Lushin

Name

Lushin

Legal name

Lushin & Associates Inc

Website

https://sandler.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Sales training services
• Leadership development
• Sales coaching
• Behavioral assessments
• Franchise training

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sales Training Services: Revenue generated from delivering Sandler sales training programs including Sales Development Series, Enterprise Selling, Leadership Training, and Reinforcement Services to local businesses and professionals.
2. Franchise Revenue: As a Sandler franchisee, Lushin operates under the franchise business model with recurring revenue from training services, coaching, and assessments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lushin & Associates Inc delivers Sandler-branded sales training, sales leadership development, executive coaching, and behavioral assessments to businesses in the Indianapolis and St. Louis markets. Its offerings combine instructor-led training, on-demand LMS resources, AI-driven reinforcement tools, and ongoing coaching to improve sales performance for individuals, small/mid-sized businesses, and enterprise organizations.

Product overview

Lushin & Associates Inc operates as a Sandler Training franchise center, providing access to Sandler's comprehensive sales training ecosystem. The Sandler platform consists of core training programs (Sales Development Series, Enterprise Selling, Customer Success Series, Sales Leader Growth Series, Leadership for Organizational Excellence, Channel Sales Series, Prospecting Training) complemented by AI-powered reinforcement tools (AI Roleplay Coach, In CRM, Summary by Fathom), assessment solutions (Extended DISC, Harver, Team Assessments), and the Sandler LMS for ongoing learning. The architecture combines foundational training with technology-enabled coaching and continuous reinforcement to drive sustained sales performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Development Series

Quantifiable outcome

• 50% more salespeople hit quotas than those without Sandler
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

One partnership is on record.

• Sandler TrainingcoreChannel Partner/ Reseller/ DistributorLushin & Associates Inc is a Sandler franchisee, authorized to deliver Sandler's sales training methodology, programs, and coaching services under the Sandler brand in Indianapolis and St. Louis markets. The franchise provides access to Sandler's proprietary methodology, training materials, LMS platform, and ongoing support.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Force Management: Sales effectiveness consulting and training firm with a methodology-driven approach to sales transformation, commonly serving mid-market and enterprise B2B sellers. Similar to Lushin in offering a proprietary sales methodology plus coaching and reinforcement services.
• RAIN Group: Global sales training and consulting firm specializing in sales skills, negotiation, and leadership development. Closely comparable to Lushin in target customer (sales leaders and teams), delivery model (workshops plus reinforcement), and B2B training focus.
• Dale Carnegie & Associates: Long-established sales, leadership, and professional development training company with a global franchise network. Directly comparable to Lushin as a competing network of locally-owned training centers delivering instructor-led sales and leadership programs to businesses.
• Sandler Sales Training (other franchisees): The 200+ other Sandler franchise centers worldwide are the most direct peers to Lushin, operating under the same brand, methodology, and business model to serve local markets with similar training offerings.
• Richardson Sales Performance: Sales training and performance company offering sales methodology, consulting, and CRM-enabled sales readiness solutions. Competes head-to-head with Lushin for corporate sales training budgets and offers similar curriculum-plus-coaching engagement models.
• The Brooks Group: Sales training and consulting company built around the IMPACT Selling methodology, serving B2B and industrial sales organizations. Directly comparable to Lushin as a competing proprietary sales methodology provider with instructor-led training and reinforcement.

Broad incumbents

• Sandler Training (Sandler Systems, LLC): Parent brand and global franchisor of the Sandler Selling System. Lushin is a franchisee of this broader incumbent; Sandler corp sets methodology, content, LMS, and partner-level marketing that Lushin leverages.
• Gartner (Sales Enablement and CSO Practice): Major research and advisory firm whose sales enablement and CSO research and advisory services compete for the same corporate sales performance budgets as Lushin's Sandler training engagements, particularly at the enterprise tier.

Emerging players

• JBarrows Sales Training: Boutique sales training and consulting firm offering workshops, online courses, and coaching for B2B sales professionals. Comparable to Lushin in mid-market sales training focus, though smaller scale and more digital-first delivery.
• Winning by Design: B2B sales training and enablement company offering the Blue Belt and certification programs for SaaS sales teams. Comparable to Lushin in training format and target buyer, but more focused on SaaS sales motions and strong online certification model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lushin.Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lushin