GiveNow
GiveNow is an Australian online donation platform that connects individual donors with small and medium-sized community nonprofits and charities. Operating on a self-serve model with transaction-based fees, it serves 6,000+ organisations and has facilitated A$254M+ in cumulative donations.
- Company typePrivate
- Founded2004
- HeadquartersNorth Melbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GiveNow does
GiveNow is an Australian online donation and fundraising platform that connects individual donors with small to medium-sized community nonprofits, charities, and not-for-profit organisations. The platform operates as a self-serve, cloud-based all-in-one solution enabling organisations to collect donations and run fundraising campaigns online without upfront costs, subscription fees, or sales involvement; onboarding is completed directly through the website at about.givenow.com.au/sign-up. All donor and organisational data is stored locally in Australia, positioning the product around domestic data sovereignty and security.
The business model is transaction-based: GiveNow charges a fee on each donation processed through the platform, and the company explicitly markets itself as having the 'lowest fee in Australia.' The platform is structured as a two-sided marketplace, with a cause discovery/search interface for donors on one side and a self-serve onboarding flow for organisations on the other. According to company-reported figures, GiveNow has facilitated approximately A$254.3 million in cumulative donations, serves over 583,000 donors, and is used by more than 6,000 Australian community organisations.
GiveNow is an enterprise of Our Community, an Australian nonprofit support group, which functions as the parent organisation and provides distribution leverage across the broader Australian charity sector. The company was founded in 2004 (per the company history timeline; firmographics list 2001, a discrepancy noted in the source data) and claims over 20 years of community and fundraising expertise. Headcount is reported at 1-10 employees, and operations are based in North Melbourne, Australia, with no disclosed international expansion.
GiveNow firmographics
Firmographics- Name
- GiveNow
- Legal name
- GiveNow
- Website
- https://givenow.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GiveNow is an Australian online donation platform that connects individual donors with small and medium-sized community nonprofits and charities. Operating on a self-serve model with transaction-based fees, it serves 6,000+ organisations and has facilitated A$254M+ in cumulative donations.
- Ownership category
- akta.pro rank
GiveNow industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
- akta.pro secondary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
Keywords
Where GiveNow is headquartered
LocationHeadquarters
- HQ city
- North Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GiveNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Platform Fees: GiveNow charges fees on donations processed through the platform. The company emphasizes having the 'lowest fee in Australia' indicating a competitive transaction-based revenue model rather than subscription-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free platform access with low transaction fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GiveNow product offering
Product offeringCore offering
GiveNow operates a cloud-based, all-in-one online donation and fundraising platform that enables Australian not-for-profit and community organisations to collect donations online. The platform serves both organisations (sign-up, fundraising tools, donor management) and donors (cause discovery and giving), with all data stored locally in Australia. The company monetises via low per-transaction fees and has no upfront costs or subscription fees.
Product overview
GiveNow is a single, unified all-in-one fundraising platform designed for small to medium-sized Australian community organisations. The platform enables organisations to raise funds online through donations and provides tools for donor management. Key value propositions include no upfront costs or subscription fees, locally stored data, and the lowest fees in Australia. The platform has facilitated over $254 million in donations from 583,000+ donors across 6,000+ Australian community organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- GiveNow Platform Cloud-based all-in-one donations and fundraising platform that enables Australian community organisations to collect donations online, manage fundraising campaigns, and connect with donors. The platform features the lowest transaction fees in Australia, no upfront costs or subscription fees, and local Australian data storage. It serves both organisations (sign-up, fundraising management) and donors (cause search and giving).
Companies that use GiveNow
Customer profileSegments1 record
Ideal customer profiles1 record
GiveNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GiveNow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Our CommunityparentGiveNow is explicitly identified as 'an enterprise of Our Community', indicating Our Community Group as the parent organisation. Our Community (ourcommunity.com.au) is a broader nonprofit support network in Australia that includes GiveNow as one of its enterprise offerings. This relationship provides GiveNow with connection to the broader Australian charity and nonprofit sector community.
Scale indicators4 records
GiveNow competitors and assessment
Company assessmentOthers
- Stripe (Stripe Connect / nonprofit tools): Stripe provides payments infrastructure that nonprofits use directly to accept donations online. While not a peer fundraising platform, it is an enabling/adjacent competitor because nonprofits can bypass platforms like GiveNow and use Stripe with their own donation pages.
Direct peers
- Classy: Classy is a leading online fundraising platform purpose-built for nonprofits, offering donation pages, CRM, and campaign tools. It is a direct functional peer to GiveNow, though it primarily serves US-based nonprofits with more enterprise/SMB tiering.
- Benevity: Benevity is a corporate social responsibility and workplace giving platform that connects donors with nonprofits. It is comparable to GiveNow as a donation infrastructure provider serving the nonprofit sector, though it focuses on employer-integrated giving.
- Network for Good: Network for Good provides donation software, fundraising pages, and donor management tools for small and mid-sized nonprofits. It directly mirrors GiveNow's all-in-one platform positioning and SMB nonprofit target segment.
Regional players
- RaiseNow: RaiseNow is a European donation platform serving nonprofits and charities across DACH and other European markets. It is a regional peer with a similar SaaS-based donation infrastructure model to GiveNow, though serving a different geography.
- Givealittle: Givealittle is a New Zealand-based donation platform operated by the Sparks Foundation (formerly Telecom). It is a direct regional peer to GiveNow, serving a neighbouring market with a similar all-in-one nonprofit donation model.
Broad incumbents
- GoFundMe: GoFundMe is the largest global crowdfunding/donation platform. While it focuses more on personal cause-based giving, it competes with GiveNow in the Australian online donation space and serves a similar donor-to-nonprofit use case.
- PayPal Giving Fund: PayPal Giving Fund is a global donation infrastructure that distributes funds to verified charities, integrated into PayPal's payments ecosystem. It competes with GiveNow in providing donation rails to Australian nonprofits and offers a near-zero-fee alternative.
Emerging players
- Funraise: Funraise is a modern nonprofit fundraising platform with donation forms, CRM, and peer-to-peer campaigns. It targets similar SMB nonprofits as GiveNow but focuses on the US market with more advanced digital fundraising features.
- Donately: Donately is a lightweight donation platform aimed at small nonprofits and churches. It is comparable to GiveNow in its simplicity and SMB nonprofit focus, though it is more US-centric and lacks some broader nonprofit ecosystem integration.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
GiveNow social profiles
Digital presenceGiveNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiveNow leadership team
Management profileNumber of profiles
GiveNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiveNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiveNow
What does GiveNow do?
GiveNow operates a cloud-based, all-in-one online donation and fundraising platform that enables Australian not-for-profit and community organisations to collect donations online. The platform serves both organisations (sign-up, fundraising tools, donor management) and donors (cause discovery and giving), with all data stored locally in Australia. The company monetises via low per-transaction fees and has no upfront costs or subscription fees.
Is GiveNow a public or private company?
GiveNow is a private company. It is classified as corporate owned and is currently operating.
When was GiveNow founded?
GiveNow was founded in 2004. It employs 1 to 10 people.
Where is GiveNow based?
GiveNow is headquartered in North Melbourne, Australia, in the Oceania region.
How does GiveNow make money?
One revenue line is on record: transaction/Platform Fees.
Who are GiveNow's main competitors?
Stripe (Stripe Connect / nonprofit tools) is listed as an others. Direct peers are Classy, Benevity and Network for Good. Regional players are RaiseNow and Givealittle. Broad incumbents are GoFundMe and PayPal Giving Fund. Emerging players are Funraise and Donately.
Does GiveNow have an API?
No public API is recorded for GiveNow.
What industry is GiveNow in?
GiveNow's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors), with a secondary code of BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit). Its NAICS code is 81321 and its SIC code is 7372.