Novel Education Group

What Novel Education Group does

Novel Education Group is a privately held, founder-owned concierge education services company founded in 2014 by Tiffany Sorya and headquartered in Culver City, California. The company provides customized homeschooling, accredited homeschool enrollment, private tutoring, test preparation, and academic advising for K-12 students and families, with documented service delivery in major US markets (Los Angeles, New York City, Miami, Austin) and internationally across the UK, France, Spain, Saudi Arabia, UAE, Japan, Mexico, and Colombia. Over 50% of students are located outside the United States.

The core product set spans Customized Homeschooling (fully managed K-12 with dedicated teachers and personalized curriculum), Accredited Homeschooling (partner-mediated enrollment through WASC/Cognia-accredited schools Laurel Springs, ICL Academy, and Holston Academy), Private Tutoring and Test Prep, a Self-directed Homeschool Setup option, Special Education and Academic Advising for neurodiverse learners, Remote Learning for Traveling Families, and a College Advising line delivered in partnership with Command Education. Technology consists primarily of human-mediated personalization, a documented 7-step educator vetting process, and the integration of Renaissance Learning's STAR Assessments for adaptive student evaluation and progress tracking. The company does not operate a proprietary platform or AI system, relying instead on its network of 200+ educators and partnerships with accredited institutions.

The business operates a recurring subscription model with monthly billing across tutoring and managed-homeschool engagements, complemented by one-time initiation fees (notably a $1,500 Welcome Package that converts into service credit). Pricing tiers range from standard tutoring engagements to premium VIP offerings reported at up to $32,000 per month for elite families. Go-to-market is sales-led and relationship-driven: free consultations, personalized intake (STAR assessment plus questionnaire), and a welcome package that funnels families into the appropriate ongoing service tier. Distribution relies on direct engagement rather than resellers, supported by sustained earned media (Forbes, Wall Street Journal, Town & Country, Newsweek, NY Post, Business Insider, People Magazine) and word-of-mouth within entertainment and ultra-high-net-worth networks. The company has not disclosed any institutional funding, acquisitions, or M&A activity and appears to be bootstrapped, with ownership concentrated in the founder.

Name

Novel Education Group

Legal name

Novel Education Group

Website

https://noveleducationgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Novel Education Group is a Culver City-based, founder-owned concierge education provider founded in 2014 that delivers customized homeschooling, accredited enrollment, private tutoring, and test prep for K-12 students across major US cities and 10+ international markets, with over 50% of students abroad.

Ownership category

akta.pro rank

Product category

Private K-12 Tutoring & Homeschooling Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)

akta.pro secondary industries

Private/Independent Online K–12 Schools (EDAJADAC), Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ), Homework Help & Study Skills Coaching (EDAJALAB)

Keywords

• Private tutoring services
• Customized homeschooling programs
• K-12 academic advising
• Standardized test preparation
• Special education support

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Welcome Package (Initiation Fee): One-time $1,500 initiation fee for families unsure of service fit. Fully credited toward future service selection. Includes STAR assessment, questionnaire, and curriculum selection.
2. Private Tutoring Services: Ongoing tutoring services with dedicated teachers. NY Post reports elite families invest up to $32,000/month. Services span all grade levels and subjects including test prep.
3. Customized Homeschool Programs: Full-service managed homeschooling with dedicated teachers, personalized curriculum, and academic oversight. Ongoing monthly engagement.
4. Accredited Homeschool Programs: Partnership-based accredited enrollment through WASC and Cognia partners. Families enroll part-time or full-time with ongoing teacher support.
5. Homeschool Setup Service: Structured homeschooling support without full-time commitment. Includes curriculum selection, scheduling, and compliance support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Novel Education Group provides fully managed, customized K-12 homeschooling programs, private one-on-one tutoring across subjects and grade levels, standardized test prep, academic advising, and special education support for PreK-12 students. Services are delivered virtually and in-person by a vetted network of 200+ educators, with accredited enrollment options through partner schools starbearing WASC and Cognia accreditation. The company serves high-net-worth families, traveling families, and neurodiverse learners requiring personalized, flexible education solutions.

Product overview

Novel Education Group operates as a comprehensive education service provider offering a portfolio of personalized homeschooling and tutoring services. The core offerings include Customized Homeschooling (fully managed K-12 curriculum with dedicated teachers) and Accredited Homeschooling (partnering with Laurel Springs, ICL Academy, and Holston Academy). Supporting services include Private Tutoring and Test Prep, Homeschool Setup (self-directed support), Remote Learning for traveling families, Special Education & Academic Advising, and The Welcome Package (entry consultation). The company serves PreK through college-level students with in-person and virtual instruction options.

Differentiator

Problem solved

Functional benefit

Products and services

• The Welcome Package An entry-level consultation package for families exploring Novel Education services. Includes a STAR Assessment, customized questionnaire, curriculum selection recommendations, and a $1,500 credit toward future services. Designed for families unsure of which service fits best.
• Customized Homeschooling A fully managed, personalized K-12 homeschooling service where Novel handles everything from designing curriculum to day-to-day instruction with dedicated teachers, personalized lesson plans, and full academic oversight. Ideal for families seeking expert-led homeschooling with hands-off parental involvement.
• Accredited Homeschooling Online accredited homeschool programs through partner institutions (Laurel Springs, ICL Academy, Holston Academy) accredited by WASC and Cognia. Novel manages lesson planning, pacing, school communication, and personalized instruction for grades K-12 with part-time or full-time enrollment options. Full-time enrollment bypasses all state homeschooling requirements.
• Private Tutoring and Test Prep Subject-specific and elective course tutoring for all grade levels and subjects, including standardized test prep for SAT, ACT, AP, ISEE, and others. Includes schoolwork monitoring, organizational skill development, tailored study plans, and STAR Assessments for progress tracking.
• Homeschool Setup A self-directed homeschooling support service providing curriculum selection, personalized calendars, and state compliance support without full-service commitment. Includes STAR Assessment, semester-long calendar, weekly task breakdown, bi-monthly progress calls, and state compliance guidance.
• Remote Learning for Traveling Families Flexible private tutoring and homeschool programs designed for traveling or internationally-based families. Provides in-person or virtual educators who adapt curriculum to travel plans using place-based, experiential approaches for real-world learning and cultural immersion.
• Special Education & Academic Advising Individualized tutoring and support services for neurodiverse students including those with Dyslexia, ADD/ADHD, Twice-Exceptional (2E), autism, emotional or intellectual differences, and orthopedic or other health impairments. Includes educational consulting for academic plan development and state homeschooling guidance.
• College and Academic Advising Educational consulting services assessing student needs and developing academic plans. Includes recommendations for personal educational goals and guidance on starting homeschool programs per state regulations.

Quantifiable outcome

• 96% of students saw increase in GPA and executive functioning skills after only 1 semester
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Command EducationflagshipStrategic or Co-development PartnerGlobal partnership with Command Education, a high-end New York-based college consultancy. Provides students and families with exclusive and comprehensive services including customized courses, enrichment programs, and full-service college prep. Designed to give students competitive edge for top university admissions.
• Laurel Springs SchoolcoreTechnology or IntegrationWASC and Cognia accredited online homeschool program partner. Novel serves as referral partner and manages student enrollment, lesson planning, pacing, and communication. Full-time enrollment bypasses all state homeschooling requirements.
• ICL AcademycoreTechnology or IntegrationAccredited online homeschool program partner offering K-12 enrollment. Novel manages student progress and provides supplementary instruction through this platform.
• Holston AcademycoreTechnology or IntegrationAccredited online homeschool program partner. Novel provides enrollment management and academic support services for enrolled students.
• Renaissance Learning (STAR Assessments)coreTechnology or IntegrationIntegration of STAR Assessments into curriculum. Adaptive testing platform evaluates reading, math, and early literacy skills. Administered multiple times yearly to track progress and refine teaching strategies.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Varsity Tutors: Varsity Tutors (part of Nerdy) is a broad, established online tutoring platform offering one-on-one and group instruction across K-12 subjects; it overlaps with Novel's tutoring and test prep services but serves a mass-market rather than HNWI segment.
• The Princeton Review: The Princeton Review is an established test prep and tutoring brand with broad subject coverage; it competes with Novel on test prep and academic tutoring but does not offer the concierge homeschool curation layer.
• K12 Inc. (Stride): Stride (formerly K12 Inc.) is a large online K-12 education provider offering accredited full-time virtual schooling, comparable in product category to Novel's accredited homeschool partnerships but at much greater scale and broader market.
• Connections Academy: Connections Academy operates tuition-free online public schools and a private online school option across many states, comparable to Novel's accredited online K-12 homeschool pathway though at mainstream price points.
• Tutor.com (The Princeton Review family): Tutor.com is an established online one-on-one tutoring platform serving K-12 and higher education, comparable in online private tutoring delivery but at mass-market price points rather than HNWI concierge.

Direct peers

• Crimson Education: Crimson provides premium, personalized college advising and tutoring to high-achieving students globally, comparable in HNWI focus, concierge delivery model, and international footprint.
• Laurel Springs School: Laurel Springs is a WASC and Cognia accredited online K-12 school that partners with Novel for accredited homeschool enrollment; it operates the same core online private K-12 school model that Novel curates on top of.
• C2 Education: C2 Education is a private tutoring and test-prep company serving K-12 students with personalized instruction and college prep, directly comparable to Novel's private tutoring and test prep offerings.
• Aim Academy Online: Aim Academy Online is an accredited online homeschool program offering customized full-time and part-time enrollment with teacher support, directly comparable to Novel's accredited and customized homeschool products.

Emerging players

• Outschool: Outschool is a marketplace for live online classes and tutoring for kids, intersecting with Novel's enrichment and tutoring offerings; it is more self-serve and group-based rather than one-on-one concierge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NovelEducation
• LinkedInlinkedin.com/company/novel-education-group
• Instagraminstagram.com/noveleducationgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novel Education Group