What Urban Organics does

Urban Organics is a full-service event production company headquartered in Lafayette, California, serving the Bay Area and beyond. Founded in 2007 by CEO Brittany Maffia, the firm has grown from a founder-led kitchen into a specialized team of culinary directors, chefs, hospitality managers, and production leads. The company operates as a boutique luxury catering and event production studio, integrating production, culinary, design, logistics, and guest experience under a single in-house team rather than coordinating across disconnected vendors. It claims the ability to produce events for up to 2,000 guests with complex, large-format logistics managed entirely in-house.

The company's core offering spans four integrated service areas: Full-Service Event Production (strategy, planning, vendor relationships, rentals, staffing, production logistics, and day-of coordination), Culinary & Beverages (seasonally driven menus and full bar service), Event Design & Styling (tabletop, spatial layout, lighting, and visual identity), and Logistics & Guest Experience (guest journey mapping and hospitality management). It also offers Private Dining as a specialized, chef-led experience for smaller gatherings. Event categories served include corporate events (multi-day conferences, brand activations, executive dinners, company celebrations, and large-scale gatherings), weddings, and private events. The portfolio of named clients includes Porsche, Microsoft SF, Meta, Salesforce, Dropbox, DocuSign, Y Combinator, and a private firm.

Urban Organics makes money through project-based professional services fees, with each event quoted individually based on scope, guest count, menu requirements, design needs, and logistics complexity. Pricing is not publicly disclosed, and no standard tiers are offered. The go-to-market is enterprise field sales combined with event-driven demand generation: the firm relies on a curated website portfolio, an Instagram presence (urbanorganicssf), Yelp reviews, and referrals to attract clients, then converts inquiries through direct consultation and custom proposal development. There is no disclosed technology platform, no AI/ML capabilities, no funding history, and no parent company; the business is founder-owned and operates as a private independent entity.

Name

Urban Organics

Legal name

Urban Organics

Website

https://urbanorganicssf.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Organics is a boutique, full-service event production company in the Bay Area that integrates culinary, design, and logistics for corporate events, weddings, and private gatherings, serving clients such as Porsche, Microsoft, Meta, Salesforce, Dropbox, DocuSign, and Y Combinator.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Full-Service Event Production: Comprehensive event production services including strategy, planning, vendor relationships, rentals, staffing, production logistics, and day-of coordination. Revenue generated through project-based fees for corporate events, conferences, brand activations, and executive gatherings.
2. Culinary & Beverages: Seasonally driven menu creation and full bar service as integral components of event production. Food and beverage services are bundled with production services rather than sold separately.
3. Private Dining: Elevated, chef-led experiences for smaller gatherings. Curated menus with attentive service, positioned as a premium personal dining alternative to larger events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Urban Organics is a full-service event production company that plans and executes corporate events, weddings, and private celebrations. The firm bundles event strategy, culinary services, design and styling, logistics, and day-of coordination under a single integrated team rather than relying on separate vendors. All services are delivered in-house, with capacity for events up to 2,000 guests across the Bay Area and beyond.

Product overview

Urban Organics is a full-service event production company offering a unified, end-to-end service model. The company provides integrated event production capabilities across four core service areas: Full-Service Event Production (strategy, planning, vendor relationships, rentals, staffing, and logistics coordination), Culinary & Beverages (seasonally driven menus and full bar service), Event Design & Styling (tabletop, spatial layout, lighting, and visual identity), and Logistics & Guest Experience (guest journey mapping and hospitality management). They also offer specialized Private Dining experiences for smaller gatherings. The company serves three main event categories: Corporate Events (conferences, brand activations, executive dinners, company celebrations), Weddings, and Private Events. All services are delivered by a single experienced team under one roof, with one point of contact for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Production Manages the entire event from the ground up including strategy, planning, vendor relationships, rentals, staffing, production logistics, and day-of flow. Acts as single point of accountability coordinating every element for corporate, wedding, and private clients.
• Culinary & Beverages Seasonally driven menus designed as an integral part of events, with full bar service that is thoughtfully curated, beautifully presented, and held to the same standard of hospitality. Delivered as a core component of Urban Organics' event production services.
• Event Design & Styling Cohesive design approach covering tabletop, spatial layout, lighting, and visual identity that reinforces the tone and intention of the experience, developed in close collaboration with production and culinary teams.
• Logistics & Guest Experience Maps every step of the guest journey including arrival, flow, service timing, transitions, and departure. Hospitality team is trained to anticipate needs before they arise.
• Private Dining Elevated, chef-led experience for smaller gatherings with curated menus, attentive service, and considered atmosphere for intimate celebrations.
• Corporate Events Multi-day conferences, brand activations, executive dinners, company celebrations, and large-scale corporate gatherings for up to 2,000 guests with complex logistics and large-format production. Built for the complexity that enterprise organizations require.
• Weddings Full wedding celebrations built around client vision with complete team, considered aesthetic, and seamless execution from culinary to production to details.
• Private Events Intimate celebrations, milestone moments, and private gatherings with culinary excellence, design sensibility, and hospitality-first approach.

Quantifiable outcome

• Events produced for up to 2,000 guests with in-house team management

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Centerplate: Specialized event hospitality and catering provider for stadiums, convention centers, and large corporate gatherings — overlaps with Urban Organics on large-scale corporate event food service and logistics.
• Sparks: Experiential marketing agency producing brand activations and corporate events for major brands — comparable on enterprise event execution with broader, larger-scale capabilities than a boutique firm.
• Aramark: Global contract food services and event hospitality provider; comparable on the catering/food service side for large-scale corporate events but operating as a broad incumbent across many end markets.
• Jack Morton: Global brand experience agency producing corporate events, brand activations, and conferences for Fortune 500 clients — comparable on enterprise event production but at much larger scale and broader portfolio.

Direct peers

• Great Performances: New York-based luxury caterer and event producer known for culturally significant and corporate events; comparable full-service culinary-plus-production model though operating in NYC.
• Abigail Kirsch: NYC luxury event caterer with in-house culinary, design, and production capabilities serving corporate and private clients — directly comparable full-service integrated model.
• Marcy Blum Associates: High-end wedding and event design/planning firm with a similar boutique, design-forward positioning and full-service client experience model.
• David Tutera: Celebrity event planner/designer producing luxury weddings and private celebrations with end-to-end design and production scope similar to Urban Organics' wedding and private event services.
• Paula LeDuc Fine Catering: Bay Area-based luxury caterer and event producer serving corporate and private clients with full-service culinary and event design — the closest geographic and positioning comp to Urban Organics.
• Colin Cowie: Luxury event and lifestyle designer producing high-end weddings, private celebrations, and corporate events with a similar full-service, design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urbanorganicssf
• LinkedInlinkedin.com/company/urban-organics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Organics