Mast Young Plants
Mast Young Plants is a privately held Grand Rapids, Michigan-based young plant propagator supplying 1,500+ varieties of vegetative and seeded plug liners to commercial greenhouses, retail garden centers, and landscapers across all 50 U.S. states through a 22+ broker network.
- Company typePrivate
- Founded1993
- HeadquartersGrand Rapids, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mast Young Plants does
Mast Young Plants (MYP) is a privately held young plant propagator headquartered in Grand Rapids, Michigan, supplying vegetative and seeded plug liners to commercial greenhouses, retail garden centers, and professional landscapers across all 50 U.S. states. Founded in 1993 and operating continuously for over 30 years, the company produces a catalog of more than 1,500 varieties drawn from premier international breeders including Dummen Orange, Syngenta, Selecta One, Danziger, Kientzler, and Westhoff, with over 200 new varieties added each catalog cycle. Its primary programs include Spring Liners, Summer/Fall Mums & Asters (200+ varieties), Quick Blocks (an innovative Syngenta-genetics triple-stuck combo liner that cuts grower finishing time from 6-8 weeks to 4 weeks), the Mast Fusion small-quantity variety program, the 3-06 Perennial Groundcover Program (vertically integrating overwintering and cold-frame holding), and the newly introduced Cut Flower Garden Mum program.
The business model is one-time transactional wholesale of physical plant inventory, priced per cell/tray but not publicly disclosed, with no minimum order requirement for standard shipments. MYP does not sell direct to growers; instead, all orders are placed through a national broker network of 22+ channel partners including Ball Horticulture, BFG Plant Connection, Eason Horticultural Resources, and Griffin, who mediate demand. The company ships via FedEx (Half and Standard Boxes), FedEx Freight (Master Box palletized shippers for orders exceeding 3 standard boxes or 13+ Mega 50's/1801's), dedicated grower truck delivery (minimum 50 trays, zone-based schedule), and customer pickup. Operational infrastructure includes a 1,500+ variety Trial and Display Garden in Grand Rapids functioning as a 'living catalog,' a Picas-powered live online availability system for real-time inventory checking, and a proprietary library of 400+ plantograms (plant-by-number combination recipes).
Commercially, MYP differentiates through rigorous trialing, exclusive early-release agreements with breeder partners, and proprietary propagation techniques such as the no-pinch calibrachoa method that reduces virus transmission risk. Marketing is multi-channel: trial garden visits, digital catalogs via Flipping Book, social media (Facebook, Instagram, LinkedIn), email newsletter, and participation in CAST, the Great Lakes Expo, the Michigan Garden Plant Tour, and the Cincinnati Zoo Breeder Showcase. The company employs a named leadership team of approximately 15 individuals across general management, growing operations, purchasing, inventory, shipping, customer service, and a dedicated innovation function. There is no disclosed parent company, institutional investor, or external funding, and operating status is active.
Mast Young Plants firmographics
Firmographics- Name
- Mast Young Plants
- Legal name
- Mast Young Plants
- Website
- https://mastyoungplants.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Mast Young Plants is a privately held Grand Rapids, Michigan-based young plant propagator supplying 1,500+ varieties of vegetative and seeded plug liners to commercial greenhouses, retail garden centers, and landscapers across all 50 U.S. states through a 22+ broker network.
- Ownership category
- akta.pro rank
Mast Young Plants industry classification
Industry- Product category
- Young Plant Liners and Plugs
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)
- akta.pro primary industry
- Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG)
- akta.pro secondary industries
- Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Mast Young Plants is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mast Young Plants business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Young Plant Sales: Mast Young Plants supplies vegetative and seeded plugs to greenhouses, retailers, and growers. They offer spring annuals, perennials, summer liners, mums, and asters through their program offerings. Products include vegetative liners, combination planters (Quick Blocks, Mast Fusion), and perennial groundcovers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mast Young Plants product offering
Product offeringCore offering
Mast Young Plants propagates and sells vegetative and seeded young-plant liners and plugs for commercial greenhouse production, landscaping, and retail garden centers. Its portfolio includes spring annuals and perennials, summer and fall liners, mums and asters, combination-planter programs, and perennial groundcovers, with ordering supported through a national broker network.
Product overview
Mast Young Plants is a young plant supplier serving greenhouses, retailers, and growers for over 30 years. The company operates as a single unified offering with multiple product programs: Spring Liners (vegetative and seeded plugs featuring 1,500+ varieties), Summer/Fall Mums & Asters (200+ varieties), and specialized programs like Quick Blocks (innovative Syngenta genetics combos), Mast Fusion (smaller quantity variety options), Perennial Groundcover Program, and the new Cut Flower Garden Mum program. All offerings are supported by extensive trialing in their Grand Rapids, MI trial gardens serving as a 'living catalog,' live availability systems, Master Box shipping, and over 400 plantogram combination recipes.
Differentiator
Problem solved
Functional benefit
Products and services
- Spring Liners (Annual Liners) Vegetative liners and seeded young plants for growers, landscapers, and independent garden centers, featuring more than 1,500 varieties from breeders including Dummen Orange, Syngenta, Selecta, Kientzler, and Westhoff.
- Summer/Fall Mums & Asters Garden mum and aster program for fall production, featuring more than 200 varieties, including standard garden mums and cut-flower garden mums.
- Quick Blocks 4x6 inch blocks containing Kwik Kombo Mix of three pinched 25mm liners, reducing combination finishing time from 6-8 weeks to 4 weeks.
- Quick Start Program A grower program designed to make long-term crops easier to grow and more profitable.
- Mast Fusion A variety program providing 51-cell trays containing 17 cells of each of three varieties, allowing growers to offer broader genetics in smaller quantities.
- Cut Flower Garden Mum Program A fall-production program for locally grown cut flowers, including Green Valley and Pittsburg Purple varieties with strong stems suitable for cutting.
- 3-06 Perennial Groundcover Program Perennial groundcover varieties started in summer and fall, overwintered in cold frames, and shipped retail-ready in spring with handles and variety tags included.
- Kwik Kombo™ A pre-made combination-liner program from Syngenta featuring multi-stuck liners with complementary varieties in Mega 50 cell trays.
- Confetti Garden™ A Dummen Orange combination program offering pre-designed multi-plant combinations in a single-liner format.
- Petunia Sweetunia® Violet Vortex A Dummen Orange Petunia variety with swirling violet tones, an upright habit, sturdy structure, and TMV resistance, offered in Split 51 trays for shipping weeks 11-16.
- AMAZONAS™ Midnight Finch A Danziger AMAZONAS series Petunia with unique bloom coloration, green ruffled flower edges, and drought tolerance, available in Split 51 trays starting week 7.
- Osteospermum 4D™ Orange A new Selecta One Osteospermum 4D variety available exclusively from Mast Young Plants in 2026.
- Helianthus Sunfinity® Single Yellow A Syngenta Helianthus variety with a single-flower form and summer-long performance, available exclusively from Mast Young Plants in spring 2026.
- Master Box Shipping Palletized plant-shipping service for qualifying orders, using shippers measuring 48x48 inches wide and 21-70 inches tall and weighing 150-467 pounds depending on specifications.
Quantifiable outcome
- Quick Blocks reduce finishing time from 6-8 weeks to 4 weeks for hanging baskets
- +2 more outcomes
Companies that use Mast Young Plants
Customer profileSegments3 records
Ideal customer profiles4 records
Mast Young Plants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mast Young Plants partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered strategic, core, major and minor.
- Cincinnati Zoo & Botanical GardensstrategicMYP was a leading sponsor of the 2023 trial gardens. Partnership includes plant trials displaying 50,000 plants featuring 500 newest annuals. Zoos horticulture team oversees expanded trial and learning garden spaces.
- Dummen OrangecoreMajor breeder partner providing vegetative genetics. MYP offers exclusive early releases of Dummen Orange varieties including Petunia Sweetunia Violet Vortex, Dahlia Hypnotica Candy Corn, and Confetti Garden combos.
- Syngenta FlowerscoreKey breeder partner supplying genetics for Quick Blocks program and exclusive pre-releases including Headliner Sky Petunias, Fun House Petunias, Bandolero series, and Kwik Kombo combinations.
- Selecta OnecoreBreeder partner providing varieties including Headliner Sky series, Osteospermum 4D series, and Starry Sky Petunias. Partner for early release programs.
- DanzigercoreIsraeli breeder partner supplying petunia genetics including Splash Dance series, Capella series, Petunia Orchid Frost, and AMAZONAS series. MYP offers exclusive early releases.
- Ball Horticulture CompanymajorMajor horticultural broker with nationwide coverage. Part of 22+ broker companies that help customers place orders. Phone: 800-879-2255.
- BFG Plant ConnectionmajorNational broker company facilitating customer orders. Phone: 800-883-0234.
- Eason Horticultural ResourcesmajorBroker partner and co-host of Cincinnati Zoo Breeder Showcase Day. Phone: 800-214-2221.
- WesthoffcoreBreeder partner included in MYP's lineup of world's finest breeders.
- KientzlercoreBreeder partner included in MYP's lineup of world's finest breeders.
- SuntoryminorBreeder partner supplying varieties including Bracteantha Granvia for trial gardens.
- Garden SolutionsminorBreeder partner providing Feathered Friends Ajuga series - a worldwide breeding breakthrough.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Mast Young Plants competitors and assessment
Company assessmentDirect peers
- Selecta One: European-based breeder and young-plant producer offering Osteospermum, Headliner, and Starry Sky petunias — many of the same genetics MYP propagates under exclusivity. Selecta sells direct to growers in North America, partially competing with MYP.
- Danziger: Israeli breeder that supplies MYP with AMAZONAS, Splash Dance, and Capella petunia genetics. Danziger also propagates and sells direct into North America, making it both a critical partner and a partial competitor in the petunia and combo liner space.
- Pleasant View Gardens: New Hampshire-based wholesale grower and Proven Winners licensee producing vegetative liners and finished annuals. Comparable to MYP in propagating high-volume annual and perennial liners for the broker/grower channel.
- Proven Winners: North American branded young-plant producer offering spring annuals, perennials, and combo liners through a comparable broker-and-grower channel. Proven Winners' brand-driven marketing model competes directly with MYP for independent garden center shelf space.
- Green Fuse Botanicals: U.S. young-plant producer specializing in vegetative annual and perennial liners with proprietary genetics. Closely comparable to MYP in size, customer base (commercial growers and garden centers), and product mix.
- Pacific Plug & Liner: West Coast-based young-plant producer offering liners, combination programs, and proprietary genetics to commercial growers. Comparable to MYP in product scope and broker-channel distribution.
- D.S. Cole Growers: New England-based young-plant producer focused on vegetative liners and unusual annuals. Comparable to MYP in production model, target customer (independent growers and retailers), and reliance on broker relationships.
Broad incumbents
- Ball Seed (Ball Horticultural Company): Largest U.S. horticultural distributor and a major broker to MYP. Ball runs its own Wave/Selecta captive young-plant production and competes head-on with MYP for the same commercial grower and garden center customers; both companies offer spring liners, combination programs, and live online availability.
- Dummen Orange: Global breeder that supplies MYP with exclusive genetics (Sweetunia, Confetti Garden, Hypnotica). Dummen also operates its own U.S. propagation footprint, so MYP is both a customer relationship and a competitor for the same liner category in the broker channel.
- Syngenta Flowers: Global breeder and young-plant producer whose genetics underpin MYP's Quick Blocks and Kwik Kombo programs. Syngenta sells direct through its own broker network in parallel with MYP, competing for the same commercial greenhouse customers with overlapping annual and combo liner SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mast Young Plants social profiles
Digital presenceMast Young Plants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mast Young Plants leadership team
Management profileNumber of profiles
Profiles15 records
Mast Young Plants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mast Young Plants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mast Young Plants
What does Mast Young Plants do?
Mast Young Plants propagates and sells vegetative and seeded young-plant liners and plugs for commercial greenhouse production, landscaping, and retail garden centers. Its portfolio includes spring annuals and perennials, summer and fall liners, mums and asters, combination-planter programs, and perennial groundcovers, with ordering supported through a national broker network.
Is Mast Young Plants a public or private company?
Mast Young Plants is a private company. It is classified as unknown and is currently operating.
When was Mast Young Plants founded?
Mast Young Plants was founded in 1993.
Where is Mast Young Plants based?
Mast Young Plants is headquartered in Grand Rapids, United States, in the North America region.
How does Mast Young Plants make money?
One revenue line is on record: young Plant Sales.
Who are Mast Young Plants's main competitors?
Direct peers on record are Selecta One, Danziger, Pleasant View Gardens, Proven Winners, Green Fuse Botanicals, Pacific Plug & Liner and D.S. Cole Growers. Broad incumbents are Ball Seed (Ball Horticultural Company), Dummen Orange and Syngenta Flowers.
Does Mast Young Plants have an API?
No public API is recorded for Mast Young Plants.
What industry is Mast Young Plants in?
Mast Young Plants's product category is Young Plant Liners and Plugs. Its primary akta.pro industry code is AFAGAHAG, Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners), with a secondary code of AFAMADAE, Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture). Its NAICS code is 1114.