My Insurance

What My Insurance does

My Insurance (operating as My-Insurance / My-Insurance Planners & Advisors) is a private, IRDAI-licensed insurance intermediary headquartered in Sion East, Mumbai. The firm distributes a broad portfolio of insurance products on behalf of 10+ partner insurance companies across personal lines (home, health, travel, car, bike, life) and commercial/specialty lines (business, commercial, cybercrime, fire, liability, jewellers block, Bharat Laghu Udyam Suraksha, employees compensation, group mediclaim, trade credit). Revenue is generated exclusively through agency commissions on policies sold and renewed via partner carriers.

The company's operating model is a relationship-led advisory brokerage rather than a digital insurance platform. Distribution is driven by licensed agents (most prominently 'Neeraj') delivering in-person and phone-based advisory, complemented by a content-marketing website (my-insurance.co.in) featuring a BMI calculator utility, detailed product pages, and customer testimonials. Marketing extends to paid channels on Google, Facebook, LinkedIn, Twitter, and YouTube, with no mobile app, no public API, and no online instant-bind workflow documented. Claims support, including free assistance to non-customers, is the stated post-sale differentiator.

The firm is bootstrapped with no disclosed funding, parent company, or institutional investors. Headcount is stated at 1-10, geographic operations are confined to Maharashtra, and the technology footprint is limited to a static brochureware website plus the BMI calculator. Competitive context includes well-funded digital aggregators (PolicyBazaar, Coverfox) and thousands of similarly licensed local agents, positioning My Insurance as a small-scale, trust-driven local intermediary.

Name

My Insurance

Legal name

My-Insurance

Website

https://my-insurance.co.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

My Insurance is a Mumbai-based, IRDAI-licensed insurance intermediary that brokers life, health, motor, travel, home, and commercial insurance policies from 10+ partner carriers for individuals and small businesses, using a relationship-led advisory model.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: The company operates as an insurance intermediary/agency, earning commissions from partnered insurance companies for policies sold and renewed. Revenue is generated through commissions on life insurance, health insurance, motor insurance, travel insurance, fire insurance, and other insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

My Insurance is an IRDAI-licensed insurance intermediary that provides advisory and brokerage services across life, health, motor, travel, home, business and other general insurance products. The company sources and compares policies from 10+ partnered insurance companies to recommend suitable coverage to customers. It supports the full lifecycle from policy selection through to claims documentation and settlement assistance.

Product overview

My Insurance is an insurance brokerage platform offering a comprehensive portfolio of insurance products across multiple categories. The company operates as a licensed insurance intermediary (IRDAI-licensed) partnered with over 10 insurance companies. The product portfolio includes six core personal insurance products (Home, Business, Health, Travel, Car, and Life Insurance) that form the main customer-facing offerings. Additional specialized products include Bike Insurance, Commercial Insurance, Cybercrime Insurance, Fire Insurance, Liability Insurance, Jewellers Block Insurance, Bharat Laghu Udyam Suraksha, Employees Compensation Insurance, Group Mediclaim Insurance, and Trade Credit Insurance. The company also offers a BMI Calculator tool for health insurance assessments. My Insurance positions itself as a comparison and advisory service that seeks out the most effective arrangements from the entire market for customers, emphasizing claims support and transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Property insurance that provides coverage to the policyholder against unforeseen loss or damage to the house structure and contents from natural calamities, fire, theft, and man-made disasters.
• Business Insurance Insurance that helps enterprises protect financial assets, intellectual property, physical locations, and employees from property damage, theft, legal liabilities, employee injury, and business interruption.
• Health Insurance Coverage providing payment of benefits for sickness or injury, including medical expenses, hospitalisation costs, doctor consultation fees, and pre-existing diseases, with tax benefits under Section 80D.
• Travel Insurance Insurance covering risks while travelling, including medical expenses, lost luggage, flight cancellations, and other travel-related losses.
• Car Insurance Vehicle protection insurance covering damage from accident, fire, theft, natural disasters, and third-party liabilities, available as comprehensive, third-party only, or own-damage only policies.
• Life Insurance A contract between the policy holder and the insurance company where the insurer pays a specified sum to the nominated beneficiary upon the insured person's death during the policy term, with options for critical illness coverage.
• Bike Insurance Two-wheeler insurance policy protecting bikes or scooters against damages caused due to road accidents and natural disasters.
• Commercial Insurance Property and casualty insurance for businesses including shopkeepers' insurance, warehouse insurance, transit insurance, product and public liability insurance, and marine insurance.
• Cybercrime Insurance Insurance providing cover against loss due to cyber frauds, identity theft, unauthorized online transactions, cyberbullying, and cyber extortion.
• Fire Insurance Financial security insurance for homes and businesses covering replacement costs of property, furniture, and assets damaged in fire incidents.
• Liability Insurance Insurance product providing protection against claims from injuries and damage to people or property, covering legal costs and payouts the insured party is legally liable for.
• Jewellers Block Insurance All-risk comprehensive insurance policy for jewellery retailers, manufacturers, and distributors covering loss or damage to stock including gold, diamond, and fine art items.
• Bharat Laghu Udyam Suraksha Policy providing insurance cover to properties relating to small businesses.
• Employees Compensation Insurance Commercial insurance covering the legal liability of employers to provide compensation to employees in case of death or accident as per the Employee Compensation Act, 1923.
• Group Mediclaim Insurance Group health insurance cover offered to employees of organizations, extendable to their families, covering hospitalization and medical expenses for illness or injury in India.
• Trade Credit Insurance Credit insurance covering payment risk from delivery of goods or services, protecting against insolvency, bankruptcy, or protracted default of buyers.

Quantifiable outcome

• 100% customer satisfaction goal
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 10+ Insurance Companies (Health, Life, Motor, Travel, Fire)coreChannel Partner/ Reseller/ DistributorMy Insurance is partnered with over 10 insurance companies providing Health Insurance, Life Insurance, Motor Insurance, Travel Insurance, Fire Insurance, and all other insurance products. This multi-partner approach allows the company to source the most effective arrangements for customers from the entire market.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• RenewBuy: Online insurance broker offering multi-carrier health, motor, life, and other policies through comparison and POSP agent network. Comparable in customer-facing comparison-shopping brokerage model.
• PolicyBazaar (PB Fintech): India's largest online insurance aggregator and parent of PaisaBazaar. Directly competes with My Insurance as a multi-carrier comparison and advisory platform serving individuals and SMBs across health, life, motor, and travel insurance.
• Turtlemint: Insurtech platform combining digital comparison with an assisted advisor network across health, life, motor, and small-business insurance. Directly comparable multi-carrier broker model serving Indian retail and SMB customers.
• InsuranceDekho: Insurance broker and advisory platform partnering with multiple insurers for health, life, motor, and other lines. Comparable advisory-led brokerage model targeting Indian consumers and small businesses.
• Coverfox: IRDAI-licensed online insurance broker offering multi-carrier comparison across health, motor, life, and travel. Comparable to My Insurance in distribution model and customer-acquisition channels (digital + agent-led).

Emerging players

• Onsurity: Tech-led group health and employee benefits platform targeting SMBs and startups. Comparable as an emerging player in the group mediclaim / employer-sponsored health segment that My Insurance also addresses.

Broad incumbents

• Digit Insurance: Direct-to-consumer digital insurer offering motor, health, travel, and other policies through its own website and apps. Comparable product overlap and comparable shift away from broker-led distribution.
• Acko: Digital-first general insurer selling directly to consumers across motor, health, travel, and other lines. Represents the direct-to-consumer disintermediation threat that brokers like My Insurance must defend against.
• BankBazaar: Financial product comparison platform spanning loans, credit cards, and insurance. Comparable as a multi-product, multi-partner comparison destination overlapping with My Insurance's advisory positioning.

Others

• LIC of India: India's dominant life insurer with an extensive agent network across the country. Functions as a key supply-side partner and competitive backdrop against which multi-carrier brokers like My Insurance position themselves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myinsuranceplanner
• LinkedInlinkedin.com/company/myinsuranceplanner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Insurance