Moj Lemonade

What Moj Lemonade does

Moj! B.V., operating as Moj Lemonade, is a Dutch organic beverage producer founded in 2017 and headquartered at Eiberkamp 2 in Leek, Netherlands. The company manufactures six biological soft drinks from self-pressed fruit, herbal extracts, and lightly carbonated water; the SKU range includes Kruisbessen/Vlierbloesem (gooseberry/elderflower), Rabarber/Hibiscus (rhubarb/hibiscus), Roos/Framboos (rose/raspberry), Bosbes/Lavendel (blueberry/lavender), Kolanoot/Vanille (a bio-cola variant), and Gember/Citrus. All products are EU organic certified and vegan, positioned as a low-sugar, additive-free alternative to conventional soft drinks, and developed initially in collaboration with taste expert Grietje van der Meulen of Proeftuin De Hexenketel.

Moj Lemonade runs a dual-channel go-to-market: direct-to-consumer via its own webshop, and B2B through at least eight Dutch wholesale partners — Hanos, Bidfood, VHC Actifood, VHC Jongens, FOOX Groothandel, CRU69 Wijnhandel, Robertus, and Baron Jansma — that reach hospitality venues and specialty retailers nationwide. The company additionally operates a mobile mocktail and cocktail bar service for corporate and private events, with its first confirmed engagement being the Provincie Friesland summer gathering in collaboration with The Boiler Maker Group, and it runs Bar Botanics, a complementary brand offering dried Valencia citrus garnishes used in cocktail and mocktail applications.

The company serves two primary segments: health-conscious individual consumers seeking natural, low-sugar soft drinks, and the Dutch horeca (hospitality) sector seeking differentiated premium organic offerings. Moj! B.V. is privately held, with no disclosed institutional funding, no reported headcount, and no public revenue figures; the only named reference accounts are Eetcafé Gewoon de Brink for restaurant supply, Provincie Friesland for a corporate event, and Bar Botanics as a partnership counterparty.

Name

Moj Lemonade

Legal name

Moj! B.V.

Website

https://mojlemonade.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Moj Lemonade is a Netherlands-based organic beverage producer selling six biological soft drinks directly online and through eight Dutch wholesalers to hospitality and specialty retail. It also runs a mobile event bar service and the Bar Botanics dried garnish sub-brand.

Ownership category

akta.pro rank

Product category

Premium Organic Soft Drinks

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Organic soft drinks
• Premium lemonade
• Flavored beverages
• Natural fruit drinks
• Artisanal lemonade

Headquarters

HQ city

Leek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct-to-consumer product sales: Selling organic lemonade products directly to consumers through the company webshop, including six flavors and Bio Cola variant.
2. Wholesale distribution: Products sold through Dutch wholesalers to reach delicatessen and hospitality businesses across the Netherlands.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels5 records

Core offering

Moj Lemonade (Moj! B.V.) manufactures and sells organic, biological soft drinks with distinctive flavor pairings such as Gooseberry/Elderflower, Rhubarb/Hibiscus, Rose/Raspberry, Blueberry/Lavender, Kola Nut/Vanilla, and Ginger/Citrus. The company distributes through a direct-to-consumer webshop and through Dutch wholesale partners to the horeca (hospitality) sector and delicatessen retailers, and also operates a mobile mocktail and cocktail bar service for events.

Product overview

Moj Lemonade is a small Dutch beverage company producing organic biological soft drinks with six unique flavors: Kruisbessen/Vlierbloesem (Gooseberry/Elderflower), Rabarber/Hibiscus (Rhubarb/Hibiscus), Roos/Framboos (Rose/Raspberry), Bosbes/Lavendel (Blueberry/Lavender), Kolanoot/Vanille (Kola Nut/Vanilla - bio cola), and Gember/Citrus (Ginger/Citrus). The products are made with self-pressed fruit, herbal extracts, lightly sparkling water, and less sugar than conventional sodas. They also offer Bar Botanics dried citrus garnishes through a partnership, and provide mobile mocktail and cocktail bar services for events. Their ingredients include 100% organic fruit, natural spring water, carbonation, and a small amount of cane sugar, without artificial additives.

Differentiator

Problem solved

Functional benefit

Brands

• Bar Botanics: A related brand providing dried citrus garnitures from Valencia, Spain, developed for cocktails and mocktails. Bar Botanics supplies high-quality dried fruit products for the hospitality industry.

Products and services

• Kruisbessen / Vlierbloesem (Gooseberry / Elderflower)

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bar BotanicscoreStrategic or Co-development PartnerBar Botanics provides dried citrus garnishes from Valencia, harvested at optimal ripeness and processed within 24 hours to preserve color, aroma, and quality. This partnership enables Moj Lemonade to offer complete cocktail and mocktail experiences for the hospitality sector.
• HanoscoreChannel Partner/ Reseller/ DistributorNational wholesale distributor enabling wide distribution of Moj Lemonade products to hospitality businesses across the Netherlands.
• BidfoodcoreChannel Partner/ Reseller/ DistributorWholesale partner distributing Moj Lemonade through the Bidfood webshop to hospitality and food service customers.
• VHC ActifoodminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Moj Lemonade products in the Dutch market.
• VHC JongensminorChannel Partner/ Reseller/ DistributorBeverage-focused wholesale partner distributing Moj Lemonade.
• FOOX GroothandelminorChannel Partner/ Reseller/ DistributorWholesale distributor offering Moj Lemonade in their beverage assortment.
• CRU69 WijnhandelminorChannel Partner/ Reseller/ DistributorWine merchant expanding distribution of Moj Lemonade to wine-oriented hospitality venues.
• Robertus DrankenminorChannel Partner/ Reseller/ DistributorBeverage wholesaler distributing Moj Lemonade products.
• Baron JansmaminorChannel Partner/ Reseller/ DistributorWholesale distribution through Jansma Haule to reach hospitality and retail customers.
• The Boiler Maker GroupminorGTM or Marketing PartnerEvent collaboration partner for Provincie Friesland summer gathering event, showcasing Moj mocktails and cocktails.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Double Dutch: Dutch-founded premium cocktail mixer and tonic brand with a botanical, low-sugar positioning; the closest geographic and product comparison to Moj's Dutch heritage and mocktail/cocktail use case.
• Karma Cola: Organic, fairtrade cola and lemonade brand with a values-driven brand story and European horeca listings; peers Moj most closely on its Kolanoot/Vanille bio-cola variant and ethical sourcing narrative.
• Three Cents: Premium, bartender-focused soft drinks and mixers sold globally through on-trade channels; comparable to Moj on the cocktail/mocktail use case and premium packaging for hospitality.
• Luscombe Drinks: Devon-based organic, botanical soft-drink producer using spring water and natural ingredients; comparable on organic sourcing, hospitality channel focus and flavor-driven portfolio.
• Lemonaid & ChariTea: German Fairtrade, organic soft-drink range (including lemonade and cola variants) distributed via foodservice; directly comparable on organic credentials, botanical flavor experimentation and European hospitality channel.
• Fritz-Kola: Independent German craft cola/soft-drink company with strong independent-foodservice and bar presence; mirrors Moj's positioning as an indie premium alternative within a carbonated soft drink category dominated by multinationals.
• Fentimans: UK-based premium botanical soft-drink maker using natural ingredients and traditional brewing; analogous premium positioning, bartender/hospitality distribution and unconventional flavor portfolio.
• Belvoir Fruit Farms: UK premium cordials and pressed soft drinks widely stocked in hospitality and delicatessen channels; overlaps on premium natural positioning and on-trade distribution strategy.

Broad incumbents

• Innocent Drinks: Coca-Cola-owned natural juices, smoothies and coconut water brand with strong European retail presence; overlaps Moj's natural/organic positioning but as a much broader, mass-market incumbent.
• Fever-Tree: Largest independent premium mixer brand, deeply embedded in hospitality and bartending; operates in the same 'premium botanical on-trade' space but at materially larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mojlemonade

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moj Lemonade