Ophthalmic Equipment Specialists

What Ophthalmic Equipment Specialists does

Ophthalmic Equipment Specialists (OES), operating under the consumer-facing brand My Eye Equipment, is a privately held US reseller and refurbisher of ophthalmic medical equipment founded in 2011 and headquartered in Port Richey, Florida. The company sources, sells, services, and refurbishes both new and pre-owned ophthalmic instruments from established manufacturers including Topcon, Zeiss, Marco, Reichert, Nidek, S4Optik, Reliance, Haag-Streit, Keeler, Tomey, Ezer, IBEX, and Burton, spanning diagnostic equipment (OCT, corneal topographers, A/B scans, fundus cameras), exam lane equipment (slitlamps, phoroptors, chairs and stands, tonometers), pretest equipment (auto refractor/keratometers, lensometers, non-contact tonometers, perimeters), surgical equipment (lasers, microscopes), and optical lab equipment.

The company's go-to-market is a sales-led, multi-channel distribution model built around its e-commerce storefront at myeyeequipment.com, supplemented by toll-free phone sales, an eBay auction storefront (ophthalmicequip), and presence on Twitter, Facebook, LinkedIn, and email newsletter. OES underwrites pre-owned units with a 6-month parts and labor warranty and operates a trade-in and buyback program that purchases used or unused equipment from practices, either as outright buybacks or as credit toward new equipment purchases. Pricing is transactional and per-unit, with disclosed individual product prices ranging from approximately $2,495 (Topcon CT 80 Non-Contact Tonometer) to $32,995 (Topcon Maestro2 OCT), and higher-value complete exam lane packages available at top-of-catalog price points.

The customer base is a long-tail of more than 6,000 independent eye care practices, predominantly optometrists and ophthalmologists in the United States purchasing either replacement equipment or complete lane setups for new or expanding practices. The business has no disclosed institutional ownership, no funding rounds, no M&A activity, and no proprietary technology — its value proposition is curation, refurbishment expertise, warranty-backed used equipment, and a one-stop multi-brand catalog rather than OEM manufacturing or software differentiation. Operations are run by a sub-10-person team with DJ Brown identified as the primary contact.

Name

Ophthalmic Equipment Specialists

Legal name

Ophthalmic Equipment Specialist

Website

https://myeyeequipment.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ophthalmic Equipment Specialists is a US-based reseller and refurbisher of new and pre-owned ophthalmic equipment from brands such as Topcon, Zeiss, and Marco, serving independent optometrists and ophthalmologists through an e-commerce site, phone sales, and eBay auctions with a trade-in program and warranty-backed refurbished units.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Richey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new ophthalmic equipment including diagnostic equipment, exam lane equipment, pretest equipment, surgical equipment, and ophthalmic lenses from major manufacturers.
2. Pre-Owned/Refurbished Equipment Sales: Sale of refurbished pre-owned ophthalmic equipment that has gone through a vigorous refurbishment and inspection process, backed by a 6-month parts and labor warranty.
3. Equipment Trade-Ins and Buybacks: The company buys used and unused equipment from customers, either as outright purchases or trade-ins toward new equipment purchases.
4. eBay Auction Sales: Secondary sales channel through eBay auctions for ophthalmic equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ophthalmic Equipment Specialists sells new and pre-owned/refurbished ophthalmic equipment for eye care practices, including diagnostic devices (A/B Scans, corneal topographers, OCT), exam lane equipment (slitlamps, phoroptors, chairs and stands), pretest equipment (auto refractors, lensometers, tonometers, perimeters), surgical equipment, and ophthalmic lenses. The company also buys used equipment via outright purchases and trade-ins and sells select items through eBay auctions, positioning itself as a one-stop shop for eye care professionals setting up or upgrading practices.

Product overview

Ophthalmic Equipment Specialists operates as a medical equipment reseller offering both new and pre-owned/refurbished ophthalmic equipment. The product portfolio includes diagnostic equipment (A/B Scans, Corneal Topographers, OCT/Tomographers, Fundus Cameras, IOL Masters, Pachymeters, Specular Microscopes), exam lane equipment (Slitlamps, Phoroptors, Chairs and Stands, Applanation Tonometers, BIOs, Keratometers), pretest equipment (Auto Refractor Keratometers, Auto Refractors, Non-Contact Tonometers, Handheld Tonometers, Lensometers, Pupilometers, Perimeters), surgical equipment (Lasers, Microscopes), and ophthalmic/optical lab equipment. Major brands sold include Topcon, Zeiss, Marco, Haag Streit, Nidek, Reichert, Tomey, S4Optik, Reliance, Keeler, Ezer, IBEX, and Burton. The company backs all pre-owned equipment with a 6-month parts and labor warranty and offers buyback/trade-in services.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeiss VISULENS 500 Auto Lensometer Automated lensmeter for fast, accurate measurement of spectacle lenses including progressive and contact lenses, with green LED measurement light and integrated UV transmission measurement. For eye care professionals.
• Topcon CL300 Auto Lensometer Automated lensmeter for measuring optical lenses for optometry and ophthalmology practices.
• Topcon LM 8E Manual Lensmeter Manual lensmeter with LED illuminated crosshair target for bright, glare-free viewing, featuring innovative optical system with built-in prism compensator.
• Marco G5 Ultra Slit Lamp Slit lamp with advanced optical system for eye examinations in optometric and ophthalmic practices.
• Marco M2 Ultra Slit Lamp Slit lamp with Galilean/parallel optics, 3-step magnification (10x, 16x, 25x), single-element LED illumination, and cable-free design.
• Topcon SL-1E Slit Lamp Slit lamp with adjustable slit illumination up to 14mm, three built-in filters (blue, green, heat absorption), magnification options of 10X and 16X, and halogen illumination.
• Reichert Xcel 255 Zeiss Style Slit Lamp Compact slit lamp with wide-field optics, halogen lamp, 10X/16X/25X magnification, and omni joystick control.
• Topcon KR 8000PA Corneal Topographer Topcon corneal topographer/autorefractor keratometer for diagnostic corneal mapping in eye care practices.
• Zeiss Atlas 9000 Corneal Topographer Advanced corneal topography system from Zeiss for diagnostic imaging of the cornea.
• Zeiss OCT Cirrus 4000 Advanced optical coherence tomography system from Zeiss for retinal and ocular tissue imaging.
• Topcon Maestro2 OCT Optical coherence tomography system with OCT and fundus imaging capabilities for advanced diagnostic eye care.
• Zeiss IOLMaster 500 Biometry A Scan Biometry A-scan device for IOL power calculations prior to cataract surgery.
• Reichert Tonopen XL Handheld Applanation Tonometer Handheld applanation tonometer utilizing micro strain gage technology and Leading Edge recognition software for accurate IOP measurements.
• Medtronic Tonopen XL Handheld Applanation Tonometer Handheld tonometer for traveling, house calls, and nursing homes, enabling portable intraocular pressure measurement.
• Topcon CT 80 Non-Contact Tonometer Non-contact tonometer for measuring intraocular pressure without corneal contact, for routine eye examinations.
• Reichert AT 555 Non-Contact Tonometer Auto non-contact tonometer with LCD screen interface for automated intraocular pressure screening.
• Topcon KR 8900 Auto Refractor Keratometer Auto refractor keratometer from Topcon for combined refractive and corneal curvature measurements.
• Nidek ARK-1 Auto Refractor Keratometer Auto refractor keratometer from Nidek for objective refraction and keratometry in pretest workflows.
• Topcon VT 10 Phoroptor Topcon phoroptor with minus cylinder configuration for subjective refraction testing.
• OES Ultramatic Phoroptor Brand new plus/minus cylinder ultramatic phoroptor for subjective refraction in eye examinations.
• Reliance 5200 Examination Chair Power hydraulic up/down chair with manual recline and auto return, suitable for routine practice and minor procedures.
• Reliance 980 LV Examination Chair Full-power articulating round-base examination chair with programmable memory-positioning and auto return.
• Reliance FX920 Tilt Examination Chair Full-power tilt exam chair with memory positioning and compact design for ophthalmic examination rooms.
• Reliance 7720 LV Instrument Stand Low voltage instrument stand with wells for ophthalmic instrument delivery.
• S4Optik 2000 Instrument Stand Premium stand with advanced instrument console, precision counterbalanced arms, and halogen overhead lamp.
• S4Optik 1800 Chair and Stand Combo Combined chair and stand unit with pneumatically assisted pivot tilting, power lift, and instrument delivery in compact footprint.
• Zeiss Humphrey Field Analyzer (HFA) 750 Visual field perimeter from Zeiss used for glaucoma screening and perimetry testing.
• Keeler All Pupil II LED Wireless Binocular Indirect Ophthalmoscope Wireless binocular indirect ophthalmoscope with LED illumination for retinal examination.
• Pre-Owned/Refurbished Ophthalmic Equipment Sale of pre-owned ophthalmic equipment that has been refurbished through a vigorous refurbishment and inspection process, backed by a 6-month parts and labor warranty. Targets eye care practices seeking cost-effective equipment alternatives.
• Equipment Trade-In and Buyback Program The company purchases used or unused ophthalmic equipment from eye care practices via outright buybacks or trade-ins toward new equipment purchases, supporting upgrade cycles for practicing professionals.

Quantifiable outcome

• 6-month parts and labor warranty on all pre-owned equipment sold

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MFI Medical: Reseller of new and refurbished medical equipment serving hospitals, surgery centers, and physician practices. Comparable B2B refurbishment-and-distribution model with similar warranty and trade-in positioning, though broader in modality.
• Lombart Instrument: Established distributor of ophthalmic instruments, equipment, and lane packages to eye-care professionals. Closest direct competitor in product breadth (exam lane, diagnostic, pretest) and customer base (independent optometrists/ophthalmologists).
• Block Imaging: Refurbisher and reseller of medical imaging equipment with a secondary footprint in ophthalmic imaging (OCT, fundus, topographers). Comparable refurbishment, warranty, and trade-in workflow, though primary focus is radiology.
• Avante Health Solutions: Refurbisher and reseller of new and pre-owned medical equipment across surgical, imaging, and specialty modalities, including ophthalmic. Comparable as a multi-modality refurbisher with similar trade-in and warranty mechanics, though at larger scale and broader category footprint.
• DOTmed: Online marketplace and listing service for new and used medical equipment, including a substantial ophthalmic category. Directly comparable as a B2B channel where eye-care professionals browse and transact, though DOTmed is broader (multi-modality) while Ophthalmic Equipment Specialists is ophthalmic-specialized.

Broad incumbents

• Haag-Streit: Swiss manufacturer of slit lamps, tonometers, perimeters, and other ophthalmic instruments distributed globally. Comparable as a key premium brand carried by the subject company and as a global incumbent whose direct/distributor channels compete with the reseller.
• S4Optik: US-based manufacturer of ophthalmic chairs, stands, and exam lane equipment sold through dealer networks. Comparable as a primary brand source for Ophthalmic Equipment Specialists and as a smaller incumbent whose dealer-channel strategy overlaps with the reseller's go-to-market.
• Carl Zeiss Meditec: Global manufacturer of ophthalmic diagnostic, surgical, and refractive equipment with direct enterprise sales. Comparable as a primary brand source for Ophthalmic Equipment Specialists and the dominant direct competitor for high-end diagnostic and surgical equipment sales.
• Nidek: Manufacturer of ophthalmic diagnostic, exam lane, and surgical equipment sold globally through distributor and direct channels. Comparable as a key brand carried by Ophthalmic Equipment Specialists and a broader incumbent whose direct sales can substitute for the reseller.
• Topcon Healthcare: Major manufacturer of ophthalmic diagnostic and exam lane equipment and direct enterprise sales channel. Comparable because it is one of Ophthalmic Equipment Specialists' primary brands and a substitute supplier that competes for the same end customer via direct sales and integrated software.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ophthalmicEquip
• Facebookfacebook.com/OphthalmicEquipmentSpecialists
• LinkedInlinkedin.com/company/myeyeequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ophthalmic Equipment Specialists