Power Equipment Sales Company

What Power Equipment Sales Company does

Power Equipment Sales Company, Inc. (PESCO) is a manufacturers' representative agency serving the electrical utility and contractor-industrial sectors across Kansas, Missouri, and Southern Illinois. Formed in 1970 through the merger of The Charles L. Ward Company (founded 1920) and Power Equipment Sales Company (founded 1954), the firm operates from its headquarters and warehouse at 1122 Merriam Lane, Kansas City, Kansas, with 10 committed staff members and 26 product lines from represented manufacturers. The company does not manufacture or own products; it sells electrical transmission, distribution, power generation, and industrial contracting equipment on behalf of its manufacturing principals through a territory-based field sales model.

PESCO's product portfolio is split across two segments. The Electric Utility segment covers 17 product lines including Alliance Composite Poles, American Polywater, Arteche USA, GEC Durham, Inner-Tite, Marmon Utility, McWane Poles, multiple PGC brands (Allied Bolt, ITEC, Mid-Central Electric, Newell, Royal Switchgear, Vizimax), Power Line Sentry, Priority Wire & Cable, PUPI, and Sicame North America. The Contractor-Industrial segment covers 13 product lines including Akron T Bases, Almetek, Cooper Lighting Solutions, Durham Company, Intermatic, J.H. Botts Inc., Myers Pacific, Precision Form, Speed Systems, Stratus Products, Valmont Structures, Virginia/Georgia Transformer, Visco, and Youngstown Glove Company.

The firm earns revenue through sales commissions paid by the manufacturers it represents, executing personal calls at electric utilities, consulting engineers, contractors, OEMs, and industrial customers. PESCO operates a continuity program that recruits experienced salespeople who are expected to eventually own and manage the firm, providing a succession pipeline for employee ownership transition. The company is privately held with no external institutional investment, and is a member of EERA, NEMRA, and several regional electrical industry associations.

Name

Power Equipment Sales Company

Legal name

Power Equipment Sales Company, Inc.

Website

https://powerequipsales.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Equipment Sales Company (PESCO) is a manufacturers' representative agency that sells electrical utility, transmission, distribution, and industrial contracting equipment on behalf of 26 manufacturing principals across Kansas, Missouri, and Southern Illinois, operating from Kansas City, Kansas with 10 staff.

Ownership category

akta.pro rank

Product category

Electrical Equipment Sales Representation

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motor and Generator Manufacturing (335312)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Cables, Connectors & Electrical BOS Components Manufacturing (MV/HV, Subsea, Harnesses) (EUAMAHAK)

akta.pro secondary industry

Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL)

Keywords

• Manufacturers representative agency
• Electrical utility products
• Power transmission equipment
• Industrial contractor supplies
• Electrical distribution hardware

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative agency, PESCO earns commissions from the manufacturers they represent (principals) based on sales made through their distribution network in their covered territories. The company serves as an intermediary between manufacturers and end customers (electric utilities, contractors, industrials).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Power Equipment Sales Company is a manufacturers' representative agency that sells electrical utility, power transmission, distribution, and industrial contractor equipment on behalf of 26 manufacturer principals. Field sales representatives make personal calls at electric utilities, consulting engineers, contractors, OEMs, and industrial customers across Kansas, Missouri, and Southern Illinois, earning commissions from the manufacturers they represent.

Product overview

Power Equipment Sales Company (PESCO) is a manufacturers' representative agency serving the electrical utility and contractor-industrial sectors. The company offers 26 product lines across two main categories: (1) Electric Utility Products including Alliance Composite Poles, American Polywater, Arteche USA, GEC Durham, Inner-Tite Corp., Marmon Utility LLC, McWane Poles, PGC product lines (Allied Bolt, ITEC, Mid-Central Electric, Newell, Royal Switchgear, Vizimax), Power Line Sentry, Priority Wire & Cable, PUPI, and Sicame North America; and (2) Contractor-Industrial Products including Akron T Bases, Almetek, Cooper Lighting Solutions, Durham Company, Intermatic, J.H. Botts Inc., Myers Pacific Utility Products, Precision Form, Speed Systems, Stratus Products, Valmont Structures, Virginia/Georgia Transformer, Visco, and Youngstown Glove Company. The company provides equipment, instrumentation, hardware, tools, systems, and lighting components for electrical transmission, distribution, power generation, and industrial contracting applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Alliance Composite Poles

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core and minor.

• Akron T BasescoreChannel Partner/ Reseller/ DistributorSteel & Aluminum Pole Breakaway Transformer Bases manufacturer represented by PESCO in Kansas and Western/Eastern Missouri and Southern Illinois.
• Alliance Composite PolescoreChannel Partner/ Reseller/ DistributorDirect Burial & Anchor Base Fiberglass Light Poles manufacturer represented by PESCO in the Electric Utility segment.
• AlmetekcoreChannel Partner/ Reseller/ DistributorUtility Markers & Tags, ANSI Compliant Safety Signage & Labels manufacturer represented by PESCO. Custom solutions provider since 1975.
• American PolywatercoreChannel Partner/ Reseller/ DistributorCable Lubricants, Cleaners & Adhesives manufacturer represented by PESCO in the Electric Utility segment.
• Arteche USAcoreChannel Partner/ Reseller/ DistributorMedium Voltage Instrument Transformers manufacturer represented by PESCO in the Electric Utility segment.
• Cooper Lighting SolutionscoreChannel Partner/ Reseller/ DistributorStreet Lighting, High Mast Lighting, Utility & D.O.T. lighting manufacturer represented by PESCO in Contractor-Industrial segment.
• Durham CompanycoreChannel Partner/ Reseller/ DistributorMeter Sockets, Enclosures, Test Switches, C-Line Connectors manufacturer represented by PESCO in Kansas, Missouri, and Illinois.
• GEC DurhamcoreChannel Partner/ Reseller/ Distributor600 Volt Metering Transformers manufacturer represented by PESCO in the Electric Utility segment.
• Inner-Tite Corp.coreChannel Partner/ Reseller/ DistributorMeter Locking Devices manufacturer represented by PESCO in Kansas, Western Missouri, and Southern Illinois.
• IntermaticcoreChannel Partner/ Reseller/ DistributorPhoto controls, lighting controls and utility control box solutions manufacturer represented by PESCO in Kansas, Missouri, and Southern Illinois.
• J.H. Botts Inc.coreChannel Partner/ Reseller/ DistributorScrew in Foundations, Anchor Bolts manufacturer represented by PESCO in Kansas, Western/Eastern Missouri, Southern Illinois, Nebraska, and Iowa.
• Marmon Utility LLCcoreChannel Partner/ Reseller/ DistributorSpacer Cable Systems, Tree Wire, Covered Tap, Tie & Ground Wire, Polymer Insulators, Medium & High Voltage URD Cable & Services manufacturer represented by PESCO.
• McWane PolescoreChannel Partner/ Reseller/ DistributorDistribution & Transmission Ductile Iron Utility Poles manufacturer represented by PESCO in the Electric Utility segment.
• Myers Pacific Utility ProductscoreChannel Partner/ Reseller/ DistributorStreet Light Pedestals, Mobile Home Pedestals manufacturer represented by PESCO in the Contractor-Industrial segment.
• PGC | Allied BoltcoreChannel Partner/ Reseller/ DistributorPowerline hardware and components supporting the power utility industry manufacturer represented by PESCO.
• PGC | ITECcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of dry and oil-filled, custom engineered instrument transformers including CTO, VTO, CVTO, PST, and DCR lines. Represented in Eastern Missouri and Southern Illinois.
• PGC | Mid-Central ElectriccoreChannel Partner/ Reseller/ DistributorMedium voltage, oil filled, fixed load transformers ranging from 0.5KVA to 3.0KVA manufacturer represented by PESCO.
• PGC | NewellcoreChannel Partner/ Reseller/ DistributorFull line of porcelain and glass suspension and distribution insulators and station class post insulators manufacturer represented by PESCO.
• PGC | Royal SwitchgearcoreChannel Partner/ Reseller/ DistributorGroup operated switches, Substation & Distribution Hookstick Switches from 7KV through 345KV (600A thru 5000A) & Substation Power Connectors manufacturer represented by PESCO.
• PGC | VizimaxcoreChannel Partner/ Reseller/ DistributorAdvanced smart electric grid switching, measuring and control solutions manufacturer represented by PESCO.
• Power Line SentrycoreChannel Partner/ Reseller/ DistributorAvian and Wildlife Protection Products manufacturer represented by PESCO in the Electric Utility segment.
• Precision FormcoreChannel Partner/ Reseller/ DistributorPole Breakaway Couplings manufacturer represented by PESCO in Kansas and Missouri.
• Priority Wire & CablecoreChannel Partner/ Reseller/ DistributorOverhead aluminum primary and secondary cable, underground secondary cable, aluminum tie wire, control cable, aluminum clad steel, guy wire manufacturer represented by PESCO.
• PUPIcoreChannel Partner/ Reseller/ DistributorFiberglass Cross Arms & Dead Ends, Cross Braces manufacturer represented by PESCO in the Electric Utility segment.
• Sicame North AmericacoreChannel Partner/ Reseller/ DistributorPole Line Hardware, connectors and accessories manufacturer represented by PESCO in the Electric Utility segment.
• Speed SystemscoreChannel Partner/ Reseller/ DistributorCable Stripping Tools, Specialty Tools manufacturer represented by PESCO in the Contractor-Industrial segment.
• Stratus ProductscoreChannel Partner/ Reseller/ DistributorHigh Mast Lighting Lowering Devices manufacturer represented by PESCO in the Contractor-Industrial segment.
• Valmont StructurescoreChannel Partner/ Reseller/ DistributorSteel, Aluminum, Decorative Street Light & Traffic Poles manufacturer represented by PESCO in the Contractor-Industrial segment.
• Virginia/Georgia TransformercoreChannel Partner/ Reseller/ DistributorSmall, Large & Dry Type Transformers manufacturer represented by PESCO in both Electric Utility and Contractor-Industrial segments.
• ViscocoreChannel Partner/ Reseller/ DistributorOrnamental Outdoor Lighting manufacturer represented by PESCO in the Contractor-Industrial segment.
• Youngstown Glove CompanycoreChannel Partner/ Reseller/ DistributorPerformance work gloves manufacturer represented by PESCO in the Contractor-Industrial segment.
• EERA (Electrical Equipment Representatives Association)coreGTM or Marketing PartnerTrade association membership providing networking, education, and industry advocacy for electrical equipment manufacturers' representatives.
• NEMRA (National Electrical Manufacturers Representatives Association)coreGTM or Marketing PartnerNational trade association representing manufacturers' representatives in the electrical industry, providing professional development and advocacy.
• Electric League of MO & KSminorGTM or Marketing PartnerRegional trade association for the electrical industry serving Missouri and Kansas.
• Electrical Board of MO & ILminorGTM or Marketing PartnerRegional electrical industry association serving Missouri and Illinois.
• MO/KS NEMRAminorGTM or Marketing PartnerRegional chapter of NEMRA serving Missouri and Kansas manufacturers' representatives.
• Kansas Associate for Uniform Traffic Control (KAUTC)minorGTM or Marketing PartnerIndustry association focused on uniform traffic control standards in Kansas.
• ERO / St. LouisminorGTM or Marketing PartnerRegional electrical industry organization serving St. Louis area.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Hubbell Power Systems: Hubbell subsidiary manufacturing transmission, distribution, and substation products for the electric utility industry. Steve Holler previously worked at Hubbell Power Systems for 10 years. A PESCO principal representing significant commission revenue, and an interconnected company rather than a direct competitor.
• McWane: Manufacturer of ductile iron utility poles and infrastructure products for waterworks and electric utility industries. McWane Poles is a PESCO principal in the electric utility segment, representing an interconnected company rather than a direct competitor.
• Marmon Utility: Manufacturer of spacer cable systems, wire and cable products, and polymer insulators for the utility industry. Marmon Utility is one of PESCO's largest principals, representing significant commission revenue across its three-state territory.
• Valmont Industries: Global manufacturer of steel, aluminum, and decorative street light and traffic poles, with utility infrastructure products. Valmont Structures is a PESCO principal in the contractor-industrial segment, representing an interconnected manufacturer rather than a direct competitor.

Broad incumbents

• Rexel: Global electrical distribution group serving contractor, industrial, and utility customers worldwide. As a broad incumbent with extensive contractor-industrial reach, Rexel competes with PESCO indirectly in the contractor-industrial segment.
• Graybar: Fortune 500 national electrical, lighting, and data communications distributor. Kelly Hoss (PESCO VP) previously spent 11 years at Graybar in outside sales. As a broad incumbent, Graybar competes with PESCO in some contractor/industrial segments but operates a much larger distribution model with national scale.
• Wesco International: Global Fortune 500 electrical, communications, and utility distributor. Kelly Hoss previously worked at Wesco in inside sales. As a broad incumbent, Wesco competes with PESCO indirectly in electrical utility and contractor markets through its broader portfolio and scale.
• HD Supply Power Solutions: Utility and electrical distribution business (formerly part of HD Supply, now part of The Home Depot). Mendel Lightfoot (PESCO President) previously spent nearly 13 years at HD Supply Power Solutions. Broad incumbent with a dedicated utility focus and deeper resources than PESCO.

Direct peers

• Border States Electric: Regional distributor and manufacturers' representative agency serving electric utility, contractor, and industrial customers across the Midwest and Southern U.S., with utility-focused product representation. Direct competitor to PESCO in overlapping territories with comparable product line range.
• Kriz-Davis (Border States Electric): Regional electrical distributor and manufacturers' representative focused on utility and industrial customers across the Midwest. Shawna Fox (PESCO's Kansas public power rep) previously spent 21 years at Kriz-Davis. The most direct peer to PESCO with overlapping territory and similar product line breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/power-equipment-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Equipment Sales Company