Nutrivice Consultancy B.V.
Nutrivice Consultancy B.V. is an independent Dutch ruminant nutrition and management consultancy serving 300+ dairy, beef, and goat farms, feed manufacturers, and milk processors across 22+ countries via on-farm advisory, training, and international seminars.
- Company typePrivate
- Founded2012
- HeadquartersVeldhoven, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Nutrivice Consultancy B.V. does
Nutrivice Consultancy B.V. is a Netherlands-based independent ruminant nutrition and management consultancy founded in 2012 by Peter van Dooren and headquartered in Veldhoven. The firm provides fee-for-service and recurreing advisory to dairy, beef, and goat farmers, as well as to feed manufacturers, milk processors, veterinarians, and distributors, with documented activity in over 22 countries. Its core proposition is structural independence — it does not produce or sell feed and is not tied to any feed manufacturer — which is the basis on which it designs farm-specific rations, mineral mixtures, and financial monitoring programs, and on which it conducts on-farm consultancy visits on a 4-6 week cadence.
The product surface falls into four streams: (1) on-farm advisory (ration calculation, company-specific mineral design, financial monitoring, agricultural coaching, calf rearing, lifetime production optimization); (2) a single legacy product, CalFix, a dietetic feed for close-up dry cows that won the Eurotier 2010 Silver Medal and a 2011 German Agricultural Press Innovation award; (3) paid training programs, including the €750 four-day Cursus Voeding Melkvee, the €800 two-day Masterclass Klauwverzorging (PlanetProof-certified), and recurring "Dairy Nutrition" study groups with MijnVoer.nl and Liba; and (4) international lectures, trade missions (e.g., €2,400 Hungary & Romania programme), and EU-funded capacity-building projects (SARDIII Turkmenistan, OPZuid nitrogen-reduction consortium with Nutreco). The business is a tightly-held private B.V. with no disclosed institutional investors, no app/SaaS surface, and no disclosed AI/ML capability; technology is described as proprietary ration-calculation software and mineral-design tooling grounded in current scientific standards.
Nutrivice Consultancy B.V. firmographics
Firmographics- Name
- Nutrivice Consultancy B.V.
- Legal name
- Nutrivice Consultancy B.V.
- Website
- https://nutrivice.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nutrivice Consultancy B.V. is an independent Dutch ruminant nutrition and management consultancy serving 300+ dairy, beef, and goat farms, feed manufacturers, and milk processors across 22+ countries via on-farm advisory, training, and international seminars.
- Ownership category
- akta.pro rank
Nutrivice Consultancy B.V. industry classification
Industry- Product category
- Livestock Nutrition Consulting
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)
- akta.pro secondary industries
- Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Nutrivice Consultancy B.V. is headquartered
LocationHeadquarters
- HQ city
- Veldhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Nutrivice Consultancy B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consultancy Services: Nutrivice provides independent nutritional and management consultancy to dairy farms, feed suppliers, and milk processors. Pricing can be fixed honorarium or hourly rates based on actual time spent. The company has an effort-based obligation (best efforts) without guaranteeing specific results.
- Training Courses: Nutrivice organizes training courses for dairy farmers including Cursus Voeding Melkvee (Dairy Cow Nutrition Course) at €750 for 4 days and Masterclass Klauwverzorging (Claw Care Masterclass) at €800 for 2 days.
- Trade Missions: Organizes international trade missions such as Hungary & Romania with participation fee of €2,400 covering full organization, program, guidance, local transport, accommodations and transfers.
- Professional Lectures: Provides professional lectures worldwide on feeding and management of calves, heifers, cows and beef cattle for nutritionists, sales people, distributors, farm managers and farm workers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultancy services - Fixed fee or hourly |
| One time/ perpetual license | Pay-as-you-go | Cursus Voeding Melkvee - Dairy Cow Nutrition Course |
| One time/ perpetual license | Pay-as-you-go | Masterclass Klauwverzorging - Claw Care Masterclass |
| One time/ perpetual license | Pay-as-you-go | Handelsmissie Hongarije & Roemenië - Trade Mission Hungary & Romania |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Nutrivice Consultancy B.V. product offering
Product offeringCore offering
Nutrivice Consultancy provides independent nutritional and management consultancy to dairy, goat, and beef farmers, feed manufacturers, and milk processors worldwide. Services include on-farm ration calculation, farm-specific mineral mixture design, financial monitoring, and agricultural coaching delivered through regular farm visits every 4-6 weeks. The company also runs paid training programs (Dairy Cow Nutrition Course, Claw Care Masterclass), international professional lectures, and trade missions for the agricultural sector.
Product overview
Nutrivice Consultancy B.V. is a consultancy company providing independent feed advice and management services to dairy farmers, goat farmers, beef farmers, feed suppliers, and milk processors worldwide. The company's core offering consists of independent nutritional consultancy services including ration calculation, company-specific mineral design, financial monitoring, agricultural coaching, and calf rearing support. They also offer specialized training programs including the Dairy Cow Nutrition Course (Cursus Voeding Melkvee), Masterclass Klauwverzorging (hoof trimming), and professional lectures. Additionally, Nutrivice has developed CalFix, a dietetic feed product for Close Up Cows that prevents milk fever. The company also participates in a nitrogen reduction research project with Nutreco focused on sustainable dairy farming.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Feed Advice (Onafhankelijk voeradvies) Recurring on-farm consultancy delivering independent nutritional and management advice to dairy, goat, and beef farms, feed suppliers, and milk processors worldwide, including ration design, custom mineral mixtures, financial monitoring, and agricultural coaching with farm visits every 4-6 weeks.
- Cursus Voeding Melkvee (Dairy Cow Nutrition Course) A 4-day intensive training course (13:00–16:00) covering cow digestion, feed ingredients, ration calculations, and practical on-farm applications. Priced at €750 per participant; includes study materials and practical sessions at dairy farms in the Netherlands and Belgium; jointly organized with MijnVoer.nl and Liba.
- Masterclass Klauwverzorging (Hoof Trimming Masterclass) A 2-day masterclass (9:30–16:00) on prevention and treatment of hoof problems in dairy cattle, with 70% practical claw trimming in barn. Priced at €800 per participant; certified by On the way to PlanetProof under criteria 4.6 and 4.12.
- Professional Lectures Professional lectures delivered worldwide on feeding and management of calves, heifers, cows, and beef cattle, targeted at nutritionists, sales people, distributors, farm managers, and farm workers.
- Trade Mission Hungary & Romania (Handelsmissie Hongarije & Roemenië) International market orientation trade mission to Hungary and Romania for agricultural entrepreneurs and professionals. Participation fee of €2,400 covering full organization, program, guidance, local transport, accommodations, and transfers; SIB subsidy up to €1,500 may be available.
- CalFix An innovative dietetic feed specially designed for Close Up Cows that binds to calcium and trains the calcium metabolism of the dry cow to prevent (sub)clinical milk fever.
Quantifiable outcome
- Achieved highest lifetime performance in the Netherlands for dairy farmer client
- +2 more outcomes
Companies that use Nutrivice Consultancy B.V.
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Nutrivice Consultancy B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nutrivice Consultancy B.V. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NutrecocoreConsortium partner in nitrogen reduction research project. Nutreco is an international market leader providing sustainable feed solutions. The consortium develops dietary strategies for dairy cows to achieve 10-20% nitrogen emission reduction. Nutreco delivers extensive R&D knowledge while Nutrivice functions as link to dairy farmers and their daily operations. Project received OPZuid subsidy.
- FeedValidminorFeed factory in Poederoijen visited during Nutrivice customer days 2025. Company converts circular food industry by-products into high-quality feed materials, demonstrating sustainable ration strategies to Nutrivice clients.
- MijnVoer.nlminorJointly organized intensive dairy cow nutrition course with Nutrivice and Liba for farmers from Belgium and the Netherlands. MijnVoer.nl platform demonstrated during course for farmers to calculate compound feed prices directly from their own feed data.
- LibaminorJoint organizer of dairy cow nutrition course with Nutrivice and MijnVoer.nl. Following course success, Nutrivice and Liba launched 'Dairy Nutrition' study groups - three meetings annually to revisit and deepen key topics.
- AVA GROUPminorCo-organizer of large-scale seminar in Ukraine together with Alta Genetics. AVA GROUP invited Nutrivice consultant Peter van Dooren to discuss nutrition, reproduction, and genetic improvement with Ukrainian dairy professionals.
- Alta GeneticsminorCo-organizer of Ukrainian seminar with Nutrivice and AVA GROUP. Alta Genetics focuses on genetic improvement topics alongside nutrition discussions at the event in Boekovel, Ukraine.
- SARDIII-project (EU-funded)minorEU-funded project in Turkmenistan that invited Nutrivice consultant Ben Braakman to conduct seminars for Union of Entrepreneurs in Dairy Farming on proper dairy cow nutrition.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Nutrivice Consultancy B.V. competitors and assessment
Company assessmentEmerging players
- Denkavit: Dutch specialist in young animal nutrition (calf milk replacers and concentrates) with technical advisory. Comparable to Nutrivice in Dutch ruminant youngstock focus — Nutrivice's own consultant Merijn Veldkamp was previously at Denkavit.
- AHV International: Dutch animal health advisory and solutions provider focused on dairy, with proprietary udder-health and metabolic protocols. Comparable to Nutrivice as a Netherlands-based, independent-leaning specialist offering outcome-oriented advisory to dairy farmers.
- Schils B.V. Dutch-based feed manufacturer specializing in young animal nutrition and calf rearing with a technical advisory team. Comparable to Nutrivice in calf/heifer nutritional advisory for the Dutch and Belgian dairy market.
Regional players
- CRV International: Dutch cooperative providing herd management, genetics, and advisory for dairy farmers in Northwestern Europe. Comparable to Nutrivice because both deliver on-farm consultancy to Dutch/Belgian dairy farms, though CRV's core is genetics rather than nutrition.
Broad incumbents
- ForFarmers: Leading European feed company headquartered in the Netherlands, offering Total Feed solutions including on-farm advisory. Comparable to Nutrivice because both serve NL/BE dairy farms with nutrition consulting, although ForFarmers ties advice to feed sales.
- Cargill Animal Nutrition: Global feed and animal nutrition business serving dairy and beef producers worldwide. Comparable to Nutrivice in delivering nutritional advice and formulation services, with a particular overlap in international markets such as South Africa where Nutrivice trained Afgri staff.
- Trouw Nutrition (Nutreco): Global animal nutrition leader and Nutreco subsidiary, headquartered in the Netherlands. Directly comparable to Nutrivice in ruminant nutrition expertise and is also an explicit Nutrivice partner on the OPZuid nitrogen project.
- De Heus Animal Nutrition: Major Dutch-headquartered animal feed manufacturer with global operations and a dedicated technical advisory arm serving dairy farmers. Comparable to Nutrivice as both target Dutch/international dairy farms with nutritional consulting, though De Heus is also a feed seller.
- Agrifirm: Dutch agricultural cooperative providing feed, crop, and on-farm advisory to dairy and livestock farmers across Northwestern Europe. Comparable to Nutrivice because Agrifirm delivers bundled nutritional advice alongside feed — directly competing for the same Dutch and Belgian dairy advisory budget.
- DLV Advies (DLV): Dutch agricultural advisory firm offering business, technical, and feed management advice to dairy and livestock farmers. Comparable to Nutrivice as a general Dutch agricultural consultancy serving similar farm owners with business and nutritional advice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nutrivice Consultancy B.V. social profiles
Digital presenceNutrivice Consultancy B.V. compliance and trust
Trust signalCompliance1 record
Nutrivice Consultancy B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrivice Consultancy B.V. leadership team
Management profileNumber of profiles
Profiles14 records
Nutrivice Consultancy B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrivice Consultancy B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrivice Consultancy B.V.
What does Nutrivice Consultancy B.V. do?
Nutrivice Consultancy provides independent nutritional and management consultancy to dairy, goat, and beef farmers, feed manufacturers, and milk processors worldwide. Services include on-farm ration calculation, farm-specific mineral mixture design, financial monitoring, and agricultural coaching delivered through regular farm visits every 4-6 weeks. The company also runs paid training programs (Dairy Cow Nutrition Course, Claw Care Masterclass), international professional lectures, and trade missions for the agricultural sector.
Is Nutrivice Consultancy B.V. a public or private company?
Nutrivice Consultancy B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutrivice Consultancy B.V. founded?
Nutrivice Consultancy B.V. was founded in 2012. It employs 1 to 10 people.
Where is Nutrivice Consultancy B.V. based?
Nutrivice Consultancy B.V. is headquartered in Veldhoven, Netherlands, in the Europe region.
How does Nutrivice Consultancy B.V. make money?
Four revenue lines are on record. Consultancy Services are the primary driver. The others are training Courses, trade Missions and professional Lectures.
Who are Nutrivice Consultancy B.V.'s main competitors?
Emerging players on record are Denkavit, AHV International and Schils B.V.. CRV International is listed as a regional player. Broad incumbents are ForFarmers, Cargill Animal Nutrition, Trouw Nutrition (Nutreco), De Heus Animal Nutrition, Agrifirm and DLV Advies (DLV).
Does Nutrivice Consultancy B.V. have an API?
No public API is recorded for Nutrivice Consultancy B.V..
What industry is Nutrivice Consultancy B.V. in?
Nutrivice Consultancy B.V.'s product category is Livestock Nutrition Consulting. Its primary akta.pro industry code is AFACAJAL, Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance), with a secondary code of AFADAMAG, Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health). Its NAICS code is 115210 and its SIC code is 700.