Kristin Designs
Kristin Designs is a solo creative agency in Knoxville, Tennessee, providing logo/branding, website, print collateral, and graphic display design to clients across restaurants, education, healthcare, defense, financial, and nonprofit sectors.
- Company typePrivate
- Founded-
- HeadquartersTurin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kristin Designs does
Kristin Designs is a privately held, solo-operated creative agency headquartered in Knoxville, Tennessee, founded by Kristin Williams following graduate school. The firm offers an integrated suite of design services spanning logo and brand identity, custom website design, print collateral, large-format graphic displays, vehicle wraps, specialty event branding, and specialty license plate design. Its client roster spans restaurants, educational institutions, healthcare providers, aerospace and defense contractors, financial and title services, and nonprofit organizations across the Knoxville region and select national accounts.
Kristin Designs firmographics
Firmographics- Name
- Kristin Designs
- Legal name
- Kristin Designs
- Website
- https://kristindesigns.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kristin Designs is a solo creative agency in Knoxville, Tennessee, providing logo/branding, website, print collateral, and graphic display design to clients across restaurants, education, healthcare, defense, financial, and nonprofit sectors.
- Ownership category
- akta.pro rank
Kristin Designs industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Kristin Designs is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kristin Designs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Design Services: Project-based design services including logo/branding, website design, print materials, and graphic displays for diverse clients. Revenue generated through one-time project fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Kristin Designs product offering
Product offeringCore offering
Kristin Designs is a small creative agency that provides graphic design, branding, web design, and print collateral services for businesses and organizations. Core offerings include logo and brand identity design, custom website design and development, print and collateral design (advertisements, brochures, menus, book covers), large-format graphic displays (vehicle wraps, billboards, tradeshow displays), specialty license plate redesign, and event branding. Services are delivered as project-based engagements primarily to clients in the Knoxville, Tennessee region and beyond.
Product overview
Kristin Designs is a small creative agency offering a comprehensive suite of design services focused on branding and visual communication. The company's core offerings include Logo Design/Branding (visual identity creation for diverse clients), Website Design (custom interactive websites), Print + Collateral Design (advertisements, book covers, brochures, menus, tradeshow booths), Graphic Displays (vehicle wraps, billboards, event signage), Specialty License Plate Redesign, and Specialty Event Branding (invitations, programs, galas). These services are delivered as a unified creative offering rather than a modular product platform, with the principal creative talent being Kristin Williams.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo Design/Branding Logo design and comprehensive brand identity creation, including visual identity systems for clients across restaurants, educational institutions, non-profits, and businesses.
- Website Design Custom website design and development services, creating interactive and visually engaging websites for clients including organizations, businesses, and community groups.
- Print + Collateral Design Award-winning print design services including advertisements, book covers, brochures, menus, folders, and tradeshow booth materials.
- Graphic Displays Large-format graphic display design for tradeshows, events, vehicle wraps, billboards, and event signage, featuring bold imagery and clear messaging.
- Specialty License Plate Redesign Specialty license plate redesign services, including color research, competitive analysis, mock-ups, and public feedback integration for government and non-profit clients.
- Specialty Event Branding Complete event branding including invitations, programs, signage, and promotional materials for galas and fundraising events.
Quantifiable outcome
- Friends of the Smokies license plate sales increased 30% within first year of redesign, becoming Tennessee's number one specialty plate, raising over $9 million for conservation
Companies that use Kristin Designs
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Kristin Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kristin Designs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Friends of the SmokiescoreLong-standing partnership with Friends of the Smokies, contributing pro bono design work including the 'Dancing Trees' Evergreen Ball logo and specialty license plate redesign. The license plate redesign resulted in 30% sales increase and over $9 million raised for the Great Smoky Mountains National Park conservation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Kristin Designs competitors and assessment
Company assessmentEmerging players
- Frank Collective: Independent creative agency offering branding, design, and experiential work. Comparable in offering branding and design services but skews younger and more digitally native than Kristin Designs' regional print-focused heritage.
Regional players
- Heyday: Independent creative agency offering branding, design, and digital services. Comparable as a small design agency serving SMB and regional clients with similar brand identity and graphic design offerings.
- Gravette: Small independent design studio offering branding, identity, and print design. Comparable in studio size and service mix, though operating in a different regional market with its own client base.
Broad incumbents
- Siegel+Gale: Global brand strategy and design firm specializing in simplicity-driven branding. Overlaps with Kristin Designs on logo, identity, and graphic design services, but operates at a much larger enterprise scale.
- Landor: Global brand consulting and design firm covering brand identity, brand strategy, and design. Directly comparable in branding and visual identity services, but operates at much larger scale with global offices and corporate backing.
- Pentagram: Largest independent design firm with a partner-led model spanning branding, identity, and graphic design. Comparable in core offering (brand identity, print, digital), but vastly larger and structured around multiple partners rather than a solo founder.
Direct peers
- Hatch Design: Independent design studio focused on branding, identity, and packaging for consumer brands. Closely comparable in service mix (brand identity, graphic design) and small-team creative model, though based in a larger media market.
- Mast: Brand design studio creating visual identity systems, print, and digital design. Closely comparable in service mix and small-studio model, with a focus on brand strategy and design systems for clients across categories.
- Character: Boutique branding and design agency serving clients across consumer, tech, and cultural sectors. Comparable as a small independent design studio offering brand identity, graphic design, and packaging services.
- Mucca: Independent creative agency offering branding, identity, packaging, and print design. Comparable in size and service mix, with similar founder-led creative model targeting clients needing visual identity and brand systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kristin Designs social profiles
Digital presenceKristin Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kristin Designs leadership team
Management profileNumber of profiles
Profiles1 record
Kristin Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kristin Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kristin Designs
What does Kristin Designs do?
Kristin Designs is a small creative agency that provides graphic design, branding, web design, and print collateral services for businesses and organizations. Core offerings include logo and brand identity design, custom website design and development, print and collateral design (advertisements, brochures, menus, book covers), large-format graphic displays (vehicle wraps, billboards, tradeshow displays), specialty license plate redesign, and event branding. Services are delivered as project-based engagements primarily to clients in the Knoxville, Tennessee region and beyond.
Is Kristin Designs a public or private company?
Kristin Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kristin Designs founded?
Kristin Designs was founded in -1. It employs 1 to 10 people.
Where is Kristin Designs based?
Kristin Designs is headquartered in Turin, United States, in the North America region.
How does Kristin Designs make money?
One revenue line is on record: creative Design Services.
Who are Kristin Designs's main competitors?
Frank Collective is listed as an emerging player. Regional players are Heyday and Gravette. Broad incumbents are Siegel+Gale, Landor and Pentagram. Direct peers are Hatch Design, Mast, Character and Mucca.
Does Kristin Designs have an API?
No public API is recorded for Kristin Designs.
What industry is Kristin Designs in?
Kristin Designs's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430 and its SIC code is 7330.