in two tranches (50% at campaign end, 50% later). Go-to-market combines direct sales outreach to large enterprise retailers with channel-partner distribution through payment technology providers, supplemented by inbound NGO onboarding and brand awareness via active social media and annual public impact reports (2019-2025). Customer concentration is broad and horizontal across multiple verticals (supermarkets, postal services, ticketing, energy, eyewear, hospitality, home goods, and tech retail), with named enterprise logos including Eroski, Correos, Ticketmaster, Bonpreu Esclat, Iberdrola, Repsol, Fundación Telefónica, Caprabo, Condis, Muy Mucho, PcComponentes, and General Optica. Worldcoo is privately held as WORLDCOO S.L., has raised approximately $3.16M cumulatively across disclosed rounds (2013-2019) from investors including Ship2B, European Investment Fund, Criteria Venture Tech, Mnext, EISMEA, Banco Sabadell/BStartup, Ona Capital, and T4XI Interactive, and is led by co-founder/CEO Sergi Figueres Moret and co-founder/COO Aureli Bou.
Worldcoo firmographics
Firmographics- Name
- Worldcoo
- Legal name
- WORLDCOO S.L.
- Website
- https://worldcoo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Worldcoo is a Barcelona-based B Corp-certified platform founded in 2012 that connects retailers, e-commerce sites, and NGOs through micro-donation mechanics, offering free Charity Rounding Up at 5,000+ POS locations and charging beneficiary NGOs for fundraising services after 100% of donations are transferred.
- Ownership category
- akta.pro rank
Worldcoo industry classification
Industry- Product category
- Charity Donation Platform
- NAICS
- Travel Agencies (561510), Travel Agencies (56151)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Payments, Expense & FinTech Strategy (Card Programs/Settlement) (THACAMAI)
- akta.pro secondary industries
- Group Travel Payments & Billing (Central Billing, Virtual Cards) (THACAFAK), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE), Payment Solutions for Corporate Travel (Virtual Cards, Lodge Cards, Central Billing) (THAKAMAN)
Keywords
Where Worldcoo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Worldcoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fundraising Services for NGOs: Worldcoo acts as a service provider for beneficiary NGOs. After transferring 100% of raised funds to social organizations (in two payments: 50% at campaign end, 50% later), Worldcoo invoices the organizations for the fundraising services provided. This is the primary revenue stream.
- Free Service for Retailers: The Charity Rounding Up service is free of charge for retailers. Worldcoo assumes the costs of enabling, maintaining, and adapting the technology to each retailer's payment gateway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for Retailers |
| Transaction based/ take rate | Pay-as-you-go | Service Fee for NGOs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Worldcoo product offering
Product offeringCore offering
Worldcoo operates a micro-donation platform that integrates Charity Rounding Up into retail payment terminals and digital checkout flows, allowing shoppers to add small contributions (typically by rounding up their purchase) when paying by card. The solution is offered free of charge to retailers, while revenue is generated by invoicing beneficiary NGOs for the fundraising services delivered after 100% of donations have been transferred to them.
Product overview
Worldcoo offers a unified charitable giving platform anchored by Charity Rounding Up, its core product that enables micro-donations at point-of-sale terminals and digital channels. The platform integrates with retailers' payment gateways to allow customers to round up purchases and donate spare change to vetted social causes. Supporting modules include the Donation Certificate app (enabling tax-deductible donation tracking) and Transparency Dashboards (providing real-time campaign visibility). The platform connects retail partners with 1,245+ social organizations across 40+ countries, managing the full lifecycle from donation collection to fund distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Charity Rounding Up A micro-donation solution integrated into retail payment terminals and digital checkout flows, allowing shoppers to round up purchases or add small contributions (typically a €1 solidarity contribution) when paying by card. The service is free for retailers and connects them with 1,245+ NGO projects aligned with CSR goals. Active in 5,000+ stores and platforms including Eroski (1,300+ stores), Correos (2,300+ offices), Ticketmaster, Glovo, and Bonpreu Esclat.
Quantifiable outcome
- €24,252,258.20 raised through 106M+ micro-donations
- +4 more outcomes
Companies that use Worldcoo
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Worldcoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Worldcoo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and strategic.
- WorldlinecorePayment technology provider enabling integration of Charity Rounding Up into payment terminals and gateways across European retail networks.
- MastercardcoreMajor payment network partner enabling card-based micro-donations. Cited research showing 66% of consumers make decisions based on brand sustainability commitment.
- AdyencorePayment technology provider enabling global payment gateway integration for Charity Rounding Up across enterprise merchants.
- Ingenico GroupcorePOS terminal and payment technology provider supporting Charity Rounding Up integration in physical retail environments.
- Global PaymentscorePayment technology provider enabling Charity Rounding Up through Global Payments merchant services and POS solutions.
- Diebold NixfordcorePayment technology provider supporting Charity Rounding Up integration in physical retail environments.
- GlovostrategicOn-demand delivery platform partnership established in 2023 with Delivery Hero enabling micro-donations through the Glovo app.
- Delivery HerostrategicStrategic collaboration established in 2023 with Glovo (owned by Delivery Hero) to enable Charity Rounding Up through delivery platform transactions.
- Plan InternationalcoreInternational charity receiving funds through Worldcoo's platform across multiple campaigns.
- Aldeas Infantiles SOScoreInternational child welfare organization receiving donations through Charity Rounding Up.
- Cruz Roja (Spanish Red Cross)coreMajor humanitarian organization receiving funds for emergency response and psychosocial support programs including Covid-19 assistance.
- Médicos Sin Fronteras EspañacoreMedical humanitarian organization receiving donations through multiple retail partner campaigns.
- WWFcoreEnvironmental organization receiving funds for conservation and environmental projects.
- Oxfam IntermoncoreInternational development organization receiving donations through Charity Rounding Up.
- Save the Children UKcoreChild welfare organization receiving donations through Worldcoo platform.
- Pasqual Maragall FoundationcoreMedical research foundation focused on Alzheimer's, receiving donations through retail partner campaigns.
- Gasol FoundationcoreSports foundation co-founded by NBA player Pau Gasol, supporting health and social programs through micro-donations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Worldcoo competitors and assessment
Company assessmentDirect peers
- Pennies: UK charity fintech founded in 2010 that pioneered digital charity 'micro-donations' at POS terminals. Operates the same charity-rounding model as Worldcoo, making it the closest direct competitor in the retail donation space.
- JustGiving: Major UK-based online charity donation platform serving individuals and charities with fundraising pages, event donations, and charity-branded checkout. Comparable to Worldcoo's NGO-facing donation infrastructure but with consumer/peer-to-peer fundraising as the primary motion.
- Give Lively: US-based nonprofit providing free fundraising tools — donation widgets, event pages, and recurring giving — to nonprofits. Comparable to Worldcoo's free-to-end-user model for charities and similar donation-processing infrastructure.
- Funraise: US-based nonprofit fundraising platform offering donation forms, CRM, and peer-to-peer fundraising tools. Comparable to Worldcoo as a donation platform for NGOs with transparency and reporting features similar to Worldcoo's transparency dashboards.
- Classy: Nonprofit fundraising platform (now part of GoFundMe) used by large charities for online donation pages, event registration, and recurring giving. Comparable to Worldcoo's digital donation infrastructure for NGOs.
- Network for Good: US nonprofit fundraising and donor management platform offering donation forms, CRM, and charity coaching. Comparable to Worldcoo in providing digital donation infrastructure and transparency tools to social organizations.
Broad incumbents
- Benevity: Larger, venture-backed corporate purpose and giving platform used by major employers for employee giving, grants, and volunteering. Comparable to Worldcoo in the CSR/donation infrastructure space but positioned for enterprise CSR teams rather than retail POS.
- CyberGrants: Established corporate philanthropy management software (now part of Bonterra) for grants, employee giving, and volunteering. Comparable to Worldcoo's NGO-side disbursement and reporting functionality but at enterprise CSR scale.
- Bright Funds: Workplace giving and corporate philanthropy platform enabling employee donations, matching, and grants. Comparable to Worldcoo's corporate-customer offering but focused on employer giving programs rather than retail POS.
- GoFundMe Charity: Mass-market fundraising platform with a dedicated charity product (formerly Classy) used by nonprofits for online donation pages and peer-to-peer campaigns. Comparable to Worldcoo in providing donation infrastructure to NGOs but at consumer-scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Worldcoo social profiles
Digital presenceWorldcoo compliance and trust
Trust signalCompliance1 record
Worldcoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worldcoo leadership team
Management profileNumber of profiles
Profiles7 records
Worldcoo funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worldcoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worldcoo
What does Worldcoo do?
Worldcoo operates a micro-donation platform that integrates Charity Rounding Up into retail payment terminals and digital checkout flows, allowing shoppers to add small contributions (typically by rounding up their purchase) when paying by card. The solution is offered free of charge to retailers, while revenue is generated by invoicing beneficiary NGOs for the fundraising services delivered after 100% of donations have been transferred to them.
Is Worldcoo a public or private company?
Worldcoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Worldcoo founded?
Worldcoo was founded in 2012. It employs 11 to 50 people.
Where is Worldcoo based?
Worldcoo is headquartered in Barcelona, Spain, in the Europe region.
How does Worldcoo make money?
Two revenue lines are on record. Fundraising Services for NGOs are the primary driver. The others are free Service for Retailers.
Who are Worldcoo's main competitors?
Direct peers on record are Pennies, JustGiving, Give Lively, Funraise, Classy and Network for Good. Broad incumbents are Benevity, CyberGrants, Bright Funds and GoFundMe Charity.
Does Worldcoo have an API?
No public API is recorded for Worldcoo.
What industry is Worldcoo in?
Worldcoo's product category is Charity Donation Platform. Its primary akta.pro industry code is THACAMAI, Payments, Expense & FinTech Strategy (Card Programs/Settlement), with a secondary code of THACAFAK, Group Travel Payments & Billing (Central Billing, Virtual Cards). Its NAICS code is 561510 and its SIC code is 5190.