ManicMonday.tv

What ManicMonday.tv does

ManicMonday GmbH (ManicMonday.tv) is a German full-service digital animation production studio and representation agency founded in 2021 by Henrik von Müller in Ludwigsburg. The company operates a dual model: as a production studio executing custom animation projects and as a repping company representing an exclusive international roster of directors and studios across disciplines including 2D animation, Full CG/3D, VFX, stop motion/trick, live action, XR, and AI-driven production. Roster talent includes award-winning directors Lucas Zanotto (Cannes Lions, Promax Gold), Jonas Odell (Golden Bear, Sundance, Guldbagge), Helen Ratner, Tim Jockel, Regina Welker, Eliott Dehusses, Yvonne Inlund, and Peter Balicki, alongside studios such as Tonic DNA, Frame, BluBlu Studios, Feral Child, and Bestia.

The studio's core technology spans the full animation production stack — concept design, art direction, full CG, animation, product visualization, image spots, and social media content — with an emerging AI-driven production workflow trained on existing character designs for visual consistency across generative video and image output. Notable enterprise engagements include a multimedia installation for the Porsche Museum ('Future Heritage Portal'), Full CG campaigns for Montblanc (Chinese New Year zodiac and Brothers Grimm pen collection), 2D animation for O2 Deutschland's 'Can Do' campaign, and AI-powered Christmas animations for EVENTIM's 'Rudi' and S-Payment.

The business model is project-based professional services revenue, with custom pricing per engagement and direct-to-client B2B sales ([email protected] / [email protected]). Go-to-market relies on direct outreach to brands and agencies, a portfolio website, Instagram presence, and an email newsletter. The company markets to global brands and agencies seeking single-point-of-contact access to top-tier animation talent, with operations flexibly structured for in-house production or collaboration with exclusive partner studios depending on project scope and budget. ManicMonday also pursues original co-productions, most recently the 2D animated short film 'Im Auto Tapes und Butterbrot' with French partner Laïdik Films and broadcaster Arte.

Name

ManicMonday.tv

Legal name

ManicMonday GmbH

Website

https://manicmonday.tv

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ManicMonday.tv is a German full-service digital animation production studio and exclusive representation agency for an international roster of award-winning directors and studios, executing custom 2D, 3D, VFX, XR, and AI-driven animation projects for global enterprise brands and agencies.

Ownership category

akta.pro rank

Product category

Digital Animation Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH), Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)

Keywords

• Animation production services
• Digital animation studio
• Director representation agency
• Brand content production
• AI-driven animation

Headquarters

HQ city

Ludwigsburg-eglosheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Animation Production Services: Custom animation production projects for brands and agencies. ManicMonday provides full-service production including concept development, creative direction, animation production, and post-production. Revenue is generated through project-based fees for commercial animation work across various disciplines (2D, 3D, stop motion, live action, mixed media).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ManicMonday.tv is a full-service digital animation production studio and representation agency that produces custom animation and brand content for global brands and agencies. It offers end-to-end production across 2D, full CG/3D, VFX, stop motion, live action, XR, and AI-driven workflows, supported by a curated international roster of directors and studios. The studio also represents talent and provides production advisory services including costing, pitch support, and project controlling.

Product overview

ManicMonday.tv is a full-service digital production studio that combines a roster of international animation talent with comprehensive production services. The core offering includes Director & Studio Representation (Featuring directors such as Lucas Zanotto, Helen Ratner, Tim Jockel, Jonas Odell, Regina Welker, and studios like Tonic DNA, BluBlu Studios, Frame, Feral Child, Bestia, and others) alongside their Full-Service Digital Production Studio capabilities. Services span concept design, art direction, full CG animation, 2D/3D animation, product visualization, and AI-driven animation production. The studio operates flexibly—either inhouse or through collaboration with exclusive partner studios—to deliver custom productions across live action, 2D, 3D, VFX, stop motion, XR, and AI techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Digital Production Studio End-to-end digital animation production service offering concept design, art direction, full CG, animation, 3D, product visualization, image spots, and social media content across live action, 2D, 3D, AI, and mixed media formats. Designed for global brands and advertising agencies seeking premium animation production.
• Director & Studio Representation Representation and management of international directors, creative professionals, and animation studios, offering clients access to talent across multiple disciplines including 2D, 3D, VFX, stop motion, live action, and XR. Roster includes directors and studios such as Lucas Zanotto, Jonas Odell, Tonic DNA, Frame, BluBlu Studios, Bestia, and others.
• Production Advisory Services Project support including production advice, costing, pitch support, direction, studio selection, and controlling services, available throughout the entire production process or for specific sub-elements. Targeted at brands and agencies needing expert production oversight.
• AI-Driven Animation Production AI-supported animation production workflow that blends classic commercial filmmaking with AI-driven content generation, including AI-trained character consistency, scene variation, and expedited production timelines. Used for brand campaigns requiring faster turnaround while maintaining recognizable characters and stable visual quality.
• Museum & Installation Content Multimedia installation content creation including concept design, motion design, animation, and product visualization for museum installations, featuring LED technology and three-dimensional content. Targeted at cultural institutions and brand experience spaces.

Quantifiable outcome

• Netflix chart-topping success - 'Latte Igel & the Magic Waterstone' reached #1 on Netflix charts in UK and US
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Laïdak FilmscoreStrategic or Co-development PartnerFrench production company and co-director Kiana Naghshineh collaborated with ManicMonday on 2D animated short film 'Im Auto Tapes und Butterbrot'. This was a co-production partnership for a 14-minute animated short film that has gone through festival release.
• ArteminorStrategic or Co-development PartnerEuropean television network partner for short film 'Im Auto Tapes und Butterbrot' production. Arte is a Franco-German TV channel known for supporting independent film and animation projects.
• MFG Baden-WürttembergminorStrategic or Co-development PartnerFilm and media funding body from Baden-Württemberg, Germany supporting the short film production as a regional film fund partner.
• Hofkapellmeister BerlinminorStrategic or Co-development PartnerMusic composition, sound design, and voice recording partner for S-Payment EVENTIM 'Rudi' Christmas campaign. Added warmth, emotion, and festive charm to the AI-powered animation project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nexus Studios: London-based animation and film studio combining in-house production with a curated director roster, delivering premium short films and brand content internationally — closely aligned with ManicMonday's hybrid representation + production model.
• Buck: Los Angeles-based design and motion studio producing commercial animation, brand films, and digital content for global enterprises across 2D, 3D, and mixed media — directly comparable in offering and customer profile to ManicMonday.
• Oddfellows: Animation and design studio producing commercial content and short-form narrative work with a global brand client list — comparable in production disciplines and premium positioning.
• ManvsMachine: Boutique design and motion studio producing commercial animation, brand identity, and experiential content for global brands — comparable in scale, disciplines, and client profile.
• Golden Wolf: London-based animation studio producing character-driven commercial content, brand films, and music videos — comparable in stylistic 2D/3D commercial animation and global brand client base.
• Not To Scale: London-based animation production company representing a roster of directors and studios for commercial animation — directly aligned with ManicMonday's repping-agency-plus-production model.
• Psyop: New York-based animation and design studio producing commercials, film, and experiential content across mixed media and CG — comparable in offering mix and premium brand positioning.
• Blinkink: London-based animation studio producing award-winning commercial animation, short films, and branded content for global brands — directly comparable in client type, animation disciplines, and boutique scale.

Broad incumbents

• Framestore: Global VFX and animation powerhouse producing commercials, feature films, and immersive content for top brands — comparable customer set but at vastly larger scale and broader service portfolio.
• The Mill: Global VFX and creative studio with a substantial commercial animation practice serving the same enterprise brand customers; much larger and broader in scope, but overlapping in commercial animation delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/manicmonday.tv
• LinkedInlinkedin.com/company/manicmonday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManicMonday.tv