Premium Trading

What Premium Trading does

Premium Trading SAS is a privately held French food trading and import company, founded in 2011 and headquartered in Évry-Courcouronnes, Île-de-France. The company imports and distributes professional food products and packaging to approximately 1,000 B2B customers across Europe, including wholesalers, cash and carry operators, central purchasing agencies, food manufacturers, and restaurant chains. Premium Trading deliberately does not sell directly to individual restaurateurs in order to avoid competing with its own distributor customers.

The company's offering is organized into five product lines marketed under sub-brands: Premium Cheese (processed cheese slices, grated cheese, mozzarella, sauces, creams), Premium Dried Fruit (pistachios, almonds, hazelnuts, saffron, vanilla, olive oil, dried fruits), Premium Packaging (burger boxes, fry cases, biodegradable kraft bags, wooden cutlery, with customization options), Premium Fried Chicken (frying oils, breadings, marinades, spices, sauces from partner brands KTC, AAK, Custom Culinary, Griffith), and Premium Bio (100% organic certified nuts, dried fruits, saffron, vanilla, oils). Quality control relies on natural pasteurization (no gamma rays or heat), metal/stone/glass detection, and biological storage standards. Permanent inventory in France and Germany, with logistics platforms in Île-de-France, supports A-to-B delivery across most European regions.

Premium Trading operates a sales-led, relationship-driven B2B model with multilingual digital presence (French, English, Spanish) and a downloadable product catalog. Pricing is quote-based and negotiated by volume and customer type; revenue is generated through markups on imported goods sold in bulk. Certifications in progress include IFS Broker and Bio/organic, alongside an existing CNIL data-protection declaration. The company is founder-led under legal representative RODRIGUES Bruno, with no disclosed venture or private equity investment and a modest €130,000 share capital.

Name

Premium Trading

Legal name

Premium Trading SAS

Website

https://premium-trading.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Trading SAS is a French importer and B2B distributor of professional food products and packaging, serving approximately 1,000 wholesalers, cash-and-carry operators, central purchasing bodies, food manufacturers, and restaurant chains across Europe from warehouses in France and Germany.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), General Line Grocery Merchant Wholesalers (42441)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB)

akta.pro secondary industries

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

Keywords

• Food import distribution
• Professional food products
• B2B foodservice supply
• Cheese and dairy products
• Restaurant packaging supply

Headquarters

HQ city

Évry

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Product Trading and Distribution: Premium Trading operates as an importer and trader of professional food products, supplying wholesale distributors, cash & carry operators, central purchasing bodies, restaurant chains, and food manufacturers across Europe. Revenue is generated through the markup on imported food products sold in bulk quantities to B2B customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Premium Trading imports and distributes professional food products and packaging in bulk to B2B customers across Europe. Its offering covers five complementary ranges: cheese and dairy products, dried fruits and nuts, packaging for takeaway and street food, fried chicken preparation ingredients, and certified organic products. The company sources from international quality farmers and suppliers, holds permanent stock in France and Germany, and delivers A-to-B to wholesalers, cash & carry operators, central purchasing agencies, restaurant chains, and food manufacturers.

Product overview

Premium Trading is a specialist importer and trader of professional food products operating since 2011, serving the European market with approximately 1,000 wholesale, cash & carry, central purchasing, food industry, and catering chain customers. The company offers five distinct product lines: Premium Cheese (processed cheese slices, grated cheese, mozzarella, sauces, and creams for street food), Premium Dried Fruit (nuts, saffron, vanilla, olive oil, and dried fruits), Premium Packaging (takeaway containers, bags, and cutlery with customization options), Premium Fried Chicken (oils, breadings, marinades, spices, and sauces), and Premium Bio (100% certified organic products including nuts, saffron, vanilla, medicinal herbs, and oils). The company maintains permanent stock in France and Germany with logistics platforms in Ile-de-France.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Cheese: Cheese and dairy products range specializing in processed cheese slices, grated cheese, cheese sauces, mozzarella, ice cream mixes, and creams for street food applications.
• Premium Dried Fruits
• Premium Packaging
• Premium Fried Chicken
• Premium Bio

Products and services

• Premium Cheese Cheese and dairy product range for street food and professional foodservice, including sliced processed cheese (Emmental, Cheddar), grated cheese, cheese sauce, mozzarella, ice cream mix, and creams for burgers, tacos, pizzas, paninis, and desserts. Targeted at professional B2B customers including wholesalers, restaurant chains, and food manufacturers.
• Premium Dried Fruit Dried fruit and nut range covering shelled pistachios (in shell, trimmed, shelled, chopped, powdered, roasted salted), almonds, hazelnuts, olive oil, Madagascar vanilla, saffron, dried grapes, dates, apricots, and rose petals. Designed for bakeries, pastry chefs, restaurants, and foodservice distributors; sourced from international quality suppliers.
• Premium Packaging Restaurant packaging range for takeaway and on-site food service, including burger boxes, French fry cases, street food and sandwich containers, wrap and taco cases, biodegradable kraft bags, wooden cutlery, and maintenance products. Supports customer branding through a personalization system that lets clients tailor packaging designs and finishes.
• Premium Fried Chicken Complete fried chicken preparation range for professional foodservice, including special frying oils, breadcrumbs and breadings, flours, marinades, spices, dyes, and sauces, sourced from rigorously selected partner brands KTC, AAK, Custom Culinary, and Griffith. Aimed at wholesalers, restaurant chains, and food manufacturers serving the fried chicken category.
• Premium Bio (Organic) Premium Bio is a 100% organic and certified product range including horticultural products (pistachios, almonds, hazelnuts in various forms), dried fruits, agricultural harvests such as saffron and vanilla, medicinal and wild products (herbs, syrups, Persian roses), olive oil, and fruit juices. Targeted at B2B foodservice distributors, restaurant chains, and food manufacturers seeking certified organic ingredients.

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Quality Farmers and SupplierscoreStrategic or Co-development PartnerPremium Trading collaborates with quality farmers and suppliers, handpicked to guarantee products of excellence at very competitive prices. Partners are rigorously selected to comply with the strictest requirements of international regulations and food safety rules.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• METRO AG: Large European cash & carry and foodservice distribution group operating across 20+ countries. Premium Trading competes for the same foodservice/cash & carry customers but at vastly smaller scale and without METRO's own-label or outlet footprint.
• Huhtamaki: Finnish-listed foodservice packaging manufacturer supplying burger boxes, fry cases, and takeaway containers globally. Overlaps with Premium Trading's Premium Packaging line at the upstream product level, though Huhtamaki is a manufacturer rather than a customized distributor.
• Sysco Corporation: Largest US foodservice distributor with growing European presence through Brakes and Davigel. Premium Trading competes with Sysco-affiliated distributors for European restaurant chain and central purchasing customers, though at a fraction of the scale.

Direct peers

• Davigel: French foodservice distributor (Brakes Group/Sysco) supplying meats, dairy, and prepared items to restaurants, caterers, and chains. Directly comparable in foodservice distribution model and French street-food/restaurant customer base.
• France Frais: French foodservice distributor specializing in dairy, cheese, and fresh specialty products to restaurants and retailers. Direct overlap with Premium Trading's Premium Cheese range and shared foodservice customer base in street-food and traditional catering.
• Relais d'Or: Network of independent French foodservice wholesalers distributing to restaurant chains and traditional caterers. Comparable B2B model serving restaurant chains with multi-category product ranges similar to Premium Trading's five product lines.
• Transgourmet France: French subsidiary of METRO AG, operating cash & carry and B2B foodservice distribution across France. Comparable as a multi-category wholesale distributor serving cash & carry, restaurant chains, and central purchasing bodies in the same street-food/foodservice vertical as Premium Trading.
• Brakes Group: Sysco-owned UK and European foodservice distributor serving restaurants, caterers, and chains with broad category ranges. Comparable foodservice distribution model, customer mix (chains, central purchasing), and multi-category breadth across cheese, dry, and frozen products.
• PRO à PRO: French B2B foodservice distributor delivering to restaurant chains, caterers, and independent food outlets. Highly comparable customer base (restaurant chains, central purchasing) and overlapping street-food product categories (cheese, dry, frozen).
• Distriborg: French B2B distributor specializing in organic and natural food products for retail and foodservice. Directly comparable to Premium Trading's Premium Bio range and its import-from-international-sources model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Trading