Sandler Training, Sales Engine, LLC.

What Sandler Training, Sales Engine, LLC. does

Sandler Training, Sales Engine, LLC. (legal name: Sales Engine LLC) is a privately held franchise partner of Sandler Systems, LLC, operating since 2006 and headquartered in Atlanta, Georgia. The firm delivers sales training, sales leadership training, and customer success training built on the proprietary Sandler Selling System methodology, which is anchored in the BAT (Behavior, Attitude, Technique) success triangle and refined over more than 50 years. The offering is delivered through on-site training, sales coaching, Talogy Caliper hiring assessments, and sustained reinforcement programs, with specialized series (Sprint, Channel Sales, Mastery) extending the core portfolio.

The company operates four regional offices across Georgia, New York, Oregon, and Wisconsin, and targets enterprise organizations, scaling companies, sales managers, C-suite executives, and individual sales professionals through a consultative, field-sales-led go-to-market motion. Its go-to-market relies on a multi-channel marketing stack including content marketing, webinars, a proprietary podcast ('Building Your Sales Engine'), newsletters, events, and a 'Crash a Class' experiential funnel. Pricing is quote-based and not publicly disclosed, structured around annual subscription/recurring engagements with professional-services add-ons. The firm carries no outside institutional investment, has no disclosed revenue, and operates with a lean team of 8 employees.

Name

Sandler Training, Sales Engine, LLC.

Legal name

Sales Engine LLC

Website

https://salesengine.sandler.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales Engine LLC is a Sandler Training franchise delivering sales, leadership, and customer success training based on the proprietary Sandler Selling System. It serves enterprise clients, sales managers, and business owners across Georgia, New York, Oregon, and Wisconsin through on-site training, coaching, and reinforcement programs.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL), Sales Onboarding & Ramp Programs (EDABABAA), Technical Support & Troubleshooting (EDABACAD), Sales, Marketing & Customer Success (EDAAAPAN)

Keywords

• Sales training programs
• Sales coaching services
• Leadership development training
• Customer success training
• Sales assessments hiring

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sales Training Programs: Comprehensive sales training programs delivered through on-site sessions, workshops, and ongoing reinforcement. Training is customized to each enterprise's unique needs and includes sales training, leadership training, and customer success training.
2. Assessments & Consulting: Hiring assessments (Talogy Caliper Certified) and consulting services for business development and sales optimization.
3. Coaching Services: Sales coaching and consulting services providing sustained support for teams post-training implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sandler Training, Sales Engine, LLC. delivers sales training, sales leadership training, and customer success training to small and mid-sized businesses, built on the proprietary Sandler Selling System and the BAT (Behavior, Attitude, Technique) triangle methodology. Offerings span on-site workshops, online courses, sales assessments, coaching and consulting, and structured reinforcement programs (including the Sprint Series, Mastery Program, and Channel Sales Series) designed to convert training into measured behavior change.

Product overview

Sales Engine LLC is a Sandler Training partner offering a unified training platform built around the Sandler Selling System—a proprietary methodology spanning over 50 years of innovation. The portfolio consists of core training programs (Sales Training, Sales Leadership Training, Customer Success Training) that form the primary service offerings, complemented by reinforcement services, assessments, coaching, and specialized series programs (Sprint Series, Channel Sales Series, Mastery). The Sandler Selling System serves as the foundational methodology across all products, using the BAT (behavior, attitude, technique) success triangle to address root causes of sales challenges. Training is delivered through multiple channels including hiring assessments, online courses, on-site training, and sales coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Training Methodology-driven sales training program for business owners, sales managers, and individual contributors that teaches a repeatable sales process across prospecting, qualifying, closing, and account management. Delivered on-site and online using the Sandler Selling System and the BAT triangle framework.
• Sales Leadership Training Workshop-based sales leadership training that teaches managers how to run one-on-ones, coach reps, and hold the team accountable to a defined sales process. Targeted at sales managers and VPs of Sales in small and mid-sized organizations.
• Customer Success Training Training program designed to help customer success, account management, and customer service teams apply the Sandler Selling System to onboarding, retention, upsell, and customer conversations. Intended for B2B organizations seeking to expand customer lifetime value.
• Coaching and Consulting Ongoing 1-on-1 coaching and consulting engagements that reinforce the Sandler Selling System after training, sustain behavior change, and hold sales professionals accountable to the sales process. Sold to businesses and individual sales professionals.
• Sandler Reinforcement Services Subscription-style reinforcement program that maintains and deepens Sandler Selling System behaviors after initial training, tackling the recurring problem of reps not following the sales process. Sold to organizations and individuals who have completed (or are completing) Sandler training.
• Sales Assessments Third-party validated sales assessments (sales DNA, DDI, Emotional Intelligence) used to diagnose sales strengths, gaps, and behaviors before, during, or after training. Sold to business owners and sales managers for hiring and development decisions.
• Sprint Series Productized, short-burst online training program designed to deliver focused skill-building on specific Sandler Selling System topics. Intended for individual sales professionals and teams needing targeted, time-boxed training.
• Channel Sales Series Specialized training program for organizations that sell through channel partners, resellers, or distributors, applying the Sandler Selling System to channel relationship management and partner-led selling. Targeted at channel sales leaders and teams.
• Mastery Program Advanced, multi-level structured training program that deepens mastery of the Sandler Selling System for sales professionals and teams. Sold to individuals and organizations seeking extended, in-depth skill development.

Quantifiable outcome

• $109 Million+ in influenced sales in 12 months
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brooks Group: The Brooks Group offers consultative sales training, sales coaching, and assessments (including Objective Management Group) for B2B sales organizations. Directly comparable as a methodology-driven sales training firm with assessment add-ons.
• Richardson (Richardson Sales Performance): Richardson is a sales training and performance company providing consultative selling, sales leadership, and coaching solutions to enterprise and mid-market clients. Comparable in methodology, delivery model, and customer profile.
• Challenger (Challenger, Gray & Christmas): Challenger is a well-known sales training and enablement provider whose Challenger Sale methodology is widely adopted by enterprise sales teams. Directly comparable in methodology-driven, consultative sales training for enterprise and mid-market customers.
• Dale Carnegie Training: Dale Carnegie is the most established direct competitor in corporate sales and leadership training, offering a global franchise network serving business owners and sales professionals with methodology-based training. Operates a similar franchise model and addresses the same enterprise and individual buyer segments.
• RAIN Group: RAIN Group is a sales training and coaching company focused on consultative selling, sales leadership, and customer success, delivering workshops and reinforcement programs to enterprise clients. Comparable in target customer, delivery model, and product mix.

Broad incumbents

• FranklinCovey: FranklinCovey is a publicly listed broad incumbent selling leadership, sales performance, and execution training to enterprise customers. Overlaps with Sales Engine's sales leadership and customer success offerings, but operates at much larger scale across a broader portfolio of methodologies.
• Korn Ferry (Sales Enablement): Korn Ferry is a global organizational consulting firm whose sales enablement practice offers sales training, assessments, and coaching to enterprise clients. Overlaps with Sales Engine's assessment and coaching offerings but as part of a much broader HR consulting portfolio.

Emerging players

• Sales Readiness Group: Sales Readiness Group provides customized sales training, messaging, and value-selling workshops for B2B sales teams. Comparable in methodology-driven sales enablement for enterprise sales organizations, though smaller in scale.
• Sales Gravy (Jeb Blount): Sales Gravy delivers sales training, coaching, and certification programs aimed at individual sales reps and sales leaders. Comparable in target audience (sales professionals, managers) and content-led go-to-market (podcasts, books).
• JBarrows Sales Training: JBarrows is a sales training and coaching firm focused on B2B sales professionals, offering workshops and The Winning by Design methodology. Comparable in training/coaching delivery and SMB-to-mid-market customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/f44668474
• LinkedInlinkedin.com/company/sandler-training-sales-engine-llc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandler Training, Sales Engine, LLC.