Vivid Roots
Vivid Roots is a Boise, Idaho-based travel organization founded in 2014 that designs and operates impact adventure trips for high school students to Guatemala, Belize, and Ecuador, combining adventure tourism with community service projects delivered through local NGO and tour-operator partnerships.
- Company typePrivate
- Founded2014
- HeadquartersBoise, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vivid Roots does
Vivid Roots is a Boise, Idaho-based travel organization founded in 2014 that designs and operates impact adventure trips primarily for high school students. The company combines adventure tourism — hiking, snorkeling, cultural immersion — with community service projects delivered in Central and South American destinations including Guatemala, Belize, and Ecuador. Its core customer segment is 9th–12th grade students recruited through partnerships with private and charter high schools in Idaho, including Sage International, Bishop Kelly, Eagle High, and Boise High. Pricing is set at $3,595–$3,695 per participant, with an additional mandatory $250 impact donation directed to on-the-ground community projects.
The company does not operate proprietary technology infrastructure for its trips. Bookings are processed through WeTravel, customer intake uses Typeform, and communication runs over Facebook Messenger and email. On-the-ground trip delivery is outsourced to regional tour operators — Lake View Journeys in Guatemala and Somos Travel covering Belize and Guatemala — while the community-service components are hosted by NGO partners including CREAMOS, WellKind Guatemala, and Casa Guatemala. The company maintains a non-profit affiliate arm, Vivid Roots Collective, that channels impact donations and supports community projects independently of the for-profit travel operation.
Vivid Roots' business model is based on per-trip program fees plus the $250 impact donation, with revenue mechanics tied to seasonal trip volumes and school-cohort sizes rather than recurring contracts. Distribution is concentrated through Idaho high school channels and supplemented by word-of-mouth and social-media referrals. A private custom-group offering for groups of 10–20 people extends the product surface beyond school-channel student trips and into family and adult travel, indicating modest commercial diversification within a still-narrow operational footprint.
Vivid Roots firmographics
Firmographics- Name
- Vivid Roots
- Legal name
- Vivid Roots
- Website
- https://vividroots.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vivid Roots is a Boise, Idaho-based travel organization founded in 2014 that designs and operates impact adventure trips for high school students to Guatemala, Belize, and Ecuador, combining adventure tourism with community service projects delivered through local NGO and tour-operator partnerships.
- Ownership category
- akta.pro rank
Vivid Roots industry classification
Industry- Product category
- Educational / Impact Adventure Travel
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Youth Adventure Camps & Summer Programs (THAAAOAB)
- akta.pro secondary industries
- Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Cultural & Environmental Education Expeditions (Citizen Science, Conservation Volunteering) (THAAAOAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where Vivid Roots is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vivid Roots business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Trip Program Fees: Vivid Roots generates revenue through trip program fees charged to participants. Pricing varies by destination and trip type, with deposits ($500) and full payments required. The company also facilitates fundraising through WeTravel platform.
- Impact Project Donations: Each guest is asked to donate or fundraise $250 for impact project materials. This funding supports clean water systems, education, and health services projects in underserved communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Guatemala Impact Adventure - Standard trip for high school students with Lake View Journeys |
| One time/ perpetual license | Multi-year contract | Belize + Guatemala Impact Adventure - Extended trip with Somos International Travel |
| One time/ perpetual license | Multi-year contract | Small Group Travel - Set departure dates with 5-20 participants |
| One time/ perpetual license | Multi-year contract | Private Group - Custom trips for 10-20 people |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Vivid Roots product offering
Product offeringCore offering
Vivid Roots organizes Impact Adventure travel programs that combine adventure tourism (volcano hikes, Lake Atitlán, Mayan cultural immersion, beach, Tikal ruins) with hands-on community service projects supporting clean water, education, and health services in Guatemala and Belize. Trips are sold directly to consumers (primarily high school students and their families) and through Idaho high school partnerships, with pricing starting at $3,595 per participant plus a $250 impact project donation.
Product overview
Vivid Roots is a non-profit travel agency and tour operator that facilitates life-changing impact adventure trips, primarily for high school students. The company operates a portfolio of travel programs centered on combining adventure tourism with community service. Core offerings include the Guatemala Impact Adventure (volcano hiking, Mayan cultural experiences, and service projects), the Belize + Guatemala Impact Adventure (multi-country exploration with Tikal ruins and Rio Dulce), small group travel with set departure dates for 5-20 participants, and private customizable group trips for 10-20 travelers. The company partners with local tour operators including Lakeview Journeys, Somos International Travel, and supports NGO partners such as CREAMOS, WellKind International, and Casa Guatemala. Vivid Roots has been operating since 2014, focusing on sustainable community impact in Guatemala and expanding to Belize.
Differentiator
Problem solved
Functional benefit
Products and services
- Guatemala Impact Adventure 10-day high school student travel program in Guatemala combining volcano hiking, Lake Atitlán exploration, Pacific coast beach time, Mayan cultural immersion, and hands-on service projects supporting clean water, education, and health initiatives. Starting at $3,595 per person, includes accommodation, most meals, group transportation, professional guides, and activities. Participants typically earn 12-20+ volunteer hours.
- Belize + Guatemala Impact Adventure
Quantifiable outcome
- 15,100 people impacted through service projects
- +4 more outcomes
Companies that use Vivid Roots
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Vivid Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vivid Roots partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Lake View JourneyscoreTour operator partner for Guatemala Impact Adventures. Lake View Journeys brings over a decade of expertise in adventure travel and hospitality, operating trips to Guatemala including Lake Atitlan, Antigua, and Pacific coast destinations.
- CREAMOScoreLocal NGO partner serving communities outside Guatemala City. CREAMOS operates from a campus where Vivid Roots participants work on rain catchment water systems and distribute water filters to individual households in underserved areas.
- WellKind GuatemalacorePartner organization serving communities around Lake Atitlan. WellKind implements permaculture-inspired solutions to food security, climate change, and economic disparity. Led by Shad Qudsi, Executive Director.
- Somos Travel (Somos International Travel)coreTour operator partner for Belize + Guatemala Impact Adventures. Somos brings over a decade of experience in impact work, adventure, and hospitality in the region.
- Casa GuatemalacoreNonprofit organization providing education, nutrition, health care, and safe housing for vulnerable children in rural Guatemala. Established during civil war in 1977, serves over 300 children annually from 30+ Mayan villages.
- Vivid Roots CollectivecoreNon-profit arm of Vivid Roots that works to increase access to clean water, education, and health services in underserved communities. Partners with local governments, community leaders, and other non-profits.
- WeTravelminorGuest fundraising software platform used by Vivid Roots to help students fundraise for their trips.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Vivid Roots competitors and assessment
Company assessmentBroad incumbents
- WorldStrides: Large-scale educational travel provider serving K-12 schools with international trips including Central America. Comparable school-channel GTM and student target market, though much broader program mix.
- EF Educational Tours: One of the largest student travel operators globally, offering teacher-led group tours to Guatemala and Belize. Broader portfolio and brand, but overlapping product and customer (school-organized student trips).
Emerging players
- International Volunteer HQ (IVHQ): Volunteer abroad platform offering service programs in Guatemala and Belize for teens and adults. Comparable volunteer-tourism product, though broader age range and more online marketplace model.
- Labsphere Education / GVI (Global Vision International): Internationally focused volunteer and teen service programs including Central America destinations. Partial overlap with Vivid Roots on impact-driven teen travel, though more research/conservation oriented.
Direct peers
- ACIS (American Council for International Studies): Educational travel company specializing in teacher-led student tours with cultural immersion components. Comparable on school-district sales motion and Central America itineraries.
- Amigos de las Americas: Nonprofit running volunteer travel programs for high school students in Latin America, including Guatemala. Closely comparable impact-service model and target demographic.
- MEI Travel: Student-focused travel company offering international and service-learning trips for high schools, including Central America destinations. Direct overlap with Vivid Roots on customer base and trip structure.
- Where There Be Dragons: Experiential education provider offering multi-country student programs combining homestays, service, and cultural immersion in Latin America and beyond. Competes for the same high school and gap year segment.
- Rustic Pathways: Largest US operator of high school and college student service-adventure travel programs, including Central America itineraries with homestays and community projects. Directly comparable to Vivid Roots on customer (students/parents), product (service + adventure), and destination mix.
- Global Glimpse: Nonprofit running immersion service-learning trips for high school students, with partner schools supplying cohorts of travelers. Closely mirrors Vivid Roots' school-partnership GTM and impact-driven positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vivid Roots social profiles
Digital presenceVivid Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivid Roots leadership team
Management profileNumber of profiles
Vivid Roots subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vivid Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivid Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivid Roots
What does Vivid Roots do?
Vivid Roots organizes Impact Adventure travel programs that combine adventure tourism (volcano hikes, Lake Atitlán, Mayan cultural immersion, beach, Tikal ruins) with hands-on community service projects supporting clean water, education, and health services in Guatemala and Belize. Trips are sold directly to consumers (primarily high school students and their families) and through Idaho high school partnerships, with pricing starting at $3,595 per participant plus a $250 impact project donation.
Is Vivid Roots a public or private company?
Vivid Roots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vivid Roots founded?
Vivid Roots was founded in 2014. It employs 1 to 10 people.
Where is Vivid Roots based?
Vivid Roots is headquartered in Boise, United States, in the North America region.
How does Vivid Roots make money?
Two revenue lines are on record. Trip Program Fees are the primary driver. The others are impact Project Donations.
Who are Vivid Roots's main competitors?
Broad incumbents on record are WorldStrides and EF Educational Tours. Emerging players are International Volunteer HQ (IVHQ) and Labsphere Education / GVI (Global Vision International). Direct peers are ACIS (American Council for International Studies), Amigos de las Americas, MEI Travel, Where There Be Dragons, Rustic Pathways and Global Glimpse.
Does Vivid Roots have an API?
No public API is recorded for Vivid Roots.
What industry is Vivid Roots in?
Vivid Roots's product category is Educational / Impact Adventure Travel. Its primary akta.pro industry code is THAAAOAB, Youth Adventure Camps & Summer Programs, with a secondary code of THAAAEAJ, Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips). Its NAICS code is 561520 and its SIC code is 7900.