What Het Activeringshuis does

Het Activeringshuis is a privately held Dutch coaching and activation organization founded in 2018 by Lucienda Dap and headquartered in Breda, Netherlands, with a second office in Tilburg. The firm delivers a structured suite of services — personal coaching, workshops organized along mental (mindset, mindfulness, writing), active (brainboxen boxing-based training, yoga, vitality walks), and creative (intuitive painting, moodboards) modalities, and talent assessments (IVY Works gamified 40-game assessment, ACT Meting) — to unemployment benefit recipients, youth, individuals without formal diplomas, HBO/WO graduates seeking career redirection, and aspiring entrepreneurs. A mobile application supports participants with appointment reminders and trajectory updates, integrating Firebase Cloud Messaging and Apple Push Notification services. Specialized programs include HSP (highly sensitive person) guidance, financial literacy workshops, and the 2023-launched Het ActiveringsThuis youth initiative developed with Stichting Allemans.

The business model is built on municipal and government contracts: Het Activeringshuis partners with municipalities in North Brabant — including Breda, Tilburg, Oisterwijk, and Oosterhout — who refer benefit recipients to its activation programs. The firm also maintains employer relationships for candidate placement, with documented outcomes at A Hotels, Puntcommaas, Ter Lanco, NDW, and QoQo Massage Clinics. Revenue is recurring in nature via ongoing municipal engagements, with pricing not publicly disclosed. The organization operates with a lean team of eight core specialists (including the founder, brainboxen coach, vitality coach, yoga/intakes coach, certified job coach, creative coach, talent measurement specialist, and youth coach) and has no disclosed external funding, institutional investors, or parent company. Founder Lucienda Dap received the "Bredase Smaakmaker" designation from Gemeente Breda in 2022 in recognition of the organization's contribution to the local community.

Name

Het Activeringshuis

Legal name

Het Activeringshuis

Website

https://activeringshuis.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Het Activeringshuis is a Dutch coaching and activation organization, founded in 2018 in Breda, that delivers workshops, talent assessments, and personal coaching to unemployment benefit recipients, youth, and career-changers under contracts with municipalities in North Brabant.

Ownership category

akta.pro rank

Product category

Workforce Reintegration Services

NAICS

All Other Schools and Instruction (61169), Vocational Rehabilitation Services (6243)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Job Search Strategy & Application Skills (EDAAAKAC)

akta.pro secondary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

Keywords

• Career coaching services
• Talent assessment programs
• Employment reintegration coaching
• Job search workshops
• Workforce activation programs

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal/Government Contracts: Funded through contracts with municipalities who refer clients receiving unemployment benefits. The organization helps municipalities fulfill their obligation to activate benefit recipients and find sustainable employment for them.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Het Activeringshuis provides personalized coaching, workshops, and talent assessments to help individuals discover their passions, talents, and strengths in order to find suitable employment, pursue further education, or start their own business. The organization combines mental, active (sports/yoga), and creative workshop methodologies with practical job-search skills training, serving primarily unemployment benefit recipients referred by Dutch municipalities.

Product overview

Het Activeringshuis is a coaching and activation organization that offers a comprehensive suite of personal development services to help individuals find meaningful employment, education, or start their own business. The organization provides personalized coaching and a diverse range of workshops organized into three categories: Mind (mindset, writing, mindfulness, empowerment), Actief (Brainboxen, yoga, vitality walks), and Creatief (intuitive painting, moodboard creation). Key offerings include talent assessments (IVY Works gamified assessment, ACT measurement), practical job-seeking workshops (LinkedIn optimization, CV writing, video interviews, interview practice), and specialized support (HSP guidance, financial planning for entrepreneurs). The organization also operates a mobile app for participants and runs the Het ActiveringsThuis youth program. Services are targeted at unemployment benefit recipients, individuals without diplomas, HBO/WO graduates seeking career changes, and aspiring entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching & Begeleiding (Personal Coaching and Guidance) Personalized coaching and guidance services for individuals, helping them discover their talents, skills, and passions to find suitable employment, education, or start their own business. Targeted at job seekers, benefit recipients, and individuals seeking career redirection.
• Workshop Brainboxen A distinctive boxing-based workshop that combines physical, social, and mental training to build self-confidence, perseverance, and concentration while teaching mutual respect. Led by coach Anwar Dap.
• Workshop Zichtbaarheid op LinkedIn Interactive workshop helping participants optimize their LinkedIn profile for job searching, including SEO-proof profile creation and vacancy alert setup.
• Workshop Praktische Schrijfhulp Individual workshop helping participants create effective CVs and write compelling application letters.
• Workshop Video Sollicitatie Workshop teaching participants how to present themselves confidently on camera to create compelling video resumes.
• Workshop Verantwoordelijkheid Nemen Workshop focused on awareness about responsibility, independence, and taking control of one's life.
• Workshop Samen Zoeken naar Vacatures Workshop guiding participants to search for suitable vacancies online and learn to recognize which vacancies match their profile.
• Individuele Coaching Personalized one-on-one coaching sessions to discuss life questions and support personal development, with tailored workshop recommendations.
• Workshop Sollicitatiegesprek Oefenen Workshop where participants practice job interviews using real or fictional vacancies, building confidence for actual interviews.
• ACT Meting (Talent Assessment) Online talent assessment providing insight into natural talents and competencies, helping participants discover what does not naturally fit and where they might lose energy. Completed in approximately 15 minutes.
• IVY Works Talentenmeting (Gamified Talent Measurement) Game-based online talent assessment involving 40 different games that provide insight into natural talents, personality, and competencies, and suggest suitable job matches for participants.
• Empowerment Training Training program teaching participants to look at themselves, consult their feelings, and follow their inner compass.
• HSP Begeleiding (Highly Sensitive Persons Coaching) Guidance for highly sensitive people (HSP) to help them cope with sensitivity in a stimulating environment, often conducted in nature settings.
• Workshop Schrijven (Writing) Writing workshop guided by a writing coach to gain insight into one's own life, goals, desires, and aspirations through creative writing.
• Mindset Training

Quantifiable outcome

• Participants successfully placed in sustainable employment matching their passions and talents
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stichting AllemanscoreStrategic or Co-development PartnerCollaboration partner for the youth project 'Het ActiveringsThuis'. Maartje Schel of Stichting Allemans provides location access, contributes workshop ideas, and sometimes participates as a participant. Together they organize activities for youth in Tilburg.
• IVY WorkscoreTechnology or IntegrationProvides gamified talent measurement tool used with participants. The online assessment involves 40 different games providing insight into natural talents, personality, and competencies, and suggests suitable job matches.
• Gemeente BredacoreOthersMunicipal government partner that refers citizens receiving unemployment benefits to Het Activeringshuis for coaching and activation services.
• Gemeente OisterwijkcoreOthersMunicipal partner that referred Joel Langeslag to Het Activeringshuis for trajectory support.
• Gemeente OosterhoutcoreOthersMunicipal partner that worked with Het Activeringshuis for employee placement through quick coordination between their customer manager and Het Activeringshuis.
• Meditatiecentrum Het ZonnelichtminorStrategic or Co-development PartnerYoga sessions for participants are held at meditation center 'Het Zonnelicht' in Tilburg.
• Lottext (Lotte Nouws)minorGTM or Marketing PartnerExternal content writer who monthly creates success stories about Het Activeringshuis participants for marketing purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UWV: Dutch government agency administering employee insurance and overseeing reintegration of benefit recipients. It is the dominant buyer-side institution that funds the same activation work Het Activeringshuis performs, and it contracts larger reintegration providers nationwide.
• Adecco Nederland: Global staffing group with a Dutch reintegration and outplacement practice. Competes for the same municipal and employer contracts, but with significantly larger scale and broader service portfolio.
• Tempo-Team: Dutch staffing brand within USG People offering staffing, outplacement and reintegration services. Targets the same employer and benefit-recipient segments as Het Activeringshuis, but as part of a much larger portfolio.
• ManpowerGroup Nederland: Global staffing and workforce solutions provider with Dutch reintegration/outplacement offerings. Overlaps with Het Activeringshuis in matching benefit recipients to sustainable employment, but as part of a much wider HR services portfolio.
• Brunel: International staffing and consulting firm with a Dutch outplacement and career-coaching practice (Brunel Reactivation). Comparable in helping displaced workers and benefit recipients re-enter the labor market, but with a stronger professional/technical focus.
• Randstad: Global staffing and HR services group with a substantial Dutch reintegration and outplacement practice. Comparable in serving the same Dutch employers and benefit-recipient pool, but with vastly greater scale, geographic reach, and product breadth.

Direct peers

• GITP: Dutch HR consultancy specializing in talent assessment, career coaching and outplacement. Closely comparable in the assessment-plus-coaching methodology Het Activeringshuis deploys via IVY Works and ACT Meting.
• Schouten & Nelissen: Dutch training and personal-coaching organization offering career, life and leadership development programs. Comparable in the coaching, assessment and personal-development product layer Het Activeringshuis uses (e.g., IVY Works, empowerment training).
• WerkPro: Dutch regional employment and reintegration organization operating in the Northern Netherlands, providing activation, coaching and sheltered-employment pathways. Comparable mission (coaching benefit recipients into sustainable work) but in a different geography.
• USG People: Dutch staffing and reintegration firm that operates dedicated outplacement and activation services (formerly branded USG Restart). Most directly comparable in business model — coaching benefit recipients toward sustainable employment under municipal/UWV contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCS0h5tT7R1u6nC7fNE1Gu8A
• Facebookfacebook.com/hetactiveringshuis
• LinkedInlinkedin.com/company/activeringshuis
• Instagraminstagram.com/hetactiveringshuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Activeringshuis