Name

Premier GT Ltd

Legal name

Premier GT Limited

Website

https://premiergt.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Primary revenue stream from selling pre-owned and used luxury, performance and supercars. Inventory includes vehicles from prestigious marques such as Ferrari, Lamborghini, McLaren, Porsche, Aston Martin, Bentley, Rolls-Royce, Bugatti, and Range Rover. Vehicles are hand-picked with focus on provenance, history, quality, and unique specifications.
2. Vehicle Sourcing/Brokerage: Find Me A Car service for sourcing specific vehicles not in current inventory. Acts as credit broker introducing customers to lenders for financing options on vehicle purchases.
3. Car Storage: Specialized car storage solutions in Sussex for protecting valuable vehicle collections.
4. Paint Protection Film (PPF): Application of virtually invisible urethane film for paint protection to maximize vehicle resale value.
5. Williams Ceramic Coat Paint Protection: Professional application of ceramic paint protection with lifetime guarantee during vehicle ownership. Includes exterior coating and optional interior fabric and leather protection.
6. Finance Services: Credit broking services introducing customers to lenders for vehicle financing. FCA authorized and regulated (FRN 820456).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Premier GT is a specialist supercar, hypercar, performance and luxury car dealership that hand-picks and sells pre-owned prestige vehicles from marques including Ferrari, Lamborghini, McLaren, Porsche, Rolls-Royce, Bentley, Aston Martin, Bugatti and Range Rover from its Washington, West Sussex showroom. The company also provides vehicle sourcing/brokerage (Find Me A Car), car storage, FCA-authorised credit broking for finance, and professional Paint Protection Film (PPF) and Williams Ceramic Coat paint protection services for purchased vehicles.

Product overview

Premier GT Ltd operates as a supercar, hypercar, performance and luxury car dealership with a single showroom in Washington, West Sussex. The core offering is the sale of meticulously hand-picked prestige vehicles spanning over 17 marques including Ferrari, Lamborghini, McLaren, Aston Martin, Porsche, Rolls-Royce, Bentley, Bugatti, and Range Rover. Complementary services include vehicle sourcing/brokerage, car storage, vehicle financing (via FCA-authorized credit broking), and vehicle preparation/protection services (Paint Protection Film and Williams Ceramic Coat). The company also operates Club 44, an exclusive supercar membership programme featuring driving events and track days. With over 45 years of industry experience, the business emphasises provenance, history, and quality in vehicle acquisition and preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury, Performance, Supercar and Hypercar Vehicle Sales
• Find Me A Car - Vehicle Sourcing and Brokerage
• Sell My Car - Vehicle Purchase and Consignment
• Car Storage Sussex
• Vehicle Finance - Credit Broking
• Paint Protection Film (PPF) Application
• Williams Ceramic Coat Paint Protection
• Club 44 Supercar Membership

Quantifiable outcome

• 5.0 star rating on Google with 148 reviews demonstrating exceptional customer satisfaction

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Salone EventscoreGTM or Marketing Partner · 1 February 2021Exclusive supercar track days, hand-picked tours, personalised event management services, high end hospitality and legendary experiences. Premier partner at their events and ongoing permanent partnership going into 2021 with jam-packed calendar.
• Club 44coreStrategic or Co-development PartnerPremier GT's own exclusive supercar club offering members access to exclusive events, driving experiences, track days, and supercar community. Includes partnerships with Salone Events for track days and tours, and Premier Car Hotel for hospitality services.
• FourMarks Supercar ClubminorGTM or Marketing PartnerPartner supercar club that joins Premier GT for themed evenings and events. Hosts 'Pizza & Peroni' themed evenings and other supercar gatherings at Premier GT showroom.
• Ferrari Owners Club (Sussex Area)minorGTM or Marketing PartnerHosted Sussex Area Ferrari Owners Club members for breakfast meet events at Premier GT showroom, showcasing Maranello's finest vehicles.
• McLaren Owners UKminorGTM or Marketing PartnerHosted official McLaren Owners UK Club breakfast meet at Premier GT HQ, welcoming members to the supercar showroom in West Sussex.
• SaywellminorGTM or Marketing PartnerCharity track day organizer. Premier GT attends and hosts pre-track day breakfast meetings. Proceeds from events support Huntingdon Disease Association.
• Elev8 FinanceminorChannel Partner/ Reseller/ DistributorFinance partner providing vehicle financing solutions, mentioned in FourMarks Supercar Club event coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Car & Classic: UK's largest online marketplace for classic, collector and performance cars, including auction formats. Reaches the same buyer pool as Premier GT but via self-serve digital listings rather than curated showroom sales.
• Collecting Cars: Online auction and marketplace platform for enthusiast and collectible cars, popular with UHNW sellers and buyers including exotica. Adjacent channel that threatens the traditional showroom-mediated sale Premier GT depends on, while also a potential partner/distribution channel.

Direct peers

• Hilton & Moss: Harrogate-based prestige and performance car specialist selling premium marques to enthusiast and collector buyers. Same UHNW-leaning proposition, similar hand-picked inventory model, though slightly older/boutique skew vs Premier GT's supercar focus.
• Tom Hartley: The UK's pre-eminent independent specialist luxury, supercar and hypercar dealer, based in Warwickshire. Premier GT's closest analogue — same product set (Ferrari, Lamborghini, Bugatti, McLaren), same UHNW buyer, same hand-picked-provenance proposition, just a different UK geography.
• Romans International: Independent UK specialist dealer of high-end and performance cars (Ferrari, Lamborghini, McLaren, Porsche). Operates from Surrey, overlapping catchment with Premier GT and competing for identical UHNW buyers and brokerage mandates.
• Pearsons Motor Company: Family-run prestige and performance car dealer in the UK focused on marques such as Porsche, Ferrari and Bentley. Comparable in scale and ownership structure to Premier GT — both are small specialist showrooms rather than franchised networks.

Others

• Silverstone Auctions: UK-based classic, collector and supercar auction house running marquee sales at events such as the Silverstone Festival. An adjacent ecosystem player for collectible cars rather than a like-for-like showroom competitor, often handling vehicles Premier GT may buy from or sell into.

Broad incumbents

• Jardine Motors Group: Large UK automotive dealer group operating premium and luxury franchises across multiple brands. Competes for similar affluent customers through new-car franchise channels, a model distinct from Premier GT's independent specialist used-car focus.
• HR Owen: Long-established luxury automotive retailer (now part of Constellation Automotive Group) operating a UK network of franchised dealerships for Rolls-Royce, Bentley, Lamborghini, Ferrari, Aston Martin and others. Wider portfolio and brand franchise relationships that Premier GT lacks, but overlapping customer base.
• Stratstone: UK-wide luxury and premium car retailer (part of Pendragon/Polestone) representing brands such as Land Rover, Jaguar, BMW and Aston Martin. A scaled incumbent with franchised footprint that competes for UHNW buyers but with a broader, less supercar-focused mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/premier-gt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier GT Ltd