Name

Salone Events

Legal name

Salone Events Limited

Website

https://saloneevents.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsport Event Management and Hospitality Services

NAICS

Racetracks (711212), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

akta.pro secondary industry

Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK)

Keywords

• Motorsport event management
• Corporate hospitality services
• Track day experiences
• VIP hospitality packages
• Bespoke event planning

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Supply Chain

Revenue model

1. Track Day Bookings: Revenue from selling track day places at Goodwood Motor Circuit and international circuits (Navarra, Guadix). Customers book individual track day slots which include circuit time, refreshments, lunch, photography, and helmet hire. Pricing varies by event with member discounts available through the Accelerate programme.
2. Accelerate Membership Subscription: Annual membership programme charging £345.00 (Incl. VAT) providing members with discounted track day rates, complimentary additional drivers/passengers, exclusive access to members-only events, and inclusion in the private WhatsApp community.
3. Goodwood VIP Hospitality Packages: Premium hospitality packages for Goodwood Festival of Speed and Revival events, ranging from £415 to £2,460 per person. Packages include trackside viewing, fine dining, exclusive access, and comprehensive event coordination.
4. Bespoke Corporate Event Management: Full-service event management for corporate clients including sales incentives, employee events, charity fundraising, guest entertainment, and bespoke experiences. Services often delivered at no additional cost beyond event packages due to commission structures from partners.
5. Caterham Car Hire: Partnership revenue from Caterham track day hire, offering Caterham Seven 360R SV (£1,550) and Seven 420 CUP SV (£1,800), with track space fees additional.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Salone Events is a motorsport experiences company that curates and delivers premium track days at the Goodwood Motor Circuit, VIP hospitality packages for the Goodwood Festival of Speed and Revival, bespoke corporate event management services, and an annual Accelerate membership programme that grants a private community exclusive access to track days and partner experiences. The company operates as the Official Hospitality Partner of Goodwood Estate and coordinates Caterham track-day car hire, international track weekends in Spain, Spitfires & Supercars experiences, and Caterham factory tours. It is a service-led business with no proprietary technology product, monetising through unit-priced experience bookings, subscriptions, partner commissions, and corporate event fees.

Product overview

Salone Events is a motorsport experiences company offering a unified portfolio of hospitality, event management, and exclusive driving experiences. The core offerings include Accelerate Membership (private members' community with priority access), VIP Goodwood Festival of Speed and Revival hospitality packages (with tiered options from Clark and Surtees to Library Lawn and Kennels), and Goodwood Motor Circuit track days (limited to 7 vehicles on track at a time). Additional experiences include Caterham track day hire, Spitfires & Supercars, Caterham Factory Tours, and international track experiences at Circuito de Navarra and Circuito Mike G Guadix. The company also provides bespoke corporate event management services including charity fundraising, sales incentives, and employee events.

Differentiator

Problem solved

Functional benefit

Products and services

• Accelerate Membership Annual private members' community providing exclusive access to Salone Events track days, members-only events, partner experiences, a private WhatsApp community for real-time updates, discounted track day pricing (£655 vs £685), and complimentary additional drivers and passengers. Priced at £345.00 Incl. VAT per year. Designed for discerning automotive enthusiasts seeking recurring access to high-end motorsport experiences.
• Goodwood Track Days Exclusive self-driven track days at the Goodwood Motor Circuit with a hard cap of seven vehicles on track at any time. Standard pricing £685.00 Incl. VAT per person, member rate £655.00 Incl. VAT. Includes barista service, lunch in the Jackie Stewart Pavilion, professional photography, helmet hire, instructor support, and optional Caterham car hire. For HNW automotive enthusiasts and corporate team building clients.
• Goodwood Festival of Speed Hospitality Tiered VIP hospitality packages for the Goodwood Festival of Speed offering trackside dining, premium viewing positions, and exclusive access. Packages range from The Kennels Dining Room (from £645 per person) and Library Lawn Garden Party (from £699 per person) through Moss Pavilions and Clark (from £1,245 per person) up to the high-end Surtees suite (from £2,460 per person). Moss Pavilions are sold as tables of 10. Targeted at corporate hospitality buyers and HNW individuals.
• Goodwood Revival Hospitality Tiered VIP hospitality packages for the Goodwood Revival vintage motorsport event featuring exclusive viewing areas, trackside dining, and access to premium suites. Options include Goodwood Mess (from £415 per person), Officer's Club (from £692.50 per person), and Salvadori (tables of 10 / pavilions of 30). For corporate hospitality buyers and HNW individuals attending the Revival weekend.
• Bespoke Event Management Services End-to-end bespoke event management for corporate and private clients covering sales incentives, employee events, client entertainment, charity fundraising events, guest entertainment, family celebrations, accommodation sourcing, and travel arrangements. Delivered via founder-led direct engagement and partner commission structures that can offset event management fees. For corporate clients (e.g., Cembra Money Bank AG, Hyundai, Wilson James) and non-profits (Halow Project, Lighthouse Construction Industry Charity).
• Caterham Track Day Hire Partnership with Caterham Experiences offering track-prepared Caterham Seven vehicle hire at Goodwood Motor Circuit. Caterham Seven 360R SV (£1,550, intermediate, 180 bhp, five-speed manual) and Caterham Seven 420 CUP SV (£1,800, advanced, 210 bhp, six-speed sequential) are available with mandatory ARDS in-car instruction, technician support, and consumables included. Track space fee (£655 members / £685 non-members) and £3,000 damage deposit apply.
• Spitfires & Supercars Experience A unique experience at Goodwood Aerodrome where guests drive and park supercars or classic cars airside inside a Spitfire hangar. Includes hangar tour, Spitfire simulator experience, breakfast, and parking inside the hangar. Driver only £125.00 Incl. VAT; driver plus one passenger £185.00 Incl. VAT. For motorsport and aviation enthusiasts.
• Caterham Factory Tour Official guided factory tour at Caterham Cars Ltd's production facility in Dartford, providing behind-the-scenes access to the manufacturing process, historic memorabilia, and exclusive exhibits including James May's off-road Caterham and R500. Priced at £34.00 Incl. VAT per person. For automotive enthusiasts and corporate groups.
• Circuito de Navarra Track Experience Two-day members-only track experience at Circuito de Navarra in Spain featuring eight consecutive hours on track, no noise limit, open pit lane, pro-instructor, medical insurance, pit garages, and fuel included. Exclusive to Accelerate members as part of the international track calendar.
• Circuito Mike G Guadix Track Weekend Members-only track weekend at Circuito Mike G Guadix in Spain with enclosed vehicle transportation from the UK, mechanics, pro-instructor, pit garages, and all-inclusive refreshments. Limited to 18 cars. Exclusive to Accelerate members as part of the international track calendar.

Quantifiable outcome

• 350% increase in fundraising for Halow Project in first year
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, associate and principal.

• Goodwood EstatecoreStrategic or Co-development PartnerOfficial Hospitality Partner of Goodwood Estate, providing exclusive access to sell hospitality packages for the Goodwood Festival of Speed and Goodwood Revival. The partnership enables access to one of the world's most prestigious motorsport venues and their global customer base.
• Caterham Cars LtdcoreGTM or Marketing PartnerPartnership with Caterham Experiences enables Salone Events to offer Caterham track day hire at Goodwood Motor Circuit. Three vehicle options available: Seven Academy Car, Seven 360R SV, and Seven 420 CUP SV. Caterham provides vehicle delivery, technical support, and ARDS instruction.
• Auto FinesseassociateGTM or Marketing PartnerLeading automotive detailing brand providing value to Salone Events clients. Products for vehicle care including wash, polish, protection, and interior care. Stocked in over 1,000 locations with detailing academy services.
• BirchprincipalGTM or Marketing PartnerPremium vehicle storage solution near Gatwick Airport offering state-of-the-art facilities for corporate clients, motorsport teams, and private collectors. Features bespoke racking, fire suppression, and luxury lounge amenities.
• Breward Financial PlanningprincipalGTM or Marketing PartnerFinancial planning partner specialising in wealth protection, growth, and preservation for high-net-worth individuals and families. Partnership announced for 2026 collaboration.
• Specialist Asset Finance (SAF)principalGTM or Marketing PartnerProvides tailored financial solutions for car and asset funding needs. SAF works with high-net-worth individuals and businesses to create appropriate funding solutions with competitive facilities.
• Perfect IntegrationassociateTechnology or IntegrationMulti-award-winning integrated technology provider specialising in AV, home cinema, lighting and shading systems for luxury residential and commercial projects. Partnership announced to elevate client experiences.
• Ignition Human PerformanceprincipalStrategic or Co-development PartnerMotorsport To Business brand providing world-class professionals from pit lane to podium for conferences, events, team building, and expert speakers. Powered by real motorsport experience.
• Zak O'SullivanassociateGTM or Marketing PartnerWilliams F1 driver academy driver (age 20) partnering with Salone Events around shared goals of placing motorsport at the centre of operations. Partnership announced for mutual support and shared experiences.
• CircuitCamassociateGTM or Marketing PartnerSpecialises in high-quality in-car filming for motorsport events using state-of-the-art 360-degree cameras. Provides immersive footage for track days and performance driving experiences.
• Drive Elite ToursassociateGTM or Marketing PartnerCreates opportunities for experiencing driving on best European roads with amazing people. Partnership provides experience-driven approach combining private manufacturer access, elite circuit experiences, and luxury travel.
• Premium Clean DetailingassociateGTM or Marketing PartnerProfessional valeting company offering Track Day Valeting services for exterior washes after track sessions. Products are ceramic coating safe for all finishes.
• Stand 21associateGTM or Marketing PartnerWorld leader in head-to-toe made-to-measure racing gear since 1970, based in Dijon, France. 150 employees worldwide with hand-crafted products exceeding safety standards.
• New RoadsassociateGTM or Marketing PartnerAI-powered hyper-personalised road trip planner designed by drivers for drivers. Creates bespoke routes with handpicked roads, scenic stopovers, and curated hotels/restaurants.
• Halow ProjectassociateOthersCharity supporting adults aged 16+ with learning disability and autism to live independent, meaningful lives. Salone Events hosts events for the charity including the Damon Hill Karting Challenge.
• Lighthouse Construction Industry CharityassociateOthersOnly charity providing emotional, physical, and financial wellbeing support to the construction community and families. Salone Events manages their annual major fundraising event.
• The Octane Collection / Fast Classics / Millennium HeroesassociateGTM or Marketing PartnerLow mileage, low owner automotive dealers operating from 10,000 sqft indoor showroom with preparation and service centre. Partnership renewed for fourth consecutive year.
• Spitfires.comassociateGTM or Marketing PartnerWorld's first Spitfire training school and approved Spitfire flight provider. Partnered with Salone Events for Spitfires & Supercars events at Goodwood Aerodrome.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goodwood Estate: Goodwood Estate is the venue and event organiser behind the Festival of Speed, Revival, and Goodwood Motor Circuit. It is the anchor venue partner of Salone Events and a broad incumbent across UK motorsport hospitality and experiences, with overlapping event, hospitality, and track day operations.
• Quintessentially Events: Quintessentially is a global luxury concierge and lifestyle brand that curates high-end experiences, including motorsport and hospitality packages for HNW clients. It is a broad incumbent in the premium experience space Salone Events targets with its corporate and VIP hospitality offerings.
• MotorSport Vision (MSV): MotorSport Vision operates multiple UK racing circuits including Brands Hatch, Donington Park, Snetterton, and Bedford Autodrome, and runs track day and driving experience programmes. It is a broad incumbent competitor to Salone Events' track day offering, with significantly larger scale and multiple venues.

Direct peers

• Trackdays.co.uk: Trackdays.co.uk is one of the UK's largest track day booking platforms, offering driving experiences at circuits across the country. It is a direct peer to Salone Events' Goodwood Motor Circuit track day business, competing for enthusiast drivers through a multi-circuit marketplace model.
• P1 Racing: P1 Racing is a UK-based track day and driving experience operator offering supercar and single-make track experiences. It is a direct peer to Salone Events' Goodwood Motor Circuit track day and Caterham hire services.
• Castle Combe Circuit: Castle Combe Circuit is a West Country racing circuit that runs its own track days, driving experiences, and corporate hospitality events. It competes for the same premium motorsport experience and corporate hospitality customer as Salone Events in the UK.
• Caterham Experiences: Caterham Experiences offers factory tours, Caterham Seven driving experiences, and track day hire through its own channels. It is both a current partner of Salone Events and a direct peer in the Goodwood track day car-hire segment.

Emerging players

• Heritage Motor Centre: Heritage Motor Centre operates automotive heritage experiences and corporate events centred on British motoring history. It is an emerging player in adjacent premium automotive experiences that overlap with Salone Events' enthusiast and corporate hospitality offerings.
• RAF Museum Cosford: RAF Museum Cosford runs corporate hospitality and exclusive aviation-themed events (including Spitfire-related experiences), overlapping with Salone Events' Spitfires & Supercars experience at Goodwood Aerodrome in terms of HNW customer base and experience format.

Regional players

• Aintree Motor Racing Club: Aintree Motor Racing Club runs car and motorcycle race meetings and track days at Aintree, offering motorsport experiences to enthusiasts. It is a regional peer to Salone Events' track and event experience offering, primarily serving the North West of England.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SaloneEvents
• LinkedInlinkedin.com/company/salone-events
• Instagraminstagram.com/saloneevents
• Xx.com/EventsSalone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salone Events