What Workplace Giving Australia does

Workplace Giving Australia Limited (ABN 96 144 522 805) is an Australian private limited company that operates as a connector and infrastructure layer for workplace giving. It links three participant groups — employers, employees, and registered charities — through programs that enable pre-tax payroll donations and related giving mechanisms from the workplace. The organisation is registered at Ground Floor, 12 Holtermann Street, Crows Nest, NSW 2065, and operates exclusively within the Australian regulatory environment.

The organisation's core offerings revolve around facilitating donation flows and surrounding community engagement rather than a single software product. Its named sub-brands include One Million Donors (a donor-base growth initiative), ShareGift Australia (an extension covering micro-giving via fractional shareholdings), and the Australian Workplace Giving Awards (an annual recognition program). It also maintains a Public Library of educational and reference resources for employers, employees, and charities. A named charity partner is Redkite, a cancer-support organisation.

Workplace Giving Australia derives revenue from transaction fees on donation processing, with no public pricing schedule disclosed and customer engagement handled via direct contact. Its operating base and donor constituency are entirely within Australia. The company does not disclose headcount, revenue figures, or payment volume, and no funding rounds or capital raises are referenced in the available material.

Name

Workplace Giving Australia

Legal name

Workplace Giving Australia Limited

Website

https://workplacegivingaustralia.org.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Workplace Giving Australia is a private limited company based in Crows Nest, NSW, that operates a national workplace giving platform connecting Australian employers, employees, and charities for pre-tax payroll donations and related giving programs.

Ownership category

akta.pro rank

Product category

Workplace Giving Programs

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Fundraising & Annual Giving (EDALAOAB)

Keywords

• Workplace giving programs
• Payroll giving services
• Charitable donation facilitation
• Corporate philanthropy programs
• Nonprofit giving platform

Headquarters

HQ city

Hawks Nest

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donation processing services: The organization processes donations through workplace giving programs, facilitating regular charitable contributions from employees to registered charities. Revenue appears to be generated through administrative fees or partnerships with employers and charities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Workplace Giving Australia enables workplace giving programs that allow employees to make regular charitable donations directly from their payroll to registered Australian charities. The organization connects businesses, employees, and charities, processing donations and administering grants while providing a free public library of resources on philanthropy and workplace giving best practices.

Product overview

Workplace Giving Australia is a single unified service platform that enables workplace giving programs. It operates multiple sub-brands including One Million Donors, The Australian Workplace Giving Awards, and ShareGift Australia, along with a Public Library resource that provides free educational materials on philanthropy and workplace giving. The organization connects businesses, employees, and charities to facilitate charitable giving through the workplace.

Differentiator

Problem solved

Functional benefit

Brands

• One Million Donors: Related entity operating under the Workplace Giving Australia umbrella.
• The Australian Workplace Giving Awards
• ShareGift Australia

Products and services

• Workplace Giving Programs End-to-end workplace giving service enabling Australian employers to establish programs where employees make regular charitable donations through payroll deductions to registered charities; includes donation processing, grant administration, and ancillary fund management.
• Public Library Free online library providing guides, toolkits, research papers, reports, case studies, and helpful information on philanthropy and workplace giving best practices for employers, employees, and charities.
• One Million Donors Workplace giving initiative under Workplace Giving Australia aimed at engaging one million donors in workplace giving programs across Australia.

Quantifiable outcome

• 70% of Australians already give to charity, demonstrating strong charitable intent that workplace giving can harness

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• RedkitecoreOthersRedkite is a prominent Australian cancer support charity that participates in Workplace Giving Australia's programs. CEO Monique Keighery has provided testimonial endorsement highlighting the value of workplace giving donations for building sustainable charity funding through small regular gifts.
• One Million DonorscoreOthersRelated entity under Workplace Giving Australia Limited, operating as part of the organization's ecosystem of workplace giving initiatives.
• ShareGift AustraliacoreOthersRelated entity under Workplace Giving Australia Limited, included in the organization's privacy policy and operational structure.
• The Australian Workplace Giving AwardsminorOthersProgram under Workplace Giving Australia umbrella, recognizing excellence in workplace giving among Australian organizations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Benevity: Benevity is a leading corporate-purpose and workplace giving platform used globally by enterprises to enable employee donations, volunteering, and grants. It competes with WGA for Australian corporate accounts seeking scalable workplace-giving infrastructure.
• Good2Give: Good2Give is an Australian workplace giving platform that facilitates payroll-based donations from employees to registered charities. It is the most direct domestic competitor to Workplace Giving Australia, serving the same employer-employee-charity triumvirate in Australia.
• Network for Good: Network for Good provides online fundraising and donor-management tools for nonprofits, including workplace giving functionality. It is comparable to WGA as a donation-processing intermediary serving charities and corporate giving programs.
• Frontstream: Frontstream provides workplace giving, employee engagement, and corporate philanthropy software for enterprises. It competes with WGA in the corporate giving technology stack for mid-market and large employers.

Broad incumbents

• Blackbaud: Blackbaud is a major provider of nonprofit fundraising, CRM, and workplace giving software. Its enterprise-grade giving solutions compete with WGA's intermediary proposition for larger Australian employers seeking integrated platforms.
• United Way Worldwide: United Way is the archetypal federated-giving organization, aggregating workplace donations from employees and distributing them to nonprofits. It is a structural analog to WGA's federated workplace-giving model, though operating at much greater scale.
• Charities Aid Foundation: CAF operates workplace giving, payroll giving, and donor-advised fund services across multiple geographies. Its Australian footprint and payroll-giving products place it in direct competition with WGA for corporate accounts.

Emerging players

• Givinga: Givinga operates a workplace giving and philanthropy-as-a-benefit platform enabling employers to offer charitable giving accounts. It is comparable as an emerging workplace giving infrastructure provider targeting similar employer use cases as WGA.
• Causes.com (now part of Goodworld): Goodworld/Causes operates digital workplace giving and micro-donation infrastructure for employers. It is comparable as a corporate giving platform seeking to embed charitable giving into payroll and digital workflows.

Regional players

• GiveNow / Our Community: GiveNow is an Australian online donation platform operated by Our Community, enabling donations to Australian charities. It is comparable as an Australian donation-processing intermediary, though focused on direct public giving rather than workplace giving.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workplace Giving Australia