Landon Publishing
Landon Publishing is a Prosper, Texas-based community magazine publisher founded in 2010, producing four lifestyle publications serving North Texas suburban markets (Forney, Little Elm, Prosper, Celina) with combined circulation of 36,000 copies. Revenue derives from local SMB display advertising.
- Company typePrivate
- Founded2010
- HeadquartersProsper, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Landon Publishing does
Landon Publishing is a privately held community magazine publisher founded in 2010 and headquartered in Prosper, Texas. The company produces four community lifestyle publications targeting affluent suburban markets in North Texas: Forney Living, Little Elm Living, Prosper Living (now consolidated as Prosper & Celina Living), and the original Prosper Living title. Each issue combines feature editorial profiling local residents, businesses, schools, and civic topics with display advertising sold to area merchants. Combined circulation is reported at 36,000 printed copies and 90,000+ readers, with an additional 38,000+ monthly website views captured through a flipbook-style digital distribution layer (flipsnack.com).
The company's core product is hyper-local print-and-digital editorial. Operationally it is a low-technology, content-driven business: editorial is produced around community personalities and local events, layouts are produced for both print and web-flipbook distribution, and there is no proprietary platform, marketplace, or software layer evident in the input data. The business model is straightforward display-advertising sales: the company sells ad placements in each magazine to local small and medium-sized businesses — documented advertisers span dental practices, healthcare providers, home services, real estate, and construction — and monetizes its controlled household distribution within each defined community.
Landon Publishing is operated by a small in-house team of 1–10 employees under founder/publisher Steve Butler. The company is privately held with no disclosed outside funding, acquisitions, or institutional investors. Its growth has been entirely organic and capital-light, executed by sequentially launching new community titles in adjacent North Texas suburbs and consolidating overlapping markets (e.g., folding Celina coverage into the Prosper title). The competitive positioning is that of a niche, community-embedded media brand rather than a scalable platform business, with revenue tied directly to the SMB advertising budgets of its four served communities.
Landon Publishing firmographics
Firmographics- Name
- Landon Publishing
- Legal name
- Landon Publishing
- Website
- https://forneyliving.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Landon Publishing is a Prosper, Texas-based community magazine publisher founded in 2010, producing four lifestyle publications serving North Texas suburban markets (Forney, Little Elm, Prosper, Celina) with combined circulation of 36,000 copies. Revenue derives from local SMB display advertising.
- Ownership category
- akta.pro rank
Landon Publishing industry classification
Industry- Product category
- Community Print Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Landon Publishing is headquartered
LocationHeadquarters
- HQ city
- Prosper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Landon Publishing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Advertising Sales: The company generates revenue primarily through selling advertising space in their community magazines to local businesses. Advertisers include dental practices, dermatology clinics, home services, healthcare providers, and other local businesses seeking to reach community residents.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Landon Publishing product offering
Product offeringCore offering
Landon Publishing produces and distributes three community lifestyle magazines—Forney Living, Little Elm Living, and Prosper & Celina Living—to households in North Texas communities. The company sells print and digital advertising space within these publications to local small and medium-sized businesses seeking to reach community residents, generating revenue primarily through advertising sales rather than reader subscriptions.
Product overview
Landon Publishing operates as a community magazine publisher producing three regional print publications: Forney Living, Little Elm Living, and Prosper & Celina Living. The company publishes family-oriented community magazines that bridge local commerce and community connection, offering advertising opportunities to local businesses while providing readers with local news, business spotlights, community features, education coverage, health & wellness articles, and faith-based content. The publications collectively reach over 90,000 readers with 36,000 combined printed copies distributed across the served communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Forney Living Magazine
Quantifiable outcome
- 90,000+ combined readers across all publications
- +2 more outcomes
Companies that use Landon Publishing
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Landon Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Landon Publishing partnerships and signals
Strategic signalScale indicators5 records
Recent moves2 records
Expansion highlights3 records
Landon Publishing competitors and assessment
Company assessmentDirect peers
- Community Impact Newspaper: Publishes hyper-local monthly newspapers and digital editions covering Austin, Houston, Dallas-Fort Worth, and other Texas metros with the same SMB-advertising-supported community-content model. Directly comparable to Landon's hyper-local North Texas titles.
- Our Town Magazine: Community lifestyle magazine with hyper-local editorial and SMB advertising — same neighborhood-content-plus-local-ads model that Landon Publishing operates.
- Hometown Magazines: Publishes community lifestyle magazines for individual towns and cities, monetizing through local SMB advertising. Closely comparable operating model to Landon's four Texas community titles.
- Town Square Publications: Publishes custom community magazines for suburbs and master-planned communities, monetizing via local SMB advertising. Highly comparable format and target market to Landon.
- Lifestyle Publications: Network of community lifestyle magazines distributed in local neighborhoods with SMB advertising as the primary revenue stream. Comparable in scope, content mix, and go-to-market to Landon.
- Neighborhood Magazine: Long-running community magazine publisher targeting local residents with business spotlights and SMB advertising — same niche and revenue model as Landon Publishing.
Broad incumbents
- Adams Publishing Group: Larger community and regional newspaper/media publisher with broader geographic footprint. Operates in the same local advertising-supported publishing space but at substantially greater scale than Landon.
- Lee Enterprises: Major U.S. local newspaper publisher with community publications across many metros. Same local advertising-supported publishing model at much broader scale and with stronger digital capabilities.
- Gannett Co. National newspaper and local media conglomerate (USA TODAY network) with local community publications. Operates in the same local news/advertising space but as a broad portfolio incumbent, not a hyper-local specialist.
Emerging players
- Décor Magazine: Lifestyle-oriented regional magazine with community content and advertising. Overlaps with Landon on lifestyle editorial and SMB-friendly ad products, though with different geographic and vertical focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Landon Publishing social profiles
Digital presenceLandon Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landon Publishing leadership team
Management profileNumber of profiles
Profiles1 record
Landon Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landon Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landon Publishing
What does Landon Publishing do?
Landon Publishing produces and distributes three community lifestyle magazines—Forney Living, Little Elm Living, and Prosper & Celina Living—to households in North Texas communities. The company sells print and digital advertising space within these publications to local small and medium-sized businesses seeking to reach community residents, generating revenue primarily through advertising sales rather than reader subscriptions.
Is Landon Publishing a public or private company?
Landon Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Landon Publishing founded?
Landon Publishing was founded in 2010. It employs 1 to 10 people.
Where is Landon Publishing based?
Landon Publishing is headquartered in Prosper, United States, in the North America region.
How does Landon Publishing make money?
One revenue line is on record: advertising Sales.
Who are Landon Publishing's main competitors?
Direct peers on record are Community Impact Newspaper, Our Town Magazine, Hometown Magazines, Town Square Publications, Lifestyle Publications and Neighborhood Magazine. Broad incumbents are Adams Publishing Group, Lee Enterprises and Gannett Co.. Décor Magazine is listed as an emerging player.
Does Landon Publishing have an API?
No public API is recorded for Landon Publishing.
What industry is Landon Publishing in?
Landon Publishing's product category is Community Print Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 513120 and its SIC code is 2721.