Multi Wealth Family Office Ltda

What Multi Wealth Family Office Ltda does

Multi Wealth Family Office Ltda is a Brazilian Multi-Family Office (MFO) founded in 2019 and headquartered in Belo Horizonte, operating as a CVM-authorized securities consultancy. The firm provides interdisciplinary wealth advisory spanning financial planning, investment advisory, wealth and asset protection, and business financial modeling, primarily serving high-net-worth individuals, qualified investors, and new or self-directed investors transitioning to professional advice. It also targets businesses through its financial modeling service.

The company operates two go-to-market motions. The traditional advisory business is fee-based, priced as a percentage of client assets under management, with personalized onboarding via WhatsApp and online meetings, transparency through periodic reports, and a no-conflict-of-interest compensation model. In 2024, Multi Wealth launched GoWealth, a subscription-based product offering monthly plans at R$499 (or R$449/month annually), a one-time R$2,400 financial diagnosis, monthly meetings with a financial planner, an Open Finance dashboard consolidating assets across partner institutions, a "Futuro" retirement planning tab with real-time calculations, and cashback on investment accounts held with partners. The platform uses a Goal-Based Investing (GBI) methodology that separates short-, medium-, and long-term allocations by life objective.

The firm's distribution relies on direct digital channels (corporate website, blog, WhatsApp, LinkedIn, monthly subscriber live events) and a network of custody and product partners including BTG Pactual, XP Investimentos, Banco Inter, Banco Safra, Banco Itaú, Nomad, and Avenue. The founding team comprises seven partners with credentials including CFP® and CEA certifications, and the company maintains a CVM-listed consultancy registration plus published compliance documentation (suitability, privacy, ethics, internal controls). Revenue, headcount, AUM, and GoWealth subscriber figures are not publicly disclosed.

Name

Multi Wealth Family Office Ltda

Legal name

Multi Wealth Family Office Ltda

Website

https://mwfamilyoffice.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi Wealth Family Office Ltda is a Belo Horizonte-based, CVM-authorized Brazilian Multi-Family Office offering fee-based wealth advisory to HNW individuals alongside GoWealth, a subscription financial planning product for mass-market subscribers.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Multi-Family Offices (MFOs) (FSAAADAB)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Family Office Technology & Data (Portfolio, Reporting, Cybersecurity) (FSAAADAN), Family Office Services (Single & Multi-Family Office) (FSABADAF)

Keywords

• Wealth management services
• Investment advisory services
• Financial planning consulting
• Family office services
• Portfolio management advisory

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fee-Based Advisory Services: Traditional family office consulting charged as a percentage of assets under management. No conflict of interest model - service pricing linked to client capital growth rather than product commissions.
2. GoWealth Subscription Plans: Monthly subscription service (R$499/month or R$449/month annual) providing financial planning, monthly meetings with financial planner, dashboard access, and investment consulting with cashback on investment accounts.
3. Financial Diagnosis Service: One-time diagnostic service (R$2,400 in 3 installments) covering revenue/expense control, objective setting, future planning, and investment mastery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Multi Wealth Family Office is a CVM-authorized Brazilian securities consultancy operating in the Multi-Family Office (MFO) model. It provides fee-based wealth management and investment advisory services, including financial planning, investment consulting, wealth protection (asset shielding and succession planning), and business financial modeling. The firm also offers GoWealth, a subscription-based financial planning product with Open Finance dashboard integration for mass-market clients.

Product overview

Multi Wealth Family Office offers an integrated family office advisory ecosystem consisting of GoWealth, a subscription-based financial planning platform with Open Finance integration, complemented by four core consulting services: Financial Planning, Investment Advisory, Wealth Protection, and Business Financial Modeling. GoWealth provides subscription tiers (Diagnóstico Financeiro at R$2,400/3x, Plano Mensal at R$499/month, Plano Anual at R$449/month) alongside traditional fee-based consulting tied to managed assets. The offerings work together as a comprehensive wealth management solution, with GoWealth serving as an accessible entry point for individual investors while the consulting services address more complex institutional and qualified investor needs.

Differentiator

Problem solved

Functional benefit

Brands

• GoWealth: A subscription-based financial planning and investment consultancy service offering monthly plans at R$499/month or annual plans at R$449/month, featuring financial diagnosis, monthly planner meetings, and Open Finance dashboard integration.

Products and services

• GoWealth Subscription-based financial planning and investment advisory service that provides personalized financial diagnosis, monthly meetings with a financial planner, a consolidated dashboard with Open Finance integration, and exclusive investor education events. Operates on a fee-based model with cashback benefits from partner financial institutions. Offered at R$499/month or R$449/month on annual plan, plus a one-time Financial Diagnosis at R$2,400.
• Planejamento Financeiro (Financial Planning) Service that helps clients organize their finances and maximize wealth growth potential by establishing clear financial goals and creating a solid roadmap for long-term financial health.
• Consultoria de Investimentos (Investment Advisory) Transparent investment advisory service without conflicts of interest, offering in-depth analysis and personalized strategies to optimize client portfolios and comprehensive wealth management. Fee-based model charged as a percentage of assets under management.
• Gestão e Blindagem de Patrimônio (Wealth Protection) Specialized wealth protection service that mitigates risks and preserves assets, providing financial security for clients and future generations through strategic risk management and asset shielding.
• Modelagem Financeira para Negócios (Business Financial Modeling) Financial modeling service for businesses that identifies opportunities, enables informed decision-making, and optimizes financial performance through indicator-based analysis and improved financial control.

Quantifiable outcome

• Clients with professional financial guidance have up to 25% higher chances of achieving financial goals
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BTG PactualcoreChannel Partner/ Reseller/ DistributorPrimary strategic partner and one of main financial institutions. Acts as custody provider for client investments and key referral channel for family office services.
• XP InvestimentoscoreChannel Partner/ Reseller/ DistributorPrimary strategic partner and major brokerage. Provides investment platform access and custody services for client portfolios.
• Banco InterminorChannel Partner/ Reseller/ DistributorDigital bank partner offering investment account access and cashback programs for client investments.
• NomadminorChannel Partner/ Reseller/ DistributorFintech partner providing international banking and investment solutions, particularly for clients seeking offshore investments.
• AvenueminorChannel Partner/ Reseller/ DistributorPartner for international investment access and USD-denominated investment solutions for Brazilian clients.
• Banco SaframinorChannel Partner/ Reseller/ DistributorTraditional banking partner providing additional investment products and services for wealth management clients.
• Banco ItaúminorChannel Partner/ Reseller/ DistributorLarge banking partner offering investment account access and financial products for client portfolios.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• XP Investimentos: Brazil's largest independent broker and wealth platform and a primary distribution partner of Multi Wealth. Operates its own advisory, asset management, and MFO services, so it is both a partner and a direct competitor for advisory AUM.
• BTG Pactual: Largest Latin American investment bank and a primary custody/strategic partner of Multi Wealth. Its wealth management division (BTG Pactual Wealth Management) competes head-on for HNW advisory mandates.
• Genial Investimentos: Brazilian broker and wealth manager with both retail and advisory offerings. Competes with Multi Wealth for advisory and asset-management mandates and overlaps in the HNW/qualified-investor segment.
• Vinci Partners: Brazilian alternative investment and wealth advisory firm. Targets institutional and HNW clients with fee-based portfolio solutions and competes for advisory AUM in the same high-end segment as Multi Wealth.

Direct peers

• Warren Investimentos: Brazilian wealth and asset management platform that combines digital advisory with fee-based portfolios, comparable to Multi Wealth's hybrid MFO + GoWealth subscription positioning. Targets similar mass-affluent and emerging-HNW segments in Brazil.
• Magnetis: Brazilian digital wealth manager offering goal-based, fee-based portfolio management with low minimums. Competes with GoWealth for tech-enabled mass-affluent clients seeking fiduciary advisory.
• Unitas Family Office: Brazilian multi-family office with interdisciplinary finance, accounting, and legal advisory — essentially the same model Multi Wealth explicitly markets as its core differentiator.
• Tera Family Office: Brazilian multi-family office focused on investment advisory, wealth structuring and succession. Directly comparable in scope of services, customer segment, and fee-based positioning.
• Vista Capital: Brazilian multi-family office and wealth advisory firm serving HNW and family clients. Most direct comparables to Multi Wealth's traditional fee-based MFO offering, including goal-based planning and consolidated reporting.
• Garde Family Office: Brazilian multi-family office providing fee-based advisory, asset protection, and succession planning to HNW families. Closely mirrors Multi Wealth's core MFO service mix and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mwfamilyoffice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Wealth Family Office Ltda