Perfect Earth Project, Inc.
Perfect Earth Project, Inc. is a 501(c)(3) nonprofit founded in 2013 that promotes toxic-free, nature-based land care through free education, the Living Lands outreach program, PRFCT Practices methodology, and digital media, serving homeowners, land care professionals, and municipalities primarily in the Northeast US.
- Company typePrivate
- Founded2013
- HeadquartersEast Hampton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Perfect Earth Project, Inc. does
Perfect Earth Project, Inc. is a 501(c)(3) nonprofit organization founded in 2013 by landscape designer Edwina von Gal and headquartered in Bridgehampton, New York. The organization promotes toxic-free, nature-based land care practices for homeowners, gardeners, municipalities, and land care professionals, with a stated focus on the health of people, pets, and the planet. Its core methodology, branded PRFCT Practices, is a suite of science-based and horticulturally tested nature-based tools covering biodiversity, composting, native plants, invasive plant management, toxic-free land care, soft landings, and related topics. Direct outreach is delivered through the Living Lands program, which provides free eco site visits on the East End of Long Island, alongside workshops, symposia, and lectures. Educational content is distributed via the Nature-Based Gardening booklet (free download or print), PRFCT Perspectives magazine, the Growing Greener podcast, a Gardening for Habitat workbook, plant lists, an ecological glossary, and PRFCT Global Ground Rules. The planned Earth School is positioned as a nationwide professional training program for land care practitioners.
The business model is donation- and grant-funded under 501(c)(3) status (Tax ID 32-0236349), with almost all core resources offered for free to maximize adoption. Revenue comes from tax-deductible individual donations, organizational grants, paid printed booklets and merchandise, and event participation. The go-to-market approach is community-led content marketing with earned-media partnerships, including a recurring content series with Gardenista, collaborations with research institutions (Native Plant Trust, Cornell Lab of Ornithology, Xerces Society, Brooklyn Greenway Initiative), and a clinical research collaboration with Dr. Ray Dorsey's team at the University of Rochester on pesticide exposure in golfers. The organization runs a Pathways to PRFCT partners program that aggregates gardens and organizations adopting the methodology, and it is a member of the NYC Biodiversity Task Force. Geographic emphasis is the Northeast US, particularly Long Island's East End, while digital content and Earth School target a national professional audience.
Perfect Earth Project, Inc. firmographics
Firmographics- Name
- Perfect Earth Project, Inc.
- Legal name
- Perfect Earth Project, Inc.
- Website
- https://perfectearthproject.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Perfect Earth Project, Inc. is a 501(c)(3) nonprofit founded in 2013 that promotes toxic-free, nature-based land care through free education, the Living Lands outreach program, PRFCT Practices methodology, and digital media, serving homeowners, land care professionals, and municipalities primarily in the Northeast US.
- Ownership category
- akta.pro rank
Perfect Earth Project, Inc. industry classification
Industry- Product category
- Environmental Education and Ecological Land Care
- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
Keywords
Where Perfect Earth Project, Inc. is headquartered
LocationHeadquarters
- HQ city
- East Hampton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Perfect Earth Project, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Grants: Registered 501(c)(3) nonprofit organization supported by tax-deductible donations from individuals and organizations. Founded in 2013 with Tax ID: 32-0236349.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free educational resources and community programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Perfect Earth Project, Inc. product offering
Product offeringCore offering
Perfect Earth Project is a 501(c)(3) nonprofit that delivers free educational resources, guides, and direct community outreach promoting toxic-free, nature-based land care practices. Its core offerings include the Nature-Based Gardening Booklet, the science-based PRFCT Practices methodology suite, the Living Lands community outreach and on-site visit program, and the PRFCT Perspectives educational media platform (including the Growing Greener podcast).
Product overview
Perfect Earth Project is a nonprofit educational organization offering a comprehensive suite of nature-based land care resources and programs. The core offerings include the Nature-Based Gardening Booklet (a free downloadable and print guide), PRFCT Practices (science-based land care methodologies and resources), Living Lands (direct community outreach including free site visits), and PRFCT Perspectives (media content including the Growing Greener podcast). The organization also provides specialized workbooks, plant lists, and planning guides. Planned future offerings include Earth School, a professional training institution for land care professionals. All offerings promote toxic-free, nature-based land care practices for home and professional use.
Differentiator
Problem solved
Functional benefit
Products and services
- Nature-Based Gardening Booklet A free downloadable or print-edition 12-step actionable guide on nature-based gardening practices, intended for homeowners and gardeners seeking to create toxic-free, biodiversity-supporting gardens.
- PRFCT Practices The proprietary science-based, horticulturally tested methodology suite covering biodiversity, composting, native plants, lawn alternatives, invasive plant management, soft landings, and toxic-free land care practices for homeowners and land care professionals.
- Living Lands Direct community outreach and engagement program offering workshops, symposia, lectures, and personal site visits, including free eco site visits on the East End of Long Island, to help homeowners and communities adopt PRFCT land care practices.
- PRFCT Perspectives Digital and print educational media platform featuring stories, videos, fact sheets, and the Growing Greener podcast that disseminate PRFCT practices and nature-based land care information to a wide audience.
- Gardening for Habitat Workbook A downloadable workbook providing guidance for homeowners and gardeners on creating wildlife habitat gardens, with supporting resources for habitat gardening practices and ecological landscaping.
Quantifiable outcome
- Golf courses use five times more pesticides per acre than farms
- +2 more outcomes
Companies that use Perfect Earth Project, Inc.
Customer profileSegments4 records
Ideal customer profiles4 records
Perfect Earth Project, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Perfect Earth Project, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ChangeHamptoncoreChangeHampton is a nonprofit dedicated to promoting restorative landscaping. They partnered with Perfect Earth Project on the East Hampton Town Hall pollinator garden project, transforming 4,000 square feet of lawn into a dynamic pollinator garden. The partnership demonstrates community-based ecological land care implementation.
- GardenistacoreContent partnership series featuring ecological gardening articles, expert interviews, and educational content. Gardenista publishes regular articles from Perfect Earth Project featuring founder Edwina von Gal and other experts on nature-based gardening practices.
- Dr. Ray Dorsey Research TeamcoreCollaboration with Dr. Ray Dorsey's research team on a clinical trial measuring pesticide levels in golfers' bodies. Dr. Dorsey is a neurologist at University of Rochester and author of 'Ending Parkinson's Disease' and 'The Parkinson's Plan'. The partnership supports research on links between pesticides and neurological diseases.
- Whitmores NurseryminorLocal nursery that donated native trees including black tupelo, redbud, sweetbay magnolia, and red oak for the East Hampton Town Hall pollinator garden project.
- Eco Harmony LandscapingminorLandscape company that provided labor and continues to support maintenance for the East Hampton pollinator garden project.
- Brooklyn Greenway InitiativeminorNonprofit organization that operates the Naval Cemetery Landscape. Featured in Perfect Earth Project content about sustainable winter gardening practices and habitat management.
- Xerces SocietyminorXerces Society for Invertebrate Conservation is referenced as a resource authority on pollinator conservation, native bees, and firefly protection. Their research supports Perfect Earth Project's educational content.
- Native Plant TrustminorDirector of Horticulture Uli Lorimer is featured as an expert contributor. Native Plant Trust provides educational resources and native plant information referenced in Perfect Earth Project content.
- Cornell Lab of OrnithologyminorDirector emeritus John Fitzpatrick is featured as an expert contributor. Cornell Lab provides bird conservation research and Merlin app referenced for bird identification.
- NYC Biodiversity Task ForceminorCoalition including field biologists, environmental justice organizations, civic institutions, and nonprofits. Perfect Earth Project is a member organization representing ecological land care expertise.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Perfect Earth Project, Inc. competitors and assessment
Company assessmentEmerging players
- The Honeybee Conservancy: Smaller nonprofit focused on honeybee and pollinator conservation through habitat programs and education. Comparable mission scope to Perfect Earth Project but with narrower species focus and less professional-landscaper engagement.
Direct peers
- Pollinator Partnership: National nonprofit dedicated to pollinator health through education, habitat programs, and corporate partnerships. Highly comparable mission around pollinator gardens and toxic-free land care; overlaps directly with Perfect Earth's PRFCT Practices and homeowner/municipality programs.
- Native Plant Trust: Northeast-focused native plant conservation nonprofit operating Garden in the Woods and a native plant certification program. Already a partner of Perfect Earth Project; directly comparable mission on native plant education and professional resources.
- Xerces Society for Invertebrate Conservation: Nonprofit focused on invertebrate conservation, particularly pollinators, with education and advocacy programs. Already a strategic content resource partner of Perfect Earth Project; directly comparable as a nonprofit advancing pollinator- and biodiversity-friendly land management practices.
- Wild Ones: Native plant and natural landscaping nonprofit with local chapters and a membership base. Directly comparable as a member-driven nonprofit educating homeowners and professionals on native landscaping — a near-twin of PRFCT Practices and Living Lands.
Broad incumbents
- Lady Bird Johnson Wildflower Center: University of Texas-affiliated native plant research and education institution. Comparable as a larger, well-funded organization promoting native landscaping and sustainable land management, but with broader geographic and institutional reach than Perfect Earth Project.
- The Nature Conservancy: Largest global environmental nonprofit with extensive land conservation, science, and policy programs. Comparable broadly on environmental land stewardship messaging but operates at a vastly larger scale and with a global footprint.
- National Wildlife Federation: Major U.S. conservation nonprofit with a strong focus on backyard wildlife habitat (Certified Wildlife Habitat program) and homeowner education. Directly comparable on homeowner-facing habitat education but with a much larger membership base and budget.
Regional players
- Brooklyn Greenway Initiative: NYC nonprofit managing green corridors including the Naval Cemetery Landscape. Comparable as a regional nonprofit delivering ecological landscaping projects and educational content; already a featured partner of Perfect Earth Project.
- ChangeHampton: Long Island-based nonprofit promoting restorative landscaping. Already a core implementation partner of Perfect Earth Project on the East Hampton Town Hall pollinator garden; directly comparable as a regional land-care nonprofit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perfect Earth Project, Inc. social profiles
Digital presencePerfect Earth Project, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perfect Earth Project, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Perfect Earth Project, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perfect Earth Project, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perfect Earth Project, Inc.
What does Perfect Earth Project, Inc. do?
Perfect Earth Project is a 501(c)(3) nonprofit that delivers free educational resources, guides, and direct community outreach promoting toxic-free, nature-based land care practices. Its core offerings include the Nature-Based Gardening Booklet, the science-based PRFCT Practices methodology suite, the Living Lands community outreach and on-site visit program, and the PRFCT Perspectives educational media platform (including the Growing Greener podcast).
Is Perfect Earth Project, Inc. a public or private company?
Perfect Earth Project, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Perfect Earth Project, Inc. founded?
Perfect Earth Project, Inc. was founded in 2013. It employs 1 to 10 people.
Where is Perfect Earth Project, Inc. based?
Perfect Earth Project, Inc. is headquartered in East Hampton, United States, in the North America region.
How does Perfect Earth Project, Inc. make money?
One revenue line is on record: donations and Grants.
Who are Perfect Earth Project, Inc.'s main competitors?
The Honeybee Conservancy is listed as an emerging player. Direct peers are Pollinator Partnership, Native Plant Trust, Xerces Society for Invertebrate Conservation and Wild Ones. Broad incumbents are Lady Bird Johnson Wildflower Center, The Nature Conservancy and National Wildlife Federation. Regional players are Brooklyn Greenway Initiative and ChangeHampton.
Does Perfect Earth Project, Inc. have an API?
No public API is recorded for Perfect Earth Project, Inc..
What industry is Perfect Earth Project, Inc. in?
Perfect Earth Project, Inc.'s product category is Environmental Education and Ecological Land Care. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 541320.