Kunskapstavlan®

What Kunskapstavlan® does

Kunskapstavlan® (Kunskapstavlan AB, Sweden; founded 2015 by Jennie B Lindfors) is a founder-owned, private e-commerce company that designs, prints, and sells educational and purpose-driven wall art and related home accessories. Its product portfolio centers on illustrated posters covering social-emotional learning (e.g., 'Mina känslor'), academic content (Alfabetet, Multiplikation), affirmations, conversation cards, activity letters, and a series of partnership collections developed with nonprofit authorities — including HLR & Luftvägsstopp CPR/choking posters (with CPR expert Camilla Thurell / Life in Mind and Svenska HLR-rådet), 'En bra kompis' anti-bullying materials (with Friends), the WORLD LIFE wildlife collection (with WWF), Bröstkoll breast-health awareness posters (with Bröstcancerförbundet), and environmental/sustainability posters with Naturskyddsföreningen and Sopköket. Production is print-on-demand at a Svanen-certified (Nordic Swan) printing facility in Sweden, using 200–300 g/m² matte, age-resistant paper certified by FSC and the EU Ecolabel; each print is finished with a hand-stamped authenticity seal.

The company's business model is direct-to-consumer unit pricing across a broad catalog of low-ticket SKUs (typically 65–395 SEK) sold through its own e-commerce storefronts (kunskapstavlan.se for Sweden, kunskaptavlan.com internationally), supplemented by a B2B retailer portal (b2bkunskapstavlan.se) and direct B2B outreach to schools, preschools, healthcare organizations, and corporate customers for office décor and gifting. A portion of sales from partnership collections is donated to the corresponding nonprofit (e.g., 3% of WORLD LIFE sales to WWF, 15 SEK per Kompisdiplomet to Friends), embedding a purpose-driven mechanic into the purchase. Reach is 90,000+ cumulative customers (primarily in Sweden), with international ordering enabled via the secondary domain.

Go-to-market is primarily product-led growth via the e-commerce storefront combined with community-led growth on Instagram, an educational blog ('Kunskapstavlan® Stories'), influencer collaborations, earned PR (press releases via Cision, contact: Jennie B Lindfors), and SEO-optimized product pages. Headcount is small (1–10 employees), the company is privately held with no disclosed institutional funding, and it is registered as Kunskapstavlan AB (orgnr. 559117-0872) in Sweden.

Name

Kunskapstavlan®

Legal name

Kunskapstavlan AB

Website

https://kunskapstavlan.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunskapstavlan® is a founder-owned Swedish e-commerce company that designs and sells educational, purpose-driven wall posters and home accessories — covering social-emotional learning, safety, and sustainability — to parents, schools, and corporate customers via its own storefronts and nonprofit-led partnership collections.

Ownership category

akta.pro rank

Product category

Educational wall art and children's home décor

NAICS

Stationery Product Manufacturing (32223), Office Supplies and Stationery Retailers (45941)

SIC

Greeting Cards (2771), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Educational wall art
• Children's room decor
• Affirmation posters
• Printed wall posters
• Family conversation cards

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Physical print and poster sales: One-time purchase of wall art prints, posters, affirmation stickers, activity letters (Uppdrag), conversation card sets (Samtalskort), and wooden frames. Core revenue stream.
2. Digital products: Digital downloadable products (e.g., coloring books) delivered immediately upon purchase. No return or cancellation rights apply once downloaded.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kunskapstavlan® designs, produces, and sells educational and purpose-driven wall posters, prints, affirmation stickers and tattoos, conversation cards, activity letters, and related accessories (frames and poster hangers) for children's rooms and family homes. Products are printed on demand in Sweden on FSC and EU Ecolabel-certified, age-resistant paper at a Svanen-certified facility, with each print finished with a hand-stamped seal. A portion of sales from specific collections is donated to charitable partners (WWF, Friends, Bröstcancerförbundet, Naturskyddsföreningen), and the company also sells digital downloads such as coloring books.

Product overview

Kunskapstavlan® is a Swedish e-commerce company selling educational and inspirational wall posters, prints, affirmation products, and picture frames for children's rooms and homes. The product portfolio consists of three main categories: (1) Core educational and emotional-support posters including the Alfabetet (Alphabet), Multiplikation (Multiplication), Stanna upp (Stop and Pause), Calming Woods, emotion/feelings posters (Mina känslor), and Kompisdiplomet; (2) Affirmation products including Styrkegnuggisar (removable affirmation tattoos), affirmation stickers, and affirmation posters; and (3) Partnership collections developed with nonprofits including the Friends anti-bullying collection (En bra kompis, Jag är), HLR & Luftvägsstopp life-saving posters (with Camilla Thurell and Life in Mind), WWF wildlife collection (WORLD LIFE), Naturskyddsföreningen environmental posters (Våra älskade bin, Säsongens grönsaker), and Bröstcancerförbundet health awareness posters (Bröstkoll). Additional products include conversation cards (Prata tillsammans), activity letters (Uppdragsbrev), and digital safety poster (Jag och Nätet with Friends). Accessories include frames (Ekram oak frames, Svart träram black frames, Vit träram white frames) and poster hangers (Posterhängare i ek). All products are printed in Sweden on 200–300 g/m² matte, age-resistant, FSC and EU Ecolabel certified paper at a Swan-marked printing facility.

Differentiator

Problem solved

Functional benefit

Brands

• WORLD LIFE: Collection created in collaboration with WWF (World Wildlife Fund) featuring endangered animals. 3% of collection's total sales go directly to WWF's conservation work. Includes Bergsgorillan, Fjällräven, Afrikanska skogselefanten, Tigern, and Östersjötumlaren.
• The Life Collection
• En bra kompis i samarbete med Friends

Products and services

• Styrkegnuggisar (Affirmation Tattoos) Removable affirmation tattoos for children that serve as near-constant reminders of self-worth and strength, priced at 125 kr per pack. Designed for parents seeking easy, playful ways to reinforce positive self-image in everyday life.
• Affirmation posters (Affirmationstavlor) Illustrated wall posters featuring motivational affirmations and self-esteem messages for children and families, available in multiple designs such as 'I am unique', 'You are best at being you', 'I am valuable', 'We are all different', and 'Be kind to yourself'. Each print is finished with the signature hand-stamped seal.
• Affirmation stickers Affirmation stickers with messages like 'Feelings are like waves', 'You are best at being you', 'I am unique', 'Breathe in, breathe out', and 'The more I practice', sold individually at around 65 kr each and used by parents and children as portable visual reminders.
• Emotion/feelings posters (Känslornas värld) Posters helping children understand and express their emotions, including 'My Feelings', 'Life', and 'A Breathing Pause', priced from 275 kr depending on size and format.
• Prata tillsammans (Family Conversation Cards) Card set designed to facilitate family conversations during meals, containing questions and prompts to encourage dialogue, laughter, and listening among family members. Priced at 295 kr per set.
• Stanna upp (Stop and Pause) poster Mindfulness poster with simple questions guiding children and families to check in with emotions and physical needs, usable during emotional moments, as a morning routine, or an evening wind-down. Launched in 2024.
• Uppdragsbrev (Mission Letters) Seasonal activity letters for children covering summer and winter breaks, including 'Uppdrag Sommar' (Summer Mission) and 'Uppdrag Vinter' (Winter Mission), designed to strengthen creativity, presence, and imagination. Sold at around 145 kr per letter.
• En bra kompis (A Good Friend) collection Anti-bullying poster collection developed with Friends (children's rights organization), featuring animal illustrations demonstrating how to be a good friend. Includes the original poster, 'Kompisdiplomet' (Friend Diploma), and 'Jag är' (I am) affirmation poster; 15 SEK per sold poster donated to Friends.
• Alfabetet (The Alphabet) Educational poster showing the full alphabet with illustrations, available in two style variants (watercolor 'Akvarell' and illustrated monsters 'Mönstrad') and multiple sizes; designed for children's rooms to make learning letters playful and visually appealing.
• Multiplikation (Multiplication) Educational math poster covering multiplication tables, available in monster-style and watercolor variants for children's rooms.
• HLR & Luftvägsstopp (CPR & Choking Response) Two-poster set covering CPR and choking response for children, developed with CPR expert Camilla Thurell and Life in Mind, aligned with Swedish CPR Council guidelines. Designed as a daily reminder so life-saving steps are instinctive in an emergency; priced at 395 kr for the set.
• Jag och Nätet (Me and the Net) Digital safety poster developed with Friends, covering wise online decisions, source criticism, pausing habits, and online safety. Includes a complementary parent guide delivered via email.
• Bröstkoll (Breast Health Awareness) Breast health and self-examination poster collection developed with Bröstcancerförbundet (Swedish Breast Cancer Association), including 'Bröst No 1' and 'Bröst No 2' designs.
• WORLD LIFE Collection (WWF) Wildlife conservation poster collection developed with WWF, featuring endangered species: Arctic Fox, African Forest Elephant, Tiger, Mountain Gorilla, and Baltic Sea Harbour Porpoise. 3% of collection sales go to WWF conservation work; posters from 295 kr.
• Våra älskade bin (Our Beloved Bees) Poster developed with Naturskyddsföreningen (Swedish Society for Nature Conservation) about the importance of bees and what individuals can do to help pollinators.
• Säsongens grönsaker (Seasonal Vegetables) Poster developed with Naturskyddsföreningen showing Swedish seasonal vegetables and their availability throughout the year, encouraging local and seasonal eating.
• Rädda maten (Save the Food) Poster developed with Sopköket providing practical tips on reducing food waste, including food storage guidance, leftover utilization, and preservation methods.
• Calming Woods Nature-themed mindfulness poster depicting a forest scene with woodland animals, designed as a daily ritual for both children and adults to experience the calming effects of nature imagery. Launched in 2025.
• Stanna upp en stund coloring book (digital) Digital downloadable coloring book that complements the Stanna upp poster with interactive coloring activities; delivered immediately on purchase with no return or cancellation rights. Launched in 2024.
• https://kunskapstavlan.se/cdn/shop/files/SE_ekram_kunskapstavlan_ram_hemsida.webp Solid oak picture frame with clear plexiglass, available in multiple sizes (15x21 cm, 30x40 cm, 50x70 cm, 70x100 cm), making frames child-safe and complementing Kunskapstavlan posters.
• https://kunskapstavlan.se/cdn/shop/files/SE_Svart_traram_kunskapstavlan_miljobild1_hemsida.webp Classic black pine wood frame with clear plexiglass, available in sizes from 15x21 cm up to 70x100 cm, with profile dimensions 1.4 x 1.4 x 2.2 cm.
• https://kunskapstavlan.se/cdn/shop/files/SE_Vit_Traram_kunskapstavlan_miljobild1_hemsida.webp Classic white pine wood frame with clear plexiglass, available in sizes from 15x21 cm up to 70x100 cm, designed to complement Kunskapstavlan posters.
• https://kunskapstavlan.se/cdn/shop/files/Posterhangare_kunskapstavlan_ek_hemsida.webp Untreated solid oak poster hanger with vegan leather strap; features magnets in the rails for quick poster mounting. Available in 31 cm, 41 cm, and 51 cm sizes for 30x40 cm and 50x70 cm prints.

Quantifiable outcome

• 90,000+ satisfied customers (⭐️⭐️⭐️⭐️⭐️ rating)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• WWF (World Wildlife Fund / Världsnaturfonden)coreStrategic or Co-development Partner · 1 January 2019In partnership with WWF, Kunskapstavlan® created the WORLD LIFE collection featuring endangered animal species (Fjällräven, Afrikanska skogselefanten, Tigern, Bergsgorillan, Östersjötumlaren). 3% of the collection's total sales is donated directly to WWF's conservation work. The collection aims to raise awareness and financial support for some of the world's most endangered animals.
• Friends (Barnrättsorganisation)coreStrategic or Co-development PartnerFriends is a non-profit children's rights organization fighting bullying. Kunskapstavlan® created the 'En bra kompis' collection with Friends, including posters, a 'Kompisdiplomet' certificate, and 'Jag är' affirmation posters. 15 kr per sold 'Kompisdiplomet' is donated to Friends. The collaboration aims to prevent bullying and drive conversations between children and adults.
• Life in Mind / Camilla ThurellcoreStrategic or Co-development PartnerIn collaboration with CPR expert Camilla Thurell (founder and CEO of Life in Mind) and in accordance with Svenska HLR-rådets guidelines, Kunskapstavlan® created the Life Collection — HLR & Luftvägsstopp (CPR & Choking) posters for children. These are described as the company's most important products, providing daily reminders of life-saving knowledge.
• Bröstcancerförbundet (Breast Cancer Federation)minorStrategic or Co-development PartnerIn collaboration with Bröstcancerförbundet, Kunskapstavlan® created the Bröstkoll collection — posters providing knowledge on breast self-examination as a complement to mammography, serving as a daily reminder to perform checks.
• Naturskyddsföreningen (The Swedish Environmental Protection Association)minorStrategic or Co-development PartnerCollaboration began in 2019. Kunskapstavlan® and Naturskyddsföreningen created posters including 'Säsongens grönsaker' (seasonal vegetables) and 'Våra älskade bin' (Our beloved bees), promoting seasonal eating and pollinator conservation.
• Sopköket / Filip LundinminorStrategic or Co-development PartnerIn collaboration with Sopköket (founded by Filip Lundin), Kunskapstavlan® created the 'Rädda maten' (Save the Food) poster with practical tips on reducing food waste, food storage, and using leftovers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paper Collective: Copenhagen-based poster and art print company collaborating with established designers and producing on FSC-certified paper. Closely comparable on Scandinavian origin, sustainability certifications, and curated-print DTC model; a more design-led, less child-focused competitor.
• Desenio: Swedish-born poster and wall art retailer selling framed prints, art posters, and décor directly to consumers online across Europe. Same product category, same DTC e-commerce model, same Scandinavian origin; the most directly comparable competitor to Kunskapstavlan in the poster space, though Desenio’s catalog is far broader and is purely aesthetic rather than educational.
• Photowall: Swedish-made wall murals, posters, and prints company with a strong sustainability and made-in-Sweden story. Highly comparable on manufacturing origin, sustainability positioning, and product format (large-format paper wall art), though Photowall’s catalog is photographic/illustrative rather than education-led.
• JUNIQE: Berlin-based online art print and poster retailer operating across Europe. Directly comparable on DTC poster e-commerce and curated artist/designer collaboration model; differs in being broader and more design-led, with no Swedish or SEL/children’s positioning.
• Poster Store: Stockholm-based online poster retailer offering Scandinavian-style art prints, frames, and wall décor. Directly comparable business model (DTC posters, Scandinavian brand, frame bundles) and target customer (home décor shoppers), differing mainly in being a pure aesthetic-poster play rather than education-first.
• The Poster Club: Scandinavian curated art poster retailer partnering with independent artists and producing on certified paper. Closely comparable on curated-print DTC model, Scandinavian design language, and sustainability messaging; positioned slightly more upmarket and design-focused than Kunskapstavlan’s child/education niche.
• Fine Little Day: Swedish design/art brand by Elisabeth Dunker, selling art prints, textiles, and home goods with a distinctly Scandinavian, whimsical aesthetic. Comparable as a Swedish-made, design-led home décor brand with print posters at the core; less mass-market and less education-anchored than Kunskapstavlan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kunskapstavlan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunskapstavlan®