World Racing Group

What World Racing Group does

World Racing Group (WRG) is the premier dirt track racing sanctioning body in North America, founded in 2004 (originally as Boundless Racing) and headquartered in Concord, North Carolina. The company organizes and sanctions over 3,000 racing events annually at more than 200 partner tracks across the United States and Canada, anchored by flagship series including the World of Outlaws Sprint Car Series, World of Outlaws Late Model Series, Super DIRTcar Series, American Sprint Car Series (acquired 2024), and DIRTcar Summer Nationals. WRG also owns and operates Volusia Speedway Park in Florida and runs the exclusive DIRTVision streaming platform, which broadcasts all WRG-sanctioned events live and on-demand.

WRG's core technology infrastructure is centered on DIRTVision, a proprietary streaming platform featuring multi-camera viewing, live timing and scoring dashboards, points tracking, and on-demand content. The platform is subscription-based (FAST PASS tier) and serves as the exclusive broadcast home for all WRG properties. The company also deploys safety technology including FIA-developed Incident Data Recorders on sprint cars. Revenue is generated through four primary streams: title and event sponsorship (e.g., NOS Energy Drink, Summit Racing Equipment, WIX Filters, Case IH), DIRTVision streaming subscriptions, sanctioning and event fees from partner tracks, and direct ticket and merchandise sales. The company reports reaching over 1.3 million fans at weekend events and 5+ million fans annually across all platforms.

WRG serves four primary customer segments: racing fans (B2C consumers attending events and subscribing to DIRTVision), race track operators (B2B seeking sanctioning, standardized rules, and safety protocols), corporate sponsors (B2B purchasing title rights, hospitality, and brand integration), and racing teams/drivers (B2B competing for purses and point funds exceeding $1 million annually). The company is led by CEO Brian Carter and CFO Justina Scalise, operates as a privately held entity, and does not disclose revenue figures publicly.

Name

World Racing Group

Legal name

World Racing Group, Inc.

Website

https://worldracinggroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

World Racing Group is the premier dirt track racing sanctioning body in North America, organizing 3,000+ events annually across 200+ tracks under the World of Outlaws, DIRTcar, and Super DIRTcar brands, with all content broadcast exclusively on its proprietary DIRTVision streaming platform.

Ownership category

akta.pro rank

Product category

Motorsports Sanctioning and Live Racing Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Motorsports Leagues & Series (MPAKAAAH), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Dirt track racing
• Motor sports sanctioning
• Live event streaming
• Sprint car racing
• Racing series promotion

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Title Sponsorship: Major corporate sponsors pay for series naming rights and brand integration across World of Outlaws and other touring series
2. DIRTVision Streaming Subscriptions: FAST PASS subscription for live streaming of all WRG racing events, weekly racing, and special events
3. Sanctioning and Event Fees: DIRTcar Racing sanctions over 3,000 events annually at 200+ tracks, generating revenue through sanctioning fees and track partnerships
4. Partner and Event Sponsorship: Various partnership tiers including Title Sponsor, Presenting Partner, Official Partner, and Supporting Partner levels

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

World Racing Group sanctions, promotes, and broadcasts dirt track racing events across the United States and Canada, operating major touring series (World of Outlaws Sprint Cars, World of Outlaws Late Models, Super DIRTcar, American Sprint Car Series, Xtreme Outlaw, DIRTcar Summer Nationals) and a grassroots DIRTcar Racing program spanning 3,000+ events annually at 600+ tracks. WRG owns and operates the DIRTVision exclusive streaming platform for live and on-demand dirt track racing broadcasts and runs Volusia Speedway Park as a wholly owned racing venue.

Differentiator

Problem solved

Functional benefit

Products and services

• World of Outlaws Sprint Car Series Premier national sprint car racing series operated by World Racing Group, featuring the NOS Energy Drink Sprint Car Series across more than 90 races per year at partner tracks across the United States and Canada for professional racing teams and fans.
• World of Outlaws Late Model Series National late model stock car dirt racing series operated by WRG featuring 50+ races annually for professional late model teams and dirt racing fans across the United States.
• Super DIRTcar Series Northeast regional premier dirt modified touring series operated by WRG featuring Big Block Modified competition including the flagship Super DIRT Week event held in Oswego, NY.
• American Sprint Car Series (ASCS) National and regional Sprint Car racing series for 360 and 410 winged sprint cars operated by WRG since its 2024 acquisition, providing a developmental pathway to the World of Outlaws Sprint Car Series for sprint car teams and drivers.
• Xtreme Outlaw Series WRG-operated touring dirt midget and sprint car racing series providing national-level competition opportunities in the dirt open-wheel category.
• DIRTcar Summer Nationals Premier dirt late model summer touring series operated under the DIRTcar Racing brand, providing a Hell Tour-style championship schedule for late model teams and drivers.
• DIRTcar Racing Sanctioning Program Grassroots dirt track racing sanctioning program providing standardized rules, safety protocols, DIRTcar Membership, point funds, insurance benefits, and event support to 600+ partner tracks and 80,000+ drivers annually.
• DIRTVision Streaming Platform Proprietary subscription-based live and on-demand dirt track racing streaming service owned and operated by World Racing Group, broadcasting all WRG series with multi-camera Multi-View capability and live timing/scoring Dashboard; targets racing fans globally via FAST PASS subscriptions.
• Volusia Speedway Park Half-mile clay oval dirt track venue wholly owned and operated by World Racing Group near Daytona Beach, FL, home to the DIRTcar Nationals and major World of Outlaws events.

Quantifiable outcome

• Dirt racing outdraws NASCAR, NBA, NFL, and NHL combined with 1.3 million weekend fans
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• WIX FilterscoreGTM or Marketing Partner · 13 April 2026Preferred Filter sponsor of World of Outlaws with expanded sponsorship including presenting starting lineups, sponsoring third heat race, and supporting DIRTcar HP Engine Builders program
• ESI Equipment, Inc.coreTechnology or Integration · 4 March 2026Official Portable Fire Suppression System Supplier through ESI Race Track Safety Services division, providing Enforcer CAFS equipment and SFI-certified training for fire/rescue and jump medic personnel
• Five Star BodiescoreGTM or Marketing Partner · 5 February 2026Sponsor of the Kevin Gobrecht Rookie of the Year Award for World of Outlaws Sprint Car Series, providing top-of-range body and $10,000 check to winner
• MD3coreGTM or Marketing Partner · 5 February 2026Sponsor of Rookie of the Year programs for World of Outlaws Late Model Series, Super DIRTcar Series, and provides bonus for weekly points leaders during DIRTcar Summer Nationals
• Tub O' TowelsminorGTM or Marketing Partner · 30 January 2026Partner of World of Outlaws Sprint Car Series, with brand prominently featured throughout the year presenting heavy-duty cleaning wipes
• NOS Energy DrinkflagshipGTM or Marketing Partner · 1 January 2026Title sponsor of the World of Outlaws NOS Energy Drink Sprint Car Series, providing brand visibility across all events and broadcasts
• Summit Racing EquipmentflagshipGTM or Marketing Partner · 1 January 2026Title sponsor of the DIRTcar Summit Racing Equipment Modified Nationals
• Milton Hershey SchoolcoreGTM or Marketing Partner · 1 January 2026Partnership providing student engagement opportunities and career exploration within the World of Outlaws racing community
• DIRTVisioncoreStrategic or Co-development Partner · 1 January 2026Exclusive live streaming home of all World Racing Group racing properties, owned and operated by WRG with multi-view and dashboard technology features
• Hoosier Racing TirescoreGTM or Marketing Partner · 1 January 2026Official partner providing racing tires across WRG-sanctioned events
• VP Racing FuelscoreTechnology or Integration · 1 January 2026Official partner providing racing fuel across WRG-sanctioned events
• Cedar Lake SpeedwaycoreStrategic or Co-development Partner · 1 January 2026Premier Wisconsin track joining DIRTVision lineup with weekly racing broadcasts and major events including Independence Spectacular and USA Nationals
• Volusia Speedway ParkflagshipStrategic or Co-development Partner · 1 January 2026WRG-owned and operated half-mile clay oval near Daytona Beach, FL, home to DIRTcar Nationals and major World of Outlaws events

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NASCAR: Premier US stock car sanctioning body operating multiple national touring series. Significantly larger and broader motorsports portfolio than WRG, but serves a comparable B2B role of sanctioning and operating races with title sponsors, broadcast rights, and fan engagement.
• IndyCar: Sanctioning body for the IndyCar Series, the premier open-wheel racing championship in North America. Similar profile in terms of race promotion, broadcast rights, and sponsor-driven revenue streams.
• ARCA Menards Series: Stock car touring series owned by NASCAR that serves as a development ladder to the Cup Series. Comparable grassroots-to-national series model and sanctioning infrastructure within the same broader short-track ecosystem.
• NHRA: National Hot Rod Association sanctioning drag racing series. Comparable motorsports governing body with similar revenue mix (sanctioning fees, title sponsors, broadcast media rights, fan events).
• IMSA: Sanctioning body for sports car and endurance racing in North America. Comparable sanctioning model (event fees, title sponsorships, broadcast partnerships) but operates in pavement endurance motorsports rather than dirt track.

Emerging players

• FloSports: Subscription streaming platform that distributes niche sports including motorsports verticals. Closely comparable to DIRTVision as an OTT destination serving passionate fan bases across multiple racing series.

Direct peers

• Eldora Speedway: Iconic dirt track venue owned by Tony Stewart that hosts major WoO-sanctioned events like the World 100 and Dirt Late Model Dream. Comparable as a premier dirt-track venue and event operator within the same racing ecosystem as WRG.
• Crandon International Raceway: Independently operated motorsports venue hosting short-course off-road and race events. Comparable as a privately operated racing facility/event promoter within the broader North American motorsports landscape.
• Knoxville Raceway: Historic half-mile dirt oval in Iowa, home of the Knoxville Nationals. Operates within the same sprint car and dirt track racing circuit that WRG sanctions, with overlapping promoter relationships and shared drivers.
• USAC (United States Auto Club): National motorsports sanctioning organization governing sprint cars, midgets, and silver crown series. Directly comparable to WRG's role in standardizing rules, sanctioning events, and developing driver pipelines in dirt and short-track racing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/official_wrg
• Facebookfacebook.com/worldracinggroup
• LinkedInlinkedin.com/company/world-racing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Racing Group