What Online Abortion Resource Squad (oars) does

Online Abortion Resource Squad (OARS) is a US-based nonprofit organization that operates the r/abortion subreddit, which it describes as the highest-traffic abortion resource in the world. The organization's core product is a peer-based online counseling community on Reddit where trained volunteer moderators provide evidence-based information, judgment-free emotional support, and resource navigation for individuals seeking abortion care. Users from all 50 US states plus DC and 154 countries access the forum, with reported traffic of approximately 200,000 monthly visitors and 15 million annual visits.

The underlying technology is straightforward: a public subreddit hosted on Reddit's existing infrastructure, paired with an evidence-based wiki and resource library maintained by a dedicated moderation team. There are no proprietary software products, mobile apps, APIs, or AI/ML capabilities disclosed in the source data; the platform's value derives from the human moderation layer, accumulated Q&A content, and Reddit's native distribution mechanics. Earned-media coverage in major publications (Ms. Magazine, New York Times, Washington Post, NY Magazine, The Cut) supplements organic Reddit-based discovery.

OARS operates as a fiscally-sponsored project of DKT International, a 501(c)(3) tax-exempt organization (EIN: 58-1593137). All services are free to end users. Operating revenue is generated entirely through donations and grants from individuals, channeled via ActBlue (a political fundraising platform) and routed through DKT International, which serves as the administrative and financial backstop. There is no disclosed headcount, no commercial pricing, no funding rounds, and no equity ownership structure; OARS is a privately held nonprofit without any indication of public trading or venture investment.

Name

Online Abortion Resource Squad (oars)

Legal name

Online Abortion Resource Squad

Website

https://abortionsquad.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Abortion Resource Squad (OARS) is a US nonprofit that runs the r/abortion subreddit, providing peer-based online counseling, evidence-based abortion information, and resource navigation to 200,000 monthly visitors across 154 countries, funded entirely through donations.

Ownership category

akta.pro rank

Product category

Reproductive Health Support Services

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Abortion information support
• Reproductive health resources
• Peer support counseling
• Online community support
• Healthcare access navigation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: OARS operates as a nonprofit and relies on donations from individuals. Fundraising is conducted through ActBlue, a political fundraising platform. Grants and donations can be made out to DKT International (their fiscal sponsor) and earmarked for OARS.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OARS operates r/abortion, a peer-based online counseling community on Reddit that provides evidence-based abortion information, judgment-free emotional support, and resource navigation to individuals seeking safe abortion care. Trained volunteers respond to inquiries 24/7/365, helping users locate clinics, understand legal landscapes, access telehealth and financial assistance information, and connect with peer support.

Product overview

Online Abortion Resource Squad (OARS) operates a single core product: the r/abortion subreddit community on Reddit. This peer-based online counseling forum serves as the highest-traffic abortion resource in the world, providing evidence-based information, judgment-free support, and connection to resources for safe abortion care. The platform is free and accessible 24/7/365, with real people responding in real time to help individuals navigate abortion access across all 50 US states, DC, and 154 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• r/abortion Subreddit Community A peer-based online counseling forum on Reddit providing evidence-based abortion information, judgment-free support, and connection to resources for safe abortion care. Trained volunteers provide expert navigation and support services to individuals seeking abortion access information.

Quantifiable outcome

• 200,000 monthly visitors and 15 million annual visits from 154 countries
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Hey Jane: Telehealth provider offering medication abortion with asynchronous online consultations. Comparable as a digital-first abortion access provider serving users in restrictive states, though operating as a clinical (rather than peer-counseling) service.

Direct peers

• Reprocare Healthline: Peer-based healthline offering unbiased information and support for medication abortion. Closely comparable to OARS's model of trained volunteer counselors providing real-time, judgment-free abortion information.
• Aid Access: Online service providing abortion information and medication abortion access globally. Comparable to OARS as a digital-first abortion information and access resource, with overlap in serving users in restrictive jurisdictions.
• Women on Web: International nonprofit providing online abortion information and access support in countries where abortion is restricted. Comparable to OARS in serving users in legally restrictive environments through a digital-first model.
• Miscarriage + Abortion Hotline: Confidential hotline staffed by volunteer clinicians providing medical and emotional support for miscarriage and abortion. Comparable in offering real-time, free, volunteer-supported information to people navigating abortion care.
• All-Options: Nonprofit providing peer counseling and unbiased information on pregnancy, parenting, abortion, and adoption. Comparable as a peer-support-driven reproductive health information resource.
• Exhale Pro-Voice: Nonprofit that operates a peer-based after-abortion talkline and community support resources. Directly comparable to OARS in mission, volunteer-driven model, and non-clinical counseling approach to abortion support.
• AbortionFinder: Online search tool that helps people locate verified abortion providers in the US. Directly comparable in addressing the 'finding accurate resources' pain point that OARS users cite as their reason for turning to the subreddit.

Broad incumbents

• National Abortion Federation: Professional association of abortion providers and the field's standards-setting body. Comparable as a broad incumbent shaping abortion access infrastructure, though focused on provider support rather than direct peer counseling like OARS.
• Planned Parenthood: Largest US reproductive health provider, offering abortion services plus extensive online information resources. Comparable as the dominant incumbent providing authoritative abortion information and access, but operating a much broader portfolio including clinical services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Abortion Resource Squad (oars)