Peter Kraus Fitness Gym. Llc

Name

Peter Kraus Fitness Gym. Llc

Legal name

Peter Kraus Fitness

Website

https://peterkrausfitness.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Boutique fitness services
• Personal training
• Small group fitness
• Contrast therapy
• Gym memberships

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Personal Training Sessions: One-on-one expert coaching with personalized programs. Sold per session at $70/session starting rate.
2. Group Fitness Classes: High-energy small group fitness classes capped at 14 people. Sold per session starting at $12/session.
3. Membership Subscriptions: 24/7 unlimited gym access memberships. Starting at $45/4 weeks with contract terms. Includes access to facilities and equipment.
4. Contrast Therapy Sessions: Private infrared sauna and cold plunge sessions. Sold per session starting as low as $6.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Peter Kraus Fitness Gym. LLC is a multi-location Wisconsin-based boutique fitness and wellness club. It offers 1-on-1 personal training, signature small-group classes capped at 14 participants, 24/7 membership access, and dedicated contrast therapy services (sauna and cold plunge). The company also operates as an official HYROX affiliate and extends its services through on-site residential fitness partnerships.

Product overview

Peter Kraus Fitness (PKFit) is a multi-location fitness and wellness club operating across Wisconsin. The company offers a unified fitness platform centered on personal training, small group fitness classes, and 24/7 membership access. Core offerings include 1-on-1 Personal Training, Signature Classes (small group training capped at 14 participants), and unlimited gym membership. Add-on recovery services include Contrast Therapy featuring infrared sauna and cold plunge facilities. The company operates 7 physical locations in Middleton, University Row, Verona, Madison East, Park Street, Wausau, and Oshkosh, with expansion planned for 2026-2027. PKFit also offers residential partnership programs for multi-family housing developments.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-on-1 Personal Training One-on-one coached personal training sessions delivered to individual members at Peter Kraus Fitness Gym locations for fitness, strength, and conditioning outcomes.
• Signature Small Group Classes Coach-led group fitness classes capped at 14 participants, offered as the gym's signature offering for members and drop-in attendees.
• 24/7 Membership Access Recurring membership granting members round-the-clock key-fob entry to Peter Kraus Fitness Gym facilities across its Wisconsin locations.
• Contrast Therapy Sauna and cold plunge recovery services offered to members as a structured contrast therapy experience at the gym.
• HYROX Training Official HYROX-affiliated training programming delivered at Peter Kraus Fitness Gym for members preparing for HYROX fitness racing events.
• Residential Fitness Partnerships On-site coached fitness programming delivered by Peter Kraus Fitness Gym at partner apartment, condominium, or multi-family residential properties in Wisconsin.

Quantifiable outcome

• Classes capped at 14 people ensuring focused coaching attention
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HYROXcoreStrategic or Co-development PartnerOfficial HYROX affiliate partnership for functional fitness racing events. PKFit offers HYROX Training Club classes and serves as an official training location for HYROX competitors.
• Residential Developers (Multi-Family)coreStrategic or Co-development PartnerPartnership program bringing PKFit fitness facilities and wellness programming to residential developments. Designed to elevate community experience, increase tenant satisfaction and retention, and add property value. Includes corporate-level partnerships and site-specific studio collaborations.

Scale indicators3 records

Recent moves3 records

Direct peers

• Anytime Fitness: 24/7 key-fab access franchise gym with multi-state U.S. presence. Directly comparable to PKFit's 24/7 access model and recurring membership pricing structure.
• Orangetheory Fitness: National boutique fitness brand built around coach-led group workouts, heart-rate-based training, and tiered membership pricing. Directly comparable to PKFit's small-group classes and targeted heart-rate-zone programming.
• 9Round Fitness: Kickboxing-themed boutique fitness franchise with 30-minute circuit workouts and membership pricing. Comparable small-boutique operating model and recurring-revenue membership structure to PKFit.
• F45 Training: Functional-training group fitness franchise offering 45-minute coach-led classes with capped sizes. Closely comparable to PKFit's Signature Classes, HYROX-affiliated functional training, and small-boutique studio model.
• Burn Boot Camp: Boutique group fitness franchise focused on strength and conditioning camps with personal-training focus. Comparable to PKFit's small-group and personal training emphasis and community-driven positioning.

Broad incumbents

• Life Time Fitness: Premium multi-service fitness operator offering group classes, personal training, recovery/wellness amenities (sauna, cold plunge), and resort-style facilities. Comparable to PKFit's premium recovery positioning but with vastly broader amenity set.
• Planet Fitness: Largest U.S. low-cost gym chain with 24/7 access at significantly lower price points. Represents the price-leader competitor that defines the budget ceiling for PKFit's premium positioning.
• Crunch Fitness: Mid-market national gym chain offering group classes, personal training, and 24/7 access at competitive price points. Comparable in service mix to PKFit but at much larger scale.

Emerging players

• Restore Hyper Wellness: Specialty recovery/wellness franchise featuring infrared sauna, cold plunge, cryotherapy, and IV therapy. Directly comparable to PKFit's contrast therapy offering and signals the recovery category's standalone potential.

Regional players

• Club Pilates: Boutique Pilates franchise offering small-group reformer classes with capped sizes. Comparable boutique studio economics and small-class-size model to PKFit's Signature Classes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peter-kraus-fitness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Kraus Fitness Gym. Llc