Priority Wire & Cable
Priority Wire & Cable is a privately held U.S. wire and cable manufacturer and wholesale distributor founded in 1993, selling exclusively to electrical distributors through 21 North American distribution centers with 3+ million square feet of warehouse space, serving commercial, industrial, utility, solar, telecom, and residential end-markets.
- Company typePrivate
- Founded1993
- HeadquartersNorcross, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Priority Wire & Cable does
Priority Wire & Cable, Inc. is a privately held U.S. wire and cable manufacturer and wholesale distributor founded in 1993 and headquartered in Little Rock, Arkansas. The company sells exclusively to wholesale distribution — not to end-users or contractors — through a combination of inside sales, 24/7/365 emergency support, and a network of manufacturer's representative agencies. Its distribution platform comprises 21 North American distribution centers (20 in the U.S., one in Toronto, Canada) totaling more than 3 million square feet of warehouse space, enabling same-day shipping, industry-leading fill rates, and next-day delivery to most customers.
The company's core technology is aluminum and copper conductor wire and cable manufacturing and distribution, with a product portfolio spanning commodity building wire (THHN, XHHW, SER/SEU), specialty industrial cables (VFD, TECK 90 armored, Type P offshore, mining, tray cable), medium-voltage power cable (Priority-Plex), MC and MC-HL cable (CableX), fire alarm and protection cable (LIFELINE MC sub-brand), fiber optics, flexible conduit (PriorityFlex), grounding products, solar/PV wiring, data center cabling, airport lighting cable, and HVAC wiring. Priority-branded products make up the majority of sales, supplemented by specialty products sourced under other industry-leading brand names. Value-added services include paralleling, installed pulling eyes, cable management programs, and a competitor cross-reference tool that supports distributor-side substitution workflows.
The revenue model is B2B wholesale: one-time product sales to electrical distributors, who in turn serve electrical contractors, utilities, and end-markets across commercial, industrial, utility, solar, telecom, and residential segments. Pricing is not publicly disclosed and is set through direct engagement with sales associates; paralleling and cutting services carry additional charges. The company has no disclosed parent, no subsidiaries, no public listing, and no funding rounds, consistent with a privately held, founder/family-controlled industrial distributor. Recent trajectory has been one of physical expansion (Atlanta relocation in 2018, Houston campus in 2020), vertical product extensions (solar, data center, fire protection), and active hiring, particularly on the industrial side.
Priority Wire & Cable firmographics
Firmographics- Name
- Priority Wire & Cable
- Legal name
- Priority Wire & Cable, Inc.
- Website
- https://prioritywire.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Priority Wire & Cable is a privately held U.S. wire and cable manufacturer and wholesale distributor founded in 1993, selling exclusively to electrical distributors through 21 North American distribution centers with 3+ million square feet of warehouse space, serving commercial, industrial, utility, solar, telecom, and residential end-markets.
- Ownership category
- akta.pro rank
Priority Wire & Cable industry classification
Industry- Product category
- Electrical Wire & Cable
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Fiber Optic Cable Manufacturing (335921), Other Communication and Energy Wire Manufacturing (335929)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Building Wire & Cable (Residential/Commercial) (IMADAMAA)
- akta.pro secondary industries
- Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG), Data, Communications & Fiber Optic Cable (IMADAMAD), Flexible Cords, Portable Power & Cord Sets (IMADAMAI), Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK)
Keywords
Where Priority Wire & Cable is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Priority Wire & Cable business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Priority Branded Wire & Cable Products: Majority of sales are Priority branded wire and cable products including aluminum conductor, copper conductor, flexible conduit, grounding products, lighting, accessories, tracer wires, fiber optics, and generator cables.
- Specialty Wire & Cable Products: Fills out product offering with specialty wire and cable products sold generically or under other industry leading brand names, including electronic, control, and instrumentation cables.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Priority Wire & Cable product offering
Product offeringCore offering
Priority Wire & Cable is a manufacturer and distributor of electrical, electronic, and utility wire and cable products. The company primarily sells its own Priority branded wire and cable products (aluminum and copper conductors, flexible conduit, grounding products, fiber optics, generator cables, and specialty cables) and complements the offering with specialty products from other leading brands. It operates 21 North American distribution centers (20 U.S., 1 in Toronto) covering 3+ million square feet, enabling same-day shipping and next-day delivery to wholesale distribution customers.
Product overview
Priority Wire & Cable is a B2B wire and cable manufacturer and distributor offering a broad portfolio of electrical wire and cable products. The core offering includes aluminum and copper conductors, flexible conduit, grounding products, lighting products, and accessories. The company serves multiple market segments (Commercial, Industrial, Residential, Solar, Telecom, and Utility) with specialized product lines including LIFELINE MC (fire protection cables), Priority-Plex (medium voltage power cables), MC cables (metal-clad), TECK 90 armored cables, VFD cables, fire alarm cables, substation control cables, solar/PV wiring solutions, tray cables, mining cables, Type P cables, airport lighting cables, data center solutions, portable cords, and HVAC wiring products. The company operates through 21 North American distribution centers (20 in the US, 1 in Toronto) with over 3 million square feet of warehouse space, providing same-day shipping and next-day delivery to wholesale distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Lifeline MC: Fire protection cable solutions, a sub-brand of Priority Wire & Cable focused on fire alarm and fire protection applications
- Priority-Plex
- PriorityFlex
- Ecosafe
- CableX
- FR-NP
Products and services
- Aluminum Conductor Wire & Cable Aluminum electrical conductors used for power transmission and distribution applications, sold to wholesale electrical distributors serving commercial, industrial, utility, and residential markets.
- Copper Conductor Wire & Cable
- Flexible Conduit
- Grounding Products
- Tracer Wires
- Fiber Optics
- Generator Cables
- LIFELINE MC Fire Protection Cable
- Priority-Plex Medium Voltage Power Cable
- MC Cable (Metal-Clad)
- Medium Voltage Power Cable
- TECK 90 Armored Cable
- VFD (Variable Frequency Drive) Cable
- Fire Alarm Cable
- Substation Control Cable
- Solar/PV Wiring Solutions
- Tray Cables
- Mining Cable
- Type P Cable
- Airport Lighting Cable
- Data Center Cable Offering
- Portable Cord
- Central Office Power Cables (Ecosafe)
- HVAC Wiring Products
- LED Temporary Worklight
Companies that use Priority Wire & Cable
Customer profileSegments7 records
Ideal customer profiles1 record
Priority Wire & Cable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Priority Wire & Cable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered regional and core.
- Mountain States AgencyregionalManufacturer's Representative Agency appointed for New Mexico, El Paso, TX & Durango, CO. Mark Delaney & Stephanie Rodriguez built a highly knowledgeable sales and technical staff supporting these markets since 2012.
- CoresentialregionalManufacturer's Representative Agency appointed for Florida excluding the Pan Handle. Joe Tumlin, James Yore & Robin Conway built a highly knowledgeable sales and technical staff supporting the Florida market since 1987.
- LIFELINE MCcoreLIFELINE MC is a separate brand/product line focused on fire protection cable solutions, operated as a related entity and marketed alongside Priority Wire & Cable's main product offerings.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Priority Wire & Cable competitors and assessment
Company assessmentDirect peers
- Houston Wire & Cable (Genuine Cable Group): Specialty distributor of wire and cable products to industrial and utility markets across the US. Comparable product breadth and customer overlap, especially in industrial and utility cable categories.
- Service Wire: US-based manufacturer of copper and aluminum building wire, utility cable, and portable cord sold through electrical distribution. Similar wholesale go-to-market and overlapping product lines with Priority.
- Encore Wire: US-based manufacturer of copper and aluminum building wire and cable sold through electrical distribution. Closest pure-play comparable to Priority in product mix and wholesale-only channel strategy; acquired by Prysmian in 2024.
- Belden: Specialty cable manufacturer focused on electronic, control, instrumentation, and data communications cables. Priority explicitly cross-references Belden equivalents in its product catalog, indicating direct competition in electronic and control cable.
- Omni Cable: Master distributor of wire and cable serving electrical, industrial, and OEM markets. Recent employer of Rick Shantz (now at Priority), indicating close labor market overlap and a direct channel competitor in distribution.
- IEWC (International Electrical Wire & Cable): Global supplier and value-added distributor of wire, cable, and wire management products. Competes with Priority in industrial and OEM segments and overlaps in custom-cut and paralleling services.
Emerging players
- WireCo WorldGroup: Manufacturer of specialty wire rope, synthetic rope, and electromechanical cable serving industrial, mining, and offshore markets. Adjacent product overlap in mining and industrial cable categories where Priority also competes.
Broad incumbents
- Nexans: Global cable manufacturer with significant North American operations in building, energy, and telecom cables. Competes with Priority in utility and infrastructure cable categories, especially on larger project bids.
- Southwire Company: Largest North American wire and cable manufacturer with broad residential, commercial, industrial, utility, and OEM product portfolios. Competes with Priority across building wire, MC cable, and utility products but at materially larger scale.
- Prysmian Group: Global cable leader with strong US presence (acquired General Cable in 2018 and Encore Wire in 2024). Overlaps with Priority across energy, telecom, and industrial cable categories and represents the most consequential competitive threat on large utility contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Priority Wire & Cable social profiles
Digital presencePriority Wire & Cable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Wire & Cable leadership team
Management profileNumber of profiles
Profiles2 records
Priority Wire & Cable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Wire & Cable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Wire & Cable
What does Priority Wire & Cable do?
Priority Wire & Cable is a manufacturer and distributor of electrical, electronic, and utility wire and cable products. The company primarily sells its own Priority branded wire and cable products (aluminum and copper conductors, flexible conduit, grounding products, fiber optics, generator cables, and specialty cables) and complements the offering with specialty products from other leading brands. It operates 21 North American distribution centers (20 U.S., 1 in Toronto) covering 3+ million square feet, enabling same-day shipping and next-day delivery to wholesale distribution customers.
Is Priority Wire & Cable a public or private company?
Priority Wire & Cable is a private company. It is classified as unknown and is currently operating.
When was Priority Wire & Cable founded?
Priority Wire & Cable was founded in 1993. It employs 251 to 500 people.
Where is Priority Wire & Cable based?
Priority Wire & Cable is headquartered in Norcross, United States, in the North America region.
How does Priority Wire & Cable make money?
Two revenue lines are on record. Priority Branded Wire & Cable Products are the primary driver. The others are specialty Wire & Cable Products.
Who are Priority Wire & Cable's main competitors?
Direct peers on record are Houston Wire & Cable (Genuine Cable Group), Service Wire, Encore Wire, Belden, Omni Cable and IEWC (International Electrical Wire & Cable). WireCo WorldGroup is listed as an emerging player. Broad incumbents are Nexans, Southwire Company and Prysmian Group.
Does Priority Wire & Cable have an API?
No public API is recorded for Priority Wire & Cable.
What industry is Priority Wire & Cable in?
Priority Wire & Cable's product category is Electrical Wire & Cable. Its primary akta.pro industry code is IMADAMAA, Building Wire & Cable (Residential/Commercial), with a secondary code of IMADAMAG, Utility & Underground Distribution Cable (URD/Substation). Its NAICS code is 33592 and its SIC code is 5063.