Mogo Georgia

What Mogo Georgia does

Mogo Georgia (legal entity LTD Mogo) is a Tbilisi-headquartered vehicle financing subsidiary of Latvian financial services group Eleving Group, operating in the Georgian market since 2014. The company provides five distinct vehicle financing products: auto leasing (1,000-100,000 GEL, 3-84 month terms), leaseback/sale-and-leaseback for owners needing liquidity, scooter leasing (up to 100% financing, 12,000 GEL ceiling), specialty vehicle leasing for trucks and agricultural equipment (up to 90% of value), and a premium 'Prime Leasing' tier (8,100-60,000 GEL) with VIP terms. Mogo underwrites against the financed vehicle as collateral, which enables 30-minute application approvals, no-mandatory-insurance policies, and no-income-proof leaseback originations.

The operating platform is a web application with an embedded leasing calculator, the MyMogo self-service portal for repayment management, and an Android mobile app. Distribution is hybrid: five physical branches in Tbilisi, Kutaisi, Batumi, Rustavi and other Georgian cities; a self-serve digital channel at mogo.ge; a dealer partner program with 19,202 registered partners; and integration with the autosale.ge vehicle marketplace and carVertical vehicle history reports. Customer acquisition blends organic SEO in Georgian, Facebook and TikTok content, educational blog articles, and event-led campaigns such as the December 2025 'Take Mogo' city tour. The company's revenue model is primarily recurring monthly interest on leasing contracts, supplemented by transaction economics on leaseback originations, with Eleving Group providing capital, risk infrastructure, and brand support.

Name

Mogo Georgia

Legal name

LTD Mogo

Website

https://mogo.ge

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Mogo Georgia is a Tbilisi-based subsidiary of Eleving Group offering vehicle leasing, leaseback, scooter financing, specialty vehicle loans, and premium auto leasing to Georgian consumers and small businesses, distributed through branches, dealers, and a digital platform.

Ownership category

akta.pro rank

Product category

Vehicle Leasing and Auto Financing

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Rent-to-Own (RTO) Consumer Leasing (FSAKANAE), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Moped & E-Moped Rentals (THADAGAF)

Keywords

• Auto leasing services
• Vehicle financing
• Leaseback services
• Consumer vehicle loans
• Specialty vehicle leasing

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Leasing: Vehicle financing where customers make monthly payments over a defined term (3-84 months) to lease a vehicle. The vehicle serves as collateral. At the end of the term, ownership transfers to the customer.
2. Leaseback (Sale-and-leaseback): Customers sell their existing vehicle to Mogo and lease it back, receiving immediate cash while continuing to use the vehicle. Revenue generated through interest and monthly lease payments.
3. Scooter Leasing: Financing for scooters and mopeds with up to 100% of the vehicle value covered, terms up to 84 months, amounts up to 12,000 GEL.
4. Specialty Vehicles Leasing: Financing for specialty vehicles including trucks, construction equipment, and agricultural machinery, with funding up to 90% of vehicle value.
5. Prime Leasing: Premium vehicle financing for high-end automobiles with VIP program benefits, amounts up to 60,000 GEL, tailored individual conditions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mogo Georgia is a vehicle leasing and financing company that provides auto leasing, leaseback (sale-and-leaseback), scooter leasing, specialty vehicle leasing for trucks and agricultural/construction equipment, and premium prime leasing to individual consumers and business entities in Georgia. Customers apply online or in-branch, receive an approval decision in approximately 30 minutes, and repay through monthly installments over terms of 3 to 84 months on funding amounts from 1,000 to 100,000 GEL, with the financed vehicle serving as collateral.

Product overview

Mogo Georgia is a car leasing company offering a portfolio of vehicle financing products. The core offering includes Auto Leasing for purchasing vehicles, Leaseback for converting owned vehicles to cash while retaining use, Scooter Leasing for two-wheelers, Specialty Vehicles Leasing for trucks and equipment, and Prime Leasing for premium vehicles. The company also provides the MyMogo online self-service portal for account management and partners with autosale.ge for vehicle sourcing. Leasing amounts range from 1,000 to 100,000 GEL with terms up to 84 months. The company operates as part of Eleving Group, an international Latvian financial services group.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Leasing: Premium class vehicle financing product offering VIP program, access to high-end vehicles, and high funding amounts up to 60,000 GEL.

Products and services

• Auto Leasing Standard vehicle financing product allowing customers to lease automobiles with monthly payments, vehicle as collateral, and ownership transfer at term end. Funding amounts range from 1,000 to 100,000 GEL with terms of 3 to 84 months. Includes Priority program benefits, free porting from other companies, and market-value vehicle assessment. Target customers are individuals 21+ and legal entities in Georgia.
• Leaseback Sale-and-leaseback product where customers sell their existing vehicle to Mogo and lease it back, receiving immediate cash while continuing to use the vehicle. Features market-value vehicle assessment, no income proof required, and free porting. Revenue is generated through interest and monthly lease payments.
• Scooter Leasing Financing product for mopeds and scooters providing up to 100% of vehicle value with simplified procedures and reliable dealer partners. Funding available up to 12,000 GEL with terms up to 84 months and one-hour approval. Targets urban commuters and delivery/courier service operators.
• Specialty Vehicles Leasing Financing for specialty vehicles including trucks, construction equipment, and agricultural machinery. Features highest evaluation and most favorable conditions with funding up to 90% of vehicle value, available for both new and used specialty vehicles. Targets cargo transport, construction, and agricultural operations.
• Prime Leasing Premium vehicle financing product for high-end and expensive automobiles. Features VIP/Priority program, access to high-end vehicles, and individualized terms based on customer profile. Funding ranges from 8,100 to 60,000 GEL with terms up to 84 months.

Quantifiable outcome

• Application review in 30 minutes
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• autosale.gecoreChannel Partner/ Reseller/ DistributorMogo's partner auto dealership platform and marketplace where customers browse and select vehicles. autosale.ge is the preferred vehicle sourcing channel for Mogo customers. Vehicles on autosale.ge can be financed through Mogo leasing products.
• Georgian Vehicle DealerscoreChannel Partner/ Reseller/ DistributorNetwork of vehicle dealers (auto dealerships) across Georgia who partner with Mogo to offer financing solutions to their customers. Partners benefit from quick application review (same day), free applications with no additional fees, and a bonus system. Onboarding completes in one day. The dealer partner program shows 19,202 partners and 1,203 registered benefits.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TBC Bank: Second-largest Georgian bank and Mogo payment partner. Competes head-on with Mogo Georgia in consumer auto lending and has the deposit base to aggressively reprice or undercut Mogo's leasing products when strategically motivated.
• LeasePlan: One of the world's largest fleet leasing and vehicle management companies, operating across Europe. Broad incumbent reference point for passenger car and commercial vehicle leasing operating models, scale economics, and remarketing capabilities.
• ALD Automotive: Global full-service vehicle leasing and fleet management provider owned by Société Générale. Comparable in product breadth across consumer and corporate leasing, although it does not specialize in the underbanked Georgian subprime niche.
• Sixt Leasing: European consumer and corporate vehicle leasing and subscription provider. Comparable in long-term leasing, subscription, and used vehicle disposition, though it operates at materially larger scale and does not target subprime borrowers.
• Bank of Georgia: The largest Georgian bank by assets and one of Mogo's payment partners. A direct competitor in Georgian consumer auto lending with deeper funding, lower cost of capital, and broader product suite — the principal incumbent against which Mogo Georgia differentiates on speed and LTV.

Regional players

• Credo Bank: Georgian microfinance and SME lender serving underbanked consumers and small businesses — a similar customer segment to Mogo's leaseback and small-ticket auto leasing base. Comparable in risk appetite and target borrower profile, though it does not focus exclusively on vehicle financing.

Direct peers

• Mogo (other Eleving Group markets): Direct sister entities within Eleving Group operating the same Mogo vehicle leasing model across multiple markets. Same product set, branding, and parent, making them the closest comparable for unit economics and operating playbook.
• AutoMoney (Baltics): Vehicle-secured lending and leasing peer in the Baltic markets with subprime-friendly underwriting similar to Mogo. Directly comparable business model — used vehicle-backed installment lending — making it a useful reference point for portfolio risk and unit economics.

Others

• carVertical: Vehicle history data provider integrated with Mogo Georgia's buying journey. Adjacent ecosystem participant rather than competitor — useful as an indicator of how Mogo embeds third-party services into its digital funnel to reduce information asymmetry in used vehicle financing.
• Eleving Group (parent): Latvian-listed parent company controlling Mogo Georgia and 13 other market operations. Provides capital, group-level strategy, and shared infrastructure; understanding the parent's consolidated metrics is essential context for sizing the Mogo Georgia subsidiary's standalone value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/mogoauto
• Facebookfacebook.com/mogoauto
• TikToktiktok.com/@mogogeo
• LinkedInlinkedin.com/company/mogoge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogo Georgia