Kien.nu

Name

Kien.nu

Legal name

KieN B.V.

Website

https://kien.nu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

akta.pro secondary industries

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Specialist mental healthcare
• Psychological therapy services
• Youth mental health
• Psychosis intervention care
• Mental health professional training

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Health Insurance Reimbursement (Contracted): KieN has contracts with major Dutch health insurers (Zilveren Kruis, VGZ, Caresq, DSW, ONVZ, Zorg en Zekerheid, ASR, Menzis). For insured clients, the insurer pays KieN directly. Clients pay only the statutory deductible (eigen risico). Services include intake and treatment for adults and youth.
2. Health Insurance Reimbursement (Non-Contracted): For clients insured with CZ or Salland (non-contracted insurers), KieN sends invoices quarterly. Clients pay the deductible directly and reimburse KieN after receiving insurer compensation. All clients, regardless of insurer, pay only the statutory deductible.
3. Municipal Funding (Youth GGZ): For clients under 18, KieN receives funding from Dutch municipalities (gemeenten) rather than health insurers, covering specialist youth mental health care. This funding covers children and adolescents referred via the neighborhood team (gebiedsteam) or GP.
4. KieN VIP Reimbursement: KieN VIP (early psychosis intervention) is separately billed and reimbursed. Contracted with Zilveren Kruis and VGZ. Uncontracted with ASR and Menzis but still accessible to clients with only deductible costs.
5. KieN Academie (Education & Training): KieN Academie offers accredited training programs, supervision, and courses to healthcare professionals. Programs include Cognitief Gedragstherapeutisch Werker (€1,875), CGW Supervision (€110/hour individual, €80/hour group), and professional development courses. CRKBO-registered, with accreditation from SKJ, VGCT, FGZP, KNMG, and EMDR.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

KieN provides specialist mental healthcare (specialistische GGZ) for children, adolescents, adults, and elderly in Friesland, Netherlands, including therapy, consultation, guidance, medication management, and hybrid online/face-to-face care. Treatment plans are modular and self-assembled by clients from a palette of treatment 'elements' at the open KieN-PleiN platform every Friday afternoon. Specialized programs include KieN VIP (zero-waitlist early psychosis intervention, ~200 new clients/year), KieN Sport (athlete mental health with Topsport Noord), @ease Leeuwarden (free anonymous youth drop-in for ages 12-25), and KieN Academie (accredited professional training including CGW certification and supervision).

Product overview

Kien.nu is a specialist mental healthcare (GGZ) organization operating as a platform-plus-modules architecture. The core offering is KieN, providing specialist mental health care through a modular treatment system where clients assemble personalized plans from 'elements' at the KieN-PleiN physical meeting space. Sub-brands include KieN VIP (early psychosis intervention), @ease (youth mental health 12-25), KieN Sport (athlete mental health), and KieN Academie (professional education). Treatment elements span therapy modalities including PMT, ACT, sleep training, mindfulness-based parenting programs, social skills training, and group offerings for parents of children with autism. The KieN Academie provides professional training including CGW certification and supervision services.

Differentiator

Problem solved

Functional benefit

Brands

• KieN Academie: Professional education division offering training, supervision, and coaching for healthcare professionals. CRKBO registered, AIT support point, offering accredited courses including CGW (Cognitief Gedragstherapeutisch Werker), supervision, and specialized courses in body-oriented attachment work.
• KieN VIP
• KieN-PleiN
• KieN Sport
• @ease Leeuwarden
• KieN-BrieF

Products and services

• KieN Specialist GGZ Care (Core) Specialist mental healthcare (specialistische GGZ) for children, adolescents, adults, and elderly in Friesland, including therapy, consultation, guidance, medication management, and hybrid face-to-face/online care. Treatment plans are collaboratively assembled from modular elements in 6-month cycles with 3-month interim evaluations. Services are reimbursed via Dutch health insurance (or municipal funding for under-18s).
• KieN-PleiN Open Treatment Assembly Platform Physical meeting place concept where clients assemble their own treatment plans from available modular elements (therapy types, group programs, self-help tools) with professional guidance. Open every Friday afternoon 14:00-16:00 at the Sneek headquarters. External professionals (sports instructors, dietitians, job coaches, creative therapists) offer their services alongside KieN staff.
• KieN VIP (Vroegtijdige Interventie bij Psychose) Specialized early intervention program for psychosis (Vroegtijdige Interventie bij Psychose), delivered largely as outreach treatment in the client's home, school, or work settings. Maintains zero waitlist. Serves approximately 200 new clients per year in Friesland. Locations in Leeuwarden and Heerenveen. Contracted with Zilveren Kruis and VGZ; also accessible to ASR and Menzis clients (statutory deductible only). Includes consultation, advice, and second opinions for referrers.
• KieN Sport (Athlete Mental Health) Specialized mental health services for elite and amateur athletes in northern Netherlands, addressing performance pressure, anxiety, depression, and other sport-related mental health challenges. Delivered in collaboration with Topsport Noord.
• @ease Leeuwarden (Youth Drop-in Mental Health) Free, anonymous, no-appointment mental health service for youth aged 12-25 in Leeuwarden. Open Mondays 15:00-18:00 at Schoolstraat 1. Supports both walk-in and chat-based contact. A joint initiative of KieN, KieN VIP, Duore, and Domumzorg with regional chain partners.
• KieN Academie (Professional Education and Training) Educational arm offering accredited courses, supervision, and coaching for healthcare professionals. Programs include the Cognitief Gedragstherapeutisch Werker (CGW) post-HBO certification (€1,875, 8-day course, 54 contact hours), CGW Supervision (€110/hour individual, €80/hour group), and specialized courses such as body-oriented attachment work (€225 single day). CRKBO-registered; accredited by SKJ, VGCT, FGZP, KNMG, EMDR, LV POH-GGZ, Register Vaktherapie, V&V, and Verpleegkundig Specialisten Register.

Quantifiable outcome

• KieN VIP serves approximately 200 new clients per year with early psychosis intervention and maintains no waiting list
• +2 more outcomes

Named customers4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• @ease (Collaboration: KieN, KieN VIP, Duore, Domumzorg)coreStrategic or Co-development Partner · 5 June 2023@ease is a free, anonymous drop-in mental health service for youth aged 12-25, operated as a collaboration between KieN, KieN VIP, Duore, and Domumzorg. Located at Schoolstraat 1 in Leeuwarden, open Mondays 15:00-18:00. No appointment needed, no cost, completely anonymous.
• Topsport NoordcoreStrategic or Co-development Partner · 20 April 2023KieN Sport is a joint initiative between KieN and Topsport Noord to provide specialized mental health care for elite and amateur athletes in northern Netherlands. The partnership addresses the growing mental health needs of athletes including performance pressure, anxiety, and depression. Emma Stuut (former top athlete and GZ-psychologist) leads the program. The collaboration includes events such as the KieN Elfstedentocht cycling event.
• DuoreminorStrategic or Co-development PartnerDuore provides (specialized) support to adults, children, and youth with psycho-social problems, psychiatric issues, and/or mild intellectual disabilities. Services are delivered at home, school, or work settings. Duore collaborates with KieN as a community partner in the Friese mental health ecosystem.
• FiercoreImplementation/ SI/ Consulting PartnerFier provides specialized care for victims, witnesses, and perpetrators of violence, combining care with a knowledge function (development, innovation, and research). KieN partners with Fier for training placements for Psychotherapeut K&J education — trainees spend 50% of practice hours at Fier and 50% at KieN.
• NoorderbreedtecoreImplementation/ SI/ Consulting PartnerNoorderbreedte is a healthcare organization specializing in gerontopsychiatry, Korsakov, MS+, early-onset dementia, Huntington, and Parkinson. KieN partners with Noorderbreedte for GZ-Psycholoog training placements — trainees spend year 1 at Noorderbreedte (geriatric rehabilitation in Leeuwarden) and year 2 at KieN.
• BuurtzorgTcoreImplementation/ SI/ Consulting PartnerBuurtzorgT is a community mental health organization focused on client empowerment and continuity of care. KieN partners with BuurtzorgT for Master-level Verpleegkundig Specialist GGZ training placements, where trainees rotate through 3 different work settings across both organizations over 3 years.
• PPO GroningenminorImplementation/ SI/ Consulting PartnerPPO (Postmaster Professionele Opleidingen) Groningen is the educational institution for GZ-Psycholoog training in Friesland. KieN serves as a practical training institution affiliated with PPO Groningen for the Volwassenen en Ouderen specialization.
• RINO GroepminorImplementation/ SI/ Consulting PartnerRINO Groep in Utrecht provides the theoretical (cursorisch) component of the Psychotherapeut K&J training. KieN provides the practical training component in partnership with Fier, with trainees attending theoretical education at RINO Groep.
• External Professionals on KieN-PleiNminorChannel Partner/ Reseller/ DistributorExternal care professionals including sport instructors, dietitians, job coaches, creative therapists, music therapists, and other specialists bring their services to KieN-PleiN every Friday afternoon, offering services to KieN clients. They operate semi-independently but are integrated into the KieN-PleiN ecosystem.
• Stichting Een Friese WindminorStrategic or Co-development PartnerStichting Een Friese Wind was founded by professionals to stimulate innovation in healthcare outside organizational boundaries. KieN actively participates in the Friese Wind Congress (an annual conference on youth care improvement) and related activities, promoting cross-domain collaboration in Friesland's mental health sector.
• Regiecentrum Bescherming en VeiligheidminorStrategic or Co-development PartnerKieN collaborated with the Regiecentrum Bescherming en Veiligheid to organize a 'spiegelgesprek' (mirror conversation) event where victims of domestic violence and neglect shared their experiences with care professionals and local government officials, as part of the Friese Wind Congress initiative.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Arkin: Large Amsterdam-based mental health provider offering a broad specialist GGZ portfolio. Comparable on multi-disciplinary specialist mental health delivery and Dutch insurance reimbursement, though operating in a different region.
• Parnassia Groep: The largest Dutch mental health provider, offering specialist GGZ across the country. Comparable on full-spectrum mental health services and insurer contracting, though KieN competes as a smaller, more differentiated alternative.
• Indigo: Dutch GGZ provider focused on mild-to-moderate mental health issues with broad national coverage. Comparable on Dutch mental health service delivery and insurance-funded model, though targeting less acute cases than KieN's specialist scope.
• GGZ Friesland: The large regional GGZ provider that lost its entire VIP psychosis team to KieN in 2020/2021. Directly comparable on Friesland geography and specialist mental health scope, but operates at far greater scale and as a traditional institutional provider.
• Dimence: Major Dutch specialist GGZ provider operating across multiple regions, now part of the same group as GGZ Friesland. Comparable on specialist mental health services, insurance-contracted care, and Dutch regulatory environment.

Direct peers

• Fier: Dutch specialist care provider for victims of violence and abuse, training partner of KieN for Psychotherapeut K&J placements. Comparable on specialist mental health services for vulnerable populations and Dutch regional care delivery.
• iPractice: Dutch mental health practice offering therapy (including online) for adults with anxiety, depression, and related conditions. Comparable on hybrid online/in-person delivery, self-referral entry points, and Dutch mental health market positioning.
• BuurtzorgT: Dutch community mental health organization focused on client empowerment; training partner of KieN for Verpleegkundig Specialist GGZ placements. Comparable on flat organizational structure, regional mental health delivery, and Dutch GGZ ecosystem participation.
• @ease (national): National Dutch drop-in mental health service for youth aged 12-25; KieN operates @ease Leeuwarden as a regional implementation of this model. Directly comparable as a peer-level walk-in youth mental health concept.

Regional players

• Lentis: Specialist GGZ provider based in Groningen/Drenthe, neighboring Friesland. Comparable in offering specialist mental health care to all age groups under Dutch insurer contracts in northern Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZUK14L-qawlDUOtpPi957A
• LinkedInlinkedin.com/company/kien-voor-effectieve-en-transparante-zorg

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kien.nu