What Mzma does

MZMA is a Seattle-based, employee-owned live and broadcast event production firm that operates as a DBA of Actual Intelligence LLC. Founded in 2023 by three named partners — Nate Berends (Executive & Technical Producer, 22 years in live production across aerospace, auto, esports, festivals, and consumer brands), Kory Caldwell (Creative Director), and Kyle Lane (Finance Director) — the company delivers integrated services across four practice areas: Global Program Direction (stakeholder alignment, government relations, and locale management), Broadcast & Executive Production (XR, AR, and virtual studio content plus show development and OB crewing), Technical Production Management (CAD, drafting, technical direction, permitting, and vendor management), and Feasibility Studies & Master Plans (site surveys, SWOT, geospatial and capital development planning).

The underlying technology stack centers on immersive-media tooling (XR, AR, virtual studio environments) combined with traditional live-event engineering systems (CAD, drafting, ground plans, technical specifications). There is no disclosed software platform, API, or recurring product — MZMA is a services firm that orchestrates technical delivery on a per-project basis rather than licensing a product. Geographic reach already spans 30+ countries across the Arabian Peninsula, the Americas, Europe/UK, and Asia-Pacific/Oceania, which is unusual for a firm only two years old and indicates that the founding partners brought pre-existing international relationships to the entity.

The business model is professional services: project-based, custom-quoted, multi-year engagements with large organizations, government entities, multinational corporations, festival organizers, and major broadcast networks requiring complex, high-capital live event delivery. Pricing is not publicly disclosed and revenue is not reported. The go-to-market is direct enterprise field sales — no resellers, marketplaces, or self-service channels. Headcount is 1–10 and the firm carries no external institutional capital, making MZMA essentially a founder-led boutique operating on the credibility and Rolodex of its partners.

Name

Mzma

Legal name

Actual Intelligence LLC

Website

https://mzma.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

MZMA is a Seattle-based, employee-owned live and broadcast event production firm founded in 2023. It serves large organizations, governments, and flagship event producers across 30+ countries with XR/AR-enabled global program direction, executive production, technical management, and feasibility services.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Cinematography & Previs/Postvis/Techvis for VFX (MPAHABAK)

Keywords

• Live event production
• Broadcast production services
• Event technical management
• XR AR virtual production
• Feasibility studies events

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Live Event Production: MZMA generates revenue through project-based professional services engagements for live and broadcast event production. Services include global program management, broadcast & executive production, technical production management, and feasibility studies. Revenue is derived from consulting fees, production management fees, and executive production services for complex international events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MZMA is a global production company that manages and delivers live and broadcast events for large programs and massive audiences. Its core offerings span four integrated service areas: Global Program Direction (creative vision, stakeholder alignment, government relations, team building); Broadcast & Executive Production (XR/AR/virtual studio production, show development, OB crewing); Technical Production Management (technical direction, CAD/drafting, permitting, vendor selection); and Feasibility Studies & Master Plans (SWOT, site surveys, geospatial, capital and budget planning). Projects typically involve multi-day or multi-week live experiences with capital development planning often in the tens or hundreds of millions of dollars.

Product overview

MZMA is a global production company specializing in live and broadcast events. The company offers an integrated portfolio of four core service areas: Global Program Direction (project leadership and stakeholder alignment), Broadcast & Executive Production (XR/AR/virtual studio production), Technical Production Management (engineering, CAD, permitting, and vendor management), and Feasibility Studies & Master Plans (risk assessment and capital planning). These services work together to deliver reliable, large-scale live event experiences worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Program Direction Guides live event stages with creative vision and stakeholder alignment, providing 360-degree project leadership, team building, government relations, and locale management for diverse global audiences.
• Broadcast & Executive Production Empowers storytellers through innovation in XR, AR, and extended virtual environments, including total production, show development, executive direction, and OB crewing for global audiences.
• Technical Production Management Engineers reliable systems and experiences through technical direction, CAD/drafting, specification, permitting support, vendor selection, and resource assignment to support regulatory compliance.
• Feasibility Studies & Master Plans Delivers opportunity and risk assessment, SWOT analysis, site surveys, capital development planning, geospatial studies, and budget/finance studies for transformative projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Fremantle: Fremantle is one of the world's largest content creators and producers, with global broadcast production operations spanning entertainment, drama, and live events. Its broadcast production scale and international footprint make it a relevant incumbent for MZMA's broadcast and executive production work.
• AEG Presents: AEG Presents is a major global live entertainment promoter and producer operating festivals, arena shows, and broadcast events. Its end-to-end live event production capabilities and global venue network position it as a broad incumbent competing for the same enterprise and flagship clients as MZMA.
• Endemol Shine Group: Endemol Shine is a global television production and distribution group producing unscripted, scripted, and live broadcast content for major networks worldwide. It overlaps with MZMA on large-scale broadcast and live event production, particularly for international audiences.
• IMG (Endeavor): IMG, part of Endeavor, is a global sports and entertainment powerhouse producing live events, broadcasts, and experiences for rights-holders, brands, and federations. Its scale and global delivery footprint make it a broad incumbent against which MZMA competes for premium flagship engagements.
• Live Nation Productions: Live Nation is the world's largest live entertainment company, producing concerts, festivals, and broadcast events globally. Its in-house production and broadcast capabilities overlap with MZMA's live and broadcast event services at the high-capital end of the market.

Direct peers

• Production Resource Group (PRG): PRG is one of the largest global providers of live event and entertainment technology solutions, offering technical production management, staging, lighting, and video services for concerts, broadcasts, and corporate events. It directly competes with MZMA in the technical production management and live event broadcast space, especially for large-scale international productions.
• TAIT Towers: TAIT is a global provider of live event staging, automation, and show engineering services for concerts, theatrical productions, and large-scale experiential events. Its technical production management and show systems capabilities overlap directly with MZMA's Technical Production Management practice.
• Solotech: Solotech is a North American leader in audiovisual and entertainment technology, providing audio, video, lighting, and rigging solutions for live events, broadcast, and corporate productions. It competes with MZMA in technical direction and broadcast production services for large enterprise clients.
• All Access Staging & Productions: All Access is a leading US-based live event staging, audiovisual, and production services company serving corporate events, concerts, and broadcast productions. Its technical staging and live event execution capabilities closely mirror MZMA's Technical Production Management practice.

Emerging players

• Red Bull Media House: Red Bull Media House produces global sports, culture, and live event content, including flagship broadcast productions with XR/AR and immersive elements. Its in-house creative and broadcast capabilities intersect with MZMA's Broadcast & Executive Production services for large experiential audiences.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mzma

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mzma