World Ice Events

What World Ice Events does

World Ice Events, LLC is a U.S.-based live event production company that designs, builds, and operates custom ice skating shows, pop-up ice rinks, and portable ice surfaces for corporate, sports, entertainment, and cultural clients. Its core offerings include full-service ice show production (concept-to-execution), rental of refrigerated chiller-based portable rinks and synthetic polyethylene-panel ice surfaces, holiday and seasonal experiences, and theater-based ice productions. The technology layer is primarily mechanical/logistical rather than software: it owns or sources refrigerated trailer systems, modular synthetic ice panels, lighting and sound rigs, and a roster of professional and Olympic-level figure skaters curated via founder Rosie Tovi, a Team USA Champion.

The company is bootstrapped with no external funding and operates with a small team (1–10 employees) across offices in New York City, New Jersey, and Orlando, and claims worldwide event reach. Its go-to-market is direct enterprise/B2B field sales into brand marketing, sports-franchise partnerships, tourism and theme-park operators, and Olympic/National Governing Body engagements. Revenue is generated through event production fees, equipment rentals, and increasingly through the World Ice Skating Academy (WISA) training and coaching arm. Named clients include the Winter Olympics, NY Rangers, NY Knicks, Nashville Predators, Disney on Ice, Toyota, Johnson & Johnson, Four Seasons, Kiehl's, Credit Suisse, and Prudential Center, indicating a positioning in the premium/experiential end of the live-events market rather than mass-market ice rink operation.

Name

World Ice Events

Legal name

World Ice Events, LLC

Website

https://worldiceevents.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

World Ice Events is a U.S.-based live event producer that designs and operates custom ice skating shows, pop-up rinks, and portable ice surface rentals for corporate brands, sports franchises, theme parks, and Olympic/National Governing Body clients.

Ownership category

akta.pro rank

Product category

Ice Skating Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAG

Ice Rinks & Winter Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAHAAAF

Sports & Arena Event Venues (Stadiums, Arenas)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAAAKAI

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Ice skating event production
• Portable ice surface rentals
• Custom figure skating shows
• Corporate ice entertainment
• Synthetic ice installation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Custom Ice Skating Event Production: Full-service production of bespoke ice skating events including Olympic figure skating performances, corporate events, product launches, holiday celebrations, and theatrical productions. Revenue generated through service fees for talent booking, choreography, production design, and event execution.
2. Portable Ice Surface Rentals and Installations: Rental and installation of synthetic and refrigerated portable ice surfaces for events. Includes setup, configuration to venue specifications, and dismantling. Revenue derived from equipment rental fees and installation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

World Ice Events produces bespoke figure skating events, ice shows, and theatrical ice productions for luxury brands, sports teams, corporations, and cultural institutions, and rents/installs portable ice surfaces (both synthetic polyethylene panels and refrigerated chiller systems) so any venue can be converted into a professional skating environment. Offerings span Olympic-talent booking, choreography, production design, custom costumes, and full venue transformation.

Product overview

World Ice Events is a premier full-service ice skating event production company offering a portfolio of bespoke ice-skating projects. The core offerings include Custom Ice Skating Events/Shows featuring Olympic and competitive figure skaters, combined with Portable Ice Surfaces (both Refrigerated and Synthetic options). The company also operates the World Ice Skating Academy (WISA) for championship training, and provides specialized Holiday Ice Skating Experiences and Ice Skating Theater Productions. These products and services work together to deliver complete ice skating entertainment solutions for luxury brands, corporations, sports venues, and cultural events worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Ice Skating Events/Shows Bespoke figure skating productions featuring Olympic and competitive skaters for luxury brands, corporations, sports, entertainment, and cultural events. Includes full-scale ice show productions, corporate figure skating events, and product launches.
• Portable Refrigerated Ice Surfaces Refrigerated portable ice rinks with chiller systems, pump, and refrigeration mats that create smooth glass-like ice flooring, configurable to any venue size for indoor or outdoor events.
• Synthetic Ice Surfaces Interlocking polyethylene ice skating panels tailored to event space size, installable indoors or outdoors without water, electricity, or chemical refrigerants. UV-stable with dovetail connections.
• Holiday Ice Skating Experiences Seasonal winter holiday experiences including custom Olympic ice shows, skating with Santa and mascots, professional lessons, and team building activities customized for corporate and brand holiday events.
• Ice Skating Theater Productions Ice show productions performed on theater stages featuring Olympic skaters performing to the live music of Grammy award-winning artists, such as the production staged at the Teatro National (UNESCO World Heritage Site).
• World Ice Skating Academy (WISA) Championship training program providing certified coaches to ice skating events, with optional Olympic figure skater lessons, covering singles, pairs, ice dance, and synchronized skating disciplines.

Quantifiable outcome

• Featured in CBS News coverage for American Dream Mall opening
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Feld Entertainment: Parent of Disney on Ice and Monster Jam, Feld Entertainment is the dominant producer of touring ice shows and arena-based family entertainment. It is a direct comparison for ice show production scale and a customer (World Ice Events has produced for Disney on Ice).
• IMG (Endeavor): Global sports and entertainment events, talent representation, and brand experiences company. Comparable as a broader incumbent in premium event production, talent booking, and brand activation at the high end of the corporate and sports market.

Others

• PolyGlide Ice: Manufacturer of interlocking synthetic ice panels sold for residential, commercial, and event applications. Comparable as an enabling/infrastructure provider in the same portable ice surface category.
• Wintrust Arena / NHL team entertainment divisions: Professional sports teams and arena operators (e.g., NY Rangers, Nashville Predators, NY Knicks) that are both clients and adjacent producers of in-arena ice entertainment. Comparable as the demand-side counterparts and occasional in-house producers of figure-skating-style fan engagement experiences.
• KwikRink Synthetic Ice: Manufacturer and installer of synthetic ice panels and portable refrigerated rink systems for events, training, and facilities. Comparable as a competing/adjacent supplier of the portable ice surface technology underlying World Ice Events' rentals.

Direct peers

• Holiday on Ice: Long-running international ice show production company operating large-scale touring ice spectacles worldwide. Directly comparable as a full-service ice entertainment production brand with global tour infrastructure.
• Champions on Ice: Historical touring figure skating show featuring Olympic and World Champion skaters. Closely comparable as a production company built around elite figure skating talent for live arena audiences.
• Ice Theatre of New York: NYC-based nonprofit that produces artistic ice skating performances featuring elite figure skaters. Directly comparable as a New York-based producer of choreographed ice performances blending sport and art for cultural and corporate audiences.

Regional players

• Skating Club of New York / Sky Rink at Chelsea Piers: NYC-based ice skating facility operators offering programming, lessons, and event space. Comparable as a regional ice facility operator with overlapping event and training capabilities in the New York metro area.

Emerging players

• Glice Synthetic Ice: Synthetic ice surface manufacturer offering interlocking panels for commercial and event use globally. Comparable as an emerging/alternative provider of the same portable ice surface technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/world-ice-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Ice Events