What Nk Robotics does

NK Robotics is a Singapore-based private education provider that delivers coding, robotics, and STEAM enrichment programmes to children and teenagers ages 4-16. Founded in 2018, the company operates 4-5 physical training academy branches located in heartland malls across Singapore (Yishun/Northpoint City, Sengkang Grand Mall, Jurong East/Westgate, Bukit Panjang/Hillion), serving over 600 students with MOE-certified trainers at a 1:6 teacher-to-student ratio. Its curriculum is structured around a progression-based pathway spanning Coding Pioneers (ages 4-6, screenless coding via code cards and pen readers), Tech Explorers (ages 7-8, LEGO + Scratch), Roboteer/Digital Navigators (ages 9+, LEGO SPIKE Prime), PythonBots Challenge (ages 10+, Python via Pybricks), Scratch (ages 9+), and Python (ages 12+), backed by 500+ structured lessons. The company also runs competition preparation bootcamps for FIRST LEGO League (FLL), World Robot Olympiad (WRO), National Robotics Competition (NRC), DJI Robomaster, MakeX, ENJOY AI, and the IDE Series, with documented student placements including DSA admissions to Nanyang Girls' High School.

NK Robotics generates revenue through four streams: (1) recurring weekly classes priced within the SGD 200-600/month industry range, (2) holiday camps such as the Drone Camp (SGD 500 for two days) and LEGO Robotics Camp (SGD 450 for three days), (3) sale of WhalesBot-branded robotics kits and accessories (SGD 215-500 per kit, plus add-on modules) via its own e-commerce store, and (4) competition preparation programmes. The company uses LEGO Education platforms (SPIKE Prime, EV3, Robot Inventor) and proprietary WhalesBot hardware, supplemented by screenless coding tools for younger learners. Its 3C Skills Framework (Computational, Critical, Creative Thinking) and a token-based progress tracking system with term reports and programme gradings provide parent-facing transparency.

The go-to-market model is direct-to-consumer, with acquisition driven by free trial class bookings through the website, parent word-of-mouth referrals, school DSA outreach, and competition participation. There is no public evidence of external funding, institutional investors, M&A activity, or leadership changes; the company appears to be founder-owned, organically grown, and single-country, with no disclosed revenue, headcount, or financial metrics in the source data.

Name

Nk Robotics

Legal name

NK Robotics

Website

https://nkr.sg

Company type

Private

Founded year

2018

Operating status

Operating

Short description

NK Robotics is a Singapore-based, privately held STEAM education provider operating 4-5 mall-based academy branches that serve 600+ students aged 4-16 through coding, robotics, and competition preparation programmes, with a side hardware line selling WhalesBot robotics kits.

Ownership category

akta.pro rank

Product category

Children's STEM Education

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Technical and Trade Schools (6115)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Robotics After-School & Enrichment Clubs (EDAMADAA)

akta.pro secondary industries

LEGO / Block-Based Robotics Programs (EDAMADAD), Robotics, Engineering & Makers Camps (EDAMALAE), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Robotics Learning Platforms (EDAFANAB)

Keywords

• Kids robotics education
• Coding classes
• STEM enrichment
• Robotics competition training
• Educational robotics

Headquarters

HQ city

Kota Kinabalu

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Weekly Robotics and Coding Classes: Weekly combination programme of Coding and Robotics, Scratch, Python, Competition Classes for students ages 4-16 years. Classes are priced competitively for Singapore market.
2. Holiday Camps: Holiday programmes during March, June, September, and December covering Drone Building, LEGO Robotics, Coding Bootcamps. Drone Camp 2-day programme priced at $500 (includes free drone worth $349). LEGO Robotics Camp 3-day programme priced at $450.
3. WhalesBot Robotics Products: Sale of WhalesBot robotics kits and accessories including U10 ($306), U20 Pro ($461), S10 ($215), S30 ($244), S40 ($324), W40 ($500), AI Module 1S ($300-$450), AI Module 3S ($500).
4. Competition Preparation Programmes: Dedicated competition boot camps for FLL, WRO, NRC preparation, open to all levels with advanced training by invitation only.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NK Robotics provides weekly in-person robotics and coding classes, holiday camps, and competition preparation programmes for children ages 4-16 in Singapore. The company also sells WhalesBot-branded educational robotics kits and accessories through its own e-commerce store, alongside addon components such as sensors, motors, controllers, batteries, and screenless coding cards.

Product overview

NK Robotics is a Singapore-based kids coding and robotics academy offering educational programmes for children ages 4-16. The company sells WhalesBot-branded robotics kits (including AI Module series, U-series, S-series, W40, and Eagle 1) along with add-on components (sensors, motors, controllers, batteries, coding cards). Educational programmes include Coding Pioneers (ages 4-6), Tech Explorers (ages 7-8), Roboteer/Digital Navigators (ages 9+), PythonBots Challenge (ages 10+), Scratch Coding (ages 9+), and Python Coding (ages 12+). The company also offers competition preparation for FLL, WRO, NRC, IDE Series, DJI Robomaster, and MakeX, as well as holiday camps for Drone Coding and LEGO Robotics. NK Robotics operates 4-5 branches across Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• WhalesBot: Robotics kits product line sold by NK Robotics for home use, including various models like AI Module 1S, AI Module 3S, U10, U20, S10, S30, S40, and W40.

Products and services

• Coding Pioneers Programme Introductory weekly robotics and coding programme for children ages 4-6, using large LEGO bricks, code cards, pen readers, motors, and sensors to teach basic engineering and screenless coding concepts.
• Tech Explorers Programme Integrated robotics and Scratch coding programme for students ages 7-8, combining LEGO robotics building with block-based visual programming.
• Roboteer/Digital Navigators Programme Advanced robotics programme for students ages 9 and above using LEGO SPIKE Prime, covering complex robot builds, sensor integration, and competition-level programming.
• PythonBots Challenge Programme Python programming course for students ages 10 and above, teaching text-based coding with Pybricks for robotics control and competition preparation.
• Scratch Coding Programme Visual programming course using Scratch platform for students ages 9 and above, focusing on game development, animations, and foundational coding logic.
• Python Coding Programme Text-based Python programming course for students ages 12 and above, covering advanced programming concepts and their application in robotics.
• Competition Preparation Programmes Intensive training programmes preparing students for robotics competitions including FLL, WRO, NRC, IDE Series, DJI Robomaster, and MakeX. Open to all levels with advanced training by invitation only.
• Drone Camp Two-day holiday camp teaching drone building and coding using block-based and beginner Python programming for students ages 7-14. Priced at $500 per student and includes a free drone worth $349.
• LEGO Robotics Camp Three-day holiday camp using LEGO SPIKE Prime for building robots, coding missions, and mini competition challenges for students ages 7-14. Priced at $450 per student.
• WhalesBot Robotics Kits Proprietary line of educational robotics kits including U10 ($306), U20 Pro ($461), S10 ($215), S30 ($244), S40 ($324), W40 ($500), AI Module 1S ($300-$450), and AI Module 3S ($500) for home learning.

Quantifiable outcome

• Students have secured DSA admission to Nanyang Girls' High School through FLL and WRO competition portfolios
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Expansion highlights5 records

Direct peers

• SG Code Campus: Singapore enrichment chain teaching coding (Scratch, Python, Java) and robotics for ages 6-18 across multiple branches; the closest direct competitor to NK Robotics on in-person weekly programming in the same Singapore heartland-mall catchment.
• Coding Lab Singapore: Singapore-based kids' coding school offering weekly classes (Scratch, Python) and holiday camps for ages 4-16; directly competes with NK Robotics on the same after-school enrichment positioning and parent demographic in Singapore.
• Saturday Kids: Singapore-based tech education provider running kids coding, robotics and STEAM courses (ages 5-16); comparable in offering, target demographic, and emphasis on creative tech skills versus NK Robotics.
• Tinkertanker: Singapore maker/STEAM education provider offering coding, robotics and 3D-printing classes for children and teens; competes for the same weekend/holiday enrichment wallet and DSA-track parents as NK Robotics.
• First Code Academy: Singapore and Hong Kong-based kids' coding school covering Scratch, Python, web dev and robotics; similar enrichment-club model and age band (4-16) to NK Robotics, including competition preparation.

Broad incumbents

• Wonder Workshop: US-based educational robotics company (Dash, Dot, Cue) with global school and consumer channels; comparable educational-robotics positioning and K-12 target market to NK Robotics' WhalesBot line.
• Sphero: US-based educational robotics company (SPRK+, Bolt, Indi) with global school and consumer distribution; adjacent competitor in the kids-coding-meets-robotics category that NK Robotics serves via WhalesBot kits and Scratch/Python instruction.
• VEX Robotics: Global K-12 educational robotics platform with the VEX IQ, V5 and VEXcode curriculum ecosystems; broad incumbent serving the same competition-track students (VEX IQ competition) that NK Robotics targets through FLL/WRO/NRC.
• Makeblock: Global STEAM education and robotics platform (mBot, Codey Rocky, HaloCode) with school-channel distribution across Asia; broader incumbent competing with WhalesBot on educational robotics kits and curriculum.
• LEGO Education: Global incumbent providing SPIKE Prime, EV3, WeDo and associated curricula for school-based STEAM education; not a direct retail competitor but the dominant platform supplier and brand benchmark NK Robotics' curriculum is built on.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nk-robotics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nk Robotics